Love? I'm reborn and I just want to get rewards

Chapter 252 The cheater who gets through everything

Fu Yu's ability to handle problems was stronger than Su Huai had imagined. Only two hours after the list was sent out, all the references to Gu Jiuyue's name on the Internet were cleared.

"How did you do it?" Su Huai was very curious about the specific process.

Fu Yu explained with a smile: "In fact, there are rules to follow for controlling public opinion."

"Oh? What's the rule?"

"The top level of control cannot be mentioned, and the next level is Internet monitoring, which is not applicable to ordinary matters. In fact, entertainment-level public opinion only needs to be controlled by a few major platforms. Serious media will not get involved in such matters."

Fu Yu counted on his fingers, one by one.

“Baidu is not a platform, but it controls the source of search keywords. If you can control Baidu, you will block most of the communication paths for searches out of curiosity.

Then there is Weibo, where public opinion ferments, and removing trending searches is a common practice;
Next is Tingxun, which not only has a media platform but also the most active self-media. If they don’t give face, it’s just a waste of time.

Secondly, news platforms such as Toutiao have strict or loose management, and self-media are rampant. You have to attack their content directors one by one to block the information.
The next level is video websites such as Xiaohongshu and Bilibili. Without video images, they will have almost no influence and do not require much effort in public relations.

Then there is Zhihu, a niche carnival site that you don’t need to pay attention to.

Finally, there are forums of all sizes, such as Douban and Tianya. Generally speaking, they don’t buy into PR and it’s useless to send them a lawyer’s letter, but they can be blocked through the relevant local departments.

So you see, it is meaningless to approach the media directly for similar matters, because you can’t get through them at all. The only real solution is to find a way to deal with the platform.”

After sorting out the entire process, Fu Yu began to flatter the boss passionately.

"This time, the list you sent included all the key people from all relevant parties, and it was very easy to communicate with them. When I called them and explained the matter, they were all very polite, which was beyond my expectation!

Afterwards, it was much easier to make friends with them.

Your simple sentence saved me at least two years of hard work!
Really, I now sincerely feel that doing business with you is the best choice in my life!"

In fact, Su Huai is not a person who likes flattery very much. Generally speaking, he just listens to it.

But now, he couldn't help feeling happy.

——As long as the gold coins come from Lao Gu, it will be super cool!
"Haha, our Xingyu is small now, but our ambitions are never small. Work hard, and a bright future is waiting for all of us."

Su Huai drew another cake for Fu Yu, and Fu Yu ate it with relish.

"Of course. I firmly believe that I can accomplish something great by following you. You can make things happen with just a wave of your hand! Seeing that our company is going to have another S-level employee, Chen Ru is so happy that she is going crazy."

Su Huai's heart moved, and he patted Fu Yu's shoulder: "Okay, then you go ahead and I'll go see Mr. Chen."

"Okay, take care. I'll continue to connect with my new friends!"

Fu Yu’s fighting spirit is not fake. After this incident, he saw Su Huai’s “terrible background” and was completely determined to follow the leader to the end.

He was excited, frightened, and full of anticipation.

What family?

In a short time, all the key figures of all the mainstream platforms were captured. Is it possible if there is no grandfather in the family?
But he could never have imagined that Su Huai's family was actually three generations of poor farmers, and it was just that a dog that suddenly mutated and became good at climbing poles...

Gou Huai turned around and went to Chen Ru to ask about the arrangements for Quan Quan.

I pushed the door open and went in, and coincidentally, Quanquan himself was there.

The girl looked well-behaved, with her hands on her knees, sitting uneasily in a corner of the sofa. When she saw Su Huai, she quickly stood up.

Su Huai took a look at her and couldn't help but sigh that this girl really had a good foundation.

She has coordinated facial features, a small head, a long neck, straight shoulders, a good appearance, a good figure, and a good temperament. Her skin is so tender that you can pinch water out of it. Her appearance score is as high as 96.

The only pity is that the cafeteria is a bit barren.

Su Huai smiled at her and said, "I have something to discuss with Mr. Chen. Please wait a moment."

"Okay." Quanquan didn't know whether to leave or not, feeling a little overwhelmed. "Then I'll go out first? President Su?"

"No, please sit down. What we want to talk about is also related to you."

Su Huai waved his hand, then turned to look at Chen Ru: "Now that you have fame, how do you plan to cash in?"

Chen Ru seemed even more excited than Fu Yu. She couldn't sit still and kept walking around in circles in the office.

"Jia Xin has great conditions. She only lacked fame before, but now she has everything. She will definitely have a place in the entertainment industry..."

"Stop, stop, stop!"

Su Huai interrupted her hastily, and asked with a smile: "With her acting skills, are you sure you want to make a living in the entertainment industry?"

Chen Jiaxin's expression darkened. It was really hurtful to her self-esteem to be criticized for her poor acting skills in person by the big boss.

"What's wrong with bad acting?"

Chen Ru got anxious and refuted with a strong argument: "Is Liu Yifei's acting good? Is Liu Shishi's acting good? Are the two new generation actresses Dilraba and Guli Reba's acting good? They are just in the entertainment industry, what acting skills do they need!"

Hey, are you protecting it already?
Su Huai felt a little funny and shook his head.

"What era was that? How can the new generation of young actresses have the conditions they had back then? They either have to be sweet girls or have acting skills to carry the show, otherwise they won't be popular."

Chen Ru didn't understand, frowned and asked back: "Why is it a sweet girl?"

Su Huai replied in an extremely confident tone: "Because the mainstream film and television users in the streaming media era have become extremely narrow, most of them are the new generation of girls with excessive self-awareness. They don't accept too aggressive looks, so either the girls have masculine looks or have round and sweet faces, otherwise they won't buy it.

That classmate Gu Li you mentioned will only be a second-tier actor in his lifetime no matter what role he takes. The aesthetics of the entertainment industry are downgrading, and you still want to go against the trend?"

In fact, starting with Zhao Liying, round-faced sweet girls began to replace the big blue-collar women, and until the later four ordinary women, countless men complained that capital was sick and all the good resources were given to ordinary women.

There is certainly nothing wrong with capital; this is the result of the majority of the audience voting with their ratings.

There are only two and a half beautiful celebrities who really go against the trend——

One is Yang Chaoyue, who attracted countless otakus and pushed her to the top with real popularity.

But otakus don’t watch TV series, so her film and television resources are getting worse and worse...

One is Di Lieba, a girl with a masculine appearance, and a favorite in the lesbian circle. Although her company deliberately avoids marketing in this aspect, she does have many female fans because of her good looks.

Half of it is Meng Ziyi, who made a name for herself in variety shows simply by being stupid, and then got some film and television resources, but she still couldn't get the leading female role.

With the exception of a few "evil masters", the top resources in the field of TV dramas are all given to ordinary women. That's all. The audience has no resistance and feels involved.

Chen Ru was silenced and frowned as she thought.

Quan Quan didn't even dare to breathe, he just sat there quietly and twitched his fingers.

Is this girl a little bit i?
Su Huai kindly reminded him, "Be more open-minded. You can bring up any ideas you have. No matter which direction you go, you will have to face the public in the future. You can't be so introverted."

Upon hearing this, Quanquan mustered up the courage to say, "Boss Su, I think what you said makes sense. Well, we have actually discussed this privately. For a movie star like me, if I have acting skills, I can still try my best. But if I don't have good acting skills, my future development will be very limited..."

"Okay, aren't you quite sober?" Su Huai laughed.

Quanquan pursed her lips and said shyly, "If I wasn't sober, I wouldn't have thought of becoming a host. Normally, the ones who approached us are the entertainment industry's management companies."

"Okay, that's good. Now I think you are a promising talent."

Su Huai's words were quite... quite straightforward and condescending.

Quanquan inevitably felt some fluctuations in her heart. Her classmates were about the same age as Su Huai, but those boys didn't dare to say a harsh word to her and were very active in trying to please her.

And Su Huai only treated her as an employee, an ordinary subordinate. This feeling was not bad and was especially reassuring.

Chen Ru also figured it out and sighed.

"You insist that there is no room for her in the entertainment industry?" "Yes."

Su Huai's attitude was very firm: "Don't even compare her to Zhou Xun. As long as she can have the acting skills of Zhang Ziyi, I will spend any money to get her into the film industry. Good acting skills + this face are rare commodities.

However, if she only has this face, her capital in the drama circle is negative. "

Chen Ru was annoyed and sighed, "Well, let's start over. My plan was in vain..."

Su Huai couldn't help but feel lucky: Fortunately, I asked about it personally. Chen Ru is only suitable for managing agents and building systems, but not for personally leading artists.

The ideas are too traditional and cannot keep up with the times.

This is not a question of ability. If Shi Zeyu were put in her position, he would definitely be worse than her. This is a question of role suitability.

However, she could no longer be asked to do the positioning and planning of the circle, so Su Huai planned to set the route himself.

"Don't think about the entertainment industry anymore. There is no way to monetize the white, rich and beautiful character in the entertainment industry. It would be a waste to go into the film and television industry.

In this way, you can first open an account for her on Xiaohongshu, mainly for sharing her life.

Her aggressive appearance is not suitable for filming dramas, but her low-key display of wealth will make her popular among girls.

Let’s first look at the increase in fans, and then determine the business focus based on the fan portrait.

My initial idea is to endorse and promote home furnishings, small appliances, and women's sundries, so that Quanquan can become a leader in the exquisite fashion track..."

Chen Ru didn't understand.

It’s not that I can’t understand it in the literal sense, but that I can’t understand the fundamental business logic.

Her first question made Su Huai feel helpless.

“What is the sophisticated fashion track?”

There is no way. This is the price of being too far ahead of the times. Su Huai must often explain his ideas to his subordinates, otherwise they will not be able to keep up.

"Forget it, call all the relevant personnel over for a small meeting, and I'll explain everything all at once."

An Beibei and Shi Zeyu were both called over, as well as middle-level managers from the agency, operations, and business departments.

Su Huai didn't have time to exchange pleasantries with them and started talking directly.

“The first question is, how can we further strengthen the character of Baifumei?

Rent a villa for her, decorate it with style, and then arrange the details ourselves, and be careful.

Find an opportunity to attend an event and open my poison. The first public appearance must be explosive. You can decide for yourself.

Next, take her to SKP more often, including when I go shopping. When we get there, take some videos and photos of her opening the poison. When we go out, ask the assistant and bodyguard to carry more shopping bags.

After that, I can lend her some of the luxury goods she needs for her daily shooting. When her number of fans increases, you can talk about cooperation with major brands.

Next is the consumption concept. I will ask the big boss for a private account and give it to Quanquan to manage. Half of it will be spent on Pei Shuyu, and the rest can be spent outside and you can spend it as you like.

The last key point in creating a wealthy persona is the circle of friends. I will let Wang Siming cooperate with her to appear on camera a few times, and the rest of the celebrities will be arranged slowly..."

There was a hustle and bustle of shorthand taking sounds below, and everyone was listening attentively.

Quanquan felt very strange: How could Mr. Su be so good at this? Isn't his routine too skillful?

It’s actually very simple, and this is how people in later generations play it.

There are several well-known "rich men and women" on Douyin and Kuaishou. They gain followers by showing off their wealth, and then they give benefits to fans in the name of giving benefits, but in fact they are cutting leeks.

Later, a large number of people were blocked.

Are you kidding? Are you a real rich man or a fake rich man? How could Zhang Yiming not know?

What is blocked is not showing off wealth, but deception.

But now is the right time to do this. There may not be as many fans as in later generations, but it is easier to fool them.

Chen Ru and others still don't quite understand: "How much can we realize in this way? Is it cost-effective?"

“Haha, a lot.”

Su Huai chuckled, lamenting the "simplicity" of people nowadays.

“Girls all have princess dreams. There is a supergirl theory abroad, which means that by building identity markers, ordinary girls can feel close to supergirls… Isn’t it hard to understand?
Let me explain it more simply: when Quanquan creates an ironclad persona of a white, rich and beautiful woman, her fans will try hard to get close to her in terms of clothing, grooming, behavior, dining habits and all other details of her life, because women always think "I'm not bad either", if she can do it, then so can I.

This is a deeply rooted narrative of external identification.

So you see, women's fashion items are extremely easy to explosively 'streetize'.

Perfume, all Chanel and Hermès street fragrances.

Necklaces: If you go to Sanlitun, you will see Swarovski black swans and Van Cleef & Arpels four-leaf clovers everywhere.

Even collarbone tattoos are rampant. 90 out of nightclub girls have a bunch of nonsense letters tattooed diagonally below their collarbones.

This is the underlying logic behind the super white, rich and beautiful women’s transformation: yearn for her, imitate her, and become her.

Why should I focus on monetization channels in home furnishings, small appliances, women's sundry items, etc.?
Because the jewelry, clothing, and bags that Quanquan uses in daily life must all be top-level luxury goods. These things are too expensive and do not require us to promote them, so they are not suitable for cashing in and can only be used to build a personal image.

Women's sundry items are different. They are exquisite, fashionable, complex, and have low practical value. However, they are the best identity symbols, which can distinguish themselves from ordinary girls and stimulate the strongest desire to buy.

This kind of product has low production cost and high selling price, low return rate and high repurchase rate. A mini charger with a makeup mirror that is beautiful enough costs 15 yuan and sells for 250 yuan, or 188 yuan after a discount. If you find the right person to promote the product, it can sell 50 units in a month. Can money printing be that fast?
As long as you create a sophisticated teacher character for the circle, she is the right person.

Home furnishings and small appliances happen to be the businesses that are most willing to spend money on advertising and long-term subsidies. We can make huge profits by promoting their products. When we have sufficient capabilities to design and produce women's fashion items ourselves, we will make even more money.

The entire track has a huge space of more than 100 billion yuan every year, and the top circle takes up one-tenth of it. How much profit is that?

So I just can’t understand why you are so stubborn about letting her rush into the entertainment industry?
How come, can you spend one dollar as five dollars from the money you earn from filming a TV series? "

Chen Ru's face turned red with embarrassment, Quan Quan's face turned red with excitement, and the middle-level managers' faces turned red with excitement.

Su Huai's pie is too big, but for some reason, they feel that Mr. Su's logic is very reasonable, profound enough, feasible and has a path to realization.

"Exquisite fashion track... So this is what it is..."

Chen Ru murmured to herself, feeling an urge to worship.

At first glance, this is a very inconspicuous track. Compared with women's clothing and beauty products, its total market volume is not that large, and there is no technical moat.

But in fact, its profits are much higher than women's clothing, the competition is much less than beauty cosmetics, and it is also most suitable for special internet celebrities like Quanquan who are both beautiful and elegant.

If it really succeeds, Quanquan's ability to make money will far surpass that of the current top star Yu Ji.

"Boss Su, I'm convinced. We'll follow your ideas. Our department will definitely go all out to cooperate with all the plans!"

Su Huai smiled gently, and did not rush to be proud, but hurried to start making arrangements.

Now that we have the general direction, we cannot neglect the details.

He was not exaggerating. This really is a huge market with profits of tens of billions. The most terrifying thing is that up to now, no one has realized it and no one has been able to effectively develop this market.

The same clothing worn by Fan Bingbing once created a sales myth on Taobao, and the pancake maker that Lin Yoona brought with her in the variety show sold out on the second day of the broadcast. These are not traditional endorsements with a purpose.

In fact, changes in business narrative logic are happening all the time. What is lacking is just one person who can truly connect to the entire process.

Su Huai is the cheating guy.

********
Sorry, I was not feeling well and was busy with the review, so I was lazy for another day...

(End of this chapter)