Love? I'm reborn and I just want to get rewards
Chapter 353 Why does the film and television industry require me to break into it?
Chapter 353 Why does the film and television industry require me to break into it?
The other top anchors on Xingyu’s platforms are Bai Ziyu from Huya, Zhen Ji from Douyu, Yang Yu from Yingke, and Zhang Yuanyuan from Liujianfang.
Whether the anchor can reach A-level depends on whether he has enough resources.
But to reach the S level, you must look at conversion rate + willingness to pay.
How many active fans can be converted with the same exposure?
How many active fans can be converted by the second round of precision delivery?
With the same fan base, whose fans are more willing to pay?
In the second round of paid testing, whose fans are more capable of paying?
Among all the above tracking data, Zhang Yuanyuan and Yang Yu are not the best, but Su Huai finally decided to train them. There is a very important non-live broadcast factor——
They are both 90-point beauties in real life.
In the current live broadcast environment, the beauty function is not yet that powerful, but the picture details and makeup can make up for part of it, so the final presentation effect of real beauties and fake beauties is not so clearly divided.
However, things are different once offline activities are carried out.
The 1.7-meter tall, fair-skinned beauty is slaughtered when she is on the same stage with those fake beauties who have their faces thinned by makeup and lighting.
Even if they are on different platforms, as long as fans have seen them once in an offline event, their stickiness and willingness to pay will increase significantly.
Therefore, under Su Huai's forward-looking thinking, Xingyu's beautiful anchors often strive for opportunities to participate in offline commercial performances and offline activities, and shoot some short videos of daily life, videos without makeup, etc., to enhance the value of online live broadcasts from another perspective.
Rooted in the local area and cultivate offline fans.
Keep your distance and increase your online value.
Under this guiding ideology, some of the beauties in Xingyu are obviously not suitable for live streaming, but they can still live well by relying on the current blue ocean market, and have opened up a new track - local business artists.
This is just like an 18th-tier celebrity performing for money, opening a business, setting up a stage for a commercial performance, shooting a set of promotional ads, being a model, and having good manners...
It is difficult to find such cheap and high-quality commercial performers in the local market below the second and third tier cities, and they do not lose face when introducing them. They are all "big internet celebrities with over one million fans", so the business is quite prosperous.
Although the unit price of each activity was very low, the frequency of activities was high, so the total profit was actually quite considerable.
Oh, by the way, Xingyu has special subsidies for this kind of local offline business, such as profit sharing and concessions.
Encourage internet celebrities to participate in more offline activities and spread the reputation of Xingyu.
Because Xingyu has many nodes and a large radiation area, it quickly monopolized the commercial performance market below the second-tier cities.
No matter what level of event businesses from all over the country want to hold, we can satisfy it.
Some talent anchors broadcast live from their hometowns in third- and fourth-tier cities, saving on travel expenses. Their agents just leave as soon as they receive the order.
This has even given rise to a new trend - local concierge companies, wedding companies, event planning companies, commercial performance companies, etc. in the sinking market all like to list their names in the brokerage business department of Xingyu Branch.
This is a special kind of independent agent who has no salary, does not work in the office, and does not directly manage artists. He only moves when there is work locally, selects people from the database to work, and gets two payments when the job is done.
One is the normal activity income, and the other is the commission of the internet celebrity’s own income.
Although the latter is not much, only 5% to 10%, but it is additional income and they do not need to support artists. A little bit can add up to a lot, so why not do it?
Less than two months after Su Huai approved the brokerage system, the offline market began to boom, directly defeating the makeshift teams in small cities.
The feedback from offline income has also greatly enhanced the persistence ability and motivation of Xingyu’s grassroots anchors.
The survival period of an electricity bill anchor is generally only one month, and no more than three months at most.
If the show can’t be broadcast and there is no hope, most people won’t be able to persist.
But in Xingyu, if you are not good at broadcasting, you can learn it slowly, and occasionally do odd jobs offline. Even if you only earn 300 or 500 yuan, you can live for an extra week. Moreover, every offline activity can bring active fans, so the overall situation is positive.
In this way, the survival rate of bottom-level anchors is greatly improved.
Beautiful girls and handsome boys, as well as people with talents, will hardly be eliminated by loneliness in the early stages, which greatly reduces Xingyu's screening costs.
From a large base point of view, the probability of a newcomer reaching A level is still less than 1%, and the probability of reaching B level does not exceed 10%.
However, from Xingyu's perspective, the success rate has doubled, which is a huge profit.
Coupled with the spillover of traffic from the top anchors on each platform, it has become increasingly easier, more scientific and efficient to cultivate mid-level anchors.
When talking about the big brother, we have to mention Kuo Kuo.
The operation department helped him do preliminary testing on three platforms, and finally decided to develop on Huya. Now, he has become the top singer.
As the prince of sad love songs, he still has some presence on Weibo.
He got a Leslie Cheung hairstyle and went online to sing at 8 o'clock every day. He was deeply loved and enthusiastically followed by a large number of middle-aged wealthy women. In addition, Bai Ziyu occasionally guided him, or the host Xingyu did some work internally, and Kuo Kuo's monthly ranking soon stabilized at the 50 level.
The income he could get in the end was not much, but Su Huai's plan was good -
"Look at our top internet celebrities. Who has made a fortune from tips? Protect your image well, expand your popularity as soon as possible, and work hard to increase fan stickiness. The offline market is a vast world with great potential!"
"I understand, Brother Huai."
Chu Changkuo nodded vigorously, then went to practice the new song with full enthusiasm.
Sao Ji and Yu Yang Yang found it very difficult to adapt to his changes.
"This guy doesn't even have a girlfriend now. The other day I saw a senior schoolmate chasing him, but he ignored her. Whenever he has free time, he practices singing and prepares for live broadcasts. It's really weird..."
Xia Yu said leisurely: "The senior sister is going to make a movie. With such a role model in front of him, what's wrong with him being full of fighting spirit?"
“That’s right.” Saoji sighed and nodded, “It’s really exaggerated that an internet celebrity has reached the top…”
"Wrong! Senior is just exaggerating."
Yu Yangyang was very proud. He was not the kind of person who liked to show off, but he did have the capital to do so.
Before the end of his freshman year, he had saved over 80 yuan on his own, and had risen to prominence with the help of his senior schoolmates. He had a high status and a good reputation in the department, and there were countless girls who liked him. How could this not be considered a success?
As for my good daughter, there is no need to mention her.
The agency team received at least 200 scripts, including movies, TV series, web series, and online movies...
Mainly because of her unique image.
She is more fierce and beautiful than Liu Yan. Although she looks too big on the big screen, her widened face is also very good-looking and extremely sexy and charming.
There was no one else on this track.
It’s a pity that neither Su Huai nor herself want to turn to the entertainment industry.
The reason is simple - it’s impossible to be on the front line.
Her image is too limiting, so she can only play some special roles, and there is no way she can even think about playing the leading female role.
Therefore, Su Huai’s core idea is to make a special appearance if there is a good role, just to expand his popularity and improve his status. Most of the time, he still sticks to the live broadcast track.
At present, three movies have been roughly confirmed: "The Wandering Earth", "The Captain" and "Speeding Life".
They were all unimportant cameos, with the words "special appearance", "special thanks", or "friendly appearance" marked at the end.
The producers were attracted by Pei Shuyu's popularity and fans, and Su Huai valued their influence, so it was a win-win situation for both parties.
All three films were high-grossing. Once Pei Shuyu appeared effectively, her status would be completely raised to the top. In terms of acting skills, Su Huai was not worried about his good daughter at all.
Don't forget, who was the one who brought out his "lifelike acting skills"?
Therefore, the good daughter is fully capable of playing any simple supporting role. Su Huai also specifically requested that her ranking must be only after the protagonist, and there must be a separate line of special thanks.
I'm just trying out this new career path, I'm not going to be your slave.
This is something that you really can't ignore. The fan circle has been going crazy for a long time, and it's not worth it to be slandered and dragged down for such a small matter...
As for the money, I only charged you for the travel expenses. I will take some time to finish the shooting when the time comes.
Currently, only "The Wandering Earth" has started filming. In Qingdao Studio, when his daughter went to sign the contract, Su Huai curiously followed her to take a look and had a brief chat with Guo Fan. As a result, he was almost dragged by him to play the leading role...
Su Huai was shocked at the time: "No, brother, you guys have already started filming, and you suddenly want to change the male lead?!"
Crazy?
As a result, Guo Fan spread his hands with a bitter face: "Where is the male lead? I'm looking for him!"
"Ah? Then what machine are you driving?"
"Who said we have to decide on the male lead before we can start filming? This is real hard science fiction, and we didn't plan to film the lead actor's scenes in the early stages. We'll just slowly figure it out."
Guo Daji used a tone like a wolf grandmother tempting Little Red Riding Hood to seduce Su Huai to death: "Come on, try our equipment, and then try the show?"
"I won't try. I'm not that curious."
Su Huai waved his hands decisively. How desperate would one have to be to put on an iron shell weighing dozens of kilograms in such hot weather?
But Guo Fan held him tightly and refused to let go: "Huai, I feel very close to you when I see you. We are from the same hometown. Please give me some face and go! With these conditions, it would be a pity and a waste if you don't leave any image on the big screen!"
Really, Guo Fan drooled when he looked at Su Huai!
And it wasn't just him, everyone in the production team gathered around and marveled at the sight.
"This head-to-body ratio, this small face, this bone structure, wow, she is really born to be a superstar, absolutely amazing!"
"Hey, why didn't you apply to the Film and Television Academy?"
Su Huai asked back, not knowing whether to laugh or cry: "My hometown is Heilongjiang, but your inverted sentence makes me think you are from Shandong. What kind of fellow countryman are you?"
Guo Fan chuckled and continued pulling with a thick face.
"Huai, you really don't want to act? If it really doesn't work, you can just guest star for me for two days, okay?"
Damn, this big liar is really thirsty. He doesn't want to let go when he sees the good stuff.
I won't give you a cameo role. Everyone knows that in Wolf Warrior, you went from being a cameo to being the second male lead.
Seeing Guo Fan's anxiety, Su Huai had a rough idea in his mind.
"Brother Guo, tell me the truth, are you short of money? I don't think I have anything else that's worth your attention."
He didn't really understand what was going on with The Wandering Earth, but he looked like a poor dog anyway.
“Hey, hey, hey…”
Guo Fan laughed dryly and explained, "We are definitely short of money. How can we afford to invest in a heavy industry hard science fiction film now? But I also know you in the truth. You are the perfect male lead!"
What kind of person looks good on the big screen is not a mystery.
The photographer, director, and veteran producer can be almost certain of the quality with just a quick glance.
Gou Huai's face was created with some tricks, mainly based on realistic perception. However, even if it loses two points after being on camera, it is still a top-notch look with a score of 97.
The Wandering Earth was a "grassroots team" that took the risk of making a hard science fiction that no one was optimistic about, and found a good-looking and rich newcomer to be the male lead. It was not a loss at all.
Su Huai remembered that the film made a lot of money, so he readily agreed to pay, but rejected the male lead.
"I didn't intend to become this famous, but I am very touched to see the hard work you put into this film. Do you need some money? I can invest."
Guo Fan finally stopped pestering him to play the male lead and started to make money from him.
Currently, this film has only two main investors, China Film Group and Beijing Culture, and Yida is also in the process of pulling together. It is still unclear how it will develop in detail.
The only problem is that Xingyu only has money and no other film and television resources.
So, Guo Fan wanted his money, but he couldn't offer the same conditions, so he had to sit down and talk with China Film Group Corporation and Beijing Film Academy.
Su Huai was too lazy to argue with him, so he said, "Anyway, no matter how much money you need, just come to me directly, okay?"
That was how it was settled.
When he returned, he didn't feel that he had missed such a good opportunity.
With 99's looks and almost perfect acting skills, it's a pity that he didn't leave behind a classic role, but the male lead of The Wandering Earth is obviously not in the classic category, which is boring.
When I returned to the company and told Xiao Gu about this, she didn't think anything of it, but Quan Quan was extremely envious.
"Alas, this is an opportunity I couldn't even dream of, but you treat me like a slut..."
Su Huai glanced at the girl's skinny but beautiful face without any features, and bluntly poked her lungs: "Even if you hold yourself to the standard of a slut, you are really a bit too confident. Be good and shoot the video well."
Quanquan was so angry that her breasts swelled up to A.
Before leaving the house angrily, she complained to Xiao Gu: "You should take care of this man. He's obsessed with Pei Shuyu and Tang Xian'er. He seems to be unable to live without a busty girl by his side. What a slut!"
Gu Jiuyue clicked her bright eyes and asked him curiously, "Susu, do you really prefer the big one?"
The sweat on Gou Huai's vest is all down...
"Don't listen to her nonsense. I am a clean and honest person... Hello? What's going on?"
Alex’s call saved Su Huai’s life and asked him if he wanted to go see his boy band.
"Done? Okay, I'll go take a look."
In fact, Su Huai didn't have any hope for the boy band. What can you do with your 1000 million in the entertainment industry?
But you have to go, and act like you take it seriously.
"Gu Gu, Alex has created a boy band. Xingyu has taken another big step forward in its overall industry layout. Do you want to come with me to take a look?"
Gu Jiuyue lost interest when she heard the word "boy band". She never forced herself to stay by Su Huai's side, so she said obediently, "You keep busy. I'll read a book."
Gou Huai took a deep breath after he went out, then walked downstairs casually.
Finally, I arrived at the specially designated practice room and looked inside from the window...
What the hell!
If you're not Big Brother, how did you get them here?!
(End of this chapter)
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