The richest person in Chinese entertainment

Chapter 138 Time is Important

At 4 am on April 21, after finishing the filming of the Coca-Cola promotional video, Zhang Chen flew to Shenzhen.

Walking on the way to Xiao Ma Ge's house, Zhang Chen felt a little emotional.

If there hadn't been the fire in Shantou last year, Shenzhen's rise might have taken some time, but there are no ifs.

He always reminds himself that there are many things that he cannot change.

He just needed to understand that his properties in the center of Shenzhen would soon become very valuable.

The prices of houses in Shenzhen, which used to be very cheap, will soar like a rocket after this year.

He shook his head and threw some thoughts out of his mind.

When I looked up, I had arrived at Xiao Ma Ge's house.

"Brother Xiao Ma, long time no see." After he rang the doorbell, someone immediately opened the door for him.

It was Xiao Ma Ge who opened the door.

"Long time no see, Zhang Chen, please come in."

Xiao Ma Ge had a very comfortable year. His company was running well and developing rapidly. With Zhang Chen, a big money sponsor, behind him, he didn't have to worry about capital shortage.

Ever since Penguin teamed up with Zhang Chen, it has firmly established itself as the leading social software in China.

Although the current Penguin still lacks a little foundation compared to Sina, which has already gone public, or Alibaba, which has successfully held the West Lake Forum, Pony Ma firmly believes that Penguin can become an important Internet company in China in the future.

"You didn't ask me to come here just to ask for money, did you?" Zhang Chen joked after he walked in and sat down.

"How can that be possible? Just your suggestion of QQ Show is enough to give us a huge cash flow."

Speaking of this, Brother Ma is radiant.

Most of the people who use QQ nowadays are young people. What do young people like most?
That is naturally some vanity and satisfaction.

If my avatar is prettier than yours, then I am better than you.

Therefore, at this stage, QQ has successfully captured the student market.

Penguin’s next plan is to expand into a larger market, which is why he invited Zhang Chen to discuss countermeasures.

"I've thought about it. Our product now has a huge user market and a certain degree of monetization ability, but most of the customers who use our product are young people. So I want to ask Zhang Chen if you have any way to promote our product to a larger market."

In fact, there is one thing that Xiao Ma Ge did not mention, and that is about endorsements.

When signing the contract, Zhang Chen agreed to endorse Penguin, but a year has passed and there has been no movement.

At first, because Zhang Chen had not endorsed any product for many years, Xiao Ma Ge thought the time was not right, so he didn't ask in a hurry.

But this year, Zhang Chen endorsed Coca-Cola for $100 million and shot advertisements for dozens of products in a row over the past few months.

Xiao Ma Ge thought it should be the penguin's turn next. After all, penguins were no different from his own people to Zhang Chen.

However, Xiao Ma waited and waited but did not receive a call from Zhang Chen, which made him anxious. Seeing that Zhang Chen's World Cup promotional video was about to be completed, he could not wait to invite Zhang Chen over.

"It is not easy to expand to a larger market. It is definitely not possible to rely solely on QQ, an instant messaging software."

If there are no major changes, what will be the future products of Penguin? Space, news, WeChat, game hall, reference games, etc.

According to Penguin's development, it does not need to test the feasibility of a project, as long as other people invest time and cost in the experiment and if it is successful.

With the support of a huge customer base, it is easy for Penguin to replicate this success. This reduces a lot of trial and error costs, and it is also this development strategy that has allowed Penguin to avoid many detours, because other people have taken the detours, and he chose the one that leads directly to success.

This is the biggest advantage of having the country's largest communication software.

"I have already started to collect exclusive online copyrights of songs from all major record companies around the world. Now I have completed the initial collection and am just waiting for a computer software to monetize these copyrights."

Zhang Chen did not directly provide Xiao Ma Ge with the future development direction of Penguin, but talked about his own layout in music.

"It's hard to monetize this, right? There are pirated resources everywhere on the Internet now. It's too difficult to get users to pay for listening to songs online." Xiao Ma Ge has a relatively good understanding of the development of the Internet.

Now the entire Internet industry is in a state of wild development, and there are too many people who take advantage of loopholes and post things on the Internet that others have spent time, money and energy to create.

This phenomenon is not only seen in China, where patents or copyright awareness are not particularly valued. Even in the United States, a country that attaches great importance to copyright, the Internet is flooded with pirated resources.

Therefore, in Pony Ma's opinion, the idea of creating a paid music model on the Internet is undoubtedly a dead end.

"So someone needs to take it seriously." Zhang Chen did not refute. This is not something that can be done overnight.

"I know you have a great influence around the world, but if you deprive netizens of the channel to download songs for free online, you will be drowned in the saliva of a large number of netizens."

This is no small matter.

There are many people who support Zhang Chen, but there are even more people who want to get it for free.

When they can listen to your songs for free, they will support you. But when you block this path, these so-called supporters will instantly become the vanguard of the opposition wave and stand on the front line against you.

Zhang Chen himself has a deep understanding of this.

After all, he used to be a loyal user of a certain broadcast, and he knew this mentality too well.

But no matter what, this phenomenon is not conducive to the development of the cultural industry.

The works that creators have spent time and money to create are put on the Internet for free before they can make a profit. If this continues, many aspiring creators will starve to death.

"So there needs to be a gentle way, or a more covert way to do this."

What happened to those big companies that reported a certain broadcaster?

Although there was no actual direct loss, it was inevitably despised and boycotted by many netizens for a long time.

Of course Zhang Chen didn't dare to rush over.

Besides, the Internet was just starting out, and there were only a few websites where users could listen to music for free. Internet users had not yet developed the habit of listening to music for free.

As long as they have not tasted the sweetness, there will be no question of their resistance.

Even if there are any protests, they will only be small-scale protests, far from being condemned by the entire nation.

So, time is important.

　My dear, you died miserably!
　　Chapter 4 is here!

　　
　
(End of this chapter)