The sweetest in the entertainment industry

Chapter 462 Greedy

As a global brand ambassador, in order to cooperate with the brand's multi-faceted promotion, the materials that generally need to be filmed include the following:

First and foremost, the most crucial elements are the TV commercial and print advertisements.

Needless to say, print photography is typically used for posters, magazines, outdoor billboards, product packaging, e-commerce product detail pages, etc. It needs to highlight the interaction between the celebrity and the product, showcasing the compatibility between the product details and the celebrity's image.

TVC is an abbreviation for Television Commercial, which means "television commercial advertising" in Chinese and is often simply referred to as "television advertising".

Generally speaking, TVC advertisements have specific length requirements, such as 15 seconds, 30 seconds, or 60 seconds, etc. The focus is on the brand's core selling points and brand philosophy, requiring exquisite visuals, a story, or strong visual impact.

With the development of the times and the rapid changes in the media environment, people's channels for obtaining information are no longer limited to traditional media such as newspapers, magazines, and television. The channels for disseminating TVCs have also gradually expanded to online platforms.

To cater to the characteristics of different platforms, brands will also edit videos of different lengths and with different focuses.

For example, landscape version and portrait version.

In addition, because the promotion will be carried out simultaneously around the world, exclusive materials will be shot for landmark advertisements around the world.

For example, there are large-screen advertisements in major cities like Beijing, Shanghai, Guangzhou, and Shenzhen, as well as Times Square, Ginza in Tokyo, and the Burj Khalifa...

In addition, international airports, luxury department store facades, global event merchandise, and naked-eye 3D interactive screens, etc.

Based on the trends of the past two years, it is generally necessary to record a live interactive video.

Even without filming abroad or on location, the whole process would take at least two or even three days.

Gu Lanxi's new drama is about to start filming, and she also needs to find time to promote "Lurking" in April. Lu Nanting's birthday is in July, and August is too late, so she really doesn't have time. She can only film the live interactive video in June.

In summary, not only will skincare products be pushed out until June, but a lot of advertising materials will also be concentrated in that period.

Endorsements are not a one-off deal.

Especially for global brand ambassadors, as the brand's highest title, the core of their work is not only global coverage but also regional penetration.

It requires supporting the brand's global image with high-quality core materials and top-notch events, as well as localizing the content to suit the cultural characteristics and communication habits of different markets, ultimately achieving a deep integration of "artist influence" and "brand's global business".

For example, Gu Lanxi recently attended Paris Fashion Week, where the collaboration show between Extreme and other brands was part of her job as a brand ambassador.

In addition to such activities, she also has to take time each year to meet with senior executives of the brand to have in-depth discussions on the expectations of both parties for the cooperation and to customize the key points of the next stage of cooperation.

There is a lot of work involved.

Otherwise, someone as hardworking as Sister Mei wouldn't be making a fuss about needing a business agent to assist with her work.

Gu Lanxi compressed two days' worth of work into one day.

That night, filming didn't wrap up until around 10 p.m.

Surrounded by staff, the two emerged from the photography studio and descended into the underground parking garage. Gu Lanxi couldn't help but let out a long sigh.

"I think limiting endorsements to five or six is ​​enough."

Lu Nanting has signed 29 contracts this year, including those from before.

Hearing her say that, I couldn't help but smile and pat her head. I leaned close to her ear, covered my mouth, and whispered, "Don't say hurtful things. For the sake of the money."

So many celebrities want to get endorsement deals but can't!
If you calculate it out, she only works for them for a few days a year. For such an internationally renowned luxury brand to offer 2000 million for two years is really generous, considering Gu Lanxi's current status is not yet at its peak.

Once she has ten endorsements, after deducting high taxes, Gu Lanxi's annual net income will be at least more than a small fortune.

Given Gu Lanxi's personality, there's no way she would turn down money.

"As expected of you, you are truly a miracle doctor. You cured me with just one sentence."

Lu Nanting couldn't help but hug her, bend down and rest his head on her shoulder, laughing.

Gu Lanxi casually patted his curly hair.

Lu Nanting didn't have work today, so she looked refreshed and didn't even use hair gel. Her hair felt especially soft to the touch.

Gu Lanxi couldn't resist touching it a couple more times.

The two of them became inseparable as soon as they met, seemingly oblivious to everyone else. Although they were very open about their relationship and not afraid of being photographed, over time, there would be more and more parasites clinging to them. If something bad were accidentally photographed, it would be really bad for them.

After all, there are a thousand Hamlets for a thousand readers.

Different people will have different opinions on the same thing.

Especially since they're in this position, it's practically a given for anyone else to climb up by stepping on them to gain popularity.

Even if there are no flaws, they will be fabricated; if there is the slightest mistake, it will be magnified again and again.

Mei Xue sighed inwardly, indicating that she was exhausted.

But having already been a third wheel all night, Granny Xue said she wanted to go back to her hotel for a good night's sleep and wouldn't be a third wheel anymore.

"Your flight is at 11 a.m. tomorrow, so you can sleep in a little longer. I'll pick you up at 9:20 a.m."

Lu Nanting's house is very close to Hongqiao Airport, so this arrangement allows for plenty of time.

Gu Lanxi nodded and showed her her alarm clock.

It's scheduled for 8:30.

The indoor scenes and some outdoor scenes of "Above the Stars" were filmed in Hengdian, but some outdoor scenes were filmed at a unit in Northwest China.

Because of the special nature of this film, the production team had to obtain prior approval and permission before they could go there to film for a week.

The timing was set by the higher-ups. The production team will go there tomorrow to make preparations, and the opening ceremony, which will not be open to the public, will also be held there early the day after tomorrow.

Lu Nanting has another day off tomorrow, so he can see her off at the airport. The two of them want to enjoy some quality time together, and tonight is the only time they can do that.

Since they were all veterans in the industry, Mei Xue didn't give them too many instructions. When she saw Lu Nanting arrive in his car, she and the others took another car back to the hotel.

The location where they were filming the advertisement was quite far from where they lived; it took them more than half an hour to get there.

Gu Lanxi dozed off, and when she opened her eyes, she saw a fried chicken leg billboard flashing by on the roadside.

They both control their oil and sugar intake for a long time, and after a while they crave fried food.

Upon hearing Gu Lanxi say, "I'm hungry, I want to eat fried chicken legs," Lu Nanting turned the steering wheel and headed straight for a 24-hour chain fast food restaurant.

This place is very close to where he lives. Sometimes when he's so hungry he can't sleep and there's no one to cook for him, he'll come here fully equipped.

When the two arrived at the fast food restaurant, it was practically empty at this time.

When it came time to order, neither of them spoke; Lu Nanting simply used his phone to scan the QR code to order.

I bought a fried chicken leg.

Very few people buy just one chicken leg.

The staff looked up at the two of them and vaguely felt that they looked familiar, but the two of them were wearing hats and masks, and after ordering, they put their hands in their pockets and waited with bright eyes. The staff immediately felt the silent urging.

In no time, the fried chicken legs were ready, placed in a box, and handed out.

Gu Lanxi immediately accepted it and said thank you gently.

After finishing, she couldn't even wait to get back to the car, so she pulled Lu Nanting to a corner and found a place to sit down.

After checking around and finding no surveillance cameras, I immediately took off my mask and gently peeled off the oily batter and chicken skin.

She was exhausted after a long day, holding something she desperately wanted to eat, but instead of opening her mouth, she first held it to Lu Nanting's lips, asking him to take a bite.

Whenever the two of them are at home, they will not finish what they eat and will leave some for each other, because Gu Lanxi does not like to eat alone.

The two rarely had such a warm moment. Lu Nanting smiled, stretched out his head, took a bite, and then stopped eating.

Gu Lanxi then took the food and ate it in small bites.

While they were eating chicken legs, another young couple arrived.

These two ordered a family bucket, which included not only chicken legs but also chicken wings.

The two had just come out of the movie, their eyes red, and while gnawing on chicken wings, they choked up as they commented on the film.

After Gu Lanxi finished half a chicken leg, she not only wanted to watch a movie, but also wanted to eat chicken wings.

So the two tidied up, put on masks, and ordered another pair of chicken wings.

The staff member had been working overtime until now and was almost exhausted, but she had worked in this shop for several years and had seen all kinds of people. She was also very professional. Seeing the two of them like this, she didn't say anything, but smiled and made them chicken wings again.

Once they got the chicken wings, Gu Lanxi quickly pulled Lu Nanting outside.

This place is too terrible; I can't stay here any longer.

She was afraid that if she got hungry, she would eat another family bucket of food, and then go home and practice boxing like crazy until three o'clock before she dared to go to sleep.

Seeing her looking like she was being chased by a dog, so incredibly cute, Lu Nanting laughed all the way out and eventually followed her out of the fast food restaurant.

The couple at the door were wiping away tears and gnawing on chicken legs. Hearing the laughter, they looked up, only to find the young couple had long since disappeared.

Starving

After a fun-filled day at the amusement park, the kids were starving when they got back. They couldn't even wait for dinner and secretly took a few carrots, picking out the sweet ones to eat. By the time I found out, the carrots were all gnawed and pitted.

When night fell, they went to sleep, but I still had to stay up late writing. I planned to make a cup of hawthorn tea, but when I touched it, it was empty. I touched it again, and it was still empty.

Oh, this tea bag, each one contains a rock sugar.

The rock sugar is definitely gone, but what about the hawthorn berries? The lotus leaves? Surely we can't have eaten all the incredibly sour plums?

I'll have to ask them where they threw it tomorrow.

I said I heard them tearing something up in the living room.

"A half-grown boy can eat his father out of house and home"—that's probably true. He's not even that old, yet he's already so capable.

Because they almost never buy snacks, they can only eat fruit. They eat meat and vegetables for three meals a day, and only eat like this when they are hungry.

Poor little ones.

I plan to stock up on some healthy and delicious food at home so that they can eat when they're hungry, and won't have to take my tea bags.

Frozen cooked potato strips can be quickly turned into French fries in an air fryer, which is sure to be a hit.

Sometimes I wonder if I've spoiled her...

They also felt that as long as their values ​​weren't warped, showing them more love wasn't excessive.

It's my own child~
Also, Juanwang bought a box of rock-hard kiwis. He has a particular fondness for fruits that ripen after ripening.

The two kids were starving and grabbed spoons to dig in, only to find out it wasn't the same thing their mother had bought, and they started yelling in anger.

It took a long time to explain the relationship between apples and ethylene.

Luckily I'm not a male bird, otherwise he would have laid a bunch of eggs for me to incubate.