The sweetest in the entertainment industry

Chapter 497 Fan Meeting

In late June, the brand owner of Extreme Realm held a special fan meeting for Gu Lanxi to promote their new products.

Because it was her first time attending a fan meeting organized by the brand, and they were worried that she might not be used to it, the brand started planning in March to make things perfect. They also communicated with her repeatedly afterward, putting everything into a document, from the event process and fan invitations to the design of merchandise and autographed items. They made sure she reviewed everything and approved it before finalizing it. Their thoughtfulness was truly commendable.

It's fair to say that the brand really has high hopes for Gu Lanxi.

As it turns out, the owner of Extreme Realm had excellent judgment.

Since the official announcement in March, and following Paris Fashion Week, sales in Asia have more than tripled in just one quarter, while sales in other regions have also increased significantly.

Thanks to Lu Nanting, a regular at the top of the trending charts, Gu Lanxi, as his wife, is exceptionally talented and has a great public image. Fans love her so much that they support not only her movies but also her magazines and endorsements. It's not surprising that this has such an effect.

After all, this is already her fifth officially announced endorsement.

To date, Gu Lanxi has officially signed six endorsement deals, and the significant increase in sales following each official announcement is solid proof of her commercial value.

The event was held in a trendy sports complex in Shanghai. The fans at the event were selected through a lucky draw in March when the event was officially announced, by posting photos of themselves at the Seven Colors Gu Lanxi advertising campaign.

To ensure fairness and impartiality, the lottery was notarized by a professional organization, and every step of the process was made transparent.

After the lottery ended, the brand contacted each of the winning fans to register their personal information, such as their ID cards, to ensure that everyone could attend.

Those who couldn't come had their spots invalidated, and then a second and third round of drawing were conducted until all spots were filled.

Therefore, even though there were only ninety-nine spots available, the fans who didn't get a spot didn't complain, only feel disappointed.

Extreme has its own patented high-tech fabrics and is known for its trendy designs and rich colors. When it was officially announced in March, because the main series was designed in seven colors, Gu Lanxi shot a seven-color print ad at the brand's request.

When the advertisement was launched, the brand deliberately used different colors, so that each person would have to travel to at least three cities to collect a photo of themselves in all seven colors on the big screen.

Only a true fan could do this.

So when Gu Lanxi arrived at the scene that day, at least half of the 99 people she saw were people she had met before.

One has to admire how well the brand planned the event. It was like those treacherous ministers in ancient times trying to figure out the emperor's thoughts, thinking day and night, hoping that she would come happily and leave happily.

Fans received their numbered and beautifully printed invitations at the end of March, along with a list of event requirements.

The event will take place from 4 p.m. to 6 p.m., and Gu Lanxi will be exercising with these lucky fans at the sports field.

To ensure the smooth running of the event, the brand required all fans to wear sportswear and sneakers suitable for sports.

Considering the hot weather in late June, we even reminded everyone to either go makeup-free or use waterproof and sweat-proof cosmetics.

Gu Lanxi's fans are known for their doting on her. In addition, she was in a car accident at the end of March, and for the past three months, she has basically not shown her face unless necessary. The crew has also not allowed visits to the set. When they learned that they could not only see her this time, but also exercise with her, they immediately went to the gym to work out hard after receiving the invitation, afraid of embarrassing her when they arrived on set.

The event began, and the fans took their seats in the audience.

The host spent twenty minutes quickly introducing the brand concept of Extreme Realm and the features of the new products, and then simply invited Gu Lanxi out.

Today, the entire sports stadium was booked by the brand, and security guards were stationed at each entrance. After the host finished speaking, everyone held their breath, and the extremely quiet scene was suddenly broken by the sound of a skateboard sliding.

Everyone looked toward the source of the sound and saw Gu Lanxi riding a skateboard down a gentle slope not far away.

She rushed to the crowd, stepped onto the skateboard, and as she stood firm, the skateboard bounced up and landed in her hands.

Hi, good afternoon.

If the initial charge was like a cheetah's sudden attack, now it's like an adorable, fluffy Persian cat with amber eyes.

She was wearing a cool-looking light blue short-sleeved quick-drying shirt, paired with navy blue athletic shorts, a helmet, and protective gear on her elbows and knees.

After greeting everyone and hearing the fans clapping and praising his good looks, he immediately put his skateboard down, stepped onto it, rushed into the nearby pool, and stylishly skated around before returning.

The host said helplessly, "This child can't take praise too much, so you'd better take it easy. Otherwise, she'll get carried away and run off to play, leaving you all sitting here staring at me."

The crowd burst into laughter, and Gu Lanxi hugged the skateboard to her arms again and stood next to the host.

The host asked kindly, "Lanxi, how are you feeling? Are you happy to see everyone?" Gu Lanxi smiled and showed off her bright white teeth, "Happy! Because it's been so long since I've seen everyone, I've missed you all so much."

After saying that, he waved to the fans.

Fans were incredibly excited and called out to her, "Xi Bao! We miss you so much!"

Some of the later fans who became fans of the couple liked to call Lu Nanting by his nickname and waved to her generously: "Manman! We are so happy to see you!"

The fans carefully selected by the brand have an extraordinary level of cohesion. Even though there were about a hundred people present, their shouts sounded as if they had been trained.

Gu Lanxi could tell which were little gold ingots and which were little slippers just by looking at everyone's clothes and the little pendants they wore. In the last row, there were even a few Dragonfly Sisters wearing orange-red sneakers.

Gu Lanxi couldn't help but take a few more glances.

Because those few people were relatively unfamiliar, unlike the others, they all had exquisite makeup on.

Gu Lanxi also wore makeup today, but it was just a bare-faced look, so she didn't look like she was wearing any makeup at all.

Seeing her staring at everyone and looking them over repeatedly, the host asked her with a smile, "Seeing everyone, besides being happy, what other thoughts do you have?"

"Everyone here has plenty of energy and blood. You can tell from this that I eat on time every day, sleep well, and exercise regularly."

"You're absolutely right. A healthy diet, regular sleep patterns, and appropriate exercise are all very beneficial to our health. To help us improve our fitness, we've launched a new product line that's perfect for summer sports..."

Gu Lanxi was wearing one of those outfits.

After chatting with the host about the products and sharing her fashion philosophy, Gu Lanxi started skateboarding with a fan who was good at it for about ten minutes.

Next, we went to the climbing wall.

With the assistance of professionals, all fans can try, and anyone who reaches the top will receive a signed photo with Gu Lanxi on site.

The fans were going all out, and in the live stream, they were screaming and cheering.

Some fans were indeed afraid of heights and couldn't reach the top, so the brand thoughtfully prepared other activities to ensure that everyone could have their wish fulfilled.

For example, table tennis matches, badminton matches...

During the two-hour meeting, Gu Lanxi appeared for a full 100 minutes.

Finally, everyone discovered that she was not only good at skateboarding, but also at playing various ball games, and she was the fastest climber among them to reach the top.

When the event ended, holding the gifts from the brand, the celebrity merchandise prepared by Gu Lanxi's studio, and the autographed photos they received on-site, they were reluctant to leave.

Gu Lanxi waved goodbye to everyone and got into the car. Even after the car had driven quite a distance, she could still see fans gathered outside the sports stadium, reluctant to leave.

I felt a sense of loss as well.

However, she wasn't sad for long before she cheered up again.

Lu Nanting called to say that she had already ordered the food and it would be served soon when she arrived. Instead of going home, she told the driver and headed straight to the mountain delicacies restaurant that Ni Bingyan had strongly recommended.

This is the perfect season to enjoy wild mushrooms!
After following a celebrity for a long time, you can easily tell whether a brand is putting in the effort and whether they value your favorite star.

Whether a celebrity's promotion is heartfelt or not can reveal whether they want to develop a long-term partnership with the brand.

I can't say for sure.

Writing novels is about depicting an ideal world in my heart.

I wish there were such a clean celebrity, someone I could support until retirement without my idol's image collapsing.

Goodnight, friends.

Tomorrow is Monday again!