Rebirth: My dad is too obedient

Chapter 545 Mr. Xu's Underhanded Tactics

hotel room.

As evening approached, Xu Chen received a call from Niu Xiaoli, who said she had to go back to the "Sports Newspaper Headquarters" for a meeting.

Xu Chen still brought her backpack and laptop, changed into more formal clothes, and went downstairs.

……

The Sports Newspaper Headquarters, still in that large conference room on the second floor.

When Xu Chen arrived with Niu Xiaoli, Li Guangwan and Chen Hui, the two "expert teachers," also arrived, each accompanied by a staff member.

Li Xu was discussing the plan with his two secretaries when he saw the three of them enter, so he quickly stood up.
"Thank you for your hard work, teachers!"
The plan has been compiled; I would appreciate it if the three of you could give it a final review.

The most senior and oldest person present was naturally Professor Li Guangwan from Peking University. Xu Chen and Chen Hui tactfully stepped aside and gave the main "auditing position" to Li Guangwan.

The plan was based on what was discussed in the meeting room yesterday. Li Xu, along with his two secretaries, compiled it into two standard "official document" formats.

Xu Chen usually uses PowerPoint to present his proposals, so he still felt a little uncomfortable seeing this standard and formal "official document" text.

The layout, font, and punctuation were all meticulously done.

The title, body text, and other elements are all carefully crafted, clearly indicating that the word choice and sentence structure have been meticulously considered for a long time.

The first few paragraphs on the first page, in particular, contained some very official and high-sounding abstract content, which gave Xu Chen a bit of a headache.

Xu Chen glanced at the two young male "secretaries" beside him and thought that dealing with these kinds of official documents every day must be quite a brain drain.

If we disregard the introductory section on the first page, the rest of the text becomes much more practical.

The two plans discussed yesterday were presented clearly and easily in terms of four modules: topic planning, public opinion guidance, dissemination channels, and time rhythm.

However, it is estimated that these two secretaries are not full-time journalists or public relations professionals, and there are still some individual oversights in their professional knowledge.

Fortunately, Li Guangwan, Chen Hui, and Xu Chen were all "experts" and pointed out the issues on the spot, making immediate corrections.

Regarding the dissemination channels, Chen Hui contacted various parties during the day and provided core media resources, including "Huaxia News Agency".

Xu Chen couldn't help but gasp in amazement. This "expert group" truly possessed immense power, seemingly able to instantly acquire key communication resources similar to those of "Huaxia News Agency."

Meanwhile, Xu Chen shared the two promotional materials that Sun Aimi had just finished that afternoon and added them to the plan.

Both of these materials are promotional materials that use "Ranbing Sports" to speak on behalf of Xie Bingran.

The plan will also include a series of related activities such as topic promotion and public relations.

Li Guangwan and Chen Hui carefully examined the two materials provided by Xu Chen and couldn't help but nod repeatedly.

But then Li Guangwan sighed and said:
"Such good materials, but they are all from 'Option 1'."

If the leadership ultimately doesn't choose 'Option One,' then these two sets of materials will be unusable.

In fact, everyone present knew very well that the higher-ups would ultimately have to weigh all the pros and cons, and the possibility of choosing the radical "Option 1" in the end was still not high.

As for Chen Lan, it's estimated that her past achievements and hard work will still need to be taken into consideration, as well as the coaching staff, provincial team, and so on behind her.

At the same time, and most importantly, it is necessary to maintain the overall external image of the national track and field team.

Chen Hui thought for a moment:
"These two sets of materials could also be used in 'Option Two'."

It just didn't have the same impact and appeal as when used in 'Option One'.

Li Xu began to speak:

“These two sets of materials are very good. I think that when the leaders see these two sets of materials and topic plans, they might prefer ‘Option 1’.”

Li Guangwan nodded slightly: "Let's hope so!"

……

……

August 8th was the day of the women's 100-meter hurdles final at the 8th Asian Athletics Championships.

The final is scheduled for 10:00 AM local time in Amman, which is 3:00 PM in China.

It will be broadcast live on CCTV Sports Channel.

Meanwhile, today also marks the one-year countdown to the opening of the 2008 Olympic Games.

Early in the morning, CCTV-1 and CCTV-5 both launched special programs on "Looking Forward to the Olympics".

Zhang Yimou's preparations for the Olympic Games opening ceremony were naturally an important part of the news feature.

Xu Chen stayed in the hotel and watched TV for a while. It was mostly just "creating suspense" and "keeping people in suspense," so there was naturally no substantial content.

The only interesting part was the review of the "lighting ceremony" of the Olympic opening ceremonies in the past few years, and the opportunity for some Beijing citizens to guess or contribute ideas for the 08 Olympic lighting ceremony.

As someone who has been reborn, Xu Chen naturally already knew the ignition plan for "Kuafu Chasing the Sun".

Following Li Ning's participation in the lighting ceremony, the market value of the sports brand "Li Ning" is expected to reach a new high next year, ushering in a period of strong performance.

Unfortunately, in the years that followed, Li Ning's lack of planning and several questionable moves resulted in its revenue and market value remaining lukewarm, gradually falling far behind Anta.

In Xu Chen and Nie Fei's medium- to long-term goal, they aim to make "Ranbing" one of the top three sports brands in China, which inevitably requires them to capture a large share of "Li Ning's" market share.

The biggest opportunity to develop "burning ice" is the 08 Olympics.

Therefore, this attempt to reverse public opinion surrounding Xie Bingran is crucial and cannot be afforded.

Otherwise, it could affect Bing Ge's Olympic journey next year, and also interfere with the rise of "Ranbing Sports" business.

……

Xu Chen was too lazy to go downstairs. At noon, he went to the hotel restaurant and ate two somewhat heavy-flavored northern-style stir-fries before returning to his room.

The arguments on his phone and online were endless, and he no longer wanted to watch them.

……

At 3 p.m., CCTV Sports Channel broadcast the women's 100-meter hurdles final as scheduled.

Xu Chen sat down on the single sofa with a bottle of mineral water in his hand, feeling slightly nervous.

"We see that Chen Lan, a renowned domestic track and field athlete, is already standing in lane four as the 'number one seed'..."

"The fifth one is a young general from Japan, Akabane Kaoru."

At last year's Doha Asian Games, Kaoru Akabane set a new personal best of 12.88 seconds, but only managed fourth place, missing out on a medal.

"Lane 6 is Indian track and field star Lolehana, who is also a bronze medalist at the Doha Asian Games."

However, Lorehana's recent form has been rather poor, including her time of only 13.59 seconds in the group stage on the 6th.

……

"The eighth player is also a very familiar young player, Bai Miao."

Bai Miao's performance has improved rapidly in the past six months, and she has now consistently ranked among the top three in women's hurdles in China.

This year's Asian Championships also presents Bai Miao with an excellent opportunity to test his skills and strive for a medal.

……

"Okay, all eight finalists are now on the track."

It's a great pity that Xie Bingran, the gold medalist from the previous Asian Games, ultimately failed to reach the final...

Xu Chen took a sip of the cold mineral water, showing no surprise whatsoever.

Bing Ge's qualification for this competition was ultimately banned.

Xu Chen leaned back on the sofa and exhaled a stuffy, hot breath.

For this Asian Championships gold medal, Chen Lan and the people behind her were truly determined and willing to take any risks to win it.

……

The starting gun fired.

Unsurprisingly, the excited voice of a CCTV anchor came through the television:
"Gold medal! Gold medal! Chen Lan did it! Applause and cheers for track and field star Chen Lan!"

But to Xu Chen's surprise, Chen Lan's performance this time was truly remarkable.

"12.43 seconds! Chen Lan not only won the championship, but also broke the Asian Championships record for the women's 100-meter hurdles!"
This is only slightly different from Xie Bingran's record of 12.42 seconds set at the Asian Games last year!
Congratulations to Chen Lan!

A gold medalist, truly deserving of the title!

Xu Chen gasped, realizing he had underestimated Chen Lan.

However, there is still a gap between him and Bing Ge.

After all, Xie Bingran had already broken her personal best of 12.37 seconds at the "International Athletics Grand Prix" in April.

But Chen Lan's ability to run 12.43 seconds, approaching Xie Bingran's 12.42 seconds that broke the Asian Games record last year, is indeed very impressive.

Even without Xie Bingran, Chen Lan would still be considered a pioneer in the Asian history of this project...

Xu Chen straightened his expression and began to understand why Chen Lan and the people behind her were so desperate to ban Xie Bingran.

Chen Lan had already achieved something unprecedented, but then Xie Bingran suddenly appeared and crushed her. Anyone would feel pain and resentment.

The excited voice of the CCTV anchor could still be heard from the television set:

"With a time of 12.43 seconds, Chen Lan is qualified to compete in the Beijing Olympics next year!"
This is exciting news!
In the 08 Olympics, both Chinese athletes had the opportunity to reach the finals of the women's 100-meter hurdles, an unprecedented achievement in the history of Chinese athletics!
Let us once again congratulate Chen Lan!

Congratulations also to Chen Lan's head coach, Wu Zhixue!

In the footage, Chen Lan, draped in a red flag, is seen circling the field and waving to the audience.

There was only applause and cheers.

It must be said that this gold medal was truly hard-won for Chen Lan.

However, from Xu Chen's perspective, this gold medal is truly dishonorable and has the suspicion of being "stolen".

Thinking about the behavior of "Senior Sister Chen Lan" that he had witnessed in the past two days, Xu Chen couldn't help but frown repeatedly.

I couldn't muster even the slightest bit of congratulations or affection for her...

Bai Miao also appeared in the shot.

She waved to the audience, but her smile couldn't hide her tears and grievances.

Bai Miao, who ran in lane eight, finished fourth, missing out on the bronze medal.

It is a pity.

……

Xu Chen leaned back on the sofa, his expression turning sour.

Chen Lan won the gold medal, and although her running time was not as good as Xie Bingran's, it was still convincing enough.

This makes things complicated...

Of the two proposals presented to the leadership, the probability of "Proposal One" being approved was even slimmer.

Given the current situation, the State Administration of Radio, Film and Television would not rashly agree to "sacrifice Chen Lan to protect Xie Bingran".

Xu Chen gulped down several mouthfuls of cold water.

The "opponent" was also extremely shrewd, and what they presented was indeed an open and aboveboard strategy.

The reason for releasing the public opinion scandal just days before the competition was to create this crucial time gap.

The other party also knew that the truth about the public opinion would be found out soon, but before the truth was found out and before the leaders made a decision, it would be enough for them to get things done.

In the extremely short time lag between the investigation and the leadership's decision, they used this wave of public opinion to exert internal pressure, forcing Xie Bingran to withdraw from the competition and not play.

Chen Lan seized the opportunity to win the gold medal, demonstrating her strength in the "Olympic finals" and elevating her importance in the national team by more than one level...

Then it won't be so easy to mess with her again.

"So what if I bully people in the team?"
"I'm number one in Asia now, I have the ability to reach the Olympic finals, are you going to bench me?!"

Xu Chen remained silent.

It seems that Chen Lan has a powerful figure backing her up.

Chen Lan's head coach, "Coach Wu," is said to be a professional coach who focuses all his energy on training.

The mastermind behind this "open conspiracy" must be someone else entirely.

Xu Chen couldn't help but wonder who exactly his opponent was.

They were able to devise this elaborate scheme, risking punishment from their superiors, to push Chen Lan to the top.

It also involved athletes, coaches, and even external commercial organizations like "Amray," as well as online public relations and public opinion guidance, which was truly "bold and meticulous."

Only a master could do that.

……

Xu Chen thought for a moment, then got up, picked up his backpack, and took out his laptop.

I plugged in the power, opened my email, and then began to carefully browse through it.

In addition to some project emails, there were dozens of emails from the sender 【gleaner】.

The emails all contained information related to "Sanlu" milk powder.

And "Sanlu" was also endorsed and promoted by Chen Lan.

Previously, Xu Chen asked his roommate, Hong Xiaoqiang, a "computer expert," to create a web crawler that automatically collected and sent the public opinion posts about "Sanlu" to his email address.

Now, it might come in handy.

The Sanlu milk powder scandal is a matter of life and death, affecting countless innocent children and families.

Xu Chen had read related news reports in his previous life, and the sight of infants and young children left with permanent sequelae was truly shocking.

Some angry parents have spoken out in the media and have even taken some extreme actions that are both pitiful and heartbreaking...

In Xu Chen's memories of his previous life, the Sanlu milk powder scandal wouldn't break until 08.

In fact, Xu Chen had always hoped that he could expose this matter as soon as possible, so as to save as many innocent children and families as possible.

Now, it seems like it's time to take a serious look at the collected emails.

Chen Lan and the people behind her used a wave of public opinion to ban Xie Bingran.

So, what kind of situation will the public opinion surrounding "Sanlu" push Chen Lan, who recommended "toxic milk powder" on television and in newspapers, into?

It remains to be seen.

But now that things have come to this point, Xu Chen has no choice but to do it.

The plan had already been prepared: to collect real, verified cases of injuries and illnesses from consumers and send them anonymously to Fonterra, a partner of Sanlu New Zealand.

In my previous life, the Sanlu milk powder scandal was reported long ago, but the company suppressed it in various ways.

Ultimately, it was Fonterra, a partner of New Zealand's New Zealand, that discovered the problem and bypassed the corporate and local authorities, communicating directly with the Ministry of Commerce.

The state naturally recognized the seriousness of the problem and, after investigation, took swift and decisive action. In addition to legal punishment, it also used a full range of news and public opinion to expose this shocking and heinous incident.

This was an operational path that had been verified in his previous life; all Xu Chen needed to do was bring the timing forward a bit.

Exposing the Sanlu scandal was a kind of "underhanded tactic" by Mr. Xu.

However, it was somewhat of a lucky accident.

This will be a huge black hole in public opinion, and even if Chen Lan is just a commercial spokesperson, she will inevitably be severely affected.

……

……

(End of this chapter)