I was just thinking about taking the arts exam and you said I've been playing supporting roles

Chapter 177 pre-sale, full steam ahead!

"Starting from October 10, the Didatuan website will start to build momentum for me!"

"They will launch various group-buying packages for the movie Love Is Not Blind, the lowest being 33 yuan for Singles' Day, which is limited each day and has a time limit!"

"Starting from November 11, several major group buying websites across the country will also launch single or double packages of Love Is Not Blind in various regions!"

"You don't need to worry about the cinemas. The sales representatives of the group buying companies will negotiate on their own!"

"What we need to do is to hype up the entire network and tie Love Is Not Blind to Singles' Day. The hotter it gets, the better!"

"Sister Qing, how's the negotiation going with Taobao?"

Chen Jin glanced at Shen Qing standing beside him.

Shen Qing was apparently still immersed in the ticket subsidy activity that Chen Jin had just mentioned. After hearing this question, he quickly reacted: "Um, ah... Taobao?"

“Oh, Taobao, that’s it!”

Shen Qing came back to his senses, while Guo Xun and Chen Su beside him looked at Chen Jin in disbelief.

The two people were looking through Chen Jin's contract, looking up from time to time, obviously caught off guard by his sudden action.

This is so fucking exaggerated!
Ticket subsidy activities on group buying websites?
A group purchase package specially launched for "Love Is Not Blind"?

What kind of brain circuit can come up with this marketing strategy?

Chen Su was a little dazed.

"The cooperation plan I have discussed with Taobao is that on their Double Eleven day, our "Love Is Not Blind" will be promoted on their website, including the order and purchase pages!"

"They asked us to include Taobao's Double 11 flash sales promotion ads during the movie opening!"

"I just don't know if the cinema will agree..."

Shen Qing was talking, and Chen Jin nodded: "It's okay, we'll be at a disadvantage in this case, let Taobao pay some advertising fees, or pay according to the box office, and the cinema will ask China Film to give a heads up, and it will be settled with money!"

At most, each cinema can pay some advertising fees. In fact, cinemas have always had this business, ranging from several thousand to tens of thousands.

But the traffic advertising fees of Taobao's website are definitely higher than those of offline promotions.

So Alibaba has to pay money instead.

Taobao’s sales volume on Double Eleven will definitely reach a new high, and they are willing to pay for the advertising.

With billions of transactions a day and millions spent on promotion, it is just a small amount of money for Taobao.

"If you don't agree, forget it!"

Now that the group buying marketing has been negotiated, we don’t need the traffic from Taobao. It would be better if they give it to us, but Chen Jin won’t force it if they don’t.

If you give, the main Taobao Double Eleven event, together with Singles' Day, will make the festive atmosphere of this day even stronger.

If Taobao also promotes Double Eleven, it will be a carnival for the whole nation.

In the era of the dog-licking economy, girls have to celebrate all festivals since men pay for it anyway.

Taobao during the day, cinema at night, maybe the hotel industry can also be boosted.

"Ok!"

Shen Qing took note of it.

Guo Xun, who was standing by, breathed a sigh of relief. After reading the contract, he asked in disbelief, "Free?"

Ticket subsidy is free?

Do these group buying websites do charity?

Tens of millions are exempted?

Chen Su on the side couldn't believe it at all. He had been in the industry for so many years providing ticket subsidies, but this was the first time he heard of free ticket subsidies.

"Free? What are you thinking? Free is the most expensive!"

Chen Jin felt that he should teach them a lesson.

"First, my endorsement isn't about money? Although I'm not famous now, the millions of endorsement fees are still worth it!"

"Secondly, I will help them promote on Weibo. My fans are not money, right?"

"Third, they want users, and preferably paying users. The audience who watch movies and the members who buy in groups, such as restaurants, KTVs, and hotels, have a high degree of overlap, not to say 100%!"

"90% are the main group of these group buying websites, do you understand?"

This is Xiong Xiaoge's vision and perspective. After Chen Jin said it once, he already knew the business opportunities and future here.

However, Guo Xun and Chen Su are obviously much worse.

They are authorities in their fields, but their entrepreneurial and Internet thinking are undoubtedly poor.

"For example, do you want 1 million ordinary users or 100 million paying users?"

It's definitely the latter.

Guo Xun doesn't even need to think about it.

"Isn't that it? Even if Love Is Not Blind sells 33 group purchase tickets, that's 30 paying users. What does this mean for a website?"

"no!"

Guo Xun retorted that this was the logic of a science and engineering man: "How can you be sure that our movie packages can be sold?"

This is all based on the premise that Love Is Not Blind will be a hit, but right now Guo Yun only estimates that the film will make tens of millions.

"Be confident!"

"It doesn't matter what movie you watch. Our couple movie is the only one on sale during Double Eleven. What else can couples watch if not this one?"

"Isn't Director Zhang's name a selling point? Isn't the overwhelming publicity a selling point?"

“I’m not a selling point?”

Now this movie is not just a movie, but a product.

It is a promotional product specially launched for Double Eleven Day.

Everyone has brought it to you, including Taobao, Weibo, group buying websites, etc. You don’t even need to go to the cinema, you can just sit in front of your computer and buy it with a simple click.

You only need to spend a few dozen yuan to enjoy the festive atmosphere.

How many girls are willing to immerse themselves in this festival just to participate in it. The key is that if the movie is not bad, the experience is simply worth it.

"..."

Guo Xun was stunned.

Chen Su next to him opened his mouth, completely speechless.

There are all kinds of movie marketing these days, but I've never seen anything this outrageous.

Commodity? The film is no longer promoted as a movie, but it is likely a gift from a boyfriend to his girlfriend on Singles’ Day.

"Okay, go ahead!"

“This is the only plan for ticket subsidies!”

Chen Jin looked at Guo Xun, and Guo Xun felt that the publicity and promotion plan he had prepared for so long was not as good as the blockbuster ticket paid for by Chen Jin.

No, far from it.

It's like the difference between a hand grenade and a nuclear bomb.

"It's still useful. Your publicity can create momentum and bring out the festive feel of our movie!"

“Packaged in every aspect!”

"Whoo~~~"

Guo Xun exhaled deeply, looked at Chen Jin with complicated eyes, and then said with a bit of boredom: "The fifth point is business. Brother Jin just told Shen Qing that it is responsible for negotiating channel cooperation with various merchants, brands, and e-commerce companies!"

"The sixth is hard advertising. Mr. Chen, you guys are still in charge of that. You're mainly responsible for advertising in supermarkets, subways, buses, airports, etc..."

"Finally, solve the copy emergency problem!"

"..."

Guo Xun was very detailed and pointed out all the problems that might arise in the publicity and promotion.

This is exactly what Chen Jin needs.

"Okay?"

"Then the early promotion will be based on this. Don't worry about the money. I have it here. I can still get tens of millions!"

"!!"

Chen Su was shocked again.

This little-known male lead is actually so rich?
People are saying that he has a strong background, and it's really amazing.

"Actually, it's not necessary. The distribution can also be financed. China Film can get special approval for the funds!"

Chen Su was talking there.

Of course Chen Jin knew this.

Because there are many ways to distribute.

Even if he was collaborating with China Film, he would have given several options. Of course, Chen Jin chose the same one as Zhang Yimou, since it was a work he supervised after all.

That is, they do the promotion and marketing themselves, and China Film is only responsible for distribution.

This is called commissioned publicity.

The film company pays for its own publicity and promotion, so the distributor’s agency fee is generally 8% to 11%. China Film Group has to charge an additional 1.5 points or so, so it comes to about 10%-13%. "Love Is Not Blind" is 33%!

2% higher than Zhang Yimou.

Don’t underestimate 2%, 1 million is 200 million.

Of course, Han Sanpin has been very considerate. Ordinary people cannot get the qualification for distribution from China Film.

What Chen Su just said was advance payment for publicity and promotion, where the distributor advances the publicity and promotion fees. In this way, the distributor's distribution agency fee is generally 15% to 20%, and new media copyrights must be used as collateral.

The promotion and marketing is very complicated, and it also involves the box office failure and whether the promotion and marketing costs can be recovered.

In fact, many companies are unwilling to do it, especially China Film.

Because of lawsuits, many companies went bankrupt when their movies failed... With so many movies released across the country every year, less than 10% of them actually make money.

Then there are guaranteed promotions, buyout promotions... and even tiered guaranteed promotions followed by buyouts.

The cooperation model chosen by Chen Jin is the most common and most common one. Most of the cooperation models at China Film Group Corporation are of this type, and they are treated like blockbusters or big directors.

"We still need to continue recruiting people!"

"My sister-in-law will take care of the finances first. I'll be available until the 15th of next month!"

"We can have interviews and cooperate with roadshows!"

Chen Jin was talking to Guo Xun, and now Guo Xun had nothing to say. He was scared to death by the huge subsidy.

So for the next few days, Chen Jin basically went back and forth between these three points.

Attending classes at the Beijing Film Academy, working in the company, and renting a house... During this time, I met with Zhu Yanmanzi and had a date and dinner with her. Zhang Yimou was already fully preparing for "The Flowers of War", and casting activities were also being carried out vigorously across the country.

On the Internet, the marketing of "Love Is Not Blind" has become more and more intense.

First, the promotional video.

This one actually isn't very popular, but since it's produced by Zhang Yimou, it has traffic; and Chen Jin also posted about it on Weibo.

After that, it was the marketing for Singles’ Day on November 33, plus the release of “Love Is Not Blind” on that day, with everyone celebrating being single; the contract with Taobao had already been signed, and they were responsible for promoting it together.

Therefore, the Double Eleven National Shopping Festival also entered the publicity industry in advance. When the group buying websites saw this trend, they followed suit and directly named it the Double Eleven Group Buying Festival. On this day, there were various group buying flash sales activities.

It was the first time that the Chinese people realized that there was such a festival.
Even many young couples plan to get their marriage certificates on this day. Joining in the fun has always been a popular event for young people.

Major media outlets are all reporting on these social news.

Now they obviously don’t know that these festivals are the result of capital marketing.

For young couples, celebrating festivals is good, as it creates a good atmosphere, and they can receive gifts from their boyfriends, as well as various red envelopes in the future.

The boys were ready to get a room.

The movie "Love Is Not Blind" was just right. I went straight to the hotel after watching it. It was so wonderful.

And the time finally came to November 11th.

The first day of pre-sale for "Love Is Not Blind" has officially started.

All group-buying websites have put up corresponding movie ticket group-buying packages, and Taobao also started posting web promotions for "Love Is Not Blind" on the same day, promoting the Double Eleven event at the same time.

As for Didi Tuan, it is undoubtedly the most popular on the Internet during this period.

It officially started its Series A financing, with Xiong Xiaoge's IDG as the main investor and four companies jointly investing 1500 million US dollars.

Didituan even announced that it had hired Chen Jin, the male star of Mou Nanlang, as the spokesperson for the website. To celebrate this perfect collaboration, they were giving away movie tickets for the movie "Love Is Not Blind" starring him.

Log in daily to participate in a series of flash sales, including free, 1 yuan, 11 yuan, etc.

Of course, there are other packages available for group purchase at low prices.

Among the current group buying websites in the country, Didituan is definitely the most popular, without a doubt. Meituan and Lashou can only temporarily avoid the limelight.

After all, they had just received 1500 million US dollars, or 1 million RMB in venture capital, and it was time to have money to burn!

If we don’t burn it now, when will we?
(End of this chapter)