Rebirth: My dad is too obedient

Chapter 557 I will listen to all of Mr. Xu's opinions.
Xu Chen took a lunch break one day and had a special meal with Meng Huiyang from "Red Star Winery".

This was something his father, Xu Zhiquan, specifically instructed him to do over the phone.

Although Meng Huiyang himself works for "Hongxing Winery", his father-in-law still has valuable connections and resources.

Xu Zhiquan also added an extra point:
“Among the shareholders of ‘Shenmiao Electric Vehicles’, there is an investment company under the State-owned Assets Supervision and Administration Commission of Beijing that also holds shares.”

Of course, Xu Chen would never bring up this matter when he was having dinner with Meng Huiyang; it was just a casual meal to maintain their relationship.

The commercial for "Red Star Erguotou" has entered post-production. The client is in a hurry, and the current deadline is the end of August.

On August 29th, Red Star will also organize a small press conference, inviting distributors from several major market regions across the country, as well as important media outlets.

Spokesperson Zhang Tielin will naturally be present at the press conference, and will also once again write an inscription for "Red Star Erguotou".

Meng Huiyang also extended an invitation to Xiao Xu to attend the "press conference," but he is a person with high emotional intelligence and did not "force" him to participate, only saying that "Xiao Xu should decide when to attend."

……

Before leaving Beijing, Xu Chen had tea with Li Yue and Coach Cheng Hong.

From Li Yue and Cheng Hong, Xu Chen also heard some follow-up information about Chen Lan and related parties.

Chen Lan faces a ban both domestically and internationally.

However, she will later pursue a master's degree at a sports academy and may become a coach for a provincial team in northern China.

Cheng Hong was still "sullen" about this, feeling that Chen Lan had gotten off too easy.

Meanwhile, Director Li Yue also chatted about some more behind-the-scenes matters in a few words.

There is indeed "someone" behind Chen Lan.

This "someone" in the sports system has been involved in some things that are about to be exposed in the past six months.

Chen Lan's Asian Championships gold medal was a lifeline he found.

On many levels, if you achieve results and make contributions, there is a chance that some things can be "turned around".

So, in order to be given special treatment, this "someone" used his last bit of power to try to promote Chen Lan.

This led to a series of subsequent events...

Xu Chen then realized why there was this "ban" scandal.

It turns out that this was an extreme measure taken to "save themselves," and it seems understandable that they would do anything in the process.

At the same time, it can only be said that this "someone" and Chen Lan hit it off immediately, each getting what they wanted, and were birds of a feather.

For 26-year-old Chen Lan, this Asian Championships was truly her last chance to win an Asian gold medal, no wonder she went all in on it...

Director Li Yue is still very troubled. Chen Lan has four or five business collaborations, and now there's a mess to clean up.

Most of Anta's consumers are young people who are well aware of the various online discussions that followed, and thus boycotted Chen Lan and Anta.

Anta had long ago given up on Chen Lan's subsequent commercial rights, so the 30 to 50 million yuan spent on media was essentially wasted.

The "xRun" running shoe product line has also been declared a failure.

But Xu Chen estimated that competing products against "Ranbing 001" and "Ranbing X" would emerge again in the future...

However, the other three or four brands that Chen Lan endorsed did not give up the right to use Chen Lan's image in the future.

Most importantly, the other brands are small and medium-sized brands targeting third- and fourth-tier cities, or even suburban towns and villages.

Consumers of these small and medium-sized brands may not be aware of Chen Lan's recent public opinion storm, but they can still run their advertisements after a while.

In fact, these consumers may not know Chen Lan, but seeing that she is a "national team member" or even an "Asian Games silver medalist" or "Asian gold medalist" can increase their trust in the brand.

Xu Chen asked Li Yue a few more questions, and sure enough, among these three or five brands, there was "Sanlu Milk Powder".

Sanlu is considered a medium-to-large dairy group in China and has accumulated a certain level of brand recognition.

However, when it comes to infant formula, parents will still compare prices and options carefully before making a choice.

The endorsement and endorsement of an athlete, such as an Asian Games silver medalist, would undoubtedly enhance the persuasiveness of the product in sales.

……

That evening, after having dinner with Xie Bingran in the cafeteria, Xu Chen and Xie Bingran took a walk together on the training field.

There was supposed to be training in the evening, but Coach Cheng Hong helped to communicate with the head coach, Sun Mouping, who granted Bing Ge leave.

Night had long since fallen.

Xu Chen turned his head and glanced at Xie Bingran's profile. The distant lights reflected in her large eyes, making them shine brightly.

Xie Bingran remembered something and spoke up:
"I bought some things in Paris and had them shipped directly to Tiancheng."

Xu Chen: "Oh?"

Xie Bingran: "There was a bottle of red wine for Uncle Xu. I don't know much about it, so Coach Sun helped me choose it."

There were also cigarettes, chocolates, candies, and the like...

Could you please deliver this for me?

"Okay, I'll take care of this."

Xu Chen was still somewhat surprised.

It seems that Bing Ge's emotional intelligence has changed significantly since he got together with me.

Xie Bingran: "There's also a set of porcelain; please give it to Principal Huang Hua for me..."

Xu Chen was stunned for a moment, then immediately retorted:
"Porcelain? Didn't this originate from here?"

Xie Bingran blinked her big eyes, still revealing a hint of embarrassment:
I don't understand either...

I just think it's very beautiful, and it's said to be based on history from the 1820s...

Xu Chen burst out laughing:

"Don't worry! I'll come up with some flattering words that will make Principal Huang Hua extremely happy!"

"Oh."

Xu Chen joked again:
"They didn't bring me any souvenirs?"

Xie Bingran did not respond.

She paused for a moment, then reached into her large coat pocket, pulled something out, and handed it to Xu Chen.

By the light of the training field, it turned out to be a box of rainbow-colored macarons.

Xu Chen looked delighted, took the package, and opened it.

He picked up a piece of ice-blue macaron, took a bite out of it, and then handed the other half to Xie Bingran.

Bing Ge was stunned for a moment, then opened his mouth and caught it.

"It's so sweet..."

She said something.

……

……

Xu Chen returned to Tiancheng to spend the last few days of summer vacation and also took the time to spend with his father.

This summer vacation was truly exceptionally fulfilling, with several major events taking place.

Xu Zhiquan took his son to the "private kitchen" he had rented in the old town twice more.

Old Xu cooked himself, and Xu Chen helped out.

Xu Chen also took this opportunity to learn a few more good dishes from Lao Xu.

For Xu Zhiquan, cooking a meal here has become a way to "de-stress".

Xu Zhiquan also set up a wine cabinet in a corner of the room, which was full of wines that Old Xu himself liked to drink, with the largest quantity being Guojiao.

In addition, Xu Zhiquan placed a bottle of "Sudo Honke Sankawa Sōki" sake and a bottle of "Château Latour" red wine in the most prominent and high place.

Both bottles of wine were gifts from Xie Bingran to Lao Xu.

……

In the past few days, Xu Chen has also held two conference calls with the Shanghai branch.

There's nothing urgent at Dongchen Advertising right now; they're mainly focused on the post-production of the "Red Star Erguotou" commercial.

In addition, there is some design work to be done to coordinate the product launch of "Youlemei", which is mainly being done by Tang Xiaowei.

There are still some developments on the "Kunlun Mountain" side that leave Mr. Xu both amused and exasperated.

It is said that "Kunlun Mountain" secretly released a batch of Xie Bingran's offline promotional materials a few days ago, which resulted in a fierce boycott by consumers and netizens.

After all, Kunlun Mountain had already issued a very formal and righteous announcement, declaring the end of its cooperation with Xie Bingran.

Director Li Yue was speechless about this, and instructed the legal department to send a formal letter to "Kunlun Mountain," reminding them that using related materials after relinquishing Xie Bingran's endorsement rights would be illegal and infringing. Nie Fei was also speechless and amused, never expecting "Kunlun Mountain" to pull such a stunt.

During the conference call, Faye also mentioned another matter:

"The day before yesterday, Gong Ming flew to Shanghai with his team, clearly wanting to ask Mr. Xu for help, but I've already sent them away."

He must have flown to Beijing first, but was turned away by Director Li Yue…

Chen Xinyi also revealed some gossip:

"My colleagues at Jiaduobao told me that Mr. Gong's situation is not very optimistic."

Product sales figures provide the most direct feedback; data doesn't lie...

Gong Ming has already faced a challenge from the group's board of directors. If he doesn't handle the 'Kunlun Mountain' situation well, he'll likely be purged.

Xu Chen was too lazy to bother with Gong Ming anymore.

Dongchen Advertising has also stopped accepting design orders, so they'll simply stop working with them and save themselves some troublesome daily routines...

"Ranbing Sports" is always "selling out".

Zhou Junjun is indeed sleeping in the factory. It is said that three groups of workers are working in shifts, and the production line is in a state of "smoking dry air".

This surge in traffic generated tremendous buzz and translated into huge product sales.

This was actually unexpected for Xu Chen and Sister Fei, but they could only sigh that Brother Bing's momentum was still great.

With Bing Ge's popularity, "Burning Ice Sports" has become much easier to operate, and even the cost of media placement and promotion has been saved.

In this sense, we should actually thank Senior Sister Chen Lan for helping Brother Bing and "Burning Ice" generate this huge wave of popularity.

The batch of "Burning Ice T-shirts" designed by Su Rong has been launched online, and the first batch of 200 pieces sold out instantly on the same day.

We've already placed another order with the contract manufacturer for production.

Su Rong designed five or six different advertising copy pieces, all of which were new ads launched by "Ranbing Sports" recently.
The more slander you can withstand, the more praise you can receive.

Love sports, even if it breaks your heart.

[For justice, with strength, burn everything]...

Its popularity far exceeded Xu Chen's expectations, and it has even become the signature of many netizens.

Nie Fei was also deeply moved:
"Many companies spend huge budgets trying to build a 'brand culture,' but our CEO Xu can do it with just a few simple steps."

……

On August 29th, "Red Star Erguotou" held a press conference in Beijing, inviting its new spokesperson, Zhang Tielin, to attend.

The brand's latest positioning, "Master of Erguotou," was also unveiled at the press conference.

The brand-new commercial also premiered on major television stations that day...

Xu Chen didn't have time to go through the hassle of attending, but since Guo Liang and Hua Shaojie happened to be in Beijing, he represented "Chenfeng Technology" and "Dongchen Advertising" to attend and sent two huge flower baskets.

On the day of the press conference, Jiang Huaqin, chairman of "Datuo Auto", also attended.

His purpose in going there was, of course, to cultivate a relationship with Meng Huiyang.

That day, Xu Chen stayed in his father Xu Zhiquan's office, where the father and son were drinking tea and chatting.

Old Xu served his son a small cup of Pu'er tea and casually remarked:
"Our Chenfeng electric vehicles have been number one in sales in the northern market for the past two weeks."

"We've already dethroned Aibang, the former market leader."

Xu Chen picked up his cup:

Congratulations, Mr. Xu!

Xu Zhiquan laughed heartily, picked up his teacup, and drank it all in one gulp.

Xu Chen: "And what about the acquisition of Shenbiao that you mentioned last time?"

Xu Zhiquan added some tea:

"We are still observing and assessing the situation."

The feasibility in terms of funding, and the necessity from the perspective of future planning...

Also, Dr. Liu will be here soon, and I need to discuss things with him further.

Old Xu paused for a moment, then smiled and said:
"I asked Fang Jun and Wu Yue to arrange a welcome banquet for Dr. Liu."

You'll have to come and join us then; Dr. Liu really enjoys chatting with you.

Xu Chen looked speechless:

“Okay, then I’ll chat with Dr. Liu more.”

……

……

That evening.

Without any warning or expectation, a news article from the Oriental Evening News quietly went online.

"14 infants in Gansu Province are all suffering from kidney disease, suspected to be caused by drinking 'Sanlu' milk powder..."

"Furthermore, hospital reports from various locations have leaked related patient statements, which may conceal significant risks to the safety of milk sources..."

“Sanlu milk powder is among the top-tier infant formula brands in China, and it was endorsed by former Asian Games silver medalist Chen Lan…”

That day, Xu Chen was at home watching TV with his father, so he naturally didn't notice the news published in Shanghai's print media.

Nie Fei, being sensitive, knew that the matter was related to Chen Lan and that President Xu would likely still care, so she took a picture of the newspaper and sent it to Xu Chen.

Xu Chen received the message and let out a long sigh.

……

the next day.

The Sanlu milk powder scandal was then officially exposed.

Multiple departments jointly launched the "GJ Safety Incident Level I Response Mechanism," and almost all media outlets followed up with reports.

Around noon, Xu Chen was at Xie Bingran's new home in "Tiansheng Mansion".

He held the remote control in his hand, watching the news on TV.

The passages involving sick infants and young children also made him feel depressed.

As someone who has been reborn, Xu Chen already knows about the series of events that followed.

The government's intervention was swift and decisive, effectively eliminating the negative impact on milk powder products and sales.

Subsequently, the large dairy company "Sanlu" went bankrupt, and its chairman was sentenced to life imprisonment.

But the long-term impact of this matter goes beyond that.

From then on, the Chinese people's trust in domestic milk powder collapsed, and even many years later, a large number of Chinese people still dare not feed their children domestic milk powder.

……

The government's intervention and the full, unfiltered media coverage quickly triggered widespread panic, accompanied by anger towards unscrupulous companies like Sanlu.

Unsurprisingly, Chen Lan, as the spokesperson for "Sanlu Milk Powder," also faced enormous criticism.

After all, many people and consumers chose to believe Sanlu because they saw the recommendation of this "Asian Games silver medalist" athlete in television and offline advertisements.

At this moment, all of these original "beliefs" have backfired and turned into endless anger.

The scandals surrounding Chen Lan, which were "ignored" some time ago, have finally been dug up again by netizens.

……

……

While Xu Chen was having lunch downstairs, he received a message from Director Li Yue:
Mr. Xu, why did I not listen to you back then?
They shouldn't have accepted these business collaborations with dairy brands in the first place!

Xu Chen picked up the iced cola on the table, took a sip, and then sighed.

When Sanlu first approached Director Li Yue, it was to discuss Xie Bingran as their spokesperson.

Fortunately, Xu Chen stopped him.

In fact, Xu Chen did remind Li Yue of the relevant "food safety" risks, etc.

Xu Chen didn't know how to reply, guessing that Director Li Yue was probably in a real bind right now.

After a while, Li Yue sent another message:
From now on, I will believe and listen to all of Mr. Xu's opinions!

……

(End of this chapter)