Huayu: Starting from the top talent show

Chapter 226 Today It's My Turn to Get Robbed

The starlight of this year's VMA was a little dim.

Taylor, Beyoncé, Rihanna, Adele.

None of the above-mentioned top celebrities came.

All those who come are first- and second-tier "scraps", or rising stars in the music industry.

Cardi B, Nicki Minaj, Moe, Camila Cabello, Ariana Grande, Alex Shen, J.Lo, Post Malone
The fading starlight naturally leads to a decline in ratings.

In fact, as more and more big brands either openly boycotted or politely refused to attend, the VMA's ratings have continued to decline for four consecutive years.

This year will most likely be the fifth year.

And this is not the end.

If we use the public data from the original time and space, the live broadcast viewership in the United States this year was 225 million.

Next year's viewership will drop to 193 million.

And the following year it will hit a new low, dropping to a pitiful 76, and will completely become a poor evening party that no one cares about.

Like CK in the luxury goods industry, it can only rely on the glory of its ancestors to barely maintain its original style and reputation.

But there is a reason for all this.

On the one hand, big-name singers did not release any albums, receive any nominations, or attend any award ceremonies in the past year.

The impact of the Internet on television programs is one aspect.

On the other hand, the reason is that the organizers always do some weird things every year to increase ratings.

The most classic one might be when Britney announced her comeback after her scandals, but she was tricked by the VMAs and was humiliated in public before going on stage to perform.

This year, he even offended Taylor Swift.

After she was framed by the Kardashian-Kanye couple and suffered cyberbullying across the United States, her album "Reputation" went viral, but she didn't get many nominations. Anyone with self-respect would not come here to accept humiliation, let alone a big star of her level.

So, the VMA's decline is purely self-inflicted.

Even if he did not consider that he is currently pursuing the route of a mainstream singer, he would need to attend such an authoritative award ceremony with a certain degree of attention to help him gain a firm foothold in the mainstream music scene in Europe and the United States.

I’m afraid Shen Juan doesn’t even want to come this time.

Even if he got four nominations.

Not only is the round-trip flight of more than 20 hours quite troublesome and boring.

It was also because he didn't think he would win the award at all.

After all, the VMA is notoriously dramatic. They even dare to smear the awards of top celebrities. Isn't it casual and ridiculous to smear a pretty Asian boy from China?
(Although the original meaning of this word is to praise someone for being good-looking and delicate, it is actually mocking others for being effeminate. Shen Juan also enjoyed the same treatment as Leo did back then)

After a brief adjustment, enter the inner field.

There was nothing special about the layout of the award ceremony, it was the same old routine, not even as good as the domestic Scream Night and Starlight Awards Weibo Night.

However, perhaps it is because they are both top singers of Republic Records, a subsidiary of Universal, or perhaps it is because the organizers of the party felt that doing so would create topics and stimulate ratings.

Anyway, the official directly arranged the two super popular singers Shen Juan and A妹 to sit together.

Of course, what the organizer did was exactly what he wanted.

After all, he and Ariana Grande had plans to market their friendship, and even Republic Records had this intention.

Just like Huang and Taylor Swift, they also want to become transnational friends in the eyes of the American people and use this identity to promote each other.

So a few days ago, when Ariana Grande released her new album "Sweetener", Shen Juan promoted it for her online for a while, and naturally had a wave of premeditated online interactions with her.

This directly prompted non-overlapping fans of the two people to go to each other's Instagram homepage and follow each other.

As a result, Shen Juan did nothing during this period of time. Just relying on online social networking, his number of Instagram followers increased from more than 50 million to 60 million.

To put it bluntly, how to use your personal settings to bring yourself the most direct traffic exposure benefits is also a science.

People like Selena and Bieber are well aware of this.

Anyway, Shen Juan couldn’t count how many times they had broken up and gotten back together, but Americans just loved to watch it.

"So when do you plan to start producing your second album?" A妹 was very concerned about this question.

Because in the years since her debut, she has seen too many singers who became famous with one album but then became obscure in the crowd.

Although she was well aware that Shen Juan's creative talent was extraordinary, he was obviously not the kind of person who became famous by sheer luck.

But after the release of the second high-quality album, it was obvious that it could dispel those boring doubts from the outside world.

In the Internet age, it is impossible to completely isolate oneself from interference from external factors. Moreover, even if the singer himself can do it, ordinary netizens cannot do it, so it is necessary to come out and fight back against the doubts.

"Maybe next year? The exact time has not been decided yet." Shen Juan smiled, "Because I have plans to release a Chinese EP and a Japanese EP in the second half of this year."

"Wait! Japanese EP? Are you serious? I can understand releasing a Chinese EP, after all, you are Chinese, but a Japanese EP?" Ms. Aili Anna, who would go to Japan to promote her album whenever she had time and was happy to get a Japanese name, was stunned by the news.

"Alex, are you also fluent in Japanese?" "In fact, I also master Korean."

"Holyshxt!"

A妹 couldn't help but swear. She had a new understanding of the genius of her good friend.

Simply not human!

So she simply took this opportunity to make a formal invitation for cooperation.

"I think we could probably find time to collaborate on a single. I'm sure our fans would be happy to see such a collaboration. What do you think, Alex?"

"How about the end of this year or the beginning of next year? Pick a suitable time." Shen Juan agreed directly.

Such cooperation would be of great benefit to him and was purely positive traffic, so he could not find any reason to refuse.

After talking about work, we started talking about daily life.

After being introduced by Sister A, Shen Juan looked to the other side.

The black female rapper who is also A-mei's "best friend", Nicki Minaj
Shen Juan also chatted with her briefly, which changed their relationship from strangers to acquaintances.

But that's about it.

Because to be honest.
Apart from the musical collaboration, Shen Juan didn't really want to deal with these black people who were involved in the European and American music circles.

Because the whole circle is so chaotic, who knows what weird things they will do, so he doesn't want to be implicated and have his reputation damaged after the explosion in the future.

8pm Eastern Time.

The VMA awards ceremony officially begins.

As the opening guest, Shen Juan performed his hit single "Seven" on stage.

With outstanding stage presence and singing and dancing rarely seen in the European and American music scene, they successfully ignited the atmosphere of the scene.

When the live camera swept across the many singers in the audience, almost everyone was singing along quietly, or simply stood up and danced to the melody of the song.

Obviously, everyone was giving Shen Juan face, fearing that they would be targeted by the Alovers, who have become increasingly notorious for their constant online battles and quarrels, and be labeled as racial knights who disrespect Asian singers.

After the performance, I returned to my seat and continued to watch the subsequent award ceremony patiently.

With no performance tasks to perform and no nervousness before the announcement of the awards, Shen Juan can now be said to have nothing to worry about. He can finally relax completely and quietly enjoy the performances of his fellow singers.

Time slowly passed and it was 10:30 pm Eastern Time in the United States, and the VMA officially came to an end.

The complete list of winners was also announced.

Camila Cabello won Artist of the Year and Video of the Year, Cardi B won Best New Artist, Ariana Grande won Best Pop Video, Nicki Minaj won Best Rap Video, and J.Lo won the Michael Jackson Vanguard Award.
Although Shen Juan got none of his four proposals right, his mood was not affected much. After all, he had already expected it.

If you don't have expectations, you won't be disappointed.

But fans were very dissatisfied with the result.

Many Alovers spontaneously went online to denounce the organizers on his behalf, believing that they had disqualified Shen Juan from the Best Newcomer award, which was a blatant act of racial chivalry!

【Alex was robbed by Cardi B! 】

[VMA is definitely the stupidest and most disgusting award I have ever seen. They made Alex fly across the Pacific Ocean to the United States just to let him sit there and run as a runner-up?]

[VMA is now a fake award! ]

[There is no work to do this year, are you targeting me, Alex? 】

[VMA should reflect on why its ratings have been declining year after year. It's the era of Internet streaming media. TV programs can't beat the Internet. How dare you offend the new generation of top streaming media? How stupid! ]

[The fact is: America > Asians]

【All Alovers in the world are one family. 】

【All white people should be ashamed of the injustice Alex suffered tonight. I am also white.】

【This country needs to reflect! 】

【I am ashamed to be born in the United States.】

For a moment, the crowd was excited and fans from various countries flocked to the comment section, filled with various languages.

Fans all believe that Shen Juan will at least win the Best Newcomer trophy this year.

After all, Cardi B's first solo album "Invasion of Privacy" released in April this year was directly defeated by Shen Juan's "Underrated" which won the championship for three consecutive weeks, and failed to top the Billboard 200.

Therefore, Alovers all over the world believed that the Best Newcomer award was a sure win, and the other nominees were nothing to be afraid of.

You wouldn't give the MVP to the loser, would you?
But now, I can only say that things are going against my wishes.

There is new news about the VMA scandal.

And this time, Shen Juan became the protagonist.

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(End of this chapter)