The Super Rich: Start from when the family business is about to go bankrupt!

Chapter 688 WPG Digital Blind Box Scheme: Harvesting韭菜 (a metaphor for exploiting consumers)? No, no, no! Let's make it a regular practice! (Smooth sailing: Big job!)

With the Lunar New Year fast approaching, the Spring Festival is just around the corner.

The Spring Festival is the most important festival in Xia Kingdom. An Wuyang is thinking of having Wu Gengtian release a round of blind boxes during the Spring Festival. This will not only bring Wu Gengtian some revenue, but also give consumers a Spring Festival gift.

Of course, only lucky consumers will receive a gift!

It's a blind box after all, isn't it?
The blind box economy has developed rapidly in recent years, and some toy companies have made a lot of money from it. Although An Wuyang doesn't understand what's so fun about blind boxes, he doesn't mind getting involved.

For users, blind boxes are truly blind boxes!

For merchants, blind boxes are completely transparent.

After all, how could a merchant not know what they put in their products?
For example, this time An Wuyang wants to make a blind box for the Five Gatsby, and he plans to put all of the Five Gatsby products into it.

This includes a "Five Watches Brand Vitamin," which is the minimum "prize" that every customer who buys a blind box will receive at least one Five Watches Brand Vitamin.

After all, a bottle of Wugengtian brand vitamins costs as much as 500 yuan on the official website!

Even if its actual value is low, it doesn't prevent the fact that the price of buying it from the Wugengtian online mall is indeed 500 Xia Guoyuan.

Secondly, the Snow White Essence Cream and Soothing Pills, and even Heart-Saving Pills and Two Joys will be included in the blind box.

In addition, the blind box is priced at only 380 Xia Guoyuan per box!
This means that as long as you buy the Wugengtian blind box, you are guaranteed to make a profit, since the guaranteed prize is a bottle of Wugengtian brand vitamins.

As for the claim that the actual value of Five-Times brand vitamins is only a few dozen yuan, or even less, that's not important!

The key is that the apparent value must exceed the selling price, which will avoid suspicion of selling blind boxes as a form of gambling.

Otherwise, if the sales plan is labeled as gambling, it will be bad for Wugengtian!
The pricing set by Anwuyang, and the official website price of Wugengtian brand vitamins, effectively avoid this problem.

After all, the guaranteed value of the items in the blind boxes is 500 Xia Guoyuan, but the blind boxes are only priced at 380 yuan. This is equivalent to Wugengtian Pharmaceutical Group giving away profits, rather than using a sales scheme that involves gambling to fleece consumers.

As for whether consumers will buy into it, there's absolutely no need to worry about that.

After all, what if you happen to draw two lucky ones?
A single gift that brings joy to two people is worth at least 500,000!

An Wuyang pondered how many blind boxes to prepare and how to arrange the prizes for them.

After careful consideration and data verification, An Wuyang decided to sell 100 million blind boxes.

Based on a price of 380 yuan per blind box, the total value of 100 million blind boxes would be 3.8 million yuan.

First, there's the most valuable "Two Joys," which is currently priced at $10 by Ren Tianxiang, the head of Pufeng Lotus Group. Even within Xia Kingdom, its price reaches 50 Xia Kingdom Yuan.

An Wuyang plans to arrange 20 "Two Joys" prizes as the first prize, with a winning probability of one in fifty thousand.

This winning probability may seem low, but it is actually not low because it is the real winning probability, and there is no behind-the-scenes manipulation to designate a winner.

Secondly, there's the nitroglycerin pill, which is also very valuable.

Previously, when Nova Pharmaceuticals sold its nitroglycerin pills in overseas markets, the publicly listed price was $3600.

As for the counterfeit HFAA heart medicine, it is priced as high as $12888 in Bald Eagle.

So the price that nitroglycerin pills can sell for depends on whether it is a genuine product or a counterfeit.

Who stipulated that counterfeit versions of the heart-saving pills did not exist in the Xia Kingdom?
Anwuyang plans to set the second prize in the blind box as a trial pack of three heart pills, which is also very valuable. If it is made into a counterfeit, its value will be at least over 30,000 US dollars, equivalent to at least 200,000 Xia Guoyuan.

An Wuyang plans to prepare more second prizes, at least 200, which would give her a one in five thousand chance of winning.

Anyway, a batch of nitroglycerin pills will be released after the New Year, so we'll produce a little extra.

The third prize is, of course, the Snow White Essence Cream, which is priced at 1188 yuan on the surface. After all, it is priced at 1188 yuan per serving on the Wugengtian Online Mall.

Although it has never been sold in the Wugengtian online store!

However, even though the price of the whitening set is only 3688 yuan, the actual market price starts at least at 8888 yuan, and only those with connections to the five major distributors can get it at this price.

Otherwise, if they really went to the yellow croaker market to buy them, it would be almost impossible for the price to be less than five figures.

An Wuyang prepared a full 1000 third prizes, with a winning probability of one in a thousand. The odds of winning this prize are quite high, right?

The fourth prize is a comforting pill.
That's right!

The fourth prize was a comfort pill worth only 79 yuan, while the lucky prize was a Wugengtian brand vitamin worth 500 yuan.

This is because the comfort pills that were sold in large quantities at a low price during the fifth watch of the night actually had a market value of over a thousand. Even if they were resold within the Xia Kingdom, they could still earn a profit of eight hundred or a thousand.

So, the Comfort Pill is the fourth prize, while the Five-Times Vitamin is just a lucky draw prize.

The Shuxin Pills are produced every day. Both the old and new factory areas have upgraded and renovated their production lines at dawn to produce Shuxin Pills, so we can arrange for more of this prize.

An Wuyang plans to distribute 100,000 doses of the Comfort Pills to increase the winning rate to one in ten, which is a truly very high winning rate.

The remaining blind boxes all contained Five Days brand vitamins, totaling 898,780 units.

(↑Information on the winning rate of the Lunar New Year blind box during the Fifth Night)

Based on the stated price of 500 yuan for each pack of Wugengtian brand vitamins, the total value would be 449.39 million yuan, far exceeding the total value of the blind boxes, which is 380 million yuan.

Therefore, the value of the Five Watches brand vitamins alone is enough to cover the total sales of blind boxes, thus avoiding the controversy surrounding Five Watches' gambling-like sales scheme.

An Wuyang created the blind box design on the computer while calculating the corresponding profit.

This blind box scheme is extremely profitable!
Because most of the sales come from Wugengtian brand vitamins, and the profit margin of Wugengtian brand vitamins, an OEM product, is terrifyingly high. After all, the cost of each bottle of vitamins is only 8 yuan, but now it is sold for 380 yuan. Isn't that profit margin explosive?

Secondly, there's Shuxinwan (a traditional Chinese medicine). Although Shuxinwan has a high actual value, its official price at Wugengtian (a local pharmacy) is only 79 yuan.

Now, the soothing pills are packaged into blind boxes, which are priced at 380 yuan. In effect, this raises the price of the soothing pills from 79 yuan to 380 yuan, which is why the profit margin is soaring.

As for the Snow White Essence Cream and the Heart-Saving Pill, there are two other products that lowered the profit margin, but their quantities are very small.
If we calculate the non-tax profit, this batch of blind boxes can bring Wu Gengtian more than 300 million yuan in revenue. How can such a profit margin not be great?
An Wuyang sent the completed blind box plan to Tang Wenshu and asked Tang Wenshu to handle the matter.

After receiving the proposal, Tang Wenshu read it first and then immediately contacted An Wuyang because he had discovered a flaw in the proposal.

“President An, there’s still room for improvement in this blind box scheme,” Tang Wenshu gently reminded him. “What problems did you find?” An Wuyang asked more directly.

“Different prizes have different weights, and they also feel different when shaken. If all these products are put into blind boxes, I’m worried that they could be easily cracked,” Tang Wenshu explained.

"Even if we handle the shipping, we can't guarantee that everything will be perfect when packing the goods," Tang Wenshu added.

As the saying goes: Wealth can move people's hearts!
Two Joyful Things can be worth over 500,000 in Xia Country. Who can guarantee that the staff won't be tempted by such a valuable blind box prize?

What if someone from the inside coordinates an attack?

Suppose that the employees responsible for packaging blind boxes at dawn collude with outsiders to have them buy the blind boxes, and then during the shipping phase, the employees at dawn distribute the blind boxes with big prizes to the corresponding personnel. It's not actually that difficult to operate.

In response to Tang Wenshu's question, An Wuyang jokingly replied, "I know these loopholes!"

“My proposal didn’t specify in detail that the blind boxes we’re releasing this time aren’t physical blind boxes, but rather a string of numbers. After receiving the number string, users can check whether they’ve won a prize on the Wugengtian online store,” An Wuyang explained.

"If you win, you'll be eligible to make the purchase," An Wuyang added.

That's it!

Tang Wenshu suddenly realized!
Anwuyang's setup eliminates a large number of workflows, such as putting prizes into blind boxes, while also saving a lot of human resources, thus minimizing the risk of cheating.

The only problem is the technical department. This digital blind box solution requires the technical department to design 100 million number strings in advance and set the winning number string in advance.

An Wuyang was not worried about a mole in the technical department, because he planned to hand the matter over to Ye Tianling.

Ye Tianling was a talent recommended by the Happy Life System, and An Wuyang also checked the relevant information using the Employee Loyalty Warning Subsystem. Ye Tianling had no problems.

"Old Tang, notify the SF Express team that our blind boxes need to be shipped out in the next two days and arrive before the New Year if possible. A total of one million units need to be shipped, so have them prepare in advance," An Wuyang instructed.

Tang Wenshu responded affirmatively, "Okay, I'll contact SF Express right away."

“Okay, I’ll coordinate with the tech department and release information about the blind boxes to the public as well,” An Wuyang replied.

Both of them got to work.

Tang Wenshu immediately contacted Wang Chengshuo, the branch manager of Shunfeng Beiyu District.

After the call connected, Wang Chengshuo spoke first, "Happy New Year, President Tang, congratulations on your promotion!"

Wang Chengshuo was of course aware that Tang Wenshu had been promoted to deputy general manager of the group at the annual meeting at dawn, and had sent a congratulatory message well in advance.

"Thank you!" Tang Wenshu responded politely, then explained the situation, "Old Wang, do you have enough manpower before the New Year?"

Wang Chengshuo knew immediately that there was another big job coming up before dawn!

“Of course!” Wang Chengshuo answered affirmatively, “We have already trained a relatively stable group of temporary workers.”

Their branch in Beiyu District has a major client named Wugengtian, so naturally they need to work and cooperate around Wugengtian.

"Our CEO An is planning a blind box event, with a total of one million units to be shipped. It's expected to happen in the next couple of days, so you should prepare in advance. I'll send you the specific product specifications and quantities right away," Tang Wenshu explained.

"As for the related expenses, everything will proceed as usual, and the payment will be settled with you before the end of the year," Tang Wenshu added.

When Wang Chengshuo heard the number of one million copies, he felt a surge of joy rush to his head!

Yes!
Their Beiyu District outlets offer very low unit prices for Wugengtian!

But the problem is that the shipment volume is huge in the early morning.

Based on past experience, their profit margin for a shipment of one million units is estimated to be between 20% and 30%, which is no small profit; it would be at least one million units!

More importantly, Wu Geng Tian is quick to pay. After they pack and ship the goods, you can directly settle the bill with Wu Geng Tian using their shipping documents and feedback information from the SF Express system. Wu Geng Tian will never delay the monthly settlement.

A big job came in before the New Year, and it was a lucrative one at that. How could Wang Chengshuo not be happy?

After ending the call with Tang Wenshu, he roared, "Old Guo, there's a big job at dawn, a million-dollar job! Get your team organized right away, it's in the next couple of days!"

"Holy crap? A million orders? That means you can easily make over a million!" Guo Yang, the marketing manager, was shocked.

"Hehehe, that feels good. Do a good job this time, and you'll definitely get a year-end bonus!" Wang Chengshuo said, making empty promises.

Guo Yang also ate this pancake!
Previously, whenever Wang Chengshuo took on a big job that lasted until dawn, he would promptly give out bonuses.

"Don't worry, Lao Wang, I'll take care of this right away!" Guo Yang replied.

Guo Yang was full of motivation. The Chinese New Year was just around the corner, and if he had a generous bonus, he could have a very comfortable Spring Festival. So Guo Yang quickly began to organize his team.

While SF Express was busy, An Wuyang and Ye Tianling had already discussed the details of the digital blind box solution.

The main problem is that the digital blind box solution is too simple!
It only requires generating a million number strings and then marking a specific number of these strings as the winning numbers. Even a first-year college student could do such a program, let alone a world-class hacker like Ye Tianling.

According to Ye Tianling's idea, he made the number string into a nine-digit number, instead of a simple arrangement from 0000001 to 1000000.

Because there are a total of 100 million possible nine-digit strings, choosing only 1 million of them provides a wide range of choices, thus better eliminating the possibility of cheating.

An Wuyang didn't understand these technical details; he only knew that Ye Tianling could accomplish this task very well.

An Wuyang is editing information about the "Spring Festival Blind Box" at dawn. He plans to make the "Spring Festival Blind Box" a traditional activity at dawn, so that he can harvest a batch of "leeks" (a Chinese slang term for exploiting people) every Spring Festival.

Who doesn't like being fleeced?

As for the thoughts of the leeks
Leeks will think that dawn is incredibly awesome!
With a one in ten chance of winning a prize, isn't that a ridiculously high odds?

More importantly, there's also the Snow White Essence Cream, a trial pack of Heart Rescue Pills, and Two Joys!

What if you get hit?
After all, Wu Gengtian wouldn't cheat; Wu Gengtian would genuinely put these prizes into the blind boxes, not just use it as a gimmick.

If there's a real winning rate, wouldn't that be more appealing than a two-dollar blind box?
As everyone knows, you can't win a big prize with a two-yuan blind box.

Even with the "one in a million luck" granted by the Happy Life System, An Wuyang still couldn't win the lottery, which is quite interesting!

(End of this chapter)