The richest person in Chinese entertainment

Chapter 332: The complicated Cannes and the confusing road to winning
The red carpet in front of the Cannes Film Palace suddenly became empty after passing through round after round of crews and guests.

Many experienced journalists realize this.

A big shot is coming!
As all the reporters were holding their breath and waiting for the motorcade to drive into the red carpet area, security personnel holding rifles to maintain law and order at the end of the red carpet dispersed the crowd that had gathered between the Palace of Films and the Majestic Barriere Hotel.

It was not until the crowd dispersed that everyone realized that the crew did not come by car, but chose to walk.

For this section of road, the hotel specially laid the red carpet from the Film Palace to the hotel, directly connecting the Film Palace and the hotel with the red carpet.

Why do you do this?

"Although I did this to avoid staining your dress, it's too high-profile and doesn't fit with my low-key personality."

While Zhang Chen was smiling and waving at the excited crowds on both sides, he was whispering to Liu Yifei who was holding his arm.

In the entire crew, only Liu Yifei wore a long, floor-length sky blue dress.

Wu Yanshu and Liu Xiaoli both chose short dresses, so they didn't have to worry about their skirts dragging on the ground.

"Isn't this just to save your face?"

Liu Yifei also showed her ladylike nature at this time. When she waved, her upper arms were close to her body and her forearms floated and swayed slightly, revealing her elegance.

Generally speaking, the red carpet time given to a crew at the Cannes opening ceremony is about one and a half minutes.

But obviously, from the clearing of the scene when the "Love" crew appeared, the media's frantic shutter clicks, and Zhang Chen's pleading looks towards them, they knew that it would take at least 10 minutes for the crew to walk this red carpet.

There is nothing that can be done about it. As the biggest star at this year's Cannes Film Festival, Zhang Chen has received widespread attention from the film industry around the world since he was nominated.

Not to mention that there were many of his fans at the scene. Even many big-name stars have publicly expressed their love for Zhang Chen's songs and expressed strong curiosity about his film debut.

At the same time, because there are four Chinese films shortlisted, Spoon TV also specially sent reporters to broadcast the entire process live.

It can be said that this year's Cannes Film Festival is definitely the most watched one in history.

This scene is very similar to the one when Zhang Chen attended the Oscars some time ago.

It’s mutual benefit for everyone.

As one of the three major European film festivals, the Cannes Film Festival competes with the other three against the Oscars, but there is also competition among them.

Now Zhang Chen's first work as a director chose Cannes instead of Berlin and Venice to participate in the film festival, which naturally made the organizers of the Cannes Film Festival very satisfied. For this reason, they agreed to Zhang Chen's behavior of booking a hotel and reserved a full 10 minutes of red carpet time for the "Love" crew.

At least in terms of treatment, Zhang Chen must not feel that the Cannes Film Festival is inferior to the Oscars.

Speaking of Zhang Chen's departure from the Oscars and his subsequent series of actions that went against the Oscars, the Cannes Film Festival was the happiest.

An international superstar who has offended the Oscars has now come to the Cannes Film Festival. If Zhang Chen can be developed into a part of the Cannes Film Festival, then Zhang Chen's fans all over the world will become potential customers of the Cannes Film Festival.

Don’t think that the three major European film festivals only look at the quality of the film. As long as your film is of good quality, they will give you an award.

The business, a certain color, the barriers between the three major European film festivals, the competition between the three major European film festivals and the Oscars, the market potential of the film, the media hype, and the personal preferences of the jury members of that year are all major factors in judging whether a nominated film will win the award.

There are several main reasons why the Cannes Film Festival currently being held is the most difficult film festival for Chinese to win awards.

First of all, the Gaul government will provide a sponsorship of 100 million to 150 million US dollars for this film festival. At the same time, it has been under the charge of different government departments of Gaul at different times.

The departments of diplomacy, education, industry and commerce have all managed this film festival, so it is also a film festival that represents the political colors of the Gallic country at different times.

Take Zhang Yimou for example.

In 99, the two films "No One Less" and "My Father and Mother" were screened in Cannes, which was also Zhang Yimou's first choice.

As a result, the Cannes jury told Zhang Yimou that his film "Not One Less" had some kind of promotional meaning for the Chinese government and had a certain color in it, but his other film "My Father and Mother" could win the award.

Zhang Yimou, who had his film's content misinterpreted by Cannes, wrote a letter in anger, saying that Cannes did not analyze his film from an artistic perspective, but rejected it for other reasons.

Zhang Yimou felt that Cannes was not a purely art-oriented film festival, so he withdrew the two films from Cannes, sending one to Venice and the other to Berlin.

In the end, of these two films, Not One Less won the highest award at the Venice Film Festival - the Golden Lion.

"My Father and Mother" won the Silver Bear Grand Jury Prize in Berlin.

Is this because Berlin and Venice rejected Zhang Yimou because of Cannes?
Of course there are, but no one can say how many.

Finally, at the Cannes Film Festival, the country that won the most Palme d'Or was actually the country they were defending, the beautiful country that owns the Oscar.

This is also because the Cannes Film Festival was able to be held because Hollywood's MGM brought a large number of well-known movie stars and directors to Cannes.

This is also one of the reasons why John Woo can do well in Cannes.

In short, there are too many factors involved in winning an award at Cannes, and the quality and artistry of the film are just the threshold to enter.

At the same time, participating in a film festival and winning an award is only one of the things that a film needs to do.

The most important thing is actually exposure.

Participating in film festivals is a very important part of the entire film industry process - publicity and promotion.

The biggest function of a film festival is actually exposure.

Because there will be media from all over the world reporting locally, a large number of reports will be generated locally, and these reports will even spread to the whole world.

When a film participates in a film festival, it is actually the best platform for testing the market, gaining publicity, exposure, and doing public relations.

If there were no film festivals, then production companies without strong financial resources would have to go to the media one by one to ask for help. Without sufficient financial resources, it would be impossible to invite global media to help you report.

Even if you do invite one, you will still need to spend a huge amount of travel expenses.

However, the film festival directly skips the step of inviting the media, because at this time the media will come here spontaneously to look for movies that they think are worth reporting.

And if by coincidence you win an award, or during a film festival, your film attracts media from all over the world to report on it, then the exposure will be huge.

The other most important aspect of the three major film festivals is copyright trading.

This is actually market recognition.

Sometimes, the number of people willing to buy the copyright of your film can also influence whether the film festival jury will give you an award.

Sometimes, if the jury gives you a prize, the copyright can be sold better.

Sometimes it is difficult to tell which is the "cause" and which is the "effect".

Such a film festival that involves many factors welcomed the person they were most looking forward to seeing today - Zhang Chen. "Leon, welcome to our Cannes. What impression do you have of this place?"

Before the translator could translate the red carpet host's words to Zhang Chen, Zhang Chen took the microphone and answered in fluent French: "As a newcomer in the film industry, I feel the enthusiasm and rich artistic atmosphere of Cannes. I think I can learn a lot during the film festival."

"Wow, I didn't expect Leon's French to be so good?"

The host and all the Gauls present had a new level of favorability towards Zhang Chen.

It is basic etiquette for any foreign star to learn a sentence or two of the local language when visiting other countries, even if it is just to say hello. Moreover, such behavior will sometimes make ordinary people of that country feel proud.

The Gauls were okay with this, but because Zhang Chen was the most famous and talented superstar in the world, the proud Gauls still felt the kindness from Zhang Chen, and a surge of joy in their hearts from being valued by a world superstar.

"She learned some from her father since she was a child." Zhang Chen explained, pointing at Liu Yifei beside him.

Although the girl did not attend the film festival as an actress, Zhang Chen would not be vague when exposing her, and what he said was the truth.

"Who is this"

The host felt that it looked familiar, but couldn't remember where he had seen it.

"She sang with Michael on the Voice world tour." Zhang Chen briefly introduced Liu Yifei. "Oh, and she will play Cho Chang in the upcoming Harry Potter and the Goblet of Fire."

"Oh my God, I remember, there was a scene with her in "Azkaban"!" The host was obviously a Harry Potter fan. After Zhang Chen reminded her, she also remembered Liu Yifei's role in "Harry Potter".

Then, with the same curiosity as all the friends present, she asked Liu Yifei: "So, Liu, what is your role in Zhang Chen's movie?"

“I am the living producer of this film.”

Liu Yifei felt a little embarrassed. After all, she was not the production director who had more power and was more important.

What a film director thinks about is how to spend more money to make the film look better, while the production manager represents the producers and investors. What he needs to do is to keep an eye on the director and prevent him from squandering the budget, causing costs to soar.

However, life producers also play a very important role in the filming process.

During the filming process, the producer is responsible for the eating, drinking, defecation and urination of the crew members.

Therefore, whether the crew members have a good life on the set depends entirely on whether the producer is generous enough.

“I didn’t expect Liu to be a producer. I hope Leon and your crew can gain something in Cannes.”

"Thank you."

After interviewing the two veteran artists in turn, the red carpet host also ended his chat with Zhang Chen.

During this period, many media have sent this scene to their own country's news.

Some media have used some particularly eye-catching headlines:
[Lyon, who had a falling out with the Oscars, appeared at the Cannes Film Festival in Cologne. It was still cleared out and still highly sought after. But will it encounter the same fate as the Oscars? Our reporter will report to you in real time.]

[Whether Leon's directorial debut "Love" can win the Palme d'Or at the Cannes Film Festival will also determine whether Leon's transformation is successful. Please follow our reporter to witness it. ]

【Zhang Chen, an outstanding Chinese youth, young entrepreneur, world philanthropist, and singer, appeared at the Cannes Film Festival in Gaul with the crew of the film "Love", which attracted the attention of local media and countries around the world. It is reported that "Love" will have its world premiere tomorrow, and its premiere tickets were sold out in just 1 second. The film has attracted widespread attention before it is released. Let us look forward to him winning the Palme d'Or.】

At this time, Zhang Chen could not see any reports from media around the world about his attendance at the Cannes Film Festival.

He is now busy greeting three other crews from China.

The crew closest to him is "Qinghong", because this crew includes actors from his company, some of whom are veterans.

"Sister Yuanyuan!"

Liu Yifei left Zhang Chen aside and gave Gao Yuanyuan a big hug.

Zhang Chen also didn't understand why Liu Yifei, who had once been hostile to Gao Yuanyuan, was now playing with her.

I can only say that the relationship between women is very complicated.

"I should have known better. I would have taken the red carpet walk with my boss's crew. That way, I could have taken 10 minutes of photos on the red carpet."

Gao Yuanyuan felt a little regretful.

"It seems that Yuanyuan thinks that my status in the crew is too small."

The director of "Qinghong", Wang Xiaoshuai, made a self-deprecating remark.

"Of course not. No matter how big our crew is, can it be bigger than my boss's crew?"

Gao Yuanyuan refused to admit defeat and admitted it directly.

Zhang Chen didn’t know whether Gao Yuanyuan was smart or stupid.

How can you say that about the director of your own movie?
But when he thought that Gao Yuanyuan was complimenting him, he didn't say anything.

Between the two choices, Gao Yuanyuan chose him as her boss, and she felt somewhat happy about it.

All these years of high welfare have not been given in vain.

"Boss, let me introduce you. This is Qin Hao, and this is..."

Gao Yuanyuan bypassed Wang Xiaoshuai and directly introduced her co-stars in the movie.

Wang Xiaoshuai could only smile helplessly.

Gao Yuanyuan is one of the veteran figures of Morning Light Entertainment. Although she has not produced any particularly powerful works, her role as Zhou Zhiruo has been deeply rooted in the hearts of the people.

The most crucial thing is that Gao Yuanyuan has the support of Chenguang Entertainment. Everyone in the circle knows that Chenguang Entertainment protects its own people and dares not offend Chenguang's artists.

Those crews who want to have a relationship with the actresses will not look for actors from the Chen Guang series, for fear that Zhang Chen will catch them and send them to work on sewing machines.

"Zhang Chen."

Zhang Chen was chatting with the crew of "Qinghong" when a familiar voice came from behind him.

He turned around and saw Zhang Ziyi, who was wearing a high-slit, low-necked dress.

"Is something wrong?"

"Oscar Thing"

　Winning an award at Cannes is not just about being a good film. The elements in it are too complicated. This is also the most fake part of many entertainment films directed by other directors.
　　
　
(End of this chapter)