Rebirth: My dad is too obedient

Chapter 520 Help Me Fasten My Seatbelt
It was early morning, shortly after dawn.

"Xueyuan Canteen" of Tonghai University.

It's the weekend, so there aren't many students coming for breakfast this early.

Xu Chen and Xie Bingran sat opposite each other by the window.

Xu Chen was chewing on a fried dough stick, while Xie Bingran was eating an egg.

"Has Bing's competition schedule been finalized for this year?" Xu Chen asked.

When asked about the competition, the answer was naturally that they were planning to go to the stadium to watch her.

Xie Bingran took a sip of soy milk:

"Participating in the Asian Athletics Championships in August is around the same time as next year's Olympics."

This is the only thing that's certain...

There might be one or two more international competitions, but whether or not I participate will depend on Coach Sun's arrangements.

Xu Chen: "Where is the competition in August?"

Xie Bingran: "It seems to be Amman, Jordan."

Xu Chen: "Okay! I'll come and see!"

Xie Bingran: "Oh."

Xu Chen smiled and said, "Brother Bing is already a world champion. It doesn't feel like there's any suspense in an Asian championship."

……

After having breakfast and seeing that they still had some time, Xu Chen took Xie Bingran's hand and strolled around the campus again.

After picking up the car, I gave Su Rong and Wu Feifei a ride and drove to the film studio in Minhang District.

When the four arrived, photographer Liu Jianan and her team were already busy at work.

Sun Aimei, Gu Xinxin, Zhuang Lei, and Ma Lingyao are already here and are helping to adjust the lighting and equipment on site.

Zhou Junjun didn't come because she went to the airport this morning to fly back to Fujian Province. There are still a bunch of the latest production arrangements at the factory waiting for "Deputy General Manager Zhou" to coordinate.

When Xie Bingran walked in, everyone gathered around and called her "Brother Bing".

Xu Chen was speechless, thinking that following "Brother Bing" made him look like a "little brother".

After Sun Aimei, Gu Xinxin, and Ma Lingyao called him "Brother Bing," they then called Xu Chen "Boss."

Xie Bingran was called to the dressing room by her assistant, and Coach Cheng Hong and Huang Xueli had already arrived by then.

Actually, these two didn't have to come today, but it's obvious that Cheng Hong still wanted to spend another day with Amy.

Huang Xueli still followed along responsibly, and took the opportunity to continue cultivating her relationship with "Little Xu".

……

……

Filming proceeded as planned.

With the summary of shooting three sets of footage last night, the shooting this morning went even more smoothly.

Xu Chen glanced at it and thought that maybe they could finish work earlier at noon and take the little foodie to find something delicious.

My phone vibrated; it was a message from Miss Nana:

Boss, the plane tickets to Tiancheng for the evening of the 5th have been issued.

When are you returning? I've already booked your return ticket...

Returning to Tiancheng on the 5th, naturally, was to attend the "660,000th Chenfeng Electric Vehicle Roll-off Ceremony" on the 6th.

Old Xu is a lively person, and when something as auspicious and joyous as June 6th, the 660,000th car rolling off the production line, he's bound to make a big fuss.

This is naturally of great benefit in boosting the morale of the company team and enhancing team cohesion.

Xu Chen replied to Nana: "You don't need to worry about the return trip. I'll go back and check on the situation first."

Tiancheng Company can handle the return flight.

Nana: [Okay, boss. Just let me know if you need anything.]

It also included a sweet and cute smiling emoji.

At the same time, Xu Chen's father, Xu Zhiquan, also sent a message to confirm his itinerary for the 5th and 6th.

Upon learning that his son would arrive on the evening of the 5th, Old Xu replied:

Guo Liang and I also landed in the provincial capital on the evening of the 5th. We'll wait for you at the airport, and then we'll go home together.

Xu Chen: [Are General Manager Xu and General Manager Guo on a business trip?]

Xu Zhiquan: Today I'm in Hebei Province, having a meeting at 'Aixing Auto Shop'.

I will arrive in Beijing tomorrow, and on Monday, I will visit Director Li Yue at the General Administration of Sport.

Try to build a relationship with him in person and get the cooperation agreement signed while you're at it.

The "cooperation agreement" naturally refers to giving "Chenfeng Technology" the official title of "Training Partner of the General Administration of Sport".

Xu Chen was replying with "Congratulations" when Old Xu, probably too lazy to type on his phone, called directly.

During the phone call, Xu Zhiquan inquired whether there were any special things to pay attention to during his face-to-face meeting with Director Li Yue.

"There's nothing particularly noteworthy. Li Yue and we are already quite familiar with each other, and he's genuinely trying to help us."

"Okay, I understand."

I also brought some tea gift boxes from the provincial capital. Is it okay to give these to Director Li Yue?

Xu Chen: "The tea leaves should be fine; it's unlikely to be illegal."

"Then I'll seriously invite Director Li to dinner; I need to solidify this connection."

Old Xu was delighted to hear this with a smile. Xu Chen asked a couple more questions and then said that the channel expansion of "Aixing Auto Shop" was also going very smoothly.

In fact, "Aixing Auto Shop" and "Datuo Auto Shop" are in some competition with each other, and the two channels are also secretly vying for dominance in the northern market.

Xu Zhiquan is very disciplined in his work. Before officially signing a cooperation agreement with "Aixing Auto Shop", he also had a special chat with Jiang Huaqin of "Datuo Auto Shop".

Since Lao Xu had already been so frank with him, Jiang Huaqin couldn't really make any further attempts to stop him.

However, Xu Zhiquan was still very kind and promised that the channel cooperation with "Aixing Auto" would mainly focus on cities, counties and towns that "Datuo Auto" did not cover or had weak coverage of.

This will not have a significant competitive impact on the sales of "Da Tuo Auto Sales".

In fact, the locations of the two car dealerships, "Da Tuo" and "Ai Xing," are complementary and interdependent.

Among them, "Datuo Auto" was developed earlier and mainly covers first-, second-, and third-tier developed cities and their surrounding areas.

"Aihang Car Rental" started two or three years later, so it took the route of "encircling the city from the countryside" and opened its car rental business in many northern counties and towns.

This is naturally good news for Chenfeng Technology. Through cooperation with these two car dealerships, the entire northern market has been covered.

Currently, the main electric vehicle market in northern China consists of two major brands: "Aibang Electric Vehicle" and "Shenbiao Electric Vehicle," both from the Jinshi industrial zone.

There are also four or five other small factories, all of which are small workshops. Their products are cheap but of poor quality, and they cannot afford to build a large market.

After the "Chenfeng Electric Vehicle" was distributed to "Datuo Motorcycle Shop", sales picked up.

Although there are no official statistics yet, it has already become the third largest brand in the entire northern market, second only to "Aibang" and "Shenmiao".

As more electric vehicles are manufactured and the "Aixing Auto Shop" channel expands, the scale of "Chenfeng Electric Vehicles" will naturally continue to grow.

During the phone call, Xu Zhiquan discussed two other things.

Firstly, Hua Shaojie from "Cadillac" happened to be in Beijing on a business trip these past two days. When he heard that "President Xu" was also in Beijing, he took the initiative to invite him to dinner.

The fact that Hua Shaojie took the initiative to contact Lao Xu shows that his willingness to join has increased. However, he is still weighing and considering some things. After all, leaving "Cadillac" to join "Chenfeng Technology" is also a very important career choice.

Currently, the sales of "Chenfeng Electric Vehicles" are mainly due to the distribution channels provided by Guo Liang.

If sales rely solely on distribution channels, the sales volume will eventually reach a growth bottleneck, at which point the need for market brand promotion will be put on the agenda.

Therefore, for Chenfeng Technology, bringing in a senior executive like Hua Shaojie, specializing in market branding, in advance is naturally very necessary. Furthermore, with plans to expand into the national market from the south next year, coupled with the desire to leverage the popularity of Xie Bingran's participation in the Olympics, the need for brand marketing is even more urgent.

If Hua Shaojie doesn't ultimately join, then General Manager Xu and his son will need to consider finding other candidates.

Of course, if they really can't find one, there is an alternative: Xu Chen and Nie Fei can each spare half of their energy to help with the marketing module of "Chenfeng".

However, juggling both "General Manager Xu" and "Sister Fei" would be too much work...

Xu Zhiquan readily accepted Hua Shaojie's invitation to dinner, as it would be a good opportunity to have a more in-depth conversation with him.

Additionally, if time permits, Lao Xu also plans to arrange for Guo Liang to take Hua Shaojie to visit the electric vehicle market in Beijing and Hebei Province to check on the sales and reputation of "Chenfeng Electric Vehicle".

Old Xu had another matter to attend to in Beijing, namely, the "postdoctoral fellow" at the Chinese Academy of Sciences.

Xu Zhiquan will meet with him separately again to try to find out about the technology and production lines managed by "Chenfeng Technology".

Bringing in this senior technical executive would play an even more decisive role for "Chenfeng Technology".

Xu Zhiquan had already had a frank conversation with Yang Congxin.

Just as Lao Xu said before, Director Yang inevitably still had some "little knots" in his heart.

After all, he is an intellectual, and he has some inherent sense of aloofness. It's inevitable that he would feel some resentment if he were suddenly given a superior and a boss.

But Xu Zhiquan is an honest and straightforward person, and he has always been open and honest with Director Yang.

After Director Yang heard that the other party was the "postdoctoral fellow" vice president, he actually understood.

Yang Congxin is, after all, older and more experienced, and his character is honest and simple. Overcoming some of his ego-related constraints is not too difficult for him.

If this "postdoctoral fellow" and Hua Shaojie could join, "Chenfeng Technology" would truly be a tiger with wings.

The introduction of more high-level management talent is also an essential step for "Chenfeng Technology" to expand from Tiancheng to the northern and even national markets and grow into a first-tier electric vehicle brand.

……

The filming of footage in the studio went smoothly.

As the meeting was drawing to a close, we discussed where to have lunch.

According to the original plan, Xie Bingran was supposed to return to the "Xinzhuang Base" with Coach Cheng Hong after filming ended.

Xu Chen deliberately called Sun Aimi over and asked her what she wanted to eat.

Sun Amy adjusted her round-framed glasses, still looking bewildered, and casually said, "Anything is fine."

Xu Chen then casually said to Coach Cheng Hong:

"Coach Cheng, are we having lunch together? And Bing-ge too..."

Cheng Hong was stunned for a moment, then chuckled and kept her arm around Sun Aimi's.

Choosing a restaurant was naturally a task that Miss Wu had to handle.

Wu Feifei thought for a moment and then spoke:

"Brother Bing can only eat white meat, but luckily there's a place in Minhang that serves seafood!"

……

The wrap party here was relatively simple. Photographer Liu Jianan arranged for flowers, but there was no extravagant setup like the cannon salutes from yesterday.

Due to her personality, Liu Jianan was clearly not as boisterous as You Yuhui, the director from Taiwan yesterday.

But Liu Jianan was still sincere. Before leaving, she specifically sought out Brother Bing and even took out a pair of brand-new "Ranbing 001" shoes from her bag, asking Brother Bing to sign them for her.

Xu Chen was somewhat surprised, thinking that Teacher Jia Nan was actually a true fan...

After filming wrapped, they went downstairs together, chatting and laughing as they walked toward the parking lot.

Wu Feifei pulled Su Rong along:

"Let's go sit in Instructor Cheng's van! It's spacious over there..."

Before Su Rong could figure out what was going on, Wu Feifei had already dragged her away.

Xu Chen and Xie Bingran got into the car.

The car had been in the sun all day, and the interior temperature was very high.

Xu Chen turned on the highest setting of the air conditioner, and a cool breeze whistled through the room.

Internal circulation.

Xie Bingran was still sweating a little. She raised her hand and pulled at her collar, revealing her beautiful neck and collarbone.

Xu Chen turned his head and caught a glimpse of "fragrant sweat," then quickly shook his head to banish the craving.

Xie Bingran coughed lightly:

"Help me fasten my seatbelt."

"..."

……

……

It's already the 5th, and Xu Chen will be flying back to Tiancheng tonight.

Xu Chen had already asked the class monitor for two days off. Class monitor Min Siyi and homeroom teacher Shi Dinghai were already used to "Boss Xu's" habit of asking for leave.

After finishing her classes in the morning, Xu Chen grabbed her bag and headed to the company.

Before setting off, there were still some company matters to be reported.

……

Large conference room.

Nie Fei is having a meeting with the "Burning Ice Sports" team.

In addition to the original Jiang Yuze and Sun Lingfeng, Liu Wei, Luo Hui, Lü Yang, Lei Qidong, Chen Xinyi and others joined one after another, and the number of people suddenly increased.

However, I'm still extremely busy right now.

Sun Lingfeng's "operations department" now has a small team of four people, which has given them a slight respite.

Jiang Yuze's "marketing department" will face significant pressure in the future due to the marketing and promotion efforts leveraging the 08 Olympics.

During this time, Nie Fei was also interviewing and scouting people, preparing to bring in two more marketing talents with quick minds and strong execution capabilities for "Ranbing".

Xu Chen knocked on the glass door of the conference room and then pushed it open to enter.

Nie Fei pulled out the chair next to her and said with a smile:

"Just in time!"

After Mr. Xu took his seat, Nie Fei cleared her throat:
"I have some good news to announce: in May, our monthly sales exceeded 5 pairs for the first time."

Immediately afterwards, applause and cheers erupted in the meeting room.

Xu Chen was also overjoyed: "One hundred thousand?"

Sun Lingfeng adjusted his black-rimmed glasses:

"The back-end store data was just compiled this morning, and I confirmed it with Vice President Zhou's team. It's true that it's over 100,000 pairs!"

Nie Fei added:
"It was mainly driven by two positive factors."

First, Bingge won the gold medal in Zurich at the end of April, which brought a lot of attention and popularity, and translated into sales in May.

Secondly, with the launch and first sale of 'Ranbing X' in May, many original 'Ranbing 001' consumers came back to repurchase.

Xu Chen: "I remember at the end of last year, Sister Fei was still telling me that the operational goal for the end of this year was to sell 100,000 pairs of shoes per month..."

I didn't expect to reach that milestone by the middle of the year.

Nie Fei: "We didn't expect that Bing Ge would go from an Asian Games gold medalist to a world gold medalist so quickly."

……

(End of this chapter)