The sweetest in the entertainment industry

Chapter 439 Mutual Influence
For ordinary endorsements, what brands care about most is the endorser's ability to drive sales.

The ideal scenario is when a brand ambassador has a loyal fanbase with strong purchasing power, and sales surge dramatically after an official announcement, making quarterly or annual reports look good.

When established luxury brands sign brand ambassadors, what they value most is whether the artist embodies the brand's core values, thereby maximizing the brand's value.

If they can work together for many years, the brand can increase its brand awareness and profits by leveraging the celebrity, while the celebrity can maintain their status and enhance their commercial value by leveraging the brand's influence.

This is the ideal win-win outcome.

If something happens to the brand or the celebrity's career collapses during this period, then it's a "misfortune".

Without a doubt, Gu Lanxi's personality and the extreme environment are a terrifyingly good match, and the copywriting is also very fitting:
Revolutionize imagination with cutting-edge technology and conquer boundaries with trendy style!

This time, I am the maverick storm, the unconventional adventurer.

Join hands with @Extreme to explore the unknown with a pioneering spirit!

After Gu Lanxi was officially announced as the spokesperson for Extreme Asia, her first advertisement was so stunning that it dominated the trending topics on major platforms on the day of its release, and even topped the trending list the next day.

Downhill skiing is an extreme sport, and even professional skiers don't all have the courage to try it, let alone celebrities.

Regardless of gender, singer or actor, there isn't a single person in the entire world who would dare to do this.

But Gu Lanxi actually did it.

Anything that happens for the first time always attracts more attention, especially something with such a stark contrast.

On the day of filming the video, Gu Lanxi wore an extremely exquisite "no-makeup" makeup look. Her skin looked fair, and her eyebrows and eyes looked natural and fresh. Without any makeup to steal the spotlight, her eyes were particularly eye-catching.

An exceptionally beautiful young woman leaped from the summit of a snow-capped mountain. When she reached the foot of the mountain, she did not show any excitement. Instead, she remained calm, with a touch of cold madness.

That kind of aura was so unique that fans probably watched it six, seven, eight, or nine times with screams of excitement!

After reading it, they quickly left comments praising her, and only then did they begin to feel lingering fear. They were afraid of upsetting her, yet they couldn't bear to say anything to her, so they all rushed to leave comments under Lu Nanting's account:

[Dad! My dear dad! Can't you do something about her? My heart is pounding in my throat!]

[Dad, if you're wrong, kneel down quickly! Don't make her angry!!]

I'm really at my wit's end. Who understands this feeling of being both thrilled and scared?

【Are you even capable of this? If you can't reach an agreement, let me negotiate for two days, okay? My wife is out in the mountains all day long! To be honest, you really need to reflect on yourself!】

[I knew it! All that constant showing off meant something was wrong! What did you do to upset her? Even now, you still haven't appeased her. Bro, are you even capable?]

【Look at her hobbies! Aren't you worried? Hiking is one thing, skateboarding and skiing are another, but what the hell is this?! Jumping off such a high mountain like that!!】

……

After signing the contract, the studio communicated repeatedly with the brand. They originally had a complete plan for the shoot, but Gu Lanxi took the initiative to bring up this idea.

It's not for any other reason than that she's usually quite busy, and it's not easy for her to find enough time to travel abroad.

She had been looking forward to this trip for a long time and really didn't want to give it up.

But this endorsement is also very beneficial to her career development, so she is reluctant to give it up.

In the end, they simply merged the two into one.

While having fun, I also managed to get my work done.

When the brand heard about this crazy idea, they immediately changed the contact person to someone with higher authority, and eventually even alarmed the boss, who spoke with her personally.

Gu Lanxi sent the other party the previous video and found the cameraman she was working with to testify, and finally persuaded the other party.

Frankly speaking, Gu Lanxi's proposal is more in line with the brand culture.

We've never filmed commercials like this before when we signed spokespeople. Is it because they didn't want to?

Of course, it's because nobody can do it.

Gu Lanxi hadn't appeared in public for a long time, and her reappearance brought something incredibly shocking, sparking heated discussions among everyone.

The reason why it received so much attention as soon as it was posted is because her popularity has never waned.

That's how couples in the entertainment industry are; they always influence each other.

Based on big data intelligent recommendations, when Lu Nanting is trending on social media, it's inevitable that some people will follow the search link to see things related to Gu Lanxi. If they see something too amazing, they will inevitably forward, comment, and like it, thus unknowingly manipulating her data.

The hype will explode when she finally makes her public appearance.

When Gu Lanxi returned from abroad, the couple immediately began moving.

I'll be living in Hengdian from now until July or August, and I'll be moving back home. There's a lot of stuff to pack.

Mrs. Lu bought a house, and while they were both busy, she sent someone to deliver the furniture that had been dismantled to Hengdian.

Fearing the couple might not be comfortable, all the decorations were replicated as closely as possible.

When the couple packed their belongings and moved in with the housekeeper, they were both stunned for a moment upon entering the house. For a full six months, from when they registered their marriage to when they held their wedding, they had been using the same furniture. Now, they were moving here exactly as it was. Although for safety reasons, the house's basic furnishings had been preserved as much as possible, and many parts were different from their home, the couple still felt like they were putting old wine in new bottles.

It still tastes the same.

After moving to Hengdian, Gu Lanxi didn't even have time to pack her luggage before rushing to the set and starting script reading sessions.

After the reading session, at the invitation of the Extreme brand, she also had to take three days off to go to Paris to attend Fashion Week.

Gu Lanxi had never participated in this before, but she wasn't afraid at all.

Because not only Lu Nanting is going, but Ni Bingyan is also going.

She will be very busy until the movie officially starts filming.

That night, Lu Nanting stayed in the dressing room, folding their underwear while secretly watching her.

The script reading had just taken place during the day, and the actors were mostly unfamiliar to Gu Lanxi. After a full day of interaction, in order to achieve a better performance, she planned to reread the script in the evening and then make minor adjustments to her performance plan based on the characteristics of her co-stars.

Gu Lanxi sat on the chaise lounge in the middle of the dressing room, snapping photos of an apple in one hand and a script in the other, savoring the moment. Noticing him constantly glancing at her, she couldn't help but glare at him.
"I've already done a good job by agreeing to help you with the work, so don't bother me while I'm doing my important business!"

Lu Nanting tidied his clothes, closed the drawer, took out a few soft cloths, took out Gu Lanxi's jade bracelets, wiped them one by one, and then put them away.

Gu Lanxi went to a very commercialized ski town, where there was a weak signal even when she went into the mountains.

In addition, she was no longer a lone commander; she had many staff members under her command, and she knew exactly how Lu Nanting was stirring up trouble in China.

The reason she didn't care was simply because she understood Lu Nanting's motives for doing so.

It's just a lack of security, something Gu can provide.

So she never mentioned this matter while she was abroad, and she never brought it up again after she returned.

She didn't mention it, like a bow drawn but not released.

Lu Nanting was under a lot of psychological pressure.

These days, my head is filled with the most vicious curses from netizens—"Just you wait! Wait until your wife gets back, you'll be in for it!"

His mental fortitude is truly remarkable; seeing Gu Lanxi glare at him, he immediately responded with a natural, teasing expression:

"There's nothing I can do. The person in front of me is the one I love, and my eyes have their own thoughts."

Gu Lanxi rolled her eyes at him with amusement and gave a soft "humph".

To alleviate his psychological pressure, he even swung his toes and made a request: "Right now, there must be a lot of people online asking you to manage me. Could you post something on Weibo or something, subtly mentioning my status in the family? That way, people won't keep talking about me."

Lu Nanting had been holding it in for several days, and seeing her say this, he finally mustered up the courage to ask: "When you weren't home, I sent out your photos and even used your childhood photos to participate in a program. Aren't you angry?"

Gu Lanxi glanced at him with amusement, then, from across half the room, tossed the apple core over her shoulder. The core immediately arced through the air and landed in the trash can in front of the bedside table.

Hearing a "thud," Gu Lanxi pulled out a tissue to wipe her mouth before crossing her legs and lazily saying:
"If you don't take my words to heart, there's nothing I can do. What's the point of beating you up?"

Before Lu Nanting could explain, Gu Lanxi started urging him again.

There was no other way but to pick up my phone and carefully send a message.

"What did you send? Let me see."

Lu Nanting then handed her his phone to look at.

Respect is the best form of love.

Love is not a constraint, but a fulfillment.

Respect her choices and appreciate her hobbies.
Don't use emotions as a rope, and don't treat sacrifices as bargaining chips.

True love is about giving freedom, not about demanding possession.

#EmotionalQuotes#MyViewsOnLove】

"Hey, brother, you're really insightful!"

Thinking back to how this person had made a huge fuss and tried to stop her before, it felt like something from a past life.

Lu Nanting turned his back, closed the jewelry box, rushed to her in two steps, picked her up, and kissed her passionately!
"You wicked bastard! You knew exactly what I was thinking, yet you deliberately ignored me!"

Gu Lanxi felt ticklish from his kisses, laughing as she reached out to cover his face with her hand, panting as she said:
"If you don't tell me, how am I supposed to know what you young boys are thinking?"

Lu Nanting ignored her and, without saying a word, carried her into the bedroom.

He discovered that his wife's tolerance for him was unusually high, hey.

The wedding was over, and Mr. Lu was no longer as cautious as before.

After all, what difference does it make if I get beaten up?