The richest person in Chinese entertainment

Chapter 186 The Anti-Piracy Alliance and Sony's Conditions

The scene in the MV is actually very simple, just a simple lawn wedding.

The story begins with a breakup.

"I have never felt safe since I was a child, until I met you. You told me in person that you would never make me sad again, and I believed you."

The heroine of the story is played by Gao Yuanyuan, who is also an old acquaintance of Zhang Chen's fans.

She once played the leading role in an entire album.

As this memory slowly faded, Zhang Chen's singing began:

"How many winters after breaking up?"

What day of the week is it
I think of you occasionally
"

Then a series of scenes from school days began to flash.

until
A wedding invitation arrives.

The content above is very simple, two names and an invitation.

But the bride's name on it looks so familiar.

".
Holding the wedding invitation and approaching step by step

He carefully arranged the venue
It's a pity that this scenery belongs to you
And I'm just a guest
"

The scene shifts to the wedding scene. Gao Yuanyuan, wearing a white wedding dress, looks at Zhang Chen slowly approaching with a wedding invitation in his hand. Both of them have complicated expressions.

There is the joy of reunion after a long separation, the helplessness of identity change, and the embarrassment of not knowing how to start.

"Congratulations."

"Thanks."

Then Zhang Chen sat in the guest seats, watching Gao Yuanyuan walk step by step towards her groom amid everyone's laughter and blessings.

If this MV interprets a missed love story, some netizens can empathize with it.

All the guests appearing in this MV are the biggest surprise for all netizens who watched it.

"Is that the princess?"

"This is Ren Xianqi?"

"Isn't that Jay Chou?"

"I also saw Zhang Xueyou!"

"Wow, is Zhang Chen trying to get the entire Chinese music scene to shoot a music video?"

Yes, this is exactly why netizens are going crazy.

The stars in this MV are not much different from those seen at award ceremonies.

This is the real big deal.

As for a certain large-scale concert that should have attracted much attention?

No one mentioned it again because netizens made new discoveries.

@王妃: Zhang Chen is so pitiful. I took a photo with today’s bride [Photo]

@高媛媛: I got married, but unfortunately the groom is not you [Photo of the newlyweds]

@刘艺菲: Found Zhang Chen, Zhang Chen was drinking alone [Photo of Zhang Chen drinking juice]

@周杰轮: Brother Chen invited me to his “wedding”, but it turned out that the groom was not him?
At first, netizens speculated whether Gao Yuanyuan was really having an affair with Zhang Chen, and whether Gao Yuanyuan was really married.

But netizens who have thought more carefully have already discovered the blind spot.

Because it seems like these big stars are having an offline party?

Because Zhang Chen himself also posted a picture.

@张晨: Since so many singers are here today, let’s have a fan meeting [group photo]

As for why Zhang Chen was able to invite so many singers to shoot MVs.

That's because there's something important to discuss.

In the far suburbs of the capital, there is a farm under construction covering an area of 100 acres.

"Zhang Chen, you asked us to come here not just to help you play a cameo role in the MV, right?"

The princess was the most familiar with Zhang Chen, so when many singers were still confused, she expressed their doubts on their behalf.

Three days ago, they received invitations from Zhang Chen one after another, saying that he had something to discuss.

After arriving at the place, before we even talked about anything, Zhang Chen pulled me in to shoot a MV.

The images in the MV are quite simple, they just need to cooperate and clap.

But what is the real business?
"I believe you have all been following Morning Light Music for a long time, right?"

Zhang Chen also thought about today's gathering for a long time.

The emergence of Morning Light Music is bound to affect the sales of physical albums of current singers.

Considering that Chenguang Entertainment provides a large number of paid download resources, it also provides a massive resource library for those who engage in piracy.

Zhang Chen also knew that it was impossible to completely avoid piracy.

Moreover, it is not possible to protect intellectual property rights in China at present.

Because we have to "learn" a lot of things from other countries.

But no matter what, Zhang Chen does not want those innovative talents in the future to suffer at the hands of the pirated goods that are prevalent in the country.

This happens too much in a future period of time.

Zhang Chen doesn’t dare to touch other products, but in the field of culture and entertainment, he still wants to protect the interests of the original creators as much as possible.

This way, there will be no more good works published in the future.

He doesn't believe in things like "not competing with the people for profit". To put it bluntly, it means that the public has become accustomed to getting things for free, and paying for knowledge has become an alternative.

When everyone is used to getting something for free or plagiarizing, don't blame the creators for having no motivation to create new things.

"Zhang Chen, the launch of your Morning Light Music has given us an extra source of income."

Most of the music on Morning Light Music are albums that were released a long time ago. Now they can be put out for secondary sales, which makes the live singers happy.

After all, no one would feel the extra income.

“So I called you all here this time because I want to talk to you about the future album release channels.”

"Shouldn't you discuss this with our company? Not many of you here can decide how to release your own albums."

Zhang Chen’s idea is good, but most of the singers here have record companies behind them, and the sales of their albums are arranged by the record companies, so they have no say at all.

"Of course I know this problem. I just want to ask if you have ever thought about the development of the Internet in its current form."

Zhang Chen didn't say everything, but he believed that smart people should have understood what he meant.

That is, the decline of physical records has begun to show signs, and Zhang Chen asked the singers present to think carefully about their future path.

"What is your purpose, Zhang Chen?"

"It's very simple. I believe everyone is more or less familiar with the sales data of Morning Light Music. If you want to gain greater benefits from Morning Light Music, then I hope you can help Morning Light Music deal with those pirated resource vendors on the market."

"Isn't this difficult?" "Of course it's difficult. I also know that it is impossible to eliminate it, but as the original authors of the work, we need to show our attitude."

This is why Zhang Chen gathered people from the music industry together.

Although Morning Glory Music owns many digital music copyrights, Zhang Chen does not want to face so many pirates alone, and also because the elements behind these pirates are quite complicated.

Secondly, the original author’s accusation will definitely have a better effect on public opinion than if it were carried out by Morning Light Music.

The most important thing is that this can share the pressure of Morning Glory Music in doing this.

"Let me give you another idea. Have you ever thought about only releasing singles on Morning Light Music? This way, not only can you save a lot of money on manpower and material resources, but you can also sell the songs to the world at the same time."

Zhang Chen drew a big pie.

Although Morning Glory Music currently only operates in China and the United States, as long as it takes over these two markets, it is only a matter of time before it pushes it to the world in the future.

The most important thing is how to tie the singers firmly to the chariot of Morning Light Music.

After all, Morning Light Music cannot just have old songs by singers, but needs a steady stream of singers to inject fresh blood into it, so that this player can always maintain its leading position.

"Okay, this is just a private announcement for you all. I also know that you need time to consider, so I won't ask for your opinions today. If you have any ideas, you can discuss the specific details with Mr. Du of Morning Light Music."

Zhang Chen stopped talking here. He also knew that he would not be able to make any sense out of the conversation today.

"So let's continue talking about The Voice?"

Seeing that Zhang Chen had finished his business, the princess started talking about the topic they had been discussing when they first arrived.

"Yes, Brother Chen, you haven't announced the list of mentors yet, and we are all guessing who will be the mentor of The Voice."

Jay Chou also expressed his curiosity at the first opportunity.

"Well, it's still early, right? After all, the official recording won't start until next summer."

Such variety shows are usually recorded in July every summer and officially meet all the audience in August.

This way, we can ensure that the recording and broadcasting times are within the golden period of summer vacation as much as possible.

After all, many of the audience and contestants of such programs are students.

"Tell us earlier so we can free up our schedule earlier."

"Yes, although we are not as busy as you, Zhang Chen, our schedule is also full, okay."

Everyone's curiosity has been completely aroused.

With so many singers gathered here, the most popular program is naturally "The Voice of China", which has a particularly high pitch.

They are also really curious about who will be chosen by Zhang Chen to be the mentor of this show.

"How about we draw lots?"

Zhang Chen asked tentatively.

In such a situation, how could he possibly express his ideal candidate?

"Isn't this too casual?" The princess looked at Zhang Chen speechlessly.

"You're all so excited, doesn't it mean my show has received a lot of attention? Wait a little longer, until the answer is revealed, and then we'll see who among you has the best acting skills."

"You're going to keep it a secret for those who are chosen in the future as well?"

"Of course, that's very interesting."

Zhang Chen looked at everyone with a smile but refused to give in. If he made the announcement today, the anticipation for the program would suddenly decrease a lot, which would be very detrimental to the promotion of the program.

"Well! After all this talk, we still have to wait until next year." Han Hong waved his hand and said to Zhang Chen, "Come on, your ex-girlfriend is getting married today, shouldn't you offer a glass of wine to her?"

"Yes, yes, a toast to the bride!"

Amidst the cheers, the relationship between Zhang Chen and these singers in the Chinese music scene became much closer.

He is no longer completely isolated from this circle as before.

After all, it is driven by interests.

If you are famous, rich and powerful, you will have friends everywhere around you. The difference lies in whether you want to be friends with them. This choice is entirely in the hands of the powerful party.

September 9rd, afternoon, Zhang’s house.

Zhang Chen, who had drunk a lot of wine last night after being encouraged by the group of singers, got up.

After he finished washing up and came to the living room, he was about to go to the crew to continue filming, but he saw Xue Yining who had been waiting in the living room for a long time.

"Look at you, is there something wrong?"

Zhang Chen sat down at the dining table and started to have lunch.

"Boss, the top executives from Sony Music want to see you."

"What do you want from me?"

"They want Chenguang Music and Sony to jointly set up a company in Jiaopenji to develop the digital music market in Jiaopenji."

"Let him talk to President Du. It's impossible to talk about this matter one by one. Tell him the bottom line and let him negotiate the terms with the other party himself."

There are so many countries in the world, although it is impossible to establish a subsidiary in every country.

However, it is also necessary to establish a subsidiary in a country with a larger population base.

The population base of Foot Basin Chicken is such that a subsidiary is needed to manage the market there.

But Zhang Haochen doesn't have that much energy to talk to each family one by one.

As his business grows bigger, he also needs to delegate power to his subordinates appropriately.

"I've asked President Du to negotiate with them. They want 50% of the shares and the music copyright of you, boss."

Xue Yining stated Sony's request with some hesitation.

This is also the main reason why Du Zhining failed to reach an agreement.

"Where is Michael's previous experience? How dare they trick me with such conditions?"

Zhang Chen didn't know how to comment on Sony's exorbitant price.

In 1995, Michael Jackson merged his ATV music library (Michael Jackson acquired ATV's music library in 1985) with Sony's publishing music library to form a joint venture, Sony/ATV Music Publishing, which owns the song copyrights of many popular superstars. Jackson is also a joint venture partner with half of the shares.

But recently the two parties have been having an unhappy dispute because Sony wants to take away half of Michael Jackson's music copyrights in exchange for its half of the shares.

"I have all the exclusive online digital copyrights of Sony Music. How can I distinguish the big and small kings?" Zhang Chen thought for a moment and continued, "Twenty percent, that's the bottom line. If you want to cooperate, then we'll have to cooperate. Otherwise, I won't give them a penny from their digital song sales on Morning Light Music."

In order to avoid the record company from getting desperate, Zhang Chen set very loose conditions for Morning Light Music when signing the profit-sharing clause.

At the beginning, these record companies did not take the profits of digital music seriously, so they did not care much about this additional clause.

Therefore, Zhang Chen can keep all these profits for himself without worrying about any legal risks.

"And if they really push me into a corner, I will just fire their singers and let those singers whose contracts are about to expire sign contracts with Morning Light Music. Then we'll see who's more anxious."

These are small things. It is Sony that is in a hurry, not M&G Music.

In the outside world, on Chen Guang’s Weibo, many Chinese singers have been posting similar updates online:
【Resolutely resist the proliferation of pirated music resources! 】

　Many people seem to hold different opinions on whether or not pirated resources should be allowed to run rampant.

　　Those who support the rampant piracy have a very interesting reason, which is "not competing with the people for profit". I find it very interesting.

　　Free and paid have been discussed for a long time, but this issue does not exist in this book. It's all monopolized, so what's the point of talking about free?

　　
　
(End of this chapter)