Love? I'm reborn and I just want to get rewards

Chapter 339 Shipwreck
After having a carefully prepared dinner with frozen pears on a plate at Xiao Gu's house, Su Huai hurried back to work.

Chen Xing really helped him make an appointment with Su Hua, but it was Cheng Yixiao who came.

"I'm sorry, Mr. Chen, there's an emergency at the company, and Mr. Su has been called to a meeting."

Cheng Yixiao came in a hurry, without even changing out of his work suit, and walked straight to the store K that Chen Xing had booked.

Today, Kuaishou has become quite big, but not particularly big, so the senior management and even the leaders still retain some habits from the early days of the business, such as being polite to everyone and being well adapted to the messy environment of Shang K.

"This is... President Su?"

After Cheng Yixiao and Chen Xing exchanged greetings, they were visibly stunned when they saw Su Huai standing beside them with a smile on his face.

"Yes, Su Huai." Chen Xing pulled Su Huai over carelessly, "There are many anchors from Xingyu who go to your place, right? You are a close partner, you have to drink one!"

"Hello, Mr. Cheng. I have heard a lot about you."

Su Huai and Cheng Yixiao shook hands. The other party put his left hand on his arm, so he also extended his left hand in return, and they supported each other.

"Oh, President Su, you look much younger than I thought. I know you are young, but I never thought you looked so...sparkling."

Cheng Yixiao himself is not good at speaking. Although he can say nice things easily, they are actually only at the superficial level.

Su Huai is different. He praises people without showing off, which makes people feel more comfortable.

"Mr. Cheng, are you old in your heart? You are also a young person, and the most successful doer of products for young people. You can't give in to old age too early. Today I came here with the idea of learning from others. Let's talk about products, business, operations, and games later, and stop talking about those empty words about age and family background. Okay?"

"Oh le" is a common colloquialism in Northeast China, especially in Liaoning. Although Su Huai didn't know that Cheng Yixiao was coming today, he had already done all his homework.

Cheng Yixiao's smile immediately became more genuine and he didn't look so tense anymore.

"Tense" does not mean that he is not good at it, but when a person does something he does not like or is not good at, he will inevitably be highly concentrated and not relaxed enough.

Chen Xing followed up to smooth things over: "Brother Cheng is a big brother I admire very much. There are two types of people in the domestic Internet circle. One type is the one who talks a lot and seems to understand everything, and has great leadership. The other type is the IT guy who is not good at speaking but is devoted to work. I personally prefer the second type because they are the ones who are truly driving the progress of this ecosystem."

"No, no, that's too exaggerated." Cheng Yixiao waved his hands quickly.

Su Huai naturally would not favor one over the other and also praised Chen Xing.

"Morningside Capital's investment in Kuaishou last year was really great. I think part of the reason was due to the emotional logic of heroes respecting heroes. Internet investment is about investing in people. Companies should also look back at investors when accepting investment. Brother Chen and Mr. Cheng are really a model of mutual achievement."

So Chen Xing also grinned, even though investing in Kuaishou had nothing to do with him...

After some hassling, Su Huai managed to deal with both of them and the conversation became more and more interesting.

Whenever he meets someone for the first time, he will concentrate all his attention on observing various details and then evaluate the person's abilities, qualities, character, etc.

In his opinion, apart from his lack of ability in external communication, Cheng Yixiao's depth of thought, foresight, logical operation mode and tenacity of character make him an outstanding figure among men.

When he was creating Kuaishou GIF, it was clearly Su Hua who joined him, but he gave most of his shares to Su Hua's team and gave up the position of CEO, which shows his clarity and decisiveness.

He also demonstrated this very well when we chatted today.

Because the main topic was live streaming, he carefully shared his thoughts on Kuaishou's live streaming business.

“I work on products and also on operations, but I don’t manage everything or have a hand in everything.

I will do my best within the scope of my ability, such as designing an interaction, revising the user experience, and I will take responsibility for what I have to decide.

But when it comes to how to do the live streaming business, I will fully trust the people below me, such as Xiao Fu and others.

In addition, I am also very willing to listen to the opinions of professionals like Mr. Su. For MCNs to enter Kuaishou, how they develop is your own business, provided that you fully comply with Kuaishou's rules. I will provide support, but I should interfere less.

If you can make it big, then it will prove that you have the ability to make it big, and it will also prove from the side that my service is effective..."

Core idea: Allow competition to grow wildly.

It is no wonder that Kuaishou finally gave birth to a special ecosystem headed by six major families, which almost monopolized traffic and forced the platform to make decisions.

From Su Huai's perspective, Kuaishou is a unique flower in the entire history of Internet platforms.

How does Douyin deal with its control over its own traffic?

Never allow anyone to become too big and hijack the platform.

There is only one exception in the entire platform, Dong Yuhui.

He is the only S+ internet celebrity on Tik Tok who has no restrictions.

The rest were all drowned at their most glorious moment. They would be promoted immediately if they made a mistake, and their traffic would be restricted if they showed the slightest sign of restlessness, causing the big internet celebrities to automatically stop broadcasting as soon as they did something wrong.

Dong Yuhui’s situation is too special. The platform encourages others to “work towards him” and “we will support you”, but people who understand the situation will not be hostile to Yuhui.

The most unique thing about Dong Yuhui is that he is really doing things, not just doing it for the money.

We are promoting culture and tourism everywhere, helping farmers everywhere, and doing a cause of inclusiveness, realizing the Chinese dream of common prosperity, so the Douyin operation department can't limit you. You can, but I can't. I'm just modifying it, why is it covered again? It's better, you don't say it, people will flow.

As for other platforms and major companies, their attitudes are similar.

I want to make money from you, and then I want to keep you under control so that you don't have any chances to take too many risks.

Only Kuaishou is different. They really allowed a deformed ecosystem to emerge, allowing the six major families to become too powerful to be eliminated.

However, looking back at Kuaishou's positioning, Su Huai had a new understanding.

Are Su Hua and Cheng Yixiao smart?

clever.

Without a doubt a top entrepreneur.

So, at around 2020, couldn't they see the disadvantages of family-based live streaming gangs?
Of course not. I'm afraid we can only turn a blind eye.

Because the foundation of the Kuaishou platform is different, it is rooted in the sinking market.

In the previous life, their user profiles had already been published: third-tier and lower cities, young, low-educated, marginalized, rural areas...

The key words are right there, and no one can deceive themselves.

It is historically inevitable that various local and exciting styles are popular on Kuaishou.

The family-style, semi-gangster-style, and loyal relationship based on the master-disciple relationship is also the only solution for Kuaishou.

There is no point in having a formal guild model here. I'm talking to you about feelings, and you're talking to me about a contract? Damn, you bastard!
Family members, the fans here really believe in you.

They really need a family with cohesion and centripetal force. Life is already so thin, and my life as a marginalized person is so lonely and desolate, so don't I have to follow the head of the family?

Su Huai didn't understand at first, but recently he has been spending half a day on Kuaishou every day. When he doesn't have time, he turns on his phone and hangs in someone's live broadcast room. Gradually, he understood.

There is nothing to brag about using Douyin, and using Kuaishou cannot be simply attributed to being low.

After all, China is a developing country that has just eliminated poverty. Among its 14 billion population, half or more of them are indeed marginalized people.

The glamour of big cities has nothing to do with them, and a cramped rental house is not their home either. Only simple and straightforward spiritual stimulation can soothe the soul. This is the true reality.

Because Kuaishou accurately targeted this group of users, it achieved super-fast development and was once ahead of Douyin.

But the bad thing is that Tik Tok is catching up too fast.

The two products have opposing tones and their respective bases are unbreakable. Neither can swallow up the other, so they can only strive to compete for the vague users in the middle while maintaining the basic base.

Under such circumstances, it is impossible for Kuaishou to take action against the family.

They see the disadvantages, but have no choice but to grit their teeth and endure. Even if it means sacrificing some of the platform's authority as a traffic controller, they must satisfy the "offense" of Simba and others.

So people outside the circle can criticize Su Huacheng Yixiaocai without any hesitation. They can't even control internet celebrities. If I were in the circle, I would have been like this a long time ago.

People in the industry should see this inevitability based on the underlying logic.

Even if Zhang Yiming and Cheng Yixiao swapped their positions, Zhang Yiming still would not be able to solve Kuaishou's problems, and Cheng Yixiao's "light intervention" approach might make Douyin's live streaming ecosystem more prosperous.

That night, Su Huai and Cheng Yixiao talked a lot.

He gave a very pertinent comment on Cheng Yixiao's light intervention thinking and made a precise analysis of Kuaishou users, which made Cheng Yixiao regard him as a confidant. They talked a lot of practical stuff with each other and finally decided on the overall cooperation idea.

Generally speaking, it is the most favorable treatment given to Xingyu.

There’s no need to mention things like turnover sharing and recharge rewards, which have been talked about a lot. They existed when Xingyu first joined Kuaishou, and there are even more now.

The most important issue is the degree of freedom and weight.

Simply put, as long as Xing Yu does not get involved in politics, pornography, gambling or drugs, he will have some privileges in all aspects.

Cheng Yixiao also hopes that a large and regular guild can come in and do a good job to impact the rampant "cyber bullies" and "cyber dicks" on the platform.

Regardless of the extent to which this can be achieved, as long as there is such a formal guild firmly established there, natural person anchors attracted by the platform will have one more choice.

As for Su Huai, through deep understanding, he came up with new ideas.

That is – divide and conquer.

On the Kuaishou platform, Xingyu will adopt a dual-line business model.

A large group of anchors have moved in on a large scale under the banner of the Xingyu Guild, and another group of anchors who are suitable for single-listing will operate as a family.

For example, Liu Zigui must establish an independent family, otherwise it would be a waste of the influence of social dance.

As for other anchors, as long as they are suitable to take the lead on Kuaishou, they can be released.

Among the newly signed A-level anchors in the three northeastern provinces, more than half of the men are suitable for Kuaishou Xiajiba.

Of course, establishing a family does not mean that they no longer belong to Xingyu. In fact, it is equivalent to a special subsidiary, or a studio.

They are independent legal entities, but the controlling rights still belong to Xingyu. They only have relatively independent management and operation rights.

From now on, the guild will belong to the guild, and the family will belong to the family.

Because Kuaishou is actually a semi-closed ecosystem, its influence is not very far-reaching. Normal people in society probably only know Simba, and any other family members except him are not well-known outside.

Therefore, this parallel operation model will not affect the outside world, especially the reputation of Xingyu.

If he really wants to expand and leave Xingyu, he can either redeem the studio's equity or buy out his own agency contract.

Su Huai will not hold on to anyone. There is no need for that. As long as he follows the contract, he can leave at any time.

However, once they leave Xingyu, they will also lose their most favored privileges. Whether they can still survive after that is another matter.

Su Huai and Cheng Yixiao chatted until almost 1 o'clock. They didn't drink much and didn't touch the girl much, but they had a very enjoyable conversation.

"Then I wish us happy cooperation!"

"Not only was the cooperation pleasant, but it was also pleasant to chat with Brother Cheng. We are both in the capital, so we must get together more often in the future. If we don't have time for a big gathering, a small gathering is also good."

"Okay, okay, let's get together more often. I'll call you on WeChat!"

Cheng Yixiao is quite honest, but no matter how sincere his words are, it is useless because they are both too busy.

Chen Xing was quite ignored, but he was not in a hurry and still had fun playing with the girls.

After the show, everyone went back to their own homes. Chen Xing even specifically reminded Su Huai: "Wang Minjian's asset package is not interesting, but there are many scams. Just treat this as drunken talk. I won't recognize it after today."

"Okay, thank you Brother Xing, I can save myself the trouble."

After the other party drove away, Su Huai slowly withdrew the smile on his face and shook his head.

None of these young masters are worth making friends with...

However, the next day he had to deal with another super young master - Xiao Wang hurried back to the imperial capital.

With Gu Jiuyue's money to back him up, Su Huai was naturally not panicked and was full of confidence when chatting.

It seemed that Young Master Wang was really anxious for the money, so he gave him some information in private.

"The 10 billion you have here is not enough. I need to get a little more out of here. Please help me. We can discuss everything else."

The exact meaning of "helping out" is to help him raise the valuation.

Why do people always say there are all kinds of pitfalls in investing?

This situation is one of them.

Su Huai readily agreed: "Okay, I'll help you raise the valuation to 50 billion, how are you going to thank me?"

“Isn’t the 12% buyback guarantee enough?!”

"not enough."

Su Huai shook his head calmly, not caring how wide his eyes widened or how hard he clenched his teeth.

"Okay!" Xiao Wang said fiercely, "But Yu Ji's entry fee and salary can't be raised. Everyone inside and the investors know about it. I'll give you a 5% turnover bonus based on the number of people who move in to your guild, okay?"

"That's pretty much it."

Su Huai was finally satisfied, and he pressed the issue so hard that Young Master Wang felt dizzy.

What does it mean to increase it by 5% from the previous basis?
If a netizen spends 100 yuan, Xingyu gets 75 yuan, the platform gets 25 yuan, and then various rewards from the platform are still given.

Once an event is really organized, it is very likely that the platform can only take back 15 yuan, and the rest will all belong to Xingyu.

It was equivalent to the platform making some money, but all the benefits were taken away by Xingyu.

From this perspective, Mr. Wang does have a clear goal. He has always been aiming for a listing and has never thought about allowing Panda to establish a healthy endogenous circulation.

This is very typical. This is the overall thinking of the Internet today: spend money to occupy the market, raise funds, go public, continue to spend, and cash out quickly after the ban is lifted.

What if I can’t make it through the lifting of the ban?
No one who plays this game would think that he or she can't make it through that time.

From the moment they stepped onto the gambling table, they all firmly believed that they would win.

So, what about the false prosperity?

As long as it looks gorgeous from the outside, who the hell cares if it’s real or fake?

I'm afraid only the stockholders who bought the thunder care~~~
The contract that was finally negotiated was very simple.

Xingyu invested 10 billion yuan and acquired 20% of Panda’s equity, with a valuation of 50 billion yuan.

The term of the minimum guarantee agreement is 5 years. If the listing is not successful within 5 years, interest on the 12 billion will be calculated at a compound rate of 10% per year until the payment date.

In another strategic cooperation agreement signed between Xingyu and Panda, all costs incurred by the anchors will be borne by Panda, and strict regulations have been imposed on the behavior of withholding wages, with a daily penalty interest of 15,000 yuan, and Xingyu's unique privileges on Panda must be guaranteed.

Of course, the contract also stipulates Xingyu’s cash flow KPI, and the rights and responsibilities are equal.

But for Su Huai, this matter is too simple. I will give you the performance you want. What cost? It doesn't exist at all.

After this matter was discussed, Xingyu's rapid rise in 2017 was almost officially begun.

Looking ahead, the road ahead is smooth and there is not even a piece of dirt within sight.

Oh, no, there is one, that is Jin Yuzhen’s crappy guild, which has stopped poaching employees recently and rushed to the Gouxing platform with an attitude of competing with Xingyu.

On the 18th, which was Sister Dayu's birthday, some wealthy people started spending money like crazy from daytime, and changed the title of half of the daily live broadcast rooms to "Congratulations to the Jinyu Guild for entering the Dog Star."

When Su Huai heard the report, he was stunned.

what?
Is Brother Jin such a wild person?
A ship is about to sink, and you come in and spend millions. Do you want to ruin my sweet daughter's birthday celebration tonight?

Su Huai really didn't want to laugh at first, but he turned on the invisible mode and took a walk around their anchor's place. Seeing that the other party was ready to fight a big battle, he couldn't help it in the end.

Today's scene is so interesting...

*******
(End of this chapter)