Mixed in 1980

Chapter 470 I cheated my son

Chen Lao Er's words hit the nail on the head.

Consumers aren't fools; they're not easily fooled. They have very low trust in health foods and green foods on the market.

It's not that I'm overly wary, it's that there are too many scammers.

There have been too many cases of companies going bankrupt in the past. Thinking of this, Chen Lao Er added another blow: "Even if you can gain the trust of consumers, what if you go bankrupt?"

"On the one hand, we need to guard against potential scandals, and on the other hand, we also need to guard against competitors. In the food industry, it is extremely easy to smear someone's reputation."

Upon hearing this, Chen Yanche remained noncommittal: "Trust lies in publicity, but also in sincerity. If you do things clearly and transparently, and with appropriate publicity, you can still succeed."

"As for the news breaking, it's partly a public relations effort, and partly a matter of sincerity."

"The essence of Pang Donglai's business model lies in sincerity. We do things clearly and transparently, and even if problems occasionally arise, consumers will understand."

"As for the image issues in the early publicity..." At this point, Chen Yanche glanced cautiously at his second brother, then looked at his second mother and sister-in-law Ye Wan.

"Second brother, hit him!" Chen Yanxi gritted his teeth.

Chen Lao Er rolled up his sleeves, ready to take action, but Xu Jinqiu quickly called out, "Alright, stop fooling around. Xiao Wu's plan is quite good."

Chen Yanxi frowned: "Second Aunt, don't listen to his nonsense. Your reputation is the result of thirty years of charity work. Do you think you can use it to make money?"

"Why not? It's not like we're doing anything wrong."

Xu Jinqiu glared at her eldest daughter and looked at her youngest son: "Xiao Wu, tell me why you want to make this plan. If it's suitable, your second aunt will help you."

"Thank you, Second Aunt."

Chen Yanche took a deep drag of his cigarette and slowly exhaled the smoke: "In the next few years, the economy will be very difficult, both domestically and internationally. Nobody disagrees, right?"

"I didn't waste my time studying economics," Chen Fan nodded.

The outside world is never peaceful. The US reaps the benefits cyclically, and each time it does so, it causes a severe impact on the global economy.

This cycle is almost over.

In each harvest cycle, those with US dollars can join the harvest club. Unfortunately, China has a lot of US dollars and US debt, which may not necessarily satisfy the Americans.

That will inevitably lead to fierce economic competition, and the world will not have an easy time.

Internally, it has also reached a critical period of transformation.

The housing market has locked up consumer spending power, and a real estate crash is inevitable. However, the debt will not disappear, and the economy will not be in good shape until the debt is resolved.

The future will be tough!

It is almost certain that many businesses will go bankrupt, especially small and medium-sized enterprises, and as a result, a large number of people will lose their jobs and be unable to find employment.

If you can't survive in the city, you have no choice but to go back.

Chen Yanche analyzed carefully: "Rural revitalization will definitely become a future trend. My model can provide a large number of jobs."

“Even starting a business together.”

"At the same time, a large amount of idle labor and land in rural areas can be developed, and urban residents can also buy safe and reliable food, which is a win-win situation."

After hearing his story, Xu Jinqiu stepped forward and pinched her youngest son's cheek: "As expected of my son, isn't this great? He can start a business and do good deeds at the same time."

"Mom, you're focusing on the wrong thing. Your idea sounds wonderful, but in practice, it's fraught with difficulties and many variables," Chen Lao Er said irritably.

Xu Jinqiu snorted, "If there are difficulties, solve the difficulties; if there are variables, resolve the variables. You're the older brother, can't you protect your younger brother?"

"I..." Chen Lao Er smiled bitterly.

He turned and glared fiercely at Xiao Wu, the little bastard, who always caused trouble for himself. Agricultural enterprise cooperation and health food, do you think it's that easy?

Even a minor issue like excessive pesticide residue can ruin an entire company if not handled carefully.

"Alright, I'll say a few words."

Chen Fan coughed lightly and gestured for his second son to sit down: "If Xiao Wu wants to do it, then go ahead and do it, but there's one thing: make sure the quality is up to standard, and don't ruin our family's reputation."

"Thank you, Dad!" Chen Yanche said excitedly.

Chen Fan nodded and said, "If you want to take over Chinatown Supermarket, your plan needs a sales channel, and Chinatown Supermarket is a perfect complement to that plan."

"Okay!" Chen Yanche agreed with a bitter face.

It's not hard to guess that this was the old man's original intention. He was clearly telling himself that starting a business was fine, but only if he took over the Chinatown supermarket.

Otherwise, there's no point in discussing anything.

Starting a business is optional for the old man; success is success, failure is failure, and it doesn't really have much impact on the family.

All I can say is that ginger is still spicy.

The old man's words put him in his place: "I'll go to Xinghuo for a temporary post, just like Third Brother, and assist Second Brother." "That's a good idea!" Chen Fan nodded.

The family was overjoyed. Starting a business was fine; all the three brothers had to do was take over the Chinatown supermarket, and then they would each have their own businesses.

Of course, this is not the final plan for the division of the family property.

It's just a general direction.

Chen Fan then looked at Zhou Jingshu: "Jingshu, I'm entrusting Starlight Investment to you. After graduation, find your second brother to coordinate with you and get familiar with the process as soon as possible."

"Uncle, I..."

Before Zhou Jingshu could refuse, Chen Fan added, "Your aunt has been looking for someone to take over, and you are the most suitable. Don't refuse."

“Okay!” Zhou Jingshu nodded solemnly.

Zeng Ali laughed too: "That's for the best. Don't be like your fourth sister, who just wants to be a lazy bum all day long. She's just a piece of trash who needs to be taught a lesson."

Chen Yanyin immediately stepped forward and said in a coquettish tone, "Auntie, I've been busy opening the shop lately."

Zeng Ali pushed her away with disdain: "Get out of here. How dare you say that? You run a shop, and Jing Shu is the one who does all the work. How much work have you done yourself?"

Chen Yanyin was sullen and dared not speak.

The store has already started renovations, and it will be open as soon as the PhD graduate graduates. Chen Yanyin has already started selecting goods, even if it's just for show.

After the meeting was over, Chen Yanyin pulled Ye Ling to Courtyard No. 17: "Help me select some of my collections to display on the counter later."

"I owe you." Ye Ling said irritably.

Do you think I don't know how lazy Chen Laosi is? If I help her with the work today, I'll have to keep doing it from now on. Don't even think about taking it easy.

“You’re my second sister-in-law!” Chen Yanyin snorted.

Ye Ling was both amused and exasperated, but had no choice but to help her choose: "What are you planning to sell? Jadeite, Hetian jade, or anything else?"

"The shop name is Chen Laosi Stone Shop, anything related to stones is fine."

Upon hearing this, Ye Ling's lips twitched: "This name, you're really something. It's obvious you don't want to do business properly. If Chen Lao Er finds out, he'll definitely teach you a lesson."

"But I still have you," Chen Yanyin said sullenly.

With a smirk, she grabbed Ye Ling's arm and said, "We're like sisters. If Chen Lao Er dares to yell at me, just beat him up. He can't beat you anyway."

"Sisters? When you were plotting against me, why didn't you say you were sisters? Chen Laosi, I've seen through you. You're no good person." Ye Ling disdainfully pushed her away.

"I'm doing this to please you," Chen Yanyin said stubbornly.

Ye Ling chuckled and ignored her, starting to select from Chen Laosi's collection. She quickly opened a box containing many pieces of black-boned jadeite.

"This one is good."

"This?" Chen Yanyin frowned.

There was a hint of hesitation and reluctance in her eyes: "I bought this when I was five years old, when I first came into contact with jade in Kunming."

"So dramatic, there's so much of that."

Ye Ling roughly counted them; there were three pairs of bracelets alone, plus pendants, bracelets, charms, and safety buckles, totaling twenty items: "Choose a set."

"Alright, we'll sell one set."

Chen Yanyin personally selected a set of relatively poor-quality chickens: "Glass black-boned chickens are rare in the entire market."

"There are still some ice black chickens, which look like ink spreading out, with the artistic conception of ink painting. A bracelet made from them can cost hundreds of thousands of yuan. Glass black chickens can sell for millions of yuan."

"How much did you pay?" Ye Ling asked.

"One thousand dollars!"

Ye Ling said disdainfully, "You've got a black heart. You bought it for a thousand and are now selling it for a million. That's a thousand-fold increase. You wouldn't make as much as robbing a bank."

Chen Yanyin touched her nose and chuckled awkwardly, "It's not one item for a thousand yuan, it's all of them together, a total of one thousand yuan."

"..." Ye Ling didn't know what to say.

Chen Yanyin explained: "At that time, the jade market only valued green jade. Other colors were worthless. Jade like black-boned or colorless jade was considered garbage."

“Aesthetic tastes have changed now, and with the added hype, prices have gone up. My violet bead necklace cost 3000 back then, and now it’s worth 3000 million.”

"Stop, stop talking. I feel like you're showing off to me." Ye Ling said irritably, turning around to get other boxes and continue selecting goods.

On the other side, Chen Yanche packed his things and hummed a song as he returned to the west courtyard. Unexpectedly, his eldest sister and second brother chased after him, startling him.

(End of this chapter)