Mixed in 1980

Chapter 496 Impact
"The live stream started too early."

After watching the live stream, Boss Zhang slapped his thigh in frustration. He had acquired quite a few jade pebbles in the past few days, but he was still a long way from his target.

After thinking for a moment, he quickly went out: "Before the institutions' credibility is established and the market remains unchanged, I should quickly buy some more."

"Even if it's a bit expensive, I'm willing!"

Boss Yang and Boss Wan shared the same idea. Boss Wan had already returned to the Western Regions to find his fellow countryman, Adasi.

Some Adasi still have stock on hand.

Of course, it's not the "adashi" on the internet. Those on Douyin are all actors making short videos, and the so-called "seed jade" is basically fake skin made from Russian jade.

A piece of Russian material worth 30,000 to 50,000 yuan can be sold for 300,000 to 500,000 yuan after being covered with a fake leather, and people who spend the money still think it's cheap.

After the live stream ended, Chen Yanyin released a video.

They were all filmed by a professional team, clearly showing the identification criteria and quality grading, especially the quality grading, which was marked with stars according to whiteness, oiliness, smoothness, fineness, and glutinousness.

One to five stars, those in the middle, or those that are controversial, will be given half a star.

At the end of the scene, Chen Yanyin personally stepped forward: "Chen Laosi Hetian Jade Pebble Appraisal Center only appraises Hetian white jade pebbles. Pebbles with all indicators exceeding 3 stars can be recycled."

In addition, there is another video that talks about: security!
How can you be sure that what you bought is the Hetian jade pebble material indicated on the certificate? The QR code and number on the certificate directly link to the "Chen Laosi Hetian Jade Pebble Material Identification APP".

On the app, you can record the size and characteristics of each piece of material in detail, as well as how it looks in natural light and under artificial light. All you need to do is make a comparison.

This is the first layer of protection.

The real guarantee comes later: Chen Yanyin took out 10 billion yuan, which, after notarization, established a transfer guarantee fund, and made the following commitments:

If a player purchases a piece of Hetian jade that is confirmed to be genuine (as stated on the certificate) but is actually counterfeit, Chen Laosi Hetian Jade Appraisal Center will compensate them at market price.

If a player purchases Hetian jade pebbles with certificates, but the goods do not match the description, Chen Laosi Hetian Jade Appraisal Center will provide free legal aid to help consumers protect their rights.

After the video was released, the jade and gemstone community was in an uproar.

If Chen Yanyin does this, players will look for her certificates when buying jadeite in the future. How will they sell these fake things she makes?
If you can't get a certificate, you're worthless.

Chen Yanyin is trying to cut off everyone's livelihood. In an instant, people were outraged and went to Chen Yanyin's account to hurl insults.

Many merchants have also released videos to explain to consumers that jade pebbles without their skin cannot be identified, and that Chen Yanyin is deceiving consumers.

Many people from the Jade Association have spoken out.

They all use their titles to sell goods and do the same unethical things, yet now they righteously accuse Chen Yanyin's appraisal agency of making a mess of things.

But is it useful?

Should we believe you, or Chen Laosi?

For ordinary people, it's an easy choice: the fourth princess of the Chen family. Her family spends a lot of money on charity alone, and their reputation is much better than that of jade sellers.

Now, a single investment of 10 billion yuan is the most powerful guarantee, a hundred times better than empty promises.

On that day, many collectors from Beijing brought their collections to be appraised, and the appraisal center immediately turned on the live stream to broadcast the event.

To be honest, there are a lot of suckers out of people.

A player brought over a dozen items, claiming they cost over a million yuan to buy, but the appraisal results showed they were all fake.

The better ones are imitations of jade from the mountains of the Western Regions or from Russia. Some of these pieces are actually made of water stones and are not even jade.

Of course, there are also genuine products.

The live broadcast demonstrates how the appraisal and rating are conducted, and detailed data and video footage are entered into the backend before a certificate is issued.

It gives me a great sense of security no matter how you look at it.

The offending merchant launched a tirade in the live stream, accusing the appraisal agency of being unscientific and unreasonable, claiming it had powerful connections and influence, and that they had already contacted the authorities to shut down the appraisal agency.

Some people are also filing complaints on Douyin (TikTok).

However, it was all for naught. As the live stream progressed, a shocking scam was truly exposed. Just as Chen Yanyin said, 90% of the people who bought the products were counterfeit.

In other words, they were taken advantage of.

Just then, Chen Yanyin posted another video: "If you have enough evidence, go and protect your rights. Industry rules can't supersede the law. If you've been cheated, you've been cheated."

Anger was instantly ignited.

The jade industry is in complete chaos. Consumers' trust in Hetian jade has plummeted, impacting not only seed jade but also other types of jade.

Many consumers bring other materials for appraisal. Although we can't issue certificates, we do issue appraisal results, which clearly state: the material is counterfeit, dyed, artificially synthesized, filled with glue, etc. It's all clearly stated.

Even if it's genuine, the appraisal results will specify whether it's from the Western Regions, Russia, Qinghai, Luodian, Guizhou, or Australia. "The impact is enormous!"

As Mr. Zhang flipped through the sales data for the past week, his hands trembled uncontrollably. The store's sales had plummeted by 70%, a devastating blow.

That was absolutely brilliant!

It's not just about live streaming and posting videos on Douyin; Chen Yanyin also filmed commercials, advertised directly on CCTV, and on several local TV stations.

Public opinion has been completely controlled.

Mr. Zhang gritted his teeth and had someone film a video, promising that all the jade in the shop would be certified by the "Chen Laosi Hetian Jade Pebble Appraisal Center".

If you have any concerns, you can have your sample tested on-site.

At the same time, they joined Chen Yanyin's plan to start collecting Hetian jade pebbles. He set his standards even lower, accepting any material that met two stars in terms of quality.

Boss Yang and Boss Wan followed suit at the same time.

Almost within a day, they faced rejection from their peers, with many associations approaching them and demanding a joint boycott.

None of the three of them bothered to pay any attention.

As a result, various associations announced the cancellation of their titles. The three could only smile bitterly at this. Boycott my foot! Do you even have the ability to boycott?

Chen Laosi's entry into the game was a case of overwhelming force.

After returning from Hong Kong and learning the whole story, Chen Yanjin vigorously rubbed his sister's head and said, "You did a great job. You have a good business sense."

"It's a waste of talent to do this job."

"Come help out at the company, start as my assistant, then choose your own direction. Our family has so many businesses, enough for you to manage."

"Chen Lao Er, get out!" Chen Yanyin shook her head.

Pushing her second brother away, she said irritably, "Setting up this appraisal agency is already my biggest concession. If you push me any further, I'll just give up completely."

"You!" Chen Yanjin said with a wry smile.

He flicked his sister on the forehead: "If you're going to do it, do it properly. Release a batch of goods and boost the circulation of jade pebbles. Only then can you truly control the discourse."

"Don't worry, it's ready."

Chen Yanyin has been quite busy these past few months. She took two tons of raw jade to a manufacturer to process into finished products, and also selected one ton of smaller pieces.

These will be released gradually.

Three tons may seem like a lot, but compared to the huge market, it's just a drop in the ocean. As long as there's a strong and credible backing, it can be sold out in a short time.

Just like the Hetian jade from Pangdong in the future.

Often, it's not that consumers don't want to buy, but that they can't find reliable channels. To put it bluntly, the industry is too corrupt, making consumers hesitant to buy.

After chatting about the appraisal agency for a while, Chen Yanyin changed the subject: "Didn't Xiao Wu and Jing Shu come back with you?"

"Xiao Wu is busy," Chen Yanjin shook his head.

Chen Yanyin nodded and said, "It's time to get busy for a while and take over the Chinatown supermarket as soon as possible. We also need to launch a new business plan next year."

Chen Yanjin said disdainfully, "All you do is talk about others."

"I'm very busy too, okay? Next, the whole plan is in operation, and it's not easy to control the discourse in an industry."

The plan has only just begun.

A few days later, feeling that the hype had subsided, Chen Yanyin decisively launched the second step of her plan, with platforms such as Douyin, Taobao, and JD.com issuing a joint statement.

Limited to one month.

One month later, when selling Hetian jade pebbles on the platform, a certificate from the "Chen Laosi Hetian Jade Pebble Appraisal Center" must be provided.

Violation of regulations will result in fines and store closure!
Only then did Chen Yanyin truly bare her fangs, disrupting the most important sales channel for "fake jade" and completely eliminating this group of people.

Consumers have gradually developed the habit that when buying jadeite, they are willing to pay, but they need a certificate. If there is no certificate, they are told, "Sorry, I don't understand, I won't buy it."

"Mr. Zhang, how's business lately?"

Mr. Zhang, the owner of Yuxi Jewelry, beamed with pride: "Thanks to you, with your appraisal results, the other materials are also selling very well."

"As for jade pebbles, they were easy to buy at the beginning, but they have become difficult to buy in the last few days. Prices have started to rise, and collectors are reluctant to sell their genuine pieces."

Upon hearing this, Chen Yanyin nodded slightly: "It's good that it's selling well. How's business for your colleagues at Panjiayuan? I heard there's been a lot of discord lately."

(End of this chapter)