Rebirth: My dad is too obedient

Chapter 543 They really are a couple

Sports Newspaper Headquarters, Conference Building.

Niu Xiaoli looked three or four years older than Cheng Hong. She wasn't very tall, but she was quite sturdy. I wonder if she had a background in sports.

She greeted Xu Chen and Cheng Hong warmly, but there wasn't much deliberate small talk.

And from the moment she opened her mouth, you could tell she was a native of Beijing, right under the noses of the capital.

After completing the "handover," Li Yue said goodbye and left.

Niu Xiaoli then led Xu Chen and Cheng Hong toward the elevator.

"Mr. Xu, Director Cheng, let's go upstairs first."

Other leaders and teachers are on their way, but the meeting should begin soon.

I will accompany you both today. If you have any questions or concerns during the trip, especially anything that is not suitable for public discussion, please feel free to discuss it with me privately first.

Xu Chen and Cheng Hong exchanged glances, both thinking to themselves that this was really being done in a secretive way.

……

Niu Xiaoli led Xu Chen and Cheng Hong into a large conference room on the second floor.

The decor had the feel of a news agency in Beijing, unusually formal and rigid.

The three of them were the first to arrive; there was no one else in the meeting.

Niu Xiaoli, along with Xu Chen and Cheng Hong, sat on three chairs in the far corner of the back row, and then waited quietly.

Over the next ten minutes or so, more people entered the conference room.

However, they didn't greet each other, but instead found their own seats and sat down.

This was Xu Chen's first time participating in such an event, and she found it both strange and novel.

Turning his head to look at Coach Cheng Hong beside him, he saw her eyes darting around as she watched the people coming in, looking on with a curious expression.

Around 9:45, there were already about a dozen people sitting in the conference room.

There were both men and women, mostly serious-looking middle-aged people, dressed in very "government-affiliated" attire.

Although Xu Chen and Cheng Hong were sitting in the corner, they looked somewhat out of place.

A middle-aged man wearing wire-rimmed glasses, with a refined demeanor, cleared his throat and stood up:
"Welcome to all the experts."

The background and issues should be familiar to everyone, so I won't go into details.

Today, we are honored to have invited senior experts from the sports, media, and advertising industries, as well as several leaders from the General Administration of Sport.

Time was limited and the topic was sensitive.

Let's not go into too much detail about introductions and getting to know each other for now; just call each other "teacher."

At the same time, two staff members entered the conference room and placed nameplates on the table in the large conference room.

The inscription reads "Teacher Zhang Hanyia", "Teacher Chen Hui", "Teacher Li Guangwan", and so on.

There are also teachers like "Teacher Xu Chen" and "Teacher Cheng Hong".

As if by unspoken agreement, everyone stood up, found their names on the table in the large conference room, and sat down side by side.

Xu Chen and Cheng Hong sat side by side and glanced at each other.

The number of strange and unusual experiences has increased again.

Meanwhile, many people couldn't help but look at "Teacher Xu Chen" with their eyes wide open.

Most of the people present were middle-aged, making Xu Chen, a "half-grown boy," stand out conspicuously...

The polite "leader" who chaired the meeting had a nameplate in front of him that read "Teacher Li Xu".

Seeing that everyone was seated, he cleared his throat again:
"All of you are leaders and experts in various fields, but you still need to strictly abide by the meeting discipline today."

You need to put your phone away first, and there can't be any recording devices.

……

……

The conference room quickly filled with smoke.

Many of the "experts" gathered together were heavy smokers, and they were all holding strong tea.

Cheng Hong seemed uncomfortable in this place filled with secondhand smoke. She walked to the window and opened it on her own...

The meeting was conducted under the guidance of "Teacher Li Xu". The process began with establishing information and consensus, and then defining the goals and overall plan for the work.

Although none of the "experts" took the initiative to introduce their respective institutions, they all revealed their institutions or professional backgrounds during the opening discussion.

And some of them were clearly people who already knew each other.

Xu Chen was still very surprised. This group of "experts" came from different fields and were truly a hidden gem.

For example, a certain "Teacher Chen" is clearly from a state-run media outlet, and may even be the editor-in-chief or deputy editor-in-chief of the sports section.

The gray-haired "Professor Li" is a professor of communication studies at Peking University, who also participated in the overall public relations and communication strategy for the Olympics...

Xu Chen couldn't help but sigh, "Bing Ge is really capable. After all, the reason this group of people were able to get together is because of Xie Bingran."

……

During the meeting, Xu Chen and Cheng Hong learned the details of the questioning and investigation for the first time.

A detailed record of inquiries with team members, coaches, team doctors, and even the cleaning lady revealed the facts.

Just as Director Li Yue mentioned the day before yesterday, several veteran team members from Beijing, led by Chen Lan, did indeed have various offensive attitudes, words, and even physical actions towards the younger team members from other provinces who had just arrived in Beijing.

The specific incident Xie Bingran was involved in, including the experiences of Dong Jiajia and two other team members, even happened to be captured on CCTV footage from the rest room.

Xu Chen couldn't quite understand why Chen Lan, who was already considered a "famous general" and had long passed the age of youthful naiveté, could still make such childish, outrageous, and arrogant moves.

Cheng Hong sighed and whispered:
"The team members are in a highly competitive state every day, and the performance rankings are very strict."

There are also various cliques within provincial teams and dormitories...

And they were all girls.

She paused for a moment, then said, "We athletes are ultimately not like you people who have seriously studied at university."

"..."

Teacher Li Xu provided updates on the current handling of the situation.

The higher authorities have issued a clear order to block all official and media-related discussions.

This includes reports and discussions from all public media and news organizations, as well as discussions and statements from national team members, provincial team members, and coaches.

Therefore, in the past day or two, there has been a noticeable decrease in the number of media outlets and reputable journalists participating in the online discussions; it's mostly netizens debating.

Meng Qingfeng, a coach from Beijing, and Ji Jiahui, a retired athlete, who had previously spoken out and openly or implicitly criticized Xie Bingran, have both been given "serious talks" by the General Administration of Sport.

Even though Wen Province and former Principal Huang Hua spoke out without informing the General Administration, they were still "seriously communicated" by the General Administration.

But Xu Chen guessed that, given Principal Huang Hua's distinguished status, his nearly eighty years of age, and his fiery and direct temper, anyone who went to talk to him would probably just get another scolding.

……

The core content of the meeting was to discuss subsequent measures for handling public opinion. The goal was clear: to resolve the current negative public opinion targeting Xie Bingran and the national track and field team.

In particular, it is necessary to restore Xie Bingran's innocent image and dispel her negative information.

Xu Chen already knew that with this group of "experts" around, there was no need to worry about media resources or channels for communication.

If the proposal is suitable, we can communicate with the most core and important media outlets in the country to speak out and support this matter...

But things are not easy, otherwise so many "experts" would not have been recruited.

Teacher Li Xu spoke frankly:

"The key and difficult point of this matter is that, in addition to revealing the truth to Xie Bingran, we also need to maintain the overall image of the national team."

He didn't need to say anything more; everyone present understood.

The most direct way to "restore the truth to Xie Bingran" is to expose the actions of Chen Lan and others to the public and reveal the real reason behind Bing Ge's "overreaction".

However, doing so still has a very negative impact on the image of the national team.

After all, Chen Lan is a "famous player" in the national team and a silver medalist at the Asian Games.

The "experts" present were all very rational and composed, and they started discussing the topic one after another.

The discussion eventually came down to the same core issue: without exposing the problems of Chen Lan and others, Xie Bingran's reputation could not be perfectly repaired.

Even though Chen Lan's name was omitted, it still revealed that there were instances of senior players bullying junior players within the national team.

More importantly, the provincial teams are currently arguing over this issue.

Although the General Administration is the competent and superior unit, it still has to take into account the opinions of the provincial teams.

……

After lunch, Li Xu made a phone call from outside and said:
"We've consulted with our superiors, and we'll come up with two plans."

One approach is to follow the core discussion from this morning and restore the truth to the people.

The other option needs to be a safe, balanced, and stable plan to minimize the subsequent impact of the incident.

Before someone could ask a question, Li Xu continued:
"We have developed both plans, but the leadership will need to review them before deciding which one to use."

"..."

……

……

Xu Chen was also surprised that the meeting lasted until almost 10 p.m.

The ashtrays in the meeting room had been emptied countless times, and Coach Cheng Hong would hide by the window whenever she had a spare moment.

Actually, Cheng Hong wasn't really "recruited" here.

There will be some communication with the team members and coaches that Cheng Hong has to handle, which is why she joined this "special working group".

Now that she understands her job responsibilities, Cheng Hong feels at ease.

The basic plan had been discussed, and the experts and teachers all felt a great sense of relief, starting to chat in small groups.

Cheng Hong stood by the window breathing in the fresh air and noticed a crowd of people surrounding "Teacher Xu Chen".

Naturally, I struck up a conversation with him and got to know him, and I was always exceptionally polite.

The scene was rather strange: a group of middle-aged leaders and experts who looked very experienced were actively trying to get acquainted with Xu Chen, a young man who looked like he was still very young.

Cheng Hong thought about the scene of discussing the plan during the day, then suddenly shook her head and smiled.

Okay... she really is a couple with Bing Ge.

Cheng Hong didn't understand most of what was being discussed today, especially the professional areas of communication, journalism, and public relations.

Even if she didn't understand, she could tell that "Teacher Xu Chen" had the experts on the scene figured out.

Almost all of the specific plans proposed by Xu Chen were incorporated into the final plan without any changes.

Several "big shots," including the Peking University professor, clearly spoke highly of "Young Master Xu."

Cheng Hong couldn't help but sigh, both Xiao Xu and Bing Ge were the kind of strong people who left no room for argument.

……

The appearance of "Teacher Xu Chen" was indeed a huge surprise in today's discussion.

As someone who has been reborn, Xu Chen has long seen and experienced several so-called "crisis public relations" cases from later generations, and also has a whole set of principles and implementation methods.

Simply throwing out a few seemingly sophisticated concepts was enough to fool a bunch of so-called experts in 2007.

In addition to the input of the plan, Xu Chen also provided two crucial resources: his two companies, "Ranbing Sports" and "Dongchen Advertising".

The issue surrounding Xie Bingran lacks a suitable "subject identity".

The most direct response was Xie Bingran speaking out and giving media interviews.

However, this approach has significant drawbacks in terms of communication. From a public relations perspective, it creates a strong association in the minds of the audience with "the party involved making excuses."

However, by completely omitting Xie Bingran's perspective and relying solely on a third-party voice, a perfect conclusion to the public opinion debate is lacking.

However, "Burning Ice Sports" became the perfect and flawless voice.

"Ranbing Sports" is an independent brand that Xie Bingran is deeply involved with, and it inherently carries the "official" attribute of Xie Bingran.

At the same time, "Burning Ice Sports" is not an "individual," which gives it much more flexibility and freedom in expressing its opinions.

This also serves as a layer of protection for Xie Bingran.

At the same time, based on Xu Chen's understanding of Bing Ge, she estimated that Bing Ge would be extremely resistant to discussing this matter on camera, and might even refuse to do it altogether...

"Dongchen Advertising" was also an important resource that Xu Chen provided to the "working group".

For some promotional materials that require special planning, Dongchen Advertising can handle them directly, eliminating the need to find other external suppliers.

This naturally meets the project's confidentiality requirements, and being produced by "Dongchen Advertising" also ensures the quality of the materials.

The group of scholars, experts, and bigwigs gathered together were all quite surprised that Xu Chen, at such a young age, owned two companies.

"Burning Ice Sports" has already gained a reputation, and everyone present naturally knows about it.

But no one expected that "Burning Ice Sports" was actually created by "Teacher Xu Chen," who looks to be under twenty years old.

Several experts and teachers from the media and journalism fields were also present. They had heard of some of Dongchen Advertising's cases, such as "Afraid of Getting Inflamed," "It's Hard to Explain," and "Not All Jeeps Are Called Jeep."

Hearing that these cases all came from "Teacher Xu Chen's" company was truly astonishing.

I had expected to meet some "extraordinary people" today, but I never imagined that this Mr. Xu would be so "amazing"...

Of course, Xu Chen also had some personal motives in bringing up "Ranbing Sports" and "Dongchen Advertising".

Most importantly, by using "Ranbing Sports" to make its voice heard, it can take advantage of this wave of popularity and have the opportunity to further boost the brand power of "Ranbing".

At the same time, the misunderstandings and attacks that "Ranbing Sports" has suffered in the past few days, as well as the negative feedback and other negative voices from its online stores, can be used as an opportunity to repair the damage.

……

(End of this chapter)