American Entertainment: Taylor Swift wrote a song for the beginning

Chapter 197 Breaking up

[Thank you, I'll treat you to dinner some other day]

Ryan soon received a reply from Carly.

Ryan smiled and said it was just an episode. Now he had to get down to business and prepare for the collaboration with Dior.

The specific plan is divided into three steps. Tomorrow is the day when the two parties will make the official announcement, but it is only the news of the cooperation that is announced to the public. What products can be produced, how to sell them, and the target audience all need to be planned. The fastest time for the co-branded products to be launched will take a month to come up with a plan.

Then comes production and sales.

As for the profit sharing, considering the sales volume and size of the two brands, Stray is definitely the weaker party, and the majority of the profit goes to Dior.

Ideally, Stray would be lucky to keep 3% of sales.

Ryan first called Ashley, one of the Olsen sisters.

"Ryan, Lydia has retracted her statement, and I heard that Karlie Kloss has been fired..." Ashley said as soon as she came up, and no one knew where she got the news from.

"You don't need to worry about this matter right now. Someone will take care of it for us." Ryan said.

Once the news of the cooperation is announced, these disputes with LV will disappear immediately.

"Who? Do you mean Lydia?" Ashley asked.

Ryan didn't answer: "We have to focus on a big thing. This is a new project involving a new clothing line. Starting tomorrow, you and Kate-Marie will be responsible for contacting the other party."

“Launching a new product line at this time? Isn’t that too radical? Moreover, too many products will affect each other.” Ashley continued.

"Then let's cut off the original products and focus all our energy on this new project." Ryan said decisively.

"Although we had a dispute with LV, the fact is that the sales of the new women's clothing series are quite good. I report those figures to you every week." Ashley was a little scared. In her opinion, this was completely incomprehensible.

"But the sales will be even higher soon. You will know tomorrow."

That afternoon, Berwick brought an old friend who claimed to be a gun expert. He and Berwick took Ryan to a gun club in downtown Orlando and started practicing with the most basic pistols...

"Bang, bang, bang!" Ryan shook his hands, and his palms felt a little numb.

Beric and the gun expert smiled at each other, both holding beers in their hands.

"The final results were one triple-ring, one five-ring, and the rest all missed the target. He's not as good as my sixth-grade nephew." The firearms expert said mercilessly.

"Then I guess you're from Texas." Ryan pulled the slipper twice.

"That's not hard to guess. You have to stand like this. Beginners should use the equilateral triangle stance. I'll teach you the Weaver stance later..." The firearms expert approached and adjusted Ryan's aiming posture.

"Your thumbs on both your primary and secondary hands should be pointed toward the target, which makes it easier to control the gun."

"Be sure to use gentle pressure when pulling the trigger, otherwise the muzzle of the gun will deviate from the target."

"As for aiming, it all depends on your own practice. Do whatever you feel comfortable with."

"The most important thing is to breathe, keep the rhythm and keep it steady, and pull the trigger at natural breathing intervals."

·
The next day, at 10 a.m. Eastern Time, Ryan's personal social network, Stray's social account, and Dior's official social account all released a new message at the same time.

There is only one picture where the logos of the two brands are placed together with an × symbol in the middle.

Carly had just woken up at this time, took out her cell phone, and then fell speechless. She finally realized why Ryan's words were so effective.

Paris was still asleep at this time, and was awakened by the noise of the man in the house. The other party was getting dressed. At first glance, he looked 60% similar to Ryan. It was obvious that he was specially chosen as Ryan's meal substitute.

Paris rubbed his eyes and found that the other person was taking his time to get dressed, and it was obvious that he was busy.

You couldn't do it after just a few strokes last night, and you still want a tip? Paris was a little dissatisfied, but after thinking about it, he decided not to care too much. He stood up and took out an exaggerated pink wallet from his handbag and took out a few US dollars from it.

Paris exclaimed as he pulled out his cell phone.

How did they get in touch? She couldn't believe her eyes, and the next second she realized that the situation between Ryan and LV would change again.

She immediately started editing Twitter on her phone, and this time she completely stood on Ryan's side. In addition to congratulating him on the collaboration, she also mentioned the call LV had made to her before. For her, the wind direction had changed, so the angle of the rudder naturally had to be adjusted accordingly.

At the same time, the Olsen sisters also looked at the news in front of them and looked at each other. "Ryan said yesterday that there would be a big move." Ashley had a complicated expression.

I didn't expect the move to be so big.

"I increasingly feel that the rumors about Ryan on the Internet are true." Mary Kate began slowly.

In Los Angeles, Jimmy listened to his subordinates' reports while clicking the mouse on the screen.

The corners of his mouth kept rising.

"I knew it was a good idea to bet on this guy!" Jimmy smiled happily.

Then he took the initiative to call Lady Gaga and told her to wear more stray clothes.

By the way, I also called the relevant person in charge of beats.

"Sales are so high? What are the specific sales of the TR co-branded model?" Jimmy asked.

Not counting the batch Ryan bought himself, the newly launched TR collaboration has already sold several thousand pairs, and the monthly sales volume is estimated to easily exceed 1.

You should know that in Beats' current product line, the total monthly sales of high-end headphones priced over $100 are only about pairs.

The high-end headphone market in the United States has a production value of only a few billion, which means the total sales volume is only between 200 and 300 million units a year.

The TR collaboration alone can account for 5% to 7% of the market share.

Ryan and Tyler can make crazy money just by selling headphones!
·
New York, Manhattan, Times Center Building 4, the editorial office of the American edition of Vogue.

Anna Wintour handed the "white paper" to her secretary. This white paper was a template for next month's magazine. Anna Wintour would check the progress at home every day and bring it to her secretary the next day.

She also just learned about the collaboration between Stray and Dior.

This incident gave her a big shock. She never expected that the whole thing would end in this way, and Ryan tore a hole in it.

This was the end of a small dispute, but also the beginning of a bigger storm.

·
At the LVMH board of directors, Delphine was arguing with her younger brother.

"I know what you want to do, Delphine. You're just trying to rub salt into my wounds." Antoine sneered.

"Antoine, I'm not as petty as you. If doing this can help Dior increase profits and open up a new product line, then of course I'm willing to do it instead of considering your ideas." Delphine said unyieldingly.

LV's flagship products are luggage, and Dior's flagship products are perfume and cosmetics. These two brands are not outstanding in clothing. In other words, there is still room for growth.

"That's enough!" Bernard stopped his children's quarrel.

"Antoine, readjust your publicity strategy and stop targeting that celebrity. He is now your sister's partner."

"Yes, father." Although he was reluctant, Antoine could only nod.

"As for Delphine, since you have chosen to embrace the new direction, you should concentrate your resources to try this new direction. Dior's men's ready-to-wear department was not performing well before, and it will be gradually disbanded this year. The relevant manpower and legacy designs will be incorporated into LV's men's ready-to-wear department." Bernard continued.

As the helmsman of a huge luxury empire with seventy brands, in addition to capital operations such as acquisitions, he is also constantly streamlining and optimizing the internal structure. Only in this way can he ensure that the operations within the group are healthy enough.

"No problem." Delphine nodded.

Although she had a new product line, she also lost her original department. In fact, she didn't get any real benefits, so it was barely a draw.

Although Antoine caused LV to lose some reputation, he also gained direct benefits. As the men's ready-to-wear department became larger, the related publicity budget would increase and his power would become greater.

After the meeting, Antoine immediately called his subordinates: "Find a few scapegoats and settle the matter with Stray. Also, contact Raf Simons for me. I need to talk to him and see if he is interested in the position of Louis Vuitton men's wear design director."

Raf Simons is considered the founder of high street style, and Ryan's stray is also in this style.

Compared to Ryan, his subsequent imitator, Raf Simons's design attainments are naturally superior.

"Delphine, don't you want to change? This time I will arrange a sniper attack in advance, let's see what tricks you two can come up with." Antoine smiled. Anyway, now that the relationship has been torn apart, he has no scruples.

(End of this chapter)