Rebirth: My dad is too obedient

Chapter 502 High-end Intentions
The suspense is settled.

Xie Bingran will face a truly international competition the day after tomorrow, directly confronting top international competitors from across different races.

The result of the match the day after tomorrow will be a new source of suspense.

Can she represent China, Asia, and the yellow race and win a medal?
Even though this suspense remains unresolved, Xie Bingran, who has already entered the final nine-person final, has created an unprecedented achievement in the history of Chinese athletics.

This is already unprecedented.

As CCTV sports anchor Tong Kexin said, Xie Bingran's ability to qualify for the finals and reach the finals was already a complete victory in many ways.

……

The atmosphere in the conference room was naturally one of immense joy and excitement.

Su Rong slapped Xu Chen's shoulder hard and said boastfully:

"I told you it was worth it to pack my suitcase in advance! Even the gods heard my determination!"

Xu Chen was speechless, so he gave Miss Su a thumbs up.

In the preliminary race just now, the runner who came in first place, Lopez Schlip, is none other than the "muscle monster" from North America, Canada.

Following Xie Bingran, the third-ranked athlete is American athlete Damucelli, who was previously suspended due to a positive drug test.

Xie Bingran, along with the two Black men, qualified for the finals.

Senior Bai Miao failed to appear and ranked eighth in the nine-person preliminary round.

This was actually expected by almost everyone, since in terms of pure competitive skill level, Bai Miao is still far behind top international players.

There was an element of luck involved in being able to participate in this qualifier.

It seems that Senior Bai Miao had reasonable expectations. After the competition, she didn't show much disappointment on camera and even happily hugged and congratulated Brother Bing.

……

……

The excitement remains.

At "Ranbing Sports," Jiang Yuze, Sun Lingfeng, and a few others quickly got to work.

Capitalizing on the popularity of this competition, some preparations had already been made.

Sun Lingfeng checked the backend data of the online store and said happily:

"The store's organic traffic has just doubled, and it's still rising!"

Nie Fei walked over and took a look, then turned to Jiang Yuze beside her and said:
"Get ready for the hype surrounding 'Burning Ice X'! First reveal tomorrow, pre-sales start the day after!"

The release of "Burning Ice X" had been considered several times before, but in the end, they wanted to take advantage of the popularity of this European competition to launch it.

Although the production side cannot supply too much stock all at once, it would be a real shame not to capitalize on the hype surrounding Bing Ge's competition.

Therefore, we chose to launch "Burning Ice X" to the public and conduct online pre-sales on these two days when the topic was at its most popular.

Fortunately, the previous "Burning Ice 001" followed the same operational path, and fans and consumers had already made corresponding psychological expectations.

The psychological experience of needing to "make a reservation" and "grab an order" makes "Ranbing X" products even more scarce and precious.

Jiang Yuze joked:

"Previously, 'Burning Ice 001' was speculated to reach as high as 1100, I wonder how much 'Burning Ice X' will reach."

The launch page for "Ranbing X" will go live tomorrow. Jiang Yuze has also been doing a PR campaign, and has already contacted relevant media outlets for press releases, community content, and so on.

……

Xu Chen returned to the table and began to eat the pizza with gusto.

With Bing Ge's spot in the finals secured, a weight has been lifted from my shoulders.

Xu Chen chuckled self-deprecatingly, thinking to himself, how could he possibly doubt Brother Bing's abilities?
Moreover, she said she would "go directly to the finals," which means she was 100% confident.

Su Rong and Wu Feifei were huddled together, discussing all sorts of things about going to Europe to watch Bing Ge's competition.

After listening for a couple of sentences, Xu Chen felt something was off.
"Those Black people all smelled so bad! And they had just finished running and were covered in sweat..."

"I just hugged Bing Ge. I feel so sorry for him."

"Yeah, yeah! They share a locker room with Bing-ge? That's even more terrifying!"

Xu Chen: "?"

……

Nie Fei took Jiang Yuze, Sun Lingfeng, and a few others to the conference room for a meeting to plan the next steps.

Originally, he was supposed to be called "Little President Xu", but Xu Chen was lazy and didn't go. He already knew the general content beforehand, and left everything to Sister Fei to decide and execute, so there naturally wouldn't be any problems.

In addition to the upcoming promotion, marketing, and store operations, Nie Fei also made another phone call to Zhou Junjun.

With sales of "Ranbing 001" about to increase, not to mention the production progress of "Ranbing X".

The pressure was once again on Vice President Zhou.

Currently, the production of "Ranbing 001" and "Ranbing X" is still entirely arranged by "Lifeng Shoes".

Zhou Junjun had previously mentioned another option: to outsource a portion of the orders to other local contract manufacturers.

But after some hesitation, Xu Chen and Nie Fei decided to give up for now.

The main production is outsourced to external contract manufacturers, and even with strict quality control, it is difficult to guarantee complete consistency in the footwear.

"Ranbing Sports" is still in the stage of accumulating reputation and user awareness. Moreover, it is currently very popular. If a pair of "bad shoes" ends up in the hands of consumers, it may bring negative public opinion.

Currently, the quality inspection standards for "Ranbing 001" are almost the highest in the entire industry.

Zhou Junjun initially had some complaints, but seeing the sales increase, the reputation improve, and the profits remain stable, she happily continued to strictly implement the rules.

……

……

At the home of Li Yongjun, chairman of "Xizhilang" in Shenzhen.

Li Lili turned around in front of the TV, spread her legs, put her hands on her hips, and looked arrogant.

She looked at Li Yongjun, who was sitting on the sofa, and said:
"Tell me, isn't that awesome?"

Li Yongjun was stunned:

"Girls should be careful with their words..."

……

Shimen City, the headquarters of "Datuo Auto Sales".

In a large conference room, Chairman Jiang Huaqin was having a meeting with several "regional managers".

And on the big screen, that impressive preliminary match had just finished playing.

Jiang Huaqin lit a cigarette and glanced at an X-stand by the conference room window, which was a large, eye-catching poster of Chenfeng electric vehicles and their spokesperson, Xie Bingran.

"Luckily, we had stocked up on some more goods with General Manager Xu!"

This wave looks like it's going to sell out fast...

One of the subordinates spoke up:

"Since the materials featuring the spokesperson for Chenfeng have arrived at the store these past few days, the number of customers coming in to inquire has increased significantly."

Previously, no one had heard of the 'Chenfeng' electric vehicle brand. Now, with the huge buzz generated by its spokesperson, the boost to the 'Chenfeng' brand and the increase in electric vehicle sales may far exceed our expectations!

"Boss, there's something else."

I heard that Aixing Auto Dealership has also been proactively contacting Chenfeng Technology to discuss channel distribution cooperation.

Jiang Huaqin smiled and nodded:

"Mr. Xu has already discussed this matter with me."

Xu Zhiquan is a man of principle, loyalty, and integrity. He promised to give priority to our 'Da Tuo Auto Shop,' and he won't go back on his word!

He took a drag of his cigarette and continued:

"My previous concern was that the brand recognition of 'Chenfeng' wouldn't be enough to sustain long-term sales. Now that we have the popularity of this spokesperson, there's really nothing to worry about."

……

……

Friday the 27th.

Early in the morning, Xu Chen drove to the tenth floor of the Southwest Building and picked up Su Rong, who was dressed in a pretty pink outfit.

She set off lightly, carrying only a small backpack, because the suitcase from yesterday was already in the car.

Both of them had already asked the class monitor for their vacation time.

Moreover, after watching the game in Europe, there will be a seven-day holiday for May Day, and Xu Chen will fly directly home.

After Xie Bingran finishes her competition in Zurich, she will have a day to spend with Xu Chen.

But the next day, he needed to fly back to Beijing with the team.

Bing Ge has made it to the finals, and even though the final results are not yet available, there are already celebrations, meetings, and awards waiting for him.

Xie Bingran will return to the Xinzhuang training base in Shanghai after the May Day holiday.

Xu Chen has already asked Coach Cheng Hong if she will grant Bing Ge two days off, which is another rare opportunity to spend time with the rich girl.

Before the 08 Olympics, Bing Ge (Iceman) mostly trained in seclusion, and even a single day off was rare and precious, which was truly pitiful.

……

Xu Chen drove to Shanghai Foreign Language School to pick up Wu Feifei. The two girls sat in the back seat, ignoring their "driver" Xu Chen, and chatted happily and excitedly about their upcoming trip to Europe.

"RuiShi Chocolate is great! Let's invite Bing Ge to go eat some!"

"Can Bing-ge eat chocolate?"

"Yes, you can eat it. I even asked her about it the last time I saw her! As long as it's clean chocolate, it's just sugar and calories."

We'll gain weight, but Bing-ge burns so much energy, he's not worried!

"Swiss also has cheese fondue, it sounds delicious!"

……

……

More than an hour later, in the airport's VIP lounge.

The two girls went to get some fruit and ate it. Xu Chen sat on the soft sofa and sent a message to Director Li Yue.

He naturally asked Li Yue if he was in Europe this time, and if he had time to meet and chat.

What Xu Chen was thinking about was naturally the cooperation between "Chenfeng Technology" and the Olympic Games.

Li Yue quickly replied to Xu Chen's message and then called him directly.

After exchanging a few warm greetings, Li Yue continued:
"I'm not going with them this time; the General Administration is having a meeting these past two days."

These are all related to the Olympics. Our entire system, from top to bottom, is contributing to the Olympics!

Once I'm done with this busy period, I'll visit Xiao Xu's headquarters in Shanghai!

Xu Chen: "How can we let Director Li come? Director Li, please wait for me to come to Beijing!"

The two then discussed Xie Bingran's business collaborations.

The cooperation with "Youlemei" is already in the implementation stage. The two sides did not spend much time negotiating and have reached a verbal agreement.

They're just waiting for Xie Bingran to return to China after May Day so that the two sides can officially sign the contract.

In addition, Director Li Yue also mentioned that several more brands have contacted them, naturally still wanting to discuss cooperation with Xie Bingran.

“Most of them are unreliable and cannot pass the review of the State Administration of Radio and Television, so I did not report to Mr. Xu.”

Director Li Yue remained polite in his words.

"During this trip to Ruishi, I found a pretty good potential client."

They also happen to be one of the official partner brands of this 'International Athletics Grand Prix'.

If Bingge wins a medal this time, they, as the sponsors of the competition, will also have an interactive session with him.

This has already been reported to the General Administration of Sport and the national team..."

There are still some pitfalls in this kind of cooperation involving national team members abroad and with foreign brands, so the General Administration of Sport and the national team are quite strict in their supervision and review.

This is naturally a good thing for Brother Bing as well.

Xu Chen asked, "What brand is it?"

Director Li Yue: "The watch brand of Ruishi is Omega."

They are promoting their products domestically and looking for a suitable spokesperson. In fact, they started paying attention to Xie Bingran last year.

The collaborations with Jeep and Louis Vuitton are somewhat related, and it also caught the attention of Omega's Greater China team.

Omega, a traditional European watch brand, has recently taken to collaborating with athletes.

They don't like celebrities in the entertainment industry; they feel that athletes have a more positive and proactive image.

Next year is another Olympic year, and it will be held in our country, so we're considering finding a suitable Chinese athlete.

Xu Chen thought for a moment, then smiled and said, "Not bad!"

Li Yue: "With Mr. Xu's affirmation, I can confidently move forward!"

Xu Chen: "Director Li, you flatter me!"

Li Yue: "They have communicated their initial intentions, but it will probably depend on Bing Ge's performance level, especially tomorrow's final."

If Bingge can win a medal in an international competition, Omega will definitely be scrambling to sign him.

Xu Chen was still very happy for Bing Ge.

The endorsement fee she receives is only one aspect; being able to endorse a high-end watch brand like Omega naturally has a significant impact on Xie Bingran's commercial image.

In fact, purely from the perspective of endorsement fees, "Omega" may not offer as much money as "U-Love-Me".

However, considering the overall commercial image, the endorsement of "Omega" is definitely much better than "U-Love-Me," since it can bring Bing Ge a specific "high-end image" bonus.

Xu Chen couldn't help but sigh, "These young rich women are really getting more and more sophisticated."

If we add a high-end watch brand to Jeep and Louis Vuitton, then Bing Ge's commercial endorsements in China are definitely the envy of many celebrities and big names.

This success is not only due to Xie Bingran's track performance and personal image, but also naturally thanks to the "Olympic year".

Xu Chen couldn't help but recall his father Xu Zhiquan's sentiments.

As the saying goes, it's all about timing and luck; it's about the right time, the right place, and the right people...

Xu Chen asked again:
"What form will the brand's interaction take tomorrow?"

Li Yue: "Omega is the official partner of this competition."

The gold, silver, and bronze medalists, who will be awarded tomorrow, will all receive an Omega watch as a gift, which will be implemented during the awards ceremony.

During the subsequent media interviews, some Omega materials will appear on camera; this was also arranged by the competition organizers…

Of course, all of this is predicated on Bing Ge finishing in the top three and winning a medal.

Xu Chen: "Okay, then we'll see how Bing performs tomorrow."

Li Yue paused, then smiled and said:

"Originally, Omega's brand representatives wanted to invite Xie Bingran and a few members of the national team to visit their headquarters tomorrow afternoon."

I stopped them from doing it.

I doubt Bing-ge would agree either. She'll definitely be spending some free time with CEO Xu tomorrow, which is a rare treat.

……

……

(End of this chapter)