Rebirth: My dad is too obedient

Chapter 563 Mr. Xu really keeps his word.

Chapter 563 Mr. Xu really keeps his word

In the conference room.

Gu Xinxin ordered some pizza and fried chicken, which she used as her dinner while discussing things in the meeting.

The needs of "Taobao Mall" have been clearly communicated, and now "Dongchen Advertising" is starting to discuss solutions internally.

While Xu Chen was still pondering, Sun Aimei, Gu Xinxin, and Zhuang Lei were already brainstorming.

The three are currently mainly discussing the "slogan" for the positioning, as well as the overall visual design, especially the logo design for "Taobao Mall".

Xu Chen ate two slices of pizza and said elegantly:
"Taobaomall is too long; it can be shorter."

The name 'Taobao Mall' is too common and doesn't differentiate it from 'Taobao.com'.

The average consumer has difficulty distinguishing between "Taobao.com" and "Taobao Mall" as two different things...

Everyone stopped their discussion and turned to look at Mr. Xu.

Nie Fei, smoking a cigarette, listened with great interest.

Xu Chen smiled:
"Taobaomall can be simplified to Tmall."

It's simple and easy to remember, and entering the domain name is much more convenient.

Gu Xinxin: "Tmall?"

Zhuang Lei: "It is indeed much simpler and more concise..."

Sun Aimi thought about it for a moment:
"Then we can simply create a graphical representation of a 'T' for our logo!"

Xu Chen was stunned for a moment, then smiled happily.

I thought to myself that "Teacher Amy" was really smart, as she immediately thought of the crucial point.

Gu Xinxin: "Your English name is Tmall, so what's your Chinese name?"

Xu Chen: "It's a direct transliteration, called 'Tmall'."

"Tmall...?"

Everyone was stunned for a moment, then they looked at each other.

The main problem is that the name "Tmall" is just too unconventional.

Zhuang Lei thought for a moment: "If it's a transliteration of Tmall, then it makes sense."

Gu Xinxin: "Although it's a bit strange and unconventional, from a purely naming perspective, it's a very good name."

It's simple and easy to remember, and it's an animal, so it evokes vivid imagery.

Sun Aimi adjusted her round-framed glasses:

"Combining the letter T with the image of a cat?"

This brings me back to the logo.

Xu Chen chewed on a few pieces, patted his clothes, and then said:

Does anyone have a 100-yuan bill?

Everyone was stunned, somewhat confused.

Zhuang Lei took out his wallet and pulled out a bright red bill.

Xu Chen reached out and took it, flipped through it, pointed to a corner and said:
"There's a cat here, let's use this cat!"

Everyone was stunned for a moment before they looked closely at the 100-yuan note:
"There really is a cat!"

"That's amazing! How come I never noticed that before?!"

"That's a great idea! Everyone should have this cat in their wallet!"

Sun Amy picked up the banknote and examined it carefully:

"The cat's head is horizontally flat, which is just right for the upper part of the T-shaped text."

The lower part can be made vertically.

Zhuang Lei thought for a moment: "Wouldn't it be a bit strange if I felt top-heavy?"

Xu Chen: "It's good that it's strange; it's what makes it recognizable."

He chewed on another piece of pizza:
"Look at this cat's head and face, doesn't it remind you a bit of Ma Yun?"

"what?!"

……

Before we knew it, it was the end of the month.

The proposal for "Taobao Mall" has been scheduled for after the New Year's Day holiday.

Sun Aimi and her team are working on a proposal, which is naturally the "Tmall" proposal put forward by General Manager Xu.

Xu Chen wanted to secure this project quickly to facilitate the entry of "Ranbing Sports" into the online mall, so he didn't spend too much time on internal discussions regarding the plan.

It's already the end of the semester again, and all sorts of final exams and projects are piling up.

The social practice project I worked on with Hong Xiaoqiang, Qian Xin, and Su Rong is almost finished. We are currently working separately to compile the written version of the project, which will be submitted after New Year's Day.

Xu Chen didn't actually put too much effort into it, but the ideas and frameworks he came up with during the group meeting still impressed his classmates.

Xu Chen felt somewhat helpless. As a mature "uncle" with many years of social experience and work experience, he was indeed at a disadvantage against the three college students.

Friday the 28th.

The last working day before the New Year's Day holiday.

Xu Chen had two exams today, and when he came out of the exam room in the afternoon, he breathed a long sigh of relief.

Fortunately, university exams are all about passing the minimum score. Xu Chen doesn't pursue getting an A in every course; as long as he passes and doesn't have to retake or repeat a course, that's enough.

Qian Xin and several roommates made plans to go out for barbecue to celebrate, but Xu Chen made an excuse that he had a company meeting and had to leave.

……

office.

As soon as Xu Chen walked in, applause and cheers erupted.

Xu Chen smiled and asked, "You got them all?"

Nie Fei: "It's set up, come and take a look!"

In the case study and awards display area of "Dongchen Advertising", five more eye-catching trophies have been added, which are naturally the advertising awards that were just won this year.

Xu Chen has been busy with exams and studies these past few days, so he arranged for Nie Fei to take Sun Aimi and Gu Xinxin to several award ceremonies.

The three traveled to Beijing, Chengdu, Guangzhou, and then back to Shanghai, bringing back a total of five trophies.

He won two major awards at the Great Wall Awards.

"Burning Ice Sports - Love Sports, Even If It Breaks Your Heart" won the "Great Wall Award Gold Medal".

"Red Star Erguotou - Drink up all the unspeakable things in one gulp" won the "Great Wall Award Silver Award".

The phrase "The more slander you can withstand, the more praise you can receive" won the "China Advertising Festival - Annual Advertising Golden Sentence".

In addition, "Cadillac - The decline of masculinity is a tragedy of our time" won the Black Pencil Advertising Award.

"Ranbing Sports - Love Sports, Even If It Hurts Your Heart" also won the "Yellow Pencil Advertising Award".

There are actually other awards as well, but they won't be announced until after New Year's Day...

Nie Fei: "Young Master Xu really keeps his word. He actually brought back several awards for 'Burning Ice' this year!"

Meanwhile, in the large group chat of the "China 4A Association," a group of advertising bigwigs were also congratulating Mr. Xu of "Dongchen Advertising" in various ways.

That evening, Nie Fei organized a dinner party.

In addition to celebrating the awards for "Dongchen Advertising", "Ranbing Sports" also achieved a new monthly sales record this month.

Although there are still three calendar days left in the month, the sales figures as of today are already at an all-time high.

……

Dinner was arranged by Nana from the administration department at an American-style barbecue restaurant near Wujiaochang.

Faye Wong, while drinking this glass of white beer, announced another piece of good news:

"I discussed it with Mr. Xu, and we've decided to go out and have some fun for this year's annual meeting."

The initial plan is to find a place in neighboring Zhejiang province to soak in hot springs!

Then came cheers and applause, but some girls were worried about their figures and said they needed to lose weight.

……

The New Year's Day holiday is only three days long.

Xu Chen either stays at home or spends time in the school library. Besides reading some leisure books, he is also preparing for the final projects for two courses.

On New Year's Day, on the 11th floor of the library.

Xu Chen was working on a course presentation on his computer, with MSN flashing incessantly in the lower right corner.

I clicked on it and found it was the communication group of the "802 Public Opinion Operation Center," which had been inactive for a long time.

Mr. Chen Hui, the deputy editor-in-chief of "Huaxia Press", left a message in the group:
"Please feel free to share these reports about Xie Bingran."

This was also a PR campaign instructed by higher authorities and the General Administration of Sport, carried out in coordination with them.

Xu Chen glanced at the following news links, all of which were published on core media outlets, including "Huaxia News Agency":
"Xie Bingran, the newly crowned world champion in the women's 100-meter hurdles, has been selected as one of the 'Top Ten Athletes of the Year' by China News Service..."

"Xie Bingran of the national track and field team was also named a 'National Model Worker' and a 'National Advanced Worker'..."

Xu Chen smiled, surprised that Brother Bing had gained new honors and a new identity.

He clicked on the link and carefully read each news article.

The "Top Ten Athletes of the Year" award is not an official award; it is a purely media-based selection.

However, Huaxia News Agency is, after all, a core authoritative media outlet, and the selection of the "Top Ten Athletes of the Year" is inherently highly prestigious, as they are the athletes with the most outstanding achievements and the greatest influence that year.

This year's "Top Ten Athletes" include Xie Bingran, Guo Jingjing from the national diving team, Zou Shiming from the boxing team, Guo Yue from the national table tennis team, and others.

The honors of "National Model Worker" and "National Advanced Worker" are clearly more formal and official.

The honor and significance of receiving these two awards are even more precious and rare.

Xu Chen carefully read the press release and found that the two awards were submitted separately by Wenchuan Province and Shanghai City.

This is quite an interesting move; Bing Ge now has two "backers" at the same time: Wenchuan Province and Shanghai!

The press release included a photo of Bing receiving the award.

The award ceremony was held at the Great Hall of the People...

Immediately afterwards, Teacher Chen Hui forwarded two more news links in the group.

Both news articles were published by "Huaxia News Agency," but the content was compiled from overseas news information.

"my country's female hurdler Xie Bingran has won the 'Laureus Sports Award for Best Newcomer'..."

"Time magazine released its list of '100 Olympic Athletes to Watch,' and Chinese track and field athlete Xie Bingran was included..."

……

The headquarters of Taobao is located in the West Lake International Science and Technology Building in Hangzhou.

In early 2008, Alibaba's future headquarters, "Xixi Park" or "Taobao City," had not yet started construction. At that time, Taobao's headquarters was still renting offices in Xihu District.

afternoon.

Xu Chen, along with Nie Fei, Sun Aimi, Gu Xinxin, and Huo Guolong, the head of the administration department, first found a coffee shop downstairs to sit and wait.

Today, we drove from Shanghai. Huo Guolong was the driver, while Xu Chen took a nap in the passenger seat.

He followed his father Xu Zhiquan's arrangement and took his "bodyguard" Brother Guolong with him when he went out.

Gu Xinxin glanced at the time: "We should go up now!"

Huo Guolong went to wait in the car, while Xu Chen led Nie Fei, Sun Aimi, and Gu Xinxin toward the front desk of "Taobao".

One side of the West Lake International Science and Technology Building houses the offices of Taobao.com, with the reception desk also located on the first floor.

After registering at the front desk and waiting a while in the lobby lounge, Qian Yue, the public relations director I had contacted by phone earlier, came down.

She briefly introduced herself to Xu Chen and the others, then led them upstairs.
"Our Chief Marketing Officer, Wang Shuaishuai, will be here today to hear our report. Also, Taobao's Chief Operating Officer, 'Xiaoyaozi,' should be here as well."

"Xiaoyaozi is in charge of Taobao Mall as a whole, and he's paying close attention to our project."

"Xiaoyaozi" refers to Zhang Yong, who later succeeded Ma Yun as chairman of Alibaba.

However, Zhang Yong later left Alibaba for various reasons, but that's another story...

After taking the elevator to the eighth floor, you'll find the open office area.

Each workstation has an orange-red nameplate, each bearing a unique nickname.

Xu Chen still felt a pang of emotion, recalling the pitiful days he spent as a corporate slave at Alibaba many years ago in his previous life.

……

A small conference room.

Just as Xu Chen and the others sat down, two people, one tall and one short, walked in.

Qian Yue quickly offered to help introduce them:
"This is Wang Shuai, our Chief Marketing Officer of Taobao."

This is Xiaoyaozi, the Chief Operating Officer of Taobao.com and also the person in charge of our 'Taobao Mall'.

This is Xu Chen, the young manager of Dongchen Advertising…

Wang Shuai is tall and thin, standing over 1.8 meters tall.

His eyes were large, even somewhat protruding, and his face was full of wrinkles when he smiled.

Zhang Yong, known as "Xiaoyaozi," is a typical "Shanghai man," wearing frameless glasses and a sharp navy blue suit, looking proper and refined.

Both of them were clearly surprised to see "Young Master Xu".

Wang Shuai, with his carefree personality, laughed heartily and said:

"No wonder he's called 'Young Master Xu'!"

Xu Chen smiled and turned to introduce Nie Fei, who was standing next to him.

Nie Fei was very good at handling business occasions. She came over with a smile to greet them and shook hands with the two bosses.

Upon seeing this charismatic and sophisticated woman, Wang Shuai's large eyes visibly lit up.

Let's sit down on either side and get down to business.

Zhang Yong, nicknamed "Xiaoyaozi," took the initiative to sit in the seat on the side.

Wang Shuai wanted him to sit in the front, but Xiaoyaozi modestly said:

"Mr. Shuai makes all the decisions on the market side. I'm just here to listen in and learn."

Wang Shuai put on a smile and didn't say anything more.

Xu Chen observed the subtle atmosphere and couldn't help but sneer inwardly.

Although Zhang Yong will rise within Alibaba several years and become Ma Yun's successor, Wang Shuai will actually have more influence within Alibaba at this time.

Wang Shuai was the "public relations manager" personally recruited by Ma Yun in the early stages of the company's founding, and also one of Alibaba's earliest "partners".

Within Alibaba, Wang Shuai's status is second only to the "Eighteen Arhats".

Even though Zhang Yong, nicknamed "Xiaoyaozi," later became the "Chairman," he was still a "professional manager" who joined the company later.

Therefore, when Alibaba's performance declined in later years, Zhang Yong was quickly ousted and voluntarily left Alibaba.

Within Alibaba, there is still a tradition of "emphasizing one's background," an unspoken rule that is understood but not openly discussed.

So even though "Xiaoyaozi" currently holds a higher position in the company than Wang Shuai, he clearly still shows him some respect and gives him plenty of face...

Wang Shuai took out a cigarette and lit it for himself.

He took a puff, then smiled again, his face full of wrinkles, and looked at Nie Fei and the other girls, saying:

"Sorry, I have a heavy smoking habit, do you mind?"

Nie Fei: "Of course not, Mr. Shuai, feel free to do as you please."

……

About forty minutes later.

"Xiaoyaozi" had already taken a seat in the front, his face solemn and serious.

The ashtray in front of Wang Shuai was almost full of cigarette butts.

It was this "handsome CEO" who spoke first.

He stubbed out his cigarette, exhaled a long puff of white smoke, and said:
"Tmall, you've got some ideas!"

There was a red 100-yuan bill on the table. Wang Shuai got up, picked it up, and examined it carefully.

"That's brilliant! It's an absolutely ingenious idea!"
Everyone carries a Tmall store in their pocket!