Rebirth: My dad is too obedient

Chapter 60 Draw a big pie
Xu Zhiquan took a puff of his cigarette, with a hint of emotion and relief on his face:

"My son knows me well. He knows that I don't like relationships."

Xu Chen drank a sip of coconut juice and continued:

“And the nursery business is ultimately very geographically restricted, and even if we push ourselves to the limit, we can’t ‘cover the whole country’.

If you don’t have a specific relationship, it will be difficult to leave Tiancheng.

The upper limit is still not high.

If he continues to work on the nursery stock, it shouldn't be a problem for Dad to become the richest man in town, but it would probably be difficult to move up further...

Dad, your goal should not just be to start a business in the town, right? "

Xu Zhiquan took a puff of cigarette and said with a smile:

“Of course I have ambitions!

Dad is in his prime, so naturally he wants to see how far he can go in his life."

Xu Chen smiled.

It’s time to paint a “big pie” for my father Xu Zhiquan…

"Dad, I remember when you first opened the factory when I was a kid, you said you wanted to build cars in the future."

Xu Zhiquan laughed:

“When you are young, you don’t know how high the sky is or how deep the earth is.

But men are more interested in machinery and machines after all.

This is also the reason why we wanted to build a foundry factory.”

Xu Chen:

“So, this nursery business is just a way to accumulate capital for transition.

Dad will eventually have to do the business he likes, which has more room for growth!"

Xu Zhiquan smiled and looked at Xu Chen:

"Teacher Xu Chen, do you have any ideas?"

"Yes, build cars!"

Xu Zhiquan laughed:

"Dad still knows his own weight.

The threshold for making cars is too high, with financial, technical and policy restrictions..."

Xu Chen: "Just say you are interested. Actually, you have already considered it."

Xu Zhiquan: "Dad, it's useless to think about building cars. It's okay to dream about it."

Xu Chen: “So we need to do it step by step, starting with related fields.

After accumulating experience for a few years or even more than ten years, and catching up with some technological or policy trends, we may have a chance to actually build cars!"

Xu Zhiquan put out the cigarette in his hand:
"Son, do you have an idea in mind? Tell daddy now."

He picked up the coconut milk on the table and poured a glass for himself and Xu Chen.

Xu Chen smiled in his heart, obviously having aroused his father's expectations.

As a person who has been reborn, Xu Chen has had many ideas about the future business direction of the Xu family.

But Xu Chen also knew very well that people could never earn money beyond their cognition.

Even if you are lucky enough to make money, you will lose it later.

For example, the Internet and games were still popular in the early 2000s, but it is impossible to explain this to my father today.

Lao Xu’s connections, resources, and abilities are of no use at all.

Everything still needs to be combined with the Xu family’s own situation and the current comprehensive actual situation…

There is also a more important point:

People will eventually do what they like.

Xu Chen had a good idea of what his father Xu Zhiquan "liked".

My third uncle graduated from the Agricultural and Forestry College and he really loves planting seedlings.

But Xu Chen knew that his father Xu Zhiquan only regarded seedlings as a business to make money and did not like them at all.

This kind of thing may be okay for a few years, but if Lao Xu is asked to do it for more than ten years or even decades, it may gradually become torture.

The best career must be one that you like.

If you like something, you will be more willing to invest in it.

Even if you encounter setbacks and difficulties, it will be easier and more willing to overcome them. After all, starting a business is difficult.

Even if Xu Chen can give a nearly perfect prediction, various difficulties will still be encountered in actual implementation.

We need to attack and defeat them one by one...

Xu Chen made big promises about "making cars", knowing that his father would buy into it.

No one knows his son better than his father, and no one knows his father better than his son.

Of course, we are not really asking my father to "build cars" now. After all, this sounds unreliable.

But there is still a chance to enter the relevant fields from the periphery...

Xu Chen stopped beating around the bush and got straight to the point:

"A few years ago, the streets were full of people riding bicycles. At that time, our country was called the 'bicycle kingdom'.

Later, motorcycles were introduced, and those who were richer bought them. I remember that our factory also made motorcycle parts for a period of time.

However, it is difficult to promote motorcycles on a large scale. Firstly, they are relatively expensive, and secondly, there are different local policies.

Due to comprehensive factors such as safety and environmental protection, many cities have begun to restrict motorcycles...

But the problem is that the public's demand for cycling is still huge.

Bicycles will certainly be gradually upgraded and eliminated on a large scale, but it is impossible for everyone to drive cars.

In the meantime, there is a huge gap in user and market demand.

A product is needed to satisfy this need.

This product actually already exists, but it has not yet covered the entire country.

There is no factory or company that has formed a true monopoly and economies of scale..."

Xu Zhiquan listened silently and lit another cigarette.

Xu Chen took his backpack from his seat and pulled out a few newspapers from it.

This was naturally prepared in advance, and I have been collecting and planning it over this period of time.

In addition to persuading my father, I also need to understand the actual market and policy situation.

He took out two newspapers and handed them to Xu Zhiquan.

Xu Zhiquan looked down and found that it was not a local newspaper, but one from two southern provinces.

[Green New Electric Vehicle, speaks for the road rights of electric vehicles, electric vehicles are safe and environmentally friendly...]

[Tokyo electric riding technology introduction, Panasonic lithium battery introduction...]

[Expert: Electric two-wheelers may gradually replace bicycles across the country in the next decade...]

[Will the bicycle kingdom become the 'electric bicycle kingdom'? 】

[Environmental protection and emission reduction, restrictions on motorcycles, and encouragement of the development of electric vehicles are the general trend in the future...]

……

"Dad, electric bicycles are still in their infancy in China, and there are no big brands that monopolize the country yet.

Moreover, the technical and financial thresholds are not particularly high. The motor, battery, and electronic control technologies are basically mature...

In our small county, there are not many people riding electric bikes, but if you go to the provincial capital, you will see that many people have replaced their bicycles with electric bikes.

Many motorcyclists think fuel is too expensive and are also buying electric cars.

The key is that policies will continue to support it, after all, it is clean energy...

In the future, the market for electric vehicles will become larger and larger.”

As a person who has been reborn, Xu Chen knows very well that in the next ten years or so, electric bicycles will penetrate into cities and towns of all sizes.

It really is gradually replacing bicycles, and the "bicycle kingdom" has gradually become the "electric bicycle" kingdom.

Later electric vehicle manufacturers such as Yadea, Aima, and Luyuan really made a fortune in silence.

The annual turnover is basically in the tens or hundreds of billions.

And it can also cover Southeast Asia and other overseas markets...

In his previous life, Xu Chen worked in advertising for several years and had witnessed with his own eyes how wealthy those electric car companies were.

Hiring spokespersons is like free. They pay hundreds of millions or even millions of dollars in endorsement fees without blinking an eye, and they hire Hong Kong, Taiwan, and international celebrities at will.

Jay Chou, Vin Diesel, Cheng Long, Li Minhao, Hu Ge, Wang Yibo, Zhao Liying, four-character brother...

All of them have endorsed electric vehicles.

……

(End of this chapter)