American Entertainment: Taylor Swift wrote a song for the beginning

Chapter 187: Careful Calculation (44 extra chapters for the Sheep Catcher)
Anna Wintour's presence unsurprisingly caused a stir. As the most serious weathervane in the fashion industry, brands have to treat her like Karl Lagerfeld wherever she goes. Even so, she cannot be invited by every brand.

Her attendance at Stary's show again is enough to prove her favor for this brand.

Ryan immediately walked over, greeted her, and introduced her to the design theme of the show. The Olsen sisters had told Ryan all of this in advance.

Antoine Arnault also followed Ryan and was quite respectful to Karl Lagerfeld: "I was just about to look for you."

Anna Wintour nodded and said to the LVMH prince in a neither humble nor arrogant manner: "Is it about the event? But I have decided to go and see what new attempts Frida Giannini will make this year."

The person she mentioned is the newly appointed design director of Gucci, which is affiliated with Kering Group and is a sworn enemy of LVMH.

Lafayette has been in the fashion industry for many years. In addition to her seniority, the more important thing is that she can sit firmly on the throne in the chaos of several major groups in the fashion industry. This is the most fundamental reason why she, as a fashion editor, can gain such a reputation.

"Okay." Antoine Arnault had no choice but to accept this arrangement. He cursed the old woman in his heart but still put on a smile on his face.

Then he saw Ryan smiling at the side, and wondered in his heart how this little American had been able to invite this giant Buddha so many times.

All the guests were present, and the show began. Models walked the T-stage one by one, wearing clothes full of "street" elements, which actually did not look street at all, but rather strange. The one who walked the wide open was KK. It was not that Ryan was intentionally biased towards her. KK obtained Taylor's "forgiveness" after the storm, and got out of the quagmire through an MV. Now she is making efforts in the fashion circle, and walked directly into the wide open of Dior Women's Ready-to-Wear.

This fashion week includes catwalks for more than a dozen brands including Prada, Jil Sander, Versace, Alexander Wang (Wang Weiwei), Alexander McQueen, Chloe, Kenzo, Givenchy, etc.

In addition, she has appeared on the Brazilian, French, and Italian editions of Vouge, and served as a model for five special features for the American edition.

Ryan learned from Faith that Carly's work was scheduled until this summer. In a sense, the incident turned out to be a blessing in disguise for her.

Of course, she also had her own reasons for trying to do well. Ryan, who was sitting next to Lafayette, was surprised to find that such an ugly dress actually looked good on her.

The dress that Carly was wearing just barely covered her buttocks. It was probably because the designers, the Olsen sisters, wanted to take advantage of her long legs and let her wear this dress. In short, the cold-toned lighting on the scene really attracted her attention.

Not to mention men, even women were attracted to her. The scene was silent and everyone's necks turned following her position.

When she walked back, Ryan, in order to be responsible for hiring a model, took a closer look under her skirt and found that there were safety pants underneath. Only then did he feel relieved.

It is common for models to walk the runway without wearing anything underneath. The reason why Katie became famous in 98 was that Alexander McQueen let her go on stage wearing only a pair of trousers. At that time, Katie was not much older than Karlie Kloss is now. In the end, the stylist couldn't bear it and covered the key parts of her body with her long hair. Of course, the effect was very limited. As a result, Katie burst into tears on the spot, and her tears mixed with eyeliner left two black tear marks on her face, which created the famous scene.

It wasn't a big deal that Ryan looked at her, but it seemed that KK, who was walking on the catwalk, saw it. She didn't lower her head, but gave Ryan a blank look.

The show lasted only half an hour in total. The one walking the closet was Anna Vyalitina. She had walked the Victoria's Secret show before, so she couldn't be that bad, but she had never walked in important positions such as the closet or the opening. And don't forget, Anna Wintour was in the audience.

Compared to Xiao KK's rigid pace, her steps are more bold and confident. Her 1.76-meter height and leg shape are also very eye-catching. She debuted as a print model and has a very sexy figure. She has a natural and friendly smile on her face. When she turned and passed by Ryan, she raised her hand to say hello.

Ryan, who was sitting in the audience, instantly felt a lot of eyes focused on him. The men in the audience must have noticed the situation, thinking that Ryan and the female singer were showing their affection, and there were top female models accompanying them, and their eyes were filled with envy.

Ryan stood up at this time and all the models returned. Ryan stood in the center of the T-stage, surrounded by models coming and going. The fashion show ended successfully.

Anna Wintour, who was sitting in the audience, was not as "shocked" as before. She kept the same expression from beginning to end. Although she didn't frown, today's press conference was obviously not as shocking as the last time Ryan brought her.

Moreover, she could tell at a glance that the design language had changed, and it was like two different people before and after. She rationally deduced that this was not Ryan's design at all. However, such things were quite common, and because of her daughter, she would not expose it, but she definitely would not actively promote it either.

After the press conference, in response to questions from the media, she made a few ambiguous remarks.

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"You mean, the clothes that appeared on the catwalk today will not be sold publicly?" Ryan felt confused. "This is high fashion. High fashion is not something you wear everyday. It is more about the brand's design language. Let me give you an example. It is equivalent to the concept car released by a car company. It is to explore the upper limit of the brand." Ashley said.

"How much did the whole show cost?" Ryan asked.

"From the design team's expenses, to the manual sewing, to renting the venue, hiring models, decorating the venue, on-site staff expenses, contacting the media, and various miscellaneous expenses, it doesn't add up to much, about one million dollars," said Mary Kate.

This cost is enough to hold several concerts.

Ryan knew that he couldn't calculate it this way, but he still felt the pain.

The press conference is only a part of the brand's expenses.

"If you want to expand your brand, publicity is a must, and this requires a lot of upfront investment." Ashley gave Ryan a heads-up in advance.

"I'll figure out a way to solve this." Ryan said subconsciously.

"Okay, I'll call you then."

"No, I'm not talking about paying for advertising. I'll figure out a way myself." Ryan knew that this was not a design brought about by déjà vu. He would not invest easily before he was sure. He could only adopt another more economical way of promotion. In this regard, the Beats headphones set a good example for him.

Specifically, it relies on face publicity, relying on the faces of various celebrities.

"There has to be follow-up promotion. Even if there is no advertising, we have to take promotional photos and sign a few models and photographers." Ashley followed.

This part of the cost is much smaller, but even so, Ryan will save as much as possible.

"Go find Karlie Kloss, she'll help." Ryan nodded.

"One is not enough."

"Got it." Ryan nodded, then looked at Olsen who was standing beside him, and suddenly had an idea.

"You are so beautiful, it would be a shame if you don't take flat photos." Ryan thought.

So far away yet so close at hand, these three from the Olsen family are celebrities, and they won’t lose weight by endorsing themselves.

When Olsen heard Ryan praising her for being "so beautiful", she was delighted, but then she realized that she didn't seem to be suitable.

"Me? I'm afraid I can't do it." Ao Mei laughed.

"It's okay. Those kinds of models are not down-to-earth. Your height is just right." Ryan nodded, then looked at the Olsen sisters: "The younger sister is on, so the older sister should stop hiding behind."

"Okay." Ashley couldn't refuse.

"I'll go find a few more models to guest star. That's it." Ryan left the room and walked towards the backstage of the show.

(End of this chapter)