Rebirth: My dad is too obedient

Chapter 550 Thank God, Brother Bing

August 11th, Saturday.

In the general public opinion field, the perception is still that "Xie Bingran dominated the L team members" and "Chen Lan made a comeback to win the Asian gold medal".

In the past two days, news media, especially official media, have already restrained any information releases based on "internal notices" they have received, especially any information involving Xie Bingran and Chen Lan.

However, public discussion continued to intensify, with Chen Lan receiving increasing praise and admiration, while Xie Bingran faced even more attacks and insults.

As expected, the general public's perception of public opinion is ultimately more than a step behind, and they are easily swayed by deliberate actions.

In communication studies, this is known as the "mob".

However, this "first shot" that turned public opinion around, and also the decisive shot, began without any warning on the morning of August 11.

Today happens to be Saturday, a weekend, when people have more leisure time to pay attention to news topics, making it the perfect time to launch this round of public opinion offensive.

Based on a comprehensive consideration of various factors, the "first shot" deployment made by the "802 Public Opinion Warfare Center" was not directly arranged in media outlets with official attributes and a persuasive nature.

After all, this "first shot" not only cleared Xie Bingran's name, but also exposed the flaws in the national track and field team.

After screening and discussion by the "expert panel," they ultimately selected Liang Wenyu, a former sports news reporter who had already left the company.

Liang Wenyu previously worked for China Sports Daily, where he was a well-known commentator on track and field events and ball games.

Three years ago, after leaving his job in a public institution, he started his own column on Sina Sports and has already amassed a large following.

A former well-known sports journalist and current online sports columnist, he is, in every respect, the perfect initiator of the "first shot".

Fortunately, Liang Wenyu and several experts, including Chen Hui, were already quite familiar with each other, which made things much easier to get going.

……

At 9:45 a.m., Liang Wenyu published a "sports investigation news" article on his personal column on Sina Sports.

Within just over ten minutes, it quickly rose to a prominent position on Sina's sports channel and homepage.

Because its content was a recent hot topic on the internet, and was too "unexpected and sensational", it broke through major domestic internet platforms within just half an hour of its release.

This includes major portal websites such as NetEase and Sohu, as well as online communities with the largest traffic, such as Tianya, Mop, Xici Hutong, KDS, and Xiaonei.

Liang Wenyu, former well-known reporter for China Sports Daily:

"We owe Xie Bingran an apology after a thorough investigation into the truth behind the national track and field team's 'scandal'..."

"National Track and Field Team member Dong Jiajia and others personally confirmed:"
The one who bullies the L team members is definitely not Xie Bingran.

'When bullying befell us, only Xie Bingran stood up...'

"Xie Bingran is clearly the one who protects us, yet she has been slandered and defamed."

"Liang Wenyu conducts in-depth investigation: Who exactly is the fraudster?"
Three surveillance photos are enough to clear Xie Bingran's name.

……

……

When this investigative news was published, Xu Chen was at the "802 Public Opinion Warfare Center" of the Sports Media Group.

The press releases, as well as the subsequent reposting, sharing, and discussion, are all part of a unified plan by the "Operation Center".

Coach Cheng Hong huddled next to Xu Chen, also staring at the "investigative news" on the computer screen.

I actually read the content yesterday; "Teacher Xu Chen" was also one of the reviewers of the manuscript.

The interviews with Dong Jiajia and others were coordinated and communicated by Cheng Hong yesterday during the day.

Cheng Hong was naturally present when Dong Jiajia and others were interviewed by Liang Wenyu...

At this moment, Xu Chen and Cheng Hong were staring at the most explosive part of the article, the content that the State Administration of Radio and Television had finally approved for release last night:
Those three "surveillance photos".

The surveillance photos were taken in a locker room at the "Training Bureau".

It was clear that Dong Jiajia and another team member were being surrounded by three or five other team members, and were being subjected to extremely offensive behavior that was immediately obvious.

Of course, the photos were processed in a specific way, and the faces were blurred.

In one of the photos, a clear "protector" figure appears.

This "protector" also has her face obscured, but her signature short hair is quite striking.

What's even more striking about Xu Chen is the fierce and imposing "Brother Bing" aura he exudes simply by standing there.

Ok……

Actually, Xu Chen hadn't seen this "Bing Ge" (Brother Bing) in person for a long time.

Cheng Hong stroked her chin with one hand, nodded, and said:

"The expert group is indeed highly skilled, and the photo selection was just right!"
There are only three photos, and all the necessary information can be understood at a glance.

The characters were all hidden, but Brother Bing could still recognize them at a glance.

Xu Chen didn't speak, but staring at the photo, he couldn't help but feel a pang of emotion:
Bing Ge is so handsome!
……

……

This "investigative report" was published at 9:45 a.m. on Saturday.

Before noon, it had already spread across major internet platforms, attracting a lot of attention and sparking much discussion.

Everything went as expected.

Or rather, everything was arranged as planned by the "operations center".

Xu Chen couldn't help but think that if he had such an "expert team" to promote "Burning Ice Sports" and "Chenfeng Electric Vehicles", he could probably create two companies worth hundreds of billions in a year or two.

Of course, this is just wishful thinking. Any expert picked off at the scene wouldn't be someone you could simply hire with a high salary...

Inside the operations center, the "Real-time Public Opinion Group" has a separate large screen that displays the latest public opinion trends, allowing the "Expert Group" to make timely adjustments.

Xu Chen and Cheng Hong stared at the "real-time public opinion" screen for a while, and then breathed a sigh of relief.

"This is an epic piece of gossip! I've never even heard of the national team in my lifetime!"

"Do you understand now? World champion Xie Bingran isn't a tyrant, she's a protector!"

"That's so cool! No wonder she's called Ice Bro!"

She really has the air of a big brother!

"I was still scolding her yesterday, I want to say sorry!"

"I feel like I've been slapped in the face so hard, please forgive me, Brother Bing..."

"No...is nobody paying attention to who the Overlord is?"

"You can't see it in the surveillance photos!"

"We definitely can't say it, this is a matter for the national team!"
As long as it's not Xie Bingran, it's fine. Our country finally has a world champion in hurdles!

Who exactly is the Overlord?
Who is it that's smearing Xie Bingran?!

……

In the conference room, a teacher in charge of public relations spoke up:

"As expected, the public quickly focused on the question of 'who is the tyrant?'"

Commander-in-Chief Chen Hui nodded:
"We can proceed according to the original plan, and the established policies and principles will remain unchanged."

The so-called "established policies and principles" are naturally decided by the leadership.

At the "official" level, it is still not possible to directly disclose to the outside world who exactly the "tyrant" is.

There were differing opinions within the expert group on this point, and the current principle was only finalized last night after deliberation and review by the General Administration leadership. At least officially, Chen Lan and the other problematic veteran players will absolutely not be named.

……

……

Once the "first shot" is fired, the "second shot" will naturally follow soon.

At noon, an "official announcement" appeared on the official website of the General Administration of Sport.

This "announcement" was signed by the "National Athletics Team," and its content directly addresses recent public opinion issues.

The announcement was very brief, consisting of a few sentences introducing the topic and background, followed by the three core parts.

The first part is the national track and field team's direct clarification of the fact that "Xie Bingran is by no means a bully".

"According to the instructions of the General Administration of Sport and under the supervision of relevant departments and experts, and after a serious internal investigation by the National Track and Field Team, Xie Bingran, a member of the National Track and Field Team, has absolutely not engaged in any behavior of bullying or insulting other team members."

The smear campaign against Xie Bingran is based on false statements made by individual athletes within the organization out of personal selfishness and ulterior motives…

His words were clear, decisive, and without any ambiguity or vagueness.

The second part reviews and affirms Xie Bingran's "meritorious achievements" and provides evidence of her personal character.

"From breaking the Asian Games record to winning the country's first-ever women's hurdles world gold medal, Xie Bingran is undoubtedly a meritorious athlete of the national track and field team..."

Xie Bingran, with her world-class track performance and outstanding character, has always been a role model that all the young athletes newly joining the national team strive to learn from and emulate!

The third part is a profound reflection within the track and field team and some of the results of its handling of the situation.

While not naming names, the document explicitly states that "two key players involved have been dismissed" and "two players involved have received major demerits," along with corresponding penalties for the head coach, team leader, and head coach.

This official announcement, signed by the "National Athletics Team," is the "second shot" following the morning's news investigation.

It is the official characterization and attitude of the incident, and the official tone of the "Xie Bingran public opinion incident".

……

Following the release of the announcement, the corresponding public opinion developments immediately began to scroll across the large screen of the "Operation Center".

Cheng Hong turned to look at Xu Chen and said in a low voice:

"Neither of the two articles so far has identified who 'Overlord L' is, nor has it identified who is smearing Brother Bing."

These two core issues are ultimately unavoidable, aren't they?

Cheng Hong seemed somewhat angry:
"If I were a fan of Brother Bing, or even just an ordinary citizen, I would still nitpick about these two issues!"

Xu Chen smiled and said in a low voice:
"Wouldn't it be better to keep pressing the issue?"

Cheng Hong paused for a moment, then turned and smiled at Xu Chen.

……

During lunch, Xu Chen received a call from He Dachang of the Jeep brand department.

He Dachang and Xiao Xu had already become quite familiar with each other in private, so he called directly.

Naturally, the question came about the two articles from the morning and noon, and on the phone, He Dachang couldn't hide his excitement and ease:
"Thank God, the injustice has finally been redressed!"

During this period, all brands that have business cooperation with Xie Bingran have naturally been under great pressure.

Especially for brands like Jeep that emphasize "luxury," a blemish on the image of their spokesperson can easily affect the brand's image.

Fortunately, He Dachang and Pang Ming from the brand trust Xu Chen and are willing to listen to Xu Chen's "reassurance".

He Dachang called mainly to inquire about the follow-up arrangements.

There were also some confidential matters that Xu Chen couldn't disclose, but he did state the following clearly:

"The situation has become clear, and Xie Bingran's public opinion and image will be reversed."

There will be an international competition soon, and it should be announced to the public shortly...

Actually, if Jeep needs to generate buzz, they can simply capitalize on this opportunity.

He Dachang pondered for a moment, and instantly understood:

"Then I'll have the team research the recent international competitions, work backwards to a specific timeframe, and conduct a promotional campaign and related promotions."

……

After a quick lunch, Xu Chen took the initiative to call Kuang Lili from "Youlemei" again.

The staff at "Youlemei" naturally saw the public opinion situation from the morning and immediately breathed a sigh of relief.

Kuang Lili couldn't help but sigh:

"My dear Mr. Xu, I've been having heart problems these past few days, thank God, thank Brother Bing..."

"??"

"U-Love-Me" is indeed under tremendous pressure, especially since it involves the launch of a new product.

Xu Chen still provided direct and clear guidance:

"Lily, could you take a look at the internal execution plan? If it's feasible by the 15th of this month, arranging the listing on that day would be the most suitable timing..."

Kuang Lili paused for a moment, then naturally understood that there must be a major public event on the 15th.

She considered it for a moment:
"Thank you, Mr. Xu, I understand now!"

The 15th is still plenty of time; everything is ready, and we can get started right away!

I'll go report to General Manager Li right away!

……

……

in the afternoon.

The "Operations Center" was bustling with activity.

Following the firing of the two shots in the morning, a series of official media responses and public opinion guidance were implemented.

Chen Hui, along with several news and public relations experts, was extremely busy and overwhelmed.

Xu Chen was doing alright for the time being, and took a break to call Nie Fei.

Fei Jie was clearly very happy, and finally spoke to Xu Chen about what had happened at the company in the past few days:

"I didn't even dare to tell you that the atmosphere in the team was very depressed and depressing a few days ago."

Especially at 'Ranbing Sports', some employees may have begun to waver in their confidence in the company's future.

The official announcement today instantly reignited the team's enthusiasm; everyone is now full of energy.

Xu Chen was stunned for a moment, then paused and hesitated, as if he wanted to say something but couldn't.

Nie Fei understood what "Young Master Xu" was thinking and said:
"Don't worry, I've got the team on my back!"
This is also an opportunity to assess employee stability, cohesion, and loyalty. I'm observing them, and I'll replace any who aren't suitable.

Xu Chen: "With Sister Fei around, I don't need to worry about anything at all..."

Nie Fei: "I just checked the situation of the online store. At present, neither traffic nor sales have taken off significantly."

Xu Chen thought for a moment and said, "Don't worry, it will explode tomorrow!"

Nie Fei smiled and said, "That's right! With you involved, it's bound to be a hit tomorrow!"

……

(End of this chapter)