The richest person in Chinese entertainment

Chapter 446: Raising a big banner? Who wouldn't do that?
"Boss, the news we've been waiting for has come out."

"What did you say?"

"It's just as you expected. They're targeting our artists whose huge wealth comes from unknown sources."

"They can just focus on this and make a fuss about it."

On the top floor of the Morning Light Building, in the chairman’s office.

Zhang Chen has been living here for two months.

During this period, except for going back home on the 10th to celebrate my birthday, I spent the rest of the time in the group handling various affairs.

The most important thing is to keep an eye on the possible means that the LX Group may use.

Hard work pays off, and today I finally saw the opponent's moves.

Although the means are crude, sometimes business wars are not as thrilling as people imagine.

Often the most direct means of attack is the most effective way to break through competitors' defenses.

For example, poisoning the Feng Shui fish of a superstitious boss may seem ridiculous, but sometimes it can cause the other party's decision-maker to have a little strange emotion in his heart, which may tip the balance of victory in your favor.

If you can break up the relationship between your competitor and his/her spouse, your competitor will probably have no time to deal with your attack, because at this time, for your competitor, the distribution of property in divorce is more important than competing with you for profit.

So this time, the LX Group, or rather the trick that the LX Group came up with, may seem laughable, but it is still somewhat useful.

At least it has aroused dissatisfaction among many workers.

The other party's attack point is not whether the money earned by the artists under the Morning Glory Group is legitimate or not.

Even if it is not formal, it will become formal after some discussion.

Therefore, the other party's purpose is actually to use this point to expose the high income of artists under the Morning Light Group, so as to make ordinary people who are currently earning a salary of one or two thousand feel jealous and dissatisfied.

Once a star's reputation is damaged, the impact is felt in all aspects.

Not to mention the most intuitive company image, there are also various unfavorable influences behind it, such as endorsement contracts, production company's casting considerations, etc.

This is the most fatal thing for an entertainment company.

Moreover, for truly wealthy people, the biggest fear is that ordinary people know that they are rich.

If a rich man is the company's signboard, he is a brand in himself.

Then this rich man will definitely appear to be very frugal and simple in front of the public.

The purpose is to avoid feeling too distant from the public.

If the sense of distance is too great, ordinary people will unconsciously draw a line between themselves and you, thus affecting your ability to profit from them.

This is why even after Zhang Chen had become the richest Chinese man, he never showed off how rich he was.

If you want to say he is showing off, it is also donating money.

This can, in turn, narrow the distance between the bank and ordinary people. The donated money can be earned back through various channels and methods. It cannot be said that it is a guaranteed profit, but the loss is not too great.

His two private jets, suburban estates, the castle in Yingguo, the Beverly Hills manor, and the properties, land, farms and other properties he has hoarded around the world over the years have never been exposed to the public.

But now Zhang Chen's opponent has made a move that is about to affect his company's consumers.

To put it bluntly, the other party's actions have already affected his "leek field".

So he couldn't ignore it.

"Xiao Xue, I'll let you do it"

"Zhang Chen! What are you planning now?"

boom--

Before Zhang Chen finished explaining what he was doing, Liu Yifei rushed in.

The black suit he wore at the Bazaar Charity Night is still on him. He probably didn't have time to go home and rushed here directly.

The hair on her head that was originally tied into a bun has become frizzy.

Coupled with the fact that he was panting, it was obvious that he was riding a horse non-stop.

"Hurry up and tell me." Liu Yifei came in and went straight to Zhang Chen's desk, propped up her knees and began to breathe heavily. But when she looked up, she saw Xue Yining was there too, so she quickly straightened up, straightened her hair, and smiled a little embarrassedly, "Sister Yining is here too."

Xue Yining looked at Liu Yifei's embarrassing expression, then looked at her boss's face that couldn't help laughing, and could only bow helplessly: "Boss, I'll go take care of things first."

With Liu Yifei's arrival, I guess this matter can be resolved quickly.

This was Xue Yining's intuition.

"Zhang Chen!" When Liu Yifei saw Xue Yining return to her office, she immediately turned around and placed her hands on Zhang Chen's desk, leaning forward to approach Zhang Chen: "Speak!"

"What?" Zhang Chen didn't care about the little girl's address. This girl had been very dissatisfied with him during this period. "Why don't you change your clothes first?"

As he said this, he pointed at Liu Yifei's chest.

Liu Yifei lowered her head and found that a button of her shirt was missing.

"What tattered clothes?" Liu Yifei didn't react much. The guy in front of her had seen everything she should and shouldn't have seen. She just muttered something and continued to stare into Zhang Chen's eyes and asked, "Don't change the subject."

"I don't even know what you want to ask."

Zhang Chen really didn't know what Liu Yifei was asking.

This guy came in without any reason and asked him what his plan was.

He has been thinking about so many things recently, who knows which one Liu Yifei is asking about.

"You really don't know?" Liu Yifei looked at Zhang Chen suspiciously, and slowly changed from leaning on the table to sitting sideways on it, "Didn't you watch the news?"

"Which one?" Zhang Chen turned his computer screen to show Liu Yifei, "I was indeed reading the news report, but I don't know which one you are talking about."

"Let me see." Liu Yifei turned around, kneeled on the table and supported her body with her elbows, "This, this!"

When he turned around, he saw Zhang Chen staring at him.

"What are you looking at?" Liu Yifei blinked.

This expression was a 180-degree change from the aggressive look he had when he entered the office just now.

Although she was anxious, she couldn't be too aggressive when she thought about not having seen Zhang Chen for a while.

"Oh, nothing!" Zhang Chen coughed and turned his attention to the computer. "Let me take a look."

The scene just now happened before at home.

It's just that I haven't revisited it for a long time.

So when he suddenly saw Liu Yifei unconsciously making this pose, he almost couldn't control himself.

Sure enough, it is a little difficult to control myself when a girl flirts with me unintentionally.

Zhang Chen was reflecting on himself in his mind, but he didn't stop working. He soon saw the news that Liu Yifei pointed out.

[Bazaar Charity Night concluded successfully, with a total donation of more than 4000 million. Among them, Liu Yifei bought Zhang Chen's autographed album "Youth" at a sky-high price of 2000 million, bought the oil painting "Sky" by a famous painter at 400 million, and bought a high-end crystal evening dress at 100 million. In addition, she and the Morning Light artists donated 20 ambulance teams at a cost of 1400 million.

Following closely behind was Wang Zhonglei of Huayi, who only spent 140 million to donate two ambulance teams. The gap between the two is obvious.

This year's Bazaar Charity Night has the largest donations and the highest transaction price for a single item. Liu Yifei's generosity has allowed everyone to see the wealth of the top stars in the entertainment industry. 】

"Oh, are you going to Bazaar to show off your power in front of people?"

Zhang Chen read the entire report word for word. He was not impressed by Liu Yifei's spending of more than 3000 million yuan. Instead, he joked, "How does it feel to spend money to be admired?"

“Worship?” Liu Yifei rolled off the table and sat on Zhang Chen’s lap. “Take a good look at this report. I’m almost pissed off!”

"Oh?"

Zhang Chen curiously clicked on another piece of news:
[High income of celebrities: the value behind the halo

In today's society, the high income of celebrities in the entertainment industry has increasingly attracted public attention and concern.

While countless ordinary workers are working hard for their daily necessities and only earn two thousand yuan a month, celebrities can easily earn tens or hundreds of thousands of yuan in salary. Especially those celebrities under a certain entertainment company, their salary reaches millions or even higher, and they can donate tens of millions of yuan at a time without any concern.

It’s hard to imagine how outrageous the incomes of some celebrities have become.

This makes people think deeply: Is their income really proportional to their efforts and contributions?
The remuneration for some stars from just one play or one album is enough to make ordinary families feel that they can't even dream of it even if they work for several lifetimes. They attend commercial events and stand on the stage for a few hours, and the remuneration they get reaches millions or even tens of millions.

Among them, the top stars, such as Zhang Chen, have signed endorsement contracts worth $2 million.

It is difficult to say whether Zhang Chen's ability is worth such a high return. But how many other stars have the "hard power" to really deserve such a high return? The uneven acting skills and the intermittent professional ethics make this high income even more dazzling!

In sharp contrast, those scientific researchers who silently contribute to the country's scientific and technological progress, who study day and night, may struggle in simple laboratories due to lack of funds.

Medical staff who save lives and heal the wounded face various risks under high-intensity work pressure, but receive relatively meager salaries.

There are also those teachers who stand on the podium to cultivate the future flowers of the motherland. They burn themselves to illuminate others, but their income is far less than a fraction of that of the stars.

The phenomenon of celebrities' high incomes is not only a reflection of the imbalance in income distribution, but it is also likely to mislead young people's values, causing them to excessively pursue superficial glamour and wealth while neglecting the cultivation of real talents and inner qualities.

If this continues, society’s values will be distorted and people’s definitions of hard work and success will deviate.

It is true that as public figures, celebrities also bear the responsibility of entertaining the public and conveying culture to a certain extent.

But this responsibility is masked by high income. When the input and output are seriously unbalanced, we have to question this phenomenon in the entertainment industry.

Is it the market's blind pursuit or the lack of industry norms?

This is worthy of in-depth reflection and discussion by the whole society, in order to make income distribution more fair and reasonable, and let the social value system return to the track of healthy development. 】

This long article also lists the income of some celebrities at the end:

Fan Bingbing's advertising income in 2006 was 8700 million yuan, and with some endorsement activities, his annual income exceeded 3.5 million yuan.

Li Bingbing earned 2006 million yuan from advertising in 5600, and with endorsements, his annual income exceeded 1.9 million yuan.

Gao Yuanyuan earned 2006 million yuan from advertising in 9800, and with endorsements, her annual income is 1.6 million yuan.

Shu Chang's advertising revenue in 2006 was 2300 million yuan, and with endorsement activities, his annual income was 4200 million yuan.

"Wow, why are there no reports on the income of Hong Kong stars?" Zhang Chen smiled as he watched his own stars dominate the list. "Why don't you talk about Jet Li? His income is almost 5 million. Jackie Chan's pay for a single film is 1.5 million."

In fact, this scene was also the result of Zhang Chen's intentional guidance.

Over the years, he has led the entire mainland market to squeeze the market of Hong Kong stars. Now, stars led by Morning Light artists have caught up with Hong Kong stars.

Take Fan Bingbing and others for example. They have obtained the best resources in Chenguang Entertainment and enjoy the highest quality resources in this market. It is not surprising that they have this income.

After all, advertisers now want to place advertisements. In addition to traditional newspapers and television, the largest advertising markets are Weibo, CGT player, Baidu's advertising space, Penguin pop-up windows and other Internet platforms.
These Internet traffic hubs are either subsidiaries of the M&G Group or companies invested or held by the M&G Group.

These companies are now collectively referred to as the "Morning Light Group".

When shooting commercials, advertisers will consider: if they use celebrities from the M&G series to shoot commercials, or even directly ask celebrities from the M&G series to endorse their products, will they get any discounts when negotiating cooperation with M&G series Internet companies?

Regardless of whether there are any discounts or not, at least the advertisements shot by celebrities from the Morning Glory series will not be rejected by the Morning Glory series platform, that’s for sure.

Capital also needs to consider risks.

So over the past few years, any star of Morning Light Entertainment, as long as they have a little fame, can more or less get some endorsements and advertising contracts.

It can be said that in the entire Chinese market, the stars of the Morning Glory Group are the ones who eat the most and eat the best.

This is the feedback from Zhang Chen’s layout over the years.

In response, Zhang Chen nodded with satisfaction.

If his own people are doing well, it means he is a competent boss.

"You're still nodding?!" Liu Yifei saw the smile on the big face next to her head from the corner of her eye. She raised her butt slightly in annoyance, then sat down heavily. "This has exposed the income of our company's stars. Every word in this article is directed at our people!"

"It's obvious that the person who wrote this article put a lot of effort into it." Zhang Chen nodded affirmatively, "And there's nothing wrong with what he said, it's just a bit of a generalization."

"Generalizing from a single case?" Liu Yifei turned her head to look at Zhang Chen's profile, her big eyes full of confusion. "I think what you said is quite right?"

"What's wrong with you surrendering before the fight?" Zhang Chen looked at the little girl speechlessly. Even at such a close distance, one could see some flaws on her delicate face. He couldn't help but rub the little girl's nose with the tip of his nose. "The other party is covering up some seemingly useless but crucial information."

"What do you mean?" Liu Yifei's face flushed, and she lowered her head, not daring to look into Zhang Chen's eyes.

Zhang Chen did not take any further action. Instead, he turned his head to look at the article on the computer screen and began to explain in a calm tone: "Every industry has people who get the most delicious piece of fat meat. He exposed this group of people in the entertainment industry, but selectively ignored the group that represents more ordinary stars."

"Huh?" Liu Yifei was stunned. "You mean other industries?"

"Correct!"

There's nothing surprising about this.

There are people who make money in every industry, especially those at the top of every industry.

This is the bonus brought by "irreplaceability".

Even in the scientific research industry, the top talents do have a hard life, but you cannot say that these people are poorly treated.

The standards for judging treatment are different in the eyes of different people.

If measured from a safety perspective, the treatment of these people is absolutely top-notch.

But if you only measure them by material conditions, they really can't be said to be well off.

Everyone has their own pursuits, and material conditions are never the only criterion for judging whether treatment is good or bad.

Some great people take their lifelong beliefs as their life goals and enjoy them.

The pursuit of material conditions is far lower than ordinary people can imagine.

If researchers enter this field, they do so for the better material conditions.
That's not necessarily a good thing.

Zhang Chen has seen a lot of people like this, and they are all in certain announcements. Once they become famous, they are drowned in saliva.

But it is also an objective fact that the material conditions of people who contribute to society are not as good as those of celebrities.

In addition, there are a large number of people engaged in commercial operations in the field of scientific research.

They take various patents developed by themselves and eat up the patent fees contributed to them by latecomers. This is also one of the development paths of the scientific research industry.

However, in today's world, this road has been almost completely occupied by Western countries, and it is difficult to make a breakthrough. This is an objective dilemma, but it does not mean that it is completely blocked.

However, this article does not mention those extras and extras at the bottom of the entertainment industry. These people are the ones who can represent the most real income in this industry.

It’s just that the entertainment industry is a special industry where all we see are successful people active on the screen.

There are many people working at the bottom of the entertainment industry who cannot even make enough food, and the high-income celebrities at the top are their goal.

The goal that the bottom-level workers in all walks of life pursue is always the benchmarks and the top people in their industry.

These people at the top are just like the top stars in the entertainment industry, enjoying the best resources and looking down on all those who come after them.

However, this article focuses on the stars in the entertainment industry, especially those in the Morning Light series, and selectively ignores the established fact that this phenomenon exists in every industry, and also selectively ignores more grassroots practitioners.

This is what Zhang Chen meant by generalizing from a single example.

"What should we do now?" Liu Yifei had a headache.

She has seen many netizens start commenting on the content of this article.

Many people have been aroused by the content of this article.

"We treat them as idols, but idols treat us as leeks?"

"The stars of the Morning Light Department really make money! The annual income of Fan Bingbing and her companions is almost equal to the research funding of a scientific research team in our country."

"People at the bottom of society are still struggling to make a living, while celebrities have already lived a life where money is not important. Why do I feel envious but also a little resentful when Liu Yifei spends tens of millions of yuan to buy an album?"

"Investigate! Investigate thoroughly! Why do these celebrities have such high incomes!"

It can be said that this article has ignited the anger of the grassroots workers.

Most of these people don’t care about celebrities in the entertainment industry, and ordinary people who have their own idols are also more or less dissatisfied.

Among these dissatisfied people, most of them were unable to accept the fact that their idols did not earn as much as Fan Bingbing.

In their eyes, the income of their idols is the standard for judging the status of their fans. They debuted together and are of the same age. Why can you, Fan Bingbing, earn such a huge income with the support of Morning Glory Entertainment?

"Isn't this going to be easy?" Liu Yifei frowned. "The guy who caused trouble at the entrance of the group last time was nothing compared to this. Do you still want to stand by and watch?"

“We can’t just sit back and do nothing this time.”

"What are you going to do?"

"What should I do?" Zhang Chen laughed, "It's too easy. He uses his power to pressure me. Doesn't that mean I don't have any power to borrow from?"

"Ok?"

"Look carefully, I'll show you what the 'invincible banner' means!"

　It’s time to fight back!
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(End of this chapter)