The richest person in Chinese entertainment

Chapter 165 "Morning Music"

On March 3, after finishing all affairs in the capital, Zhang Chen set off for Shenzhen.

This time, they brought along Du Zhining, a senior executive from Morning Glory Entertainment and one of the earliest veterans to join Morning Glory Entertainment.

Since the company is about to be established, of course we have to send a trustworthy person to Shenzhen.

"Boss, you are sending me to a new company this time. Is there anything I need to pay attention to?"

Du Zhining is also full of confidence about this transfer. He originally studied computer science in college, and joining Chenguang Entertainment was an accidental opportunity.

This time I am able to return to my old job, and I am naturally very happy.

"You don't need to pay special attention to anything. Just maintain the normal operation of the product. The other thing is to build a marketing plan. Later on, I will need a practical song ranking list. I have told you some of the rules. Just follow them."

"Pony, thank you for your hard work and for bothering me to come and pick you up in person."

After avoiding the paparazzi who might be at the airport, Zhang Chen got into the car that Xiao Ma Ge came to greet him.

"A lot of the ideas were provided by you. I just asked someone to write some code. It wasn't that hard."

“How is Penguin’s operation going?”

"It's OK. Mobile Dream Network has given us an opportunity. Now Penguin is developing much faster than before. On the computer side, we have your golden ideas. Now Penguin is profitable and can be listed on the Hong Kong Stock Exchange in two years without the help of external funds."

Speaking of this, Xiao Ma Ge's face was full of red. He didn't expect that a product that failed in the bidding would grow to its current level just because of his unwillingness.

It is precisely with the joining of Zhang Chen that, if nothing unexpected happens, the requirements for listing on the Hong Kong stock market have basically been met this year, and there is no need to introduce other capital to raise the market value to meet the listing requirements.

"By the way, didn't you ask me to endorse Penguin in the beginning? I came here this time to discuss the endorsement with you guys."

"I thought you had forgotten about it. Considering your $100 million endorsement fee, I am too embarrassed to mention it again."

Xiao Ma Ge did remember this incident, but last year, a contract between Zhang Chen and Coca-Cola made him completely give up the idea of letting Zhang Chen be the spokesperson.

One hundred million dollars! Even if you sell the penguins, you can’t raise that much money.

However, now that Zhang Chen took the initiative to bring up this matter, Xiao Ma Ge was overjoyed.

Zhang Chen's cute penguin eyes are equivalent to picking up 100 million US dollars for free?

"It can be considered an endorsement. We can discuss the details when we get to the company."

We are still on the road, so it is not appropriate to talk about in-depth topics.

The airport is not too far from Penguin's headquarters, so the group took a break on the way and after getting enough rest, they first went to "Morning Light Entertainment".

This company has just been established and occupies an entire floor of an office building, which is equipped with all the necessary facilities.

Under the guidance of the person in charge, Zhang Chen came to the conference room, where a computer had been placed, and it seemed that it was ready for Zhang Chen to do the test.

"Boss, according to your request, the most basic requirements for release have now been met. You can test it yourself."

Looking at the team-building icon that looks like a golden sun with a musical note embedded in it, it feels somewhat familiar.

After double-clicking to open it, a music player familiar to Zhang Chen appeared in front of him.

Because of the screen resolution, the entire software looks relatively rough.

At the top of the software is a search bar, on the left is a music list, and on the right is a large area with details of the searched music.

If there is no search, several rankings will be displayed on the far right.

They are: "Chinese Music Chart", "Foreign Language Music Chart", "New Song Chart", "Click Chart", "Sales Chart" and other series of charts that rank a piece of music from various dimensions.

There is also a section for all fans to share their favorite music with each other.

In general, most of the functions that Zhang Chen can remember have been developed.

"Let's officially launch it on April 4, and then push this software to all Penguin users."

“Also, if you take a photo of me and use my personal image as the image of the window-peek, that would count as an endorsement.

In the future, if there are any new songs online, you can use this pop-up window. If there are other special messages that need to be sent to Penguin users, just report to Xiao Xue. "

As for the Penguin endorsement, Zhang Chen actually thought of many ways, but after much thought, he decided that this more practical way would be better.

“If your image is used as a pop-up, the persuasiveness will be greatly improved.”

Xiao Ma Ge was also very surprised by this proposal. He didn't care to what extent Zhang Chen would endorse the brand. As long as Zhang Chen could be associated with Penguin, it would be a big profit for Penguin.

Finally, Zhang Chen also searched for his own songs and found that except for the new album, all the songs he had released could be searched on this player.

Moreover, the delay of the online playback function is very short. He tried to play ten songs online without any lag.

Although the sound quality is not very high due to the size of online music files, this is already a huge improvement. As for the charging, it also adopts the later methods, one is the membership system, 10 yuan a month, and 8 yuan for a continuous monthly subscription.

If you need to download, you need to purchase it separately for 2 yuan per piece.

"By the way, there shouldn't be any problem with the unique music format, right?"

If you want to achieve long-term profitability, you need a music format that cannot be cracked by ordinary users or most hackers to prevent large-scale piracy.

"There shouldn't be any problem. But if we do this, will it make it difficult to promote the software?"

Sometimes, whether or not users are allowed to use the software for free is also an important factor in whether the software can be successfully promoted.

For example, a big part of the reason why Microsoft's system can be used on computers all over the world is that Gates allowed piracy to run rampant.

"It's not realistic to have it completely free for a period of time." Zhang Chen thought for a moment and said, "So, users who have subscribed to monthly memberships can enjoy three months of free membership before the end of this year. After three months, the fees will start to be charged, or at 00:00 on January 1 next year."

The reason why Zhang Chen has the confidence to charge fees is very simple. Except for new songs, he has the exclusive copyright of all online music in the world. He is not afraid of other companies competing with him.

He now hopes that some company will be brave enough to enter this industry, so that he can generate additional income from public opinion and compensation from the other party.

“After the software is launched, always pay attention to market trends, especially customer feedback, which can then be summarized as directions for improvement.

In addition, if other companies come in to disrupt the situation, don’t act rashly. No country will allow a monopoly enterprise to exist. We need their existence.”

"But all the copyrights are already in your hands. How can their company still operate?"

"Share the copyrights of songs with them that are not very popular and sung by less popular people, and keep the popular songs and songs by popular singers firmly in your hands. This way, you will not form a monopoly and you can make the most money."

This is actually what Penguin Music does.

As long as the company can firmly grasp the copyrights of about 3000 songs that are often listened to by fans, it can take up more than % of the entire market share.

"President Du."

"Boss, is there anything you want me to do?"

"I have already reached an agreement with most of the record company bosses. From now on, when their singers release new songs, the online platforms will only choose us. As for the release time of the singers' new songs, whether to release them after the physical album or directly online, you need to communicate with them."

"Ok."

"Finally, we need to implement the sales share of singers that I have coordinated with these record companies. We cannot let the singers' future albums not be released on our platform due to our negligence."

"I remember."

Next, Zhang Chen mentioned some things that he could remember that needed attention, with the aim of making Du Zhining, who had just arrived, clear about what he needed to do in this company.

After explaining the affairs of Morning Glory Music, Zhang Chen stayed in Shenzhen for a few more days to check on the development of the two companies.

During the process, he was blocked by employees of the two companies and many of his signed albums were taken away from him.

It was also the first time for these employees to learn that Zhang Chen actually had shares in their company, which greatly boosted their work enthusiasm.

What they think is, if they work hard, wouldn’t they be able to meet world-class stars after being promoted to a certain level?

But this is just the idea of a few employees.

Middle and senior level leaders have basically moved beyond the realm of star-chasing, so it’s unclear whether these grassroots employees will continue to be as enthusiastic about their dreams as they are now when they come true in the future.

After all matters in Shenzhen were resolved, Zhang Chen flew to the other side of the ocean without stopping on the 10th.

The music software issue has been resolved, and he is going to start working on the testing of the video software.

As early as the initial assignment, Zhang Chen did not set the goal of having the two companies develop two audio and video software respectively.

Instead, we let them focus their energy on one of the directions respectively, so that they can bring the two software to the market as quickly as possible with the least time and energy.

When the time is right, we will develop another software in each of the two countries.

And with the experience of another successful development, we can provide technical support when developing the second one.

However, this will also cause a problem, that is, Zhang Chen has an industry in the United States.

If he could keep hiding, nothing would go wrong.

If it can no longer be hidden, then this company will inevitably become Zhang Chen's weak point.

　Today's first chapter, 3000 words.

　　With the launch of the two softwares, the protagonist's wings have become more powerful.

　　
　
(End of this chapter)