Love? I'm reborn and I just want to get rewards

Chapter 364: Shocking and enlightening
Even after dinner, when everyone was sitting in the pavilion chatting, Li Jiaqi was still absent-minded.

"What happened?" Zhang Dayi joked, "Did Mr. Su cook you?"

Such an old joke...

The most difficult thing for Su Huai to adapt to after his rebirth was the old jokes that came out of other people's mouths from time to time. Every time he heard them, he felt that they were out of touch with his own thinking.

But the most exciting aspect of Rebirth also comes from this - he is really ahead and above this era.

Li Jiaqi shook his head and smiled bitterly: "No, I was deeply educated and touched. It was a bit, um, how to describe it? It was as if I was suddenly enlightened, and then I went from being confused to discovering that there was a better way ahead."

"Oh, so exaggerated? Are you going to cling to Mr. Su's thigh and fuck him till death?"

Some temptations should be made in a joking manner.

Zhang Dayi knows a lot, and Li Jiaqi is not bad either.

He nodded very seriously: "Well, following President Su, I feel that I can learn a lot. Although the number of contacts is not many, but every time I gain something."

This sent a very positive signal of convergence, and Su Huai's preparations were not in vain.

Actually, what can we say about Li Jiaqi?

Later on, he became very arrogant because he made too much money and because no one could control him.

But this person is not bad by nature. He does not evade taxes nor is he reactionary. He does not seek enjoyment and works extremely hard, as if there is nothing else to do in life except making money.

He is different from other hosts whose houses have been ruined.

The main reason was that he had been confused and struggling for too long. He had been working hard but could not see the future. Suddenly, he was pushed to that position by the trend of the times, so fast that he had no time to settle down.

On the one hand, I feel deeply uneasy, so I desperately want to seize the opportunity to make money;
On the other hand, I was blinded by success and thought that everything I have now is due to my own efforts.

——I have worked hard to get to my current position, so those of you who don’t work hard have no right to criticize me.

——I’m the best, you guys are no match for me.

It is typical that he lacks the materialist view of history, does not understand that success is the result of the combined effect of the push of the times and personal efforts, and thinks too highly of himself.

In his previous life, Su Huailun worked as hard as anyone else, but he just didn't find the right direction and didn't wait for that wind.

But think about it from another perspective, a monthly salary of more than 2 yuan is actually beyond the average, and it would definitely be impossible if you were not in the MCN industry.

In the final analysis, we have reaped the benefits of the times.

It is wrong to blame others for not being able to figure things out.

After his rebirth, Su Huai reflected on his past thoughts and actions many times, and adjusted his mindset for the better, which he personally proved to be effective.

So Li Jiaqi deserved to be scolded. It was all his own fault. There is no need to feel sorry for him.

But compared to other anchors, it can actually be saved.

The biggest problem Li Jiaqi has after he became arrogant is that he tends to talk nonsense easily. He occasionally makes dirty jokes and thinks he is quite humorous. But in fact, he essentially looks down on everyone and lacks humanistic qualities.

While he is still young and has not yet succeeded, why not guide him in the right direction?

People are really easy to be shaped during special periods, when their world views are undergoing drastic changes. There is a huge difference between having someone to supervise and having no one to supervise.

As for those that are really rubbish, Su Huaili doesn't even bother with them.

No matter how much money you make, I won't even look at you.

Among all the rubbish anchors, Su Huai is most upset by the fact that Luo Taijun makes money. Damn it, it’s already 2025, why is there still anyone paying for Taijun?

When Luo Taijun first posted on Weibo, she kept calling people "only that person" and "idiot Dongda native". Su Huai downloaded the Weibo himself and cursed, "I'm CNML DXB".

I finally saw him in debt, just two days after setting off firecrackers, damn, he made the money back by being a host?
This made Su Huai so sick that he suffered from anorexia for several days.

In this life, he can finally vent his anger.

Now use the water army to spray him to death?

No need.

When the time is right, he must get Douyin to sign an exclusive contract with him for 10 years, with a high penalty fee. He must agree to everything before signing. From the day the show goes live, come on, our game begins.

We must limit the flow of people to him. All 30 navy soldiers should rush in and spit foul language. No living person should be allowed to enter. Let's see how many years he can last before he has to beg for food.

If Zhang Yiming dares not to cooperate, we will start fighting after he sells all his shares.

I was nothing in my previous life, there was really nothing I could do about it, how could I still make you disgusted in this life?
So you see, Su Huai always knows in his mind who can be used and who is not worth helping, and the scale is steady.

Even if Li Jiaqi still refuses to change his ways and pretends to obey but actually disobeys, I will take the initiative to destroy you and take back all the things that should be taken away. It’s no big deal.

The contract contains strict clauses such as "protecting one's own image and not violating public order and good morals". Now Zhang Dayi doesn't dare to accept the pursuit of Prince Jiang, but Xiao Li can still get away with it.

……

"Hahahaha!"

Zhang Dayi suddenly burst into laughter, leaving no one knowing why.

After she had laughed enough, she suddenly spoke seriously: "It is actually a very happy thing to have someone you can listen to and be deeply touched by.

When we are in this position, the most unbearable thing is actually loneliness.

In the past, a bunch of negative emotions and doubts would suddenly pop up in my mind. I didn’t know who to talk to or where to get answers, so I could only digest them slowly by myself.

It’s different now. When I’m in a bad mood or have a problem, I will immediately call Su Huai on video, and while we’re chatting, I’ll suddenly realize, oh, this is how you can look at this thing?
Okay, okay, I’ve learned it, let’s get back to work.

So the advice I can give you is to listen more to Mr. Su. Although he likes to fool people, he really has something. It is our honor to be discovered and cultivated by Xingyu."

Look at this emotional intelligence, she brought herself into it.

In contrast, Li Ziqi, who has no emotional intelligence, directly refuted: "That's not called fooling around. If something makes sense, it makes sense no matter who says it. It's just that Mr. Su's reasoning is always particularly profound, but he doesn't say it to everyone."

Zhang Dayi nodded and smiled without saying anything.

In fact, she only saw Li Jiaqi's potential, and realized that Su Huai's request for her to focus on women's clothing was correct, but she could not see the value of Li Ziqi clearly, and did not understand why Su Bai attached so much importance to her.

If you don’t understand, listen more and watch more.

After going through so many things, she had already developed a solid trust in Su Huai.

Seeing that Liziqi was about to kill the conversation, Su Huai had to speak up.

He turned to look at Li Jiaqi and asked calmly: "Jiaqi, do you think you have fans?"

"Of course!" Li Jiaqi blurted out without even thinking.

"No, you didn't."

Su Huai chuckled and shook his head. Everyone was shocked when he said this.

"Hmm? Jiaqi's current focus is..."

“That’s not called a fan.”

Su Huai interrupted softly: "There are many girls on Taobao who trust him. When they want to buy cosmetics, they habitually click on his live broadcast, but what is this essentially based on?"

After they thought for a few seconds, Su Huai slowly continued.

“It is based on trust in Jiaqi’s professional ability and recognition of his bargaining power.

Jiaqi's current role is more like an overseas purchasing agent who is very prestigious in the WeChat business circle. Anyone who likes to buy his products is his fan, right?
Let’s take an example.

Fans immediately bought tens of millions of copies of the crappy song Wu Qian just released. They wouldn’t even listen to it, but they kept telling lies to the outside world - my brother’s music is great, you just don’t know how to appreciate it.

Jiaqi, if I ask you to sell a low-quality product, will anyone buy it without thinking?

After accidentally buying it and finding out they were cheated, will they go crazy to defend you?"

Li Jiaqi shook his head confidently: "No."

“Yes, this is the limitation of live streamers. You essentially have no fans. You are not doing simple emotional business like die-hard fans, but maintaining your position as the ‘first priority purchasing agent’ through word of mouth.”

Several people understood and thought about it.

“There is no essential difference between paying for emotions, paying for discounts, and paying for core values. Being able to get people to pay is success. But you must deeply understand why you get people to pay.”

So subtle.

These people who have survived in society by relying on their extraordinary talents have never heard of this kind of summary, so they suddenly felt as if the fog ahead was illuminated, and the whole world seemed to widen.

Su Huai turned around again and asked Zhang Dayi: "Sister Yi, do you have any fans?"

"Ah? Me?" Zhang Dayi hesitated and replied unconfidently, "No, no, right?"

"No, you do."

Su Huai shook his head and laughed.

“Although you are also a live streamer selling products, your model is not the kind of ‘I use my professionalism to guarantee that the product is good’, nor is it the kind of ‘I have negotiated the price for you, it is the most economical to buy from me’.

The initial emotional connection you established with your fans was on Weibo, where your own aesthetics and personality were recognized and admired.

Are you considered a live streamer?
Calculate.

But are you a purchasing agent?

Doesn't count.

You are an exporter of aesthetics, a fashion leader, and a model of female attitude.

Therefore, even if what you produce is ugly or of poor quality, there will be some fans who will rush to buy it without thinking and will resolutely protect your reputation.

The emotional connection between you and your fans - pay attention to this word, the emotional connection between you, is far greater than that between Jiaqi.

Why don't I distract you from your beauty and snacks?
Because the product that can best highlight your aesthetic awareness is always women's clothing, you should achieve the ultimate in this regard, to the extent that celebrities admire you and pay attention to you.

Instead of biting off more than you can chew, you become an ordinary live-streaming anchor who is mediocre and wastes your fans' enthusiasm and trust in you time and time again.

It is stupid to use this core resource to directly exchange for money. "

Zhang Dayi was convinced.

There are some things that people can never figure out no matter how hard they try to figure them out.

But when you hear others take apart the outer things and take a look at the core contents, it will immediately dawn on you - oh, it’s so simple.

Li Ziqi was holding her chin, listening intently.

However, there was no arrogance on Li Jiaqi's face. Instead, there was a hint of anxiety between his furrowed brows, and he was truly aware of his own shortcomings.

As for Su Huai, the topic about fans was just the beginning.

“Among all of you, Ziqi will have the most fans.

Because your output is different.

The content produced by Ziqi and Yijie can be classified as aesthetics, but she uses pastoral poetic life to express a living interpretation of traditional culture.

This is a higher-level ideology. If it is done well, the impact it can bring to the audience will definitely be higher than "I bought a beautiful dress today."

You are all rich now, you should understand that material enjoyment, after a certain period of time, will quickly reduce the pleasure, so material will never be greater than spiritual. A sense of achievement, identity, pride, any one of them is more meaningful than simple sensory stimulation.

Now a new question arises: If I buy women's clothing or cosmetics not from Zhang Dayi's store or Li Jiaqi's live broadcast room, but go to a physical store or someone else's store, does it have any impact?
It doesn't have much impact. People are just used to spending money with you, but they don't have to rely on you.

So the core competitiveness of both of you is, relatively speaking, a little weak.

In the same track, every newcomer is fighting hard and every anchor has his or her own unique skills. The gap between Taobao's top ten anchors and you is not that big, so you two are so tired and nervous.

However, Ziqi's core competitiveness is unique in many related tracks.

I'm not telling you this to compare her with you, but to make you understand what fans are, what the nature of your fans are, and how to unleash the power of fans.

Ziqi must have the largest number of fans because she has the widest audience and can touch anyone spiritually.

Her views on YouTube are even higher than in China.

Moreover, her fans are the most loyal because the video content produced by imitators in the same field has visible differences, and she has no competitors.

But then again, her monetization must be the most difficult, requiring the most caution, and the most strenuous effort.

Without achieving the highest level of excellence, I will not allow any product with the name of 'Li Ziqi' to appear on the market.

Jiaqi's model is the easiest to monetize and the easiest to expand to a very large scale.

Because you are just a purchasing agent, you don’t express emotions, you only bring benefits to those in need.

Then, as long as you establish a good reputation, you can attract a large number of buyers.

In turn, the large base of sales data can continue to drive the growth of your bargaining power, allowing you to get lower prices and achieve a virtuous circle.

Your problem is that your fans have the lowest stickiness. When you are no longer affordable, no longer professional, and no longer think from their perspective, your fans will abandon you without any hesitation.

Sister Yi, you are between the two of them.

Fans are sticky, but it is not easy to expand their size.

It is difficult to maintain a good reputation but easy to destroy it.

Selling women's clothing does not generate cash quickly and the cost is not easy to control, but you can use your own influence to promote brand development, and your personal internet celebrity attributes can be perfectly integrated with your career.

You three people, three tracks, each with your own strengths and weaknesses."

After the words were spoken, the courtyard fell silent for a long time.

In the clear night, the starry sky is vast.

Under the starry sky, everyone calmed down and began to think about where they came from and where they were going from a philosophical perspective.

Each of them asked some confusing questions from their own perspective, trying to clarify and understand the unusual fan relationship in the field of Internet celebrities.

After fully integrating it with its own experience, the courtyard fell silent again.

After a long while, Su Huai drank a sip of tea and asked leisurely, "So, do you understand now? Why did I design Xingyu into its current form, and why did I propose the traffic pool theory?"

Zhang Dayi was the first to react: "Risk resistance?"

“Almost the same, but more precisely, it is an organic combination of risk management and flow management.”

Su Huai placed the teacups in a small circle and picked up the teapot to pour tea one by one.

He slowly narrated: “When we gather multiple top anchors from multiple tracks on one platform to form a stable cooperative and symbiotic relationship, it means that everyone’s own risks are diluted.

Jiaqi’s biggest risk is not actually the lack of fan stickiness; this issue can only be ranked second.

The real and most core contradiction lies in how to balance low prices and profits.

Take L'Oreal as an example. The factory price of a certain oil is 129 yuan, and the terminal selling price is 179 yuan. The 50 yuan is the profit of the various channels in the middle.

Now Jiaqi is going to make it and has bargained with L'Oreal to get the price down to 119 yuan. Taking into account our family's various costs, we can break even if we sell it for 129 yuan, and we can make a profit but not much if we sell it for 139 yuan. Only if we sell it for 149 yuan will our work not be in vain.

But, if you sell it for 149 yuan, do you really have an advantage over other small-scale anchors?
not necessarily.

They may only sell 149 orders, purchasing the product for 99 yuan but selling it at a loss at yuan, just to promote their own low price.

He didn't lose much, but once Jiaqi's low-price ability was broken and his image was questioned, the trouble it brought was enormous.

So Jiaqi, you must make a condition to the manufacturer - I am the only one on the entire network who can sell your products at a price lower than the factory price, including your own channels, no one else can do that.

Okay, the manufacturer agrees, and your reputation as the lowest price on the entire network is preserved.

A new problem also arises: Since you want to sell at a low price, where does the profit come from?
Trying to lower the factory price to 109?

It would be better for the merchants to sell it themselves and take their time.

Looking for ways to save costs?
Where to start?

Jiaqi, Yijie, Ziqi, think carefully, how do you solve this problem? "

The three of them, along with Xiao Gu, fell into deep thought.

After thinking for a while, Li Jiaqi was the first to respond: "I won't make any money from this, so I'll just sell it at a loss to boost popularity, and then make up for it with a high-profit item whose price is not so transparent."

Zhang Dayi replied: "We can ask L'Oreal for some unsold products, which we can get at a super low price, and then sell them together to balance the profits."

Li Ziqi asked innocently: "Can we process that thing again to fundamentally increase its added value?"

Xiao Gu was the last one to come in. She noticed that everyone was looking at her, so she said lightly, "All big-name products should be sold at a break-even point. Use word of mouth to create a new brand of your own and earn the added value of the brand."

"Wow!" Li Ziqi came over to kiss him, "You're awesome!"

Well, maybe she was just looking for a reason to stick with him...

"You all have good ideas, very good ones."

Su Huai was extremely satisfied. It was really worry-free to work with smart people. Although their thinking was not as advanced as his, they could understand things immediately without him having to explain basic issues over and over again.

So he didn't keep the audience in suspense and gave a more feasible idea.

“We have a multi-pronged approach.

First, because popular items from big brands cannot be sold at low prices, they adopt a sales strategy of making a small loss, with the goal of attracting traffic.

Second, for slow-selling items from big brands, we get them at super low prices and adopt a strategy of breaking even and just selling them. The goal is to clear inventory for the brand and establish long-term good cooperation.

Third, we make a small profit from the core products of big brands, with the goal of enriching the product line of our sales windows to cover a wider range of people.

Fourth, for the promotional products of ordinary brands, the brand owners are willing to bleed to do marketing, we will make as much money as we should, and the goal is to improve profitability.

Fifth, create your own brand, take the high cost-performance route in the initial stage, and then slowly develop high-end product lines in the future. The goal is to monetize your own reputation in a way that is not offensive.

Sixth, own brands, cross-selling; own anchors, friendly promotion. "

"Wow……"

Xiao Gu couldn't help but exclaim.

After Su Huai's explanation, the whole set of tactics was so clear that even she, a layman, could fully understand it.

As for the three sisters... they were all recording with their phones, listening attentively, afraid of missing a word.

Li Jiaqi couldn't wait to ask: "Mr. Su, I understand everything else, but the last part..."

Su Huai smiled and explained in detail: "For some sales scenarios where user portraits are highly overlapping, we can add them together.

For example, YSL wants to cooperate with Jiaqi, but asks you to help sell a lipstick that is not selling well first.

As for price, they do not allow low-price sales, saying it will affect the brand image.

At this time, in order to avoid losses, you can buy a circle-shaped pear.

The factory specially made a batch of YSL co-branded special models, with the lipstick priced at 200+ and the pear priced at 200+. The total sales were only 328, which was still profitable. More importantly, it was a promotion to expand the circle.

For example, a certain type of clothing made by Sister Yi was not selling well, and Jiaqi happened to get a batch of lipstick trial packs from L'Oreal. So, the clothes were not reduced in price to protect the brand style, and trial packs were given away to increase sales and reduce inventory pressure.

This is risk management. You can cleverly transfer something that is difficult for you to handle yourself to others, creating additional value.

Your own risks are shared, so you don't have to force yourself to think of any crooked ideas.

In addition, risk management has many other meanings.

Jiaqi, your fans are not loyal enough, and sometimes you will be criticized and stepped on by your peers. At this time, if the fans of Quanquan, Ziqi and Yu Ji all speak up for you and maintain public opinion, the big storm may pass easily.

Sister Yi, your clothes are bound to have some controversial designs. After all, our idea is to learn from big brands.

Then, when your peers launch attacks on this point 4, Xingyu’s guild fans and the die-hard fans of Xingyu’s top anchors can all become your solid backing..."

The risk management that Su Huai talked about was like a thunderbolt that tore through the darkness, causing them to think deeply and deeply touched them.

Because he is not kidding, but is really very accurate and realistic.

The domestic brand Pechoin once suffered a large-scale organized wave of blackening. Negative news came out of nowhere and was forwarded crazily by marketing accounts across the Internet. For a while, passers-by thought that Pechoin had also collapsed.

How did you get through this hurdle?
Wang Yibo's fans immediately blocked the spread of the negative news with extremely professional organization, appearing at every location to explain and delay.

Pechoin itself also responded quickly and issued a clear and coherent announcement. Yamaha then immediately forwarded and controlled comments, successfully resolving the crisis.

This is the significance of bringing together a large number of fans.

“Besides risk management alone, what is the combination with flow management?
I proposed the concept of a total traffic pool.

In essence, the total pool is utilizing the overflow traffic that you cannot use yourself, allowing it to continuously circulate, rise and fall, be purified, and released within the large Xingyu platform.

This traffic originally did not belong to anyone, but under Xingyu's guidance, they gathered together and generated huge added value.

This value will be fairly fed back to everyone, and everyone can benefit from it.

Of course, direct benefits are only a small part of the value.

At the end of the year, the largest amount of added value will be reflected in the company's total profit.

Ultimately, year-end bonuses and dividends are formed.

And this is why I want every S+ influencer to become a partner of Xingyu and hold the company's shares, because the extra dividends are created by everyone together and everyone is eligible to share.

If Ziqi or Jiaqi is promoted to S+, but ends up fighting independently outside, while we, the early entrepreneurs of the company, enjoy the added value of the total traffic pool alone, then this unfair distribution model will definitely bring many practical problems, and Xingyu will not go far.

However, Ziqi and Jiaqi, you also need to understand: those who come in later should pay a higher price if they want to enjoy the fruits of the trees planted by their predecessors.

These two things, one positive and one negative, are both true.

Therefore, we cannot just look at it from our own perspective, we must stand at a higher level, look at Xingyu as a whole objectively, and then make a decision after fully examining our hearts.”

That night, Su Huai, Xiao Gu and Zi Qi slept soundly, but the other two sisters suffered from insomnia.

In fact, Su Huai only talked about one thing today - why it is necessary for Internet celebrities to gather on the same platform instead of starting their own businesses individually.

He didn't say a word about the truly critical entry mechanism, exit mechanism and evaluation mechanism.

However, even though it was only a tiny bit, it opened up a corner of an extremely vast world for them.

(End of this chapter)