Mixed in 1980

Chapter 534 Touched
There are too many benefits to having a good reputation.

There are countless companies that focus on green food, but I've never heard of any of them becoming strong and large. Chen Xiaowu Green Food Company is an exception.

With his older sister having finalized the arrangements, Chen Yanche naturally wouldn't refuse. Just as his older sister had said, he wasn't the one doing the work anyway; it was just a matter of paying some money.

We're not short of money at home.

Setting up mobile stalls to serve remote mountainous areas is also extremely beneficial to the brand image of Chinatown supermarkets.

The brand's benefits will far exceed the investment.

"Sis, shall we set up our stall together today?"

After several days of preparation, the mobile stall setup is complete. It wasn't a complicated matter, and there wasn't even a need to hire employees.

The supermarket in Chinatown has readily available staff.

People are sent to rural areas in groups and batches, with sufficient travel expenses and subsidies provided. Many people are willing to go to the countryside, and they only need to go once a month.

"Then let's go." Chen Yanxi was happy to agree.

It was the first time in my life that I had set up a stall, so I specially changed into the work clothes of a Chinatown supermarket, and the film crew followed behind me to film.

The siblings drove a small truck into the mountains.

The route they chose was one that Chen Yanxi had traveled before, covering nearly 20 kilometers and passing through six villages of varying sizes.

Upon arriving at the first village, which was considered relatively good, there were a dozen or so elderly people who had stayed behind, as well as a few children.

"I'm here to sell things!"

After parking the car, Chen Yanxi started hawking his wares, attracting many elderly people. The items he sold were not fancy; they were all everyday necessities.

Salt, soy sauce, tofu, slippers, and canvas shoes... these weren't things you'd find in a supermarket; they were bought wholesale from somewhere cheap.

Suitable for consumption in mountain villages.

The elderly people who stay behind are already very frugal, and they would never be willing to spend money unnecessarily on things from the supermarket.

Chen Yanche watched from the side, occasionally unable to help but laugh. The older woman was setting up her stall quite professionally; it was a rare sight to see.

"You're in charge of the next village!"

His joy was short-lived, as his older sister conscripted him into the army. Chen Yanche had no choice but to follow suit, but he lacked confidence and was too embarrassed to ask.

After a day of training, Chen Yanche adapted by the second day. The siblings took turns, one village each, which was quite interesting.

After finishing his business, Chen Yanche returned to Beijing first.

The mobile stalls have officially started, divided into more than a dozen groups, going to the countryside once a week for two days each time, each group completing two routes.

Chen Yanche calculated that the investment was not small.

A dozen or so fleets require a dozen or so vehicles, plus staff salaries and subsidies. As for how much money can be made from selling goods? It's not even enough to cover the salaries.

Losing money is inevitable.

The losses are still considerable. The "Joining Hands with Liyuan" initiative will not only be carried out in Hanzhong, but will also be launched in other regions one after another.

After the accounting was completed, Chen Yanche didn't pay much attention to it.

Given the revenue of the Chinatown supermarket, this loss is nothing. Once the promotion starts, the advertising costs saved will be more than this.

This can also attract more consumers.

That's how the market works; those with a good reputation are often more favored by consumers.

Before 2018, no one knew that Chinatown Supermarket was owned by the Chen family. After it was exposed in 2018, the turnover of Chinatown Supermarket increased significantly.

Consumers' thinking is simple.

The Chinatown Supermarket belongs to the Chen family, which is essentially Xu Jinqiu's. If someone as enthusiastic about charity as her doesn't support it, are they going to support someone else?

Two months have passed in the blink of an eye.

Zeng Ali, Zhao Yuanyuan, and Chen Yanxi all returned to Beijing, and the whole family had a lively reunion dinner. After dinner, they gathered together to drink tea and chat.

"Let's get down to business while everyone's here."

Chen Fan took out a cigarette, glanced at the pregnant fourth brother and Jing Shu, and put the cigarette down: "You have both grown up and can stand on your own. You also have your own children."

"I don't want to worry about it anymore."

“Your three mothers don’t want to get involved in your business either. We’ve discussed it and decided to split the family business among you, so you can each manage your own affairs from now on.”

Upon hearing this, everyone was taken aback.

Separation of the family was inevitable. The parents had mentioned it more than once, even when the children were very young. Everyone knew it.

But my father was still healthy and strong, and suddenly he wanted to divide the family property, which was quite unexpected.

“Dad, the family still depends on you to steer it. We can handle small things, but when it comes to big things, we still need you to make the decisions.” Chen Lao Er quickly shook his head.

Chen Fan glanced at him: "Am I supposed to serve you for the rest of my life? If you guys hadn't been so young, I would have retired back in '98."

"Dad, let's wait two more years."

Chen Lao Er said with a forced smile, "My investments in US stocks and gold futures haven't been successful yet. I estimate I'll start cashing out and leaving the market by the end of next year. I'll divide the money once it arrives in my account."

"Keep that money," Chen Fan said, frowning.

Chen Lao Er shook his head vigorously: "Dad, you can't be so biased. That amount of money is too large. If I take it all, how will I get along with my younger siblings?"

Chen Fan looked at the second brother and narrowed his eyes slightly.

Seeing that the second son looked calm, he nodded and said, "Then I'll listen to you. We'll split the money once it's in our account. Anyway, it's your money that you earned, so you get to decide."

"It was all thanks to your suggestions," Chen Lao Er said with a smile.

"Stop flattering me. Alright, since it's going to drag on for two years, there's nothing important to do today, so everyone go back and rest." Chen Fan nodded, got up, and left.

Back in the east courtyard, he slightly raised the corners of his mouth.

The second son certainly acted like a head of the family, and he was generous to his siblings. That money was originally meant for the second son, regardless of the amount.

"Second brother, isn't this just making a mess? Dad already gave us enough money; that money was originally meant for you." In the living room, Chen Yancheng rolled his eyes.

Chen Lao Er narrowed his eyes: "Chen Lao San, you're just hoping to split up the family business soon?"

Chen Yancheng hurriedly shook his head: "Second brother, you can't be so unfair. Who wants to split up the family? Dad said before that the money was reserved for finance."

"That amount of money is far more than you can spend."

Chen Lao Er shook his head and said with a wry smile, "In the past few years of biological warfare, the US has gone crazy, printing money like crazy, loosening monetary policy, and all the money has flowed into the stock market."

"The key is the tech stocks we hold."

"During the biological warfare period, the demand for information technology industries such as remote work, online education, and live streaming surged, and related companies performed strongly."

"Tech stocks have seen a huge increase."

"Most of the stocks in our family are in tech giants. My dad started accumulating a lot of stocks in 07."

"Although we sold and bought in previous years, the size of our holdings increased rather than decreased. At the current stock price, cashing out would be an astronomical figure."

"How many?" Chen Yancheng asked curiously.

Chen Lao Er held up two fingers, and all the brothers and sisters present gasped in shock, knowing all too well what those two fingers meant.

The amount was too small for Chen Lao Er to bother mentioning.

Just like when he sold off his medical stocks and made enough to become the richest man in China, Chen Lao Er didn't utter a sound, taking it all for granted.

"It will rise sharply in the next two years."

Chen Lao Er scratched his head, slightly smug: "The significant profit growth of leading US tech companies will inevitably drive up their stock prices."

"Secondly, the industrial upgrading brought about by the commercialization of AI technology can also drive up the stock prices of related companies." "With the Federal Reserve continuing to inject liquidity and some companies starting buyback programs, all these factors combined mean that the increase in stock prices over the next two years will definitely be substantial."

"I'm so worried."

"After cashing out everything, how are we going to spend all that cash? You all know what Dad is thinking; he's not optimistic about the US dollar in the long run."

Upon hearing this, everyone's lips twitched involuntarily.

Chen Yanxi slapped her younger brother, annoyed, and said, "You're really showing off. Take it easy. The situation is changing so much now, who knows what will happen in the future?"

Chen Lao Er winced in pain and said sullenly, "I'll cash out and leave next year. I'm not playing anymore. Who knows what will happen in the future? I can't see the situation clearly at all."

"Buy more safe-haven assets," Chen Yanxi said with a wry smile.

As for the future, no one can see clearly. The old man often talks about it, only saying that there will be wars in many places in the future. As for what will happen, ask God.

If you can't see the situation clearly, reduce your investment.

If you hold "yuan", you're not worried, but US dollars are a real headache. My father started reducing his holdings as early as the late 1990s.

Unfortunately, making money is faster than spending money.

To spend the US dollars, he bought large amounts of gold and invested heavily in infrastructure, but he couldn't spend it all and the money kept increasing. Chen Lao Er had a headache whenever he thought about it.

A few years ago, I bought a large amount of gold, originally planning to sell it when the price of gold rose, but now I have no intention of doing so.

What's the point of selling it?!
They all want to buy more.

He spent a lot of money to buy gold, seemingly spending a lot of US dollars, but he made it back in the futures market and now holds a large number of gold futures.

Chen Lao Er is now playing a game of making money from money, but he's making money faster than he's spending it.

All the world's richest people are the same.

Everyone is playing the game of making money grow faster and faster. Chen Lao Er predicted that his wealth would explode in the next two years.

Tech giants like Midea could see their net worth surge by hundreds of billions of dollars in the next two years, representing a massive plunder of global assets.

Fortunately, Chen Lao Er was at the dining table.

Especially during times like these, it's just as Chen Yanxi said: buying safe-haven assets is the best strategy.

Speaking of safe-haven assets, Chen Lao Er looked at Lao Si with a look of disdain: "Your jade stock market is developing a bit slowly."

"Second brother, speak like a human being!" Chen Yanyin said angrily.

The jade stock market has only been around for a few years, yet its total market value has exceeded two trillion yuan, which is an extremely remarkable achievement in any industry.

Kyoto University contacted me again to go back and give a lecture.

"Isn't that right? It looks like a big scale, but it's really nothing special. It has to reach a scale of at least ten trillion to even be worth playing with," Chen Lao Er snorted.

Chen Yanyin gritted her teeth inwardly: "If you have so much money, buy machines to mine, turn the Yulongkash River upside down, and see how much jadeite you can dig out."

Chen Lao Er complained: "They're just inflating prices because they don't have any mines."

"You make it sound so easy. The price is already high enough. Didn't Dad say that several economies would experience a strong recovery this year, impacting the price of safe-haven assets?"

Chen Yanyin rolled her eyes at her second brother: "I've been busy selling off my seed stock lately, waiting for the price to drop before re-entering the market."

Upon hearing this, Chen Lao Er nodded slightly.

Unexpectedly, the fourth brother acted faster than me. I was still holding back and didn't make a move for the time being. In a few months, I will definitely follow suit and sell off my shares.

This includes gold futures.

"Alright, go back and rest." Chen Yanxi stood up and called her two children over.

The brothers and sisters dispersed.

Chen Yanyin carried her little devil home and took out her laptop to open a video sent by her older sister.

This is a promotional video for the "Hand in Hand with Liyuan" campaign.

The copy was written by Chen Laosi himself, and produced by someone hired by the foundation. The entire process is told from Chen Laosi's perspective.

"My aunt, my mother."

"Before retirement, they thought about retirement all the time, wanting to throw the burden onto our shoulders."

"I'm so bored after retiring."

"So the two of them got together and decided to find something to do, saying that even the sunset glow is still light, and they should shine a little to while away the long hours."

"It's really just pointless tinkering."

"They started a 'Hand in Hand with Li Garden' campaign, and before we knew it, they'd gone to the Liangshan Mountains. Who knows what they're up to?"

After a monologue, the main feature begins.

Led by volunteers, Zeng Ali and Zhao Yuanyuan arrived in a rural area of ​​Daliang Mountain and met five dirty orphans.

And the process of helping orphans.

The ten-minute sample video detailed the entire process from getting to know someone to receiving assistance. After watching it, Chen Yanyin's eyes reddened slightly.

The video was published without any modifications.

I also tagged the official account of the Liyuan Charity Foundation, which was only opened a few days ago, but currently has no works.

For a long time, blogger Amu has been following Chen Yanyin's Douyin account and watching any updates as soon as they are released.

Not only are the videos interesting, but you can also make money from them.

Before the biological warfare, he saved money on masks and medicines. Later, he made money by following the information in the gold, jade market, and jade stock market.

Keep an eye on the videos; you might find information that can make you rich.

This episode is just a bit unique.

It turns out to be a charity project, which is quite in line with the Chen family's style. They seem to be addicted to charity, and their involvement is continuous.

In the video, Zeng Ali asked the girl, "Do you miss your mother?" The girl said yes, but also said she hated her, saying that her mother never came back to see them and almost disappeared from their world in an instant.

Amu's heart was instantly touched.

It's hard to imagine what kind of mother would abandon five children to their fate, especially since the volunteers mentioned earlier in the video that the mother disappeared with the compensation money.

“My father died and my mother ran away, so I couldn’t be recognized as an orphan and couldn’t receive orphan subsidies. Fortunately, the local officials did some practical work and gave me some subsidies.”

Upon reflection, Amu's eyes instantly welled up with tears.

A mother who abandoned them disappeared, leaving them unable to receive orphan compensation.

How could you be so heartless?

Five children are unlucky enough; having a mother like that is worse than not having one at all.

The scene keeps changing, and soon it's the next day. Zeng Ali and Zhao Yuanyuan, along with the ten children of the Chen family and five orphans, clean up their pigsty-like home.

"They work so naturally!"

"I've never seen a wealthy lady like this before, not even a little bit disgusted by the dirt."

"Watching celebrity reality shows... if you want those people to do all that work, well, do those people even deserve to be compared to Zeng and Zhao?"

"The Chen family's children are interesting too."

"Whether they're big or small, they might complain about being tired, but not one of them says they'd quit. If things continue like this, three generations of the Chen family will be worry-free."

"They deserve to be carefree!"

(End of this chapter)