Love? I'm reborn and I just want to get rewards

Chapter 377 The Richest Man Born in the 90s
Xiao Ma Ge personally instructed in the email: "Xingyu is a necessary supplement for us. It can provide sufficient pressure and stimulation for the interactive entertainment business group. I suggest you work harder on it."

Li Chaohui did not dare to neglect and personally visited Su Huai three times, but failed to reach a consensus.

During this period, Tengxun invested in Douyu and Huya at prices of US$6.3 million and US$4.6 million respectively. In addition to its controlling stake in Penguin Esports and Longzhu Live, Tengxun's IEG business group has formed a de facto siege on Su Huai's Panda and Dogstar platforms.

In today's live streaming market, in the game live streaming segment, Penguin alone accounts for 70% of the market share, making it quite aggressive.

Xingyu is far behind in this regard. E-sports anchors have club contracts and basically sign directly with the platform. Su Huai has little influence on them and cannot really grasp the news.

There are big differences in the layout ideas of the two sides.

When Mr. Li visited Su Huai for the third time, he said something stern: "If Tengxun's platforms collectively lower the price of Xingyu anchors, I wonder if Mr. Su can still hold on to the 1000 billion valuation?"

Su Huai didn't take it seriously. Negotiations are nothing more than you scaring me and me scaring you.

So, he also responded: "Then, if Xingyu anchor refuses to use Tingxun's platform from now on, I wonder if you can survive by just live streaming games?"

"Hahaha, it's just a joke, not really, not really!"

After returning, Mr. Li reported to Brother Xiao Ma: "I can't handle Su Huai. I'm afraid you have to go and communicate with him in person."

Brother Xiao Ma was not angry, and nodded calmly: "Su Huai is highly valued by Gu Tongshu, and he is also capable. It is normal for him to be a little stubborn."

Then he took out his phone and found Gu Tongshu's cell phone number.

"I'll contact Mr. Gu and arrange a time to talk privately."

He and Gu Tongshu did not have much direct cooperation, but at this position, they were familiar with each other and had the kindness to sit down and drink tea and chat.

So, after a few days, Gu Tongshu pinched his nose and endured the nausea and took the initiative to call Su Huai.

"Xiao Ma wants to talk to you, so he found me. Come to the Magic City this weekend."

Gou Huai was really a jerk. He ignored the meeting with Xiao Ma Ge and exclaimed to Basher: "Huh? Lao Gu, this is the first time you have taken the initiative to treat me to a meal. It's such an honor, isn't it?"

Gu Tongshu was so angry that his nose was crooked on the spot: "So much nonsense! Do you still want to make a deal?"

"Yes I do!"

"Just show me some respect if you miss me!"

"dad!"

Gou Huai changed his words decisively and said obediently: "You are my real father, I love you, thank you, thank you!"

"..."

Gu Tongshu held his breath in his throat and it took him a long time to spit it out, which turned into a cursive word with four tones.

"Fuck me... fuck you... forget it, from now on you can only call me Uncle Gu, not Old Gu, and even less so Dad!"

"Oh~~~" Su Huai laughed so hard that she fell down. While he was still on the phone, she said, "Just have fun making the baby. I will take good care of Gu Gu for you!"

This was the first time that Su Huai verbally expressed his intention to take care of Gu Jiuyue for the rest of her life. His words were not quite right, but the logic was there.

Gu Tongshu raised his hand in astonishment, looking at the phone that had been hung up, with an extremely complicated expression.

After a long moment, he sighed and put his hands over his face to cover his eyes.

……

On the weekend, Su Huai met Xiao Ma Ge at the Tangchen Golf Course in Shanghai.

The greetings were still so clichéd, with each person talking about how much they had admired each other, starting the topic from vague places, praising each other, and slowly getting to the core.

"I am particularly optimistic about Xingyu."

Xiao Ma Ge said: "Tengxun started planning in this area earlier, but its achievements are far inferior to yours."

Su Huai did a lot of homework before coming, so he was not confused.

He smiled and practiced Tai Chi: "We are doing specific business, and Pain Xun is planning from a higher level. You can't compare them like that. Xingyu is still a child. He just rashly ran a few more steps."

Gu Tongshu did not get involved in their conversation and became more and more distant from the coach.

Su Huai and Xiao Ma Ge strolled on the grass, holding golf clubs symbolically, and their conversation gradually deepened.

"You are an expert in the live broadcast field. I wonder what you think of the IEG business group of Tengxun? Let's just chat and make friends. We can talk about cooperation later."

Brother Xiao Ma has a very respectful attitude towards others.

Su Huai glanced at him and said something shocking: "I really like your horse racing model. Once Xingyu enters the field, all the horses will be silent, and all the resources of the business group will be at my disposal."

"hiss……"

Xiao Ma Ge was horrified.

At this time, Tingxun as a whole is at the end of the second transformation period, that is, the innovation cycle of the "bottom-up horse racing mechanism".

During this cycle, Tengxun's senior management insisted on putting the product on the market for testing, allowing user word of mouth to decide whether it lives or dies, whether it is good or bad.

Even if two internal departments are planning to enter the same track at the same time, leading to fierce competition among compatriots, Pony Ma never interferes.

His original words were: "Some healthy internal competition is necessary. Often, only by 'beating' ourselves can we work harder...In a company, we often need some redundancy, tolerance for failure, moderate waste, and encouragement of internal competition and trial and error."

WeChat has emerged from this model.

Another example is Honor of Kings.

The primary version of "King" was defeated by "King of Glory" earlier. After that, "King" learned from its mistakes and went back to the drawing board. It won the second internal PK and received strong support from QQ and WeChat, becoming popular all over the country.

In October last year, “Honor of Kings” soared to success, but “King of Glory” has never recovered since then.

The success of the King gave everyone in the company an illusion that horse racing was the right path and was much stronger than Ahri's centralized model.

As a result, the Interactive Entertainment (IEG) business group began to copy the previous path.

They took over four of the top five companies in the field of game live streaming, and tried to take over Xingyu, which monopolized the midstream, in order to completely open up the entire industry chain.

Did Li Chaohui fail to reach an agreement with Su Huai just because of the price?

No, price is only one aspect, he also wants more shares.

It’s not that Su Huai can’t lower the price for Tingxun’s resources, but it’s impossible for him to give Tingxun 30% or even more shares. This is the core of the contradiction.

Today, Xiao Ma Ge has been talking about how highly he thinks of Xingyu. In essence, he is not bargaining, but expressing his sincerity in in-depth cooperation.

"I can give you more shares, but, Mr. Ma, are you ready to make Xingyu a de facto external IEG business group?"

Su Huai's question immediately left Xiao Ma Ge speechless.

After a long while, Mr. Ma sighed and said, "Your confidence is amazing."

Su Huai shrugged: "Because it is not difficult to eat Douyu Huya. As long as you don't take sides, give me another year, Xingyu will be able to dominate the entire industry and then launch an impact on the gaming and event fields."

Xiao Ma Ge was very interested: "Do you have any specific plans?"

"Yes, but I can't show it to you."

"Hahaha!"

Xiao Ma laughed out loud and said, "If it was just 10% of the shares, we would definitely take sides."

Su Huai once again said something shocking: "You can't take care of it."

"Oh?" Xiao Ma turned his head and looked into the distance, not letting the shock in his eyes show, and asked casually: "What do you mean?"

Su Huai is not exaggerating, he actually has some practical advice.

He laughed and said: "In the field of information flow, Toutiao is rushing towards hundreds of millions of daily active users, but Tingxun has not yet sorted out the differentiated positioning of multiple applications such as Tiantian Kuaibao, QQ Kandian, and QQ Browser Kandian;

In the field of B-side services, Alibaba Cloud has already established an independent company to enjoy the cloud business, but Pain Information Cloud is still scattered in a certain business group and is just one of its several businesses.

In the field of short videos, Tingxun has 15 products, scattered like sand, and all of them combined cannot beat either Kuaishou or Douyin.

With a series of positions completely lost, how much energy do you have left to focus on the live broadcast track?

Even if we can take care of them, what can those platforms that have no ability to generate revenue use to compete with my Xing Yu Dou?
Mr. Ma, times have changed. Your Gu-raising model is no longer feasible. If you insist on dragging Xingyu down, the result will be that we will take everything and IEG will stand aside. Just focus on financial investment. You can’t handle the live broadcast field.”

This is quite impolite, but Xiao Ma Ge has no way to refute it. His own platform is indeed a hopeless case, and the investment platform is also facing pressure from Xingyu.

But he did not get angry. Instead, he held Su Huai high up and continued to ask him questions.

"Xingyu is indeed strong, so Zhaohui and the others want to cooperate with you so much. Do you think this industry cannot accommodate our common development?"

"It's acceptable." Su Huai raised his eyebrows. "Just make money from the listing peacefully and don't get involved. Then it will be acceptable."

"You, you... are too young and energetic."

Xiao Ma Ge patted Su Huai's shoulder and laughed.

This is not a lesson, just an exclamation.

Then, without waiting for Su Huai to answer, he immediately asked: "Do you really think that the current horse racing model of Tengxun is no longer suitable for this era?"

Su Huai punched in the air, but he was not angry.

At this level, what's wrong with being difficult to deal with? It's normal to be difficult to deal with.

He didn't want to win anyway, so a draw would be fine.

Su Huai relaxed and spoke a few words from the heart.

“In fact, it’s not that I’m completely out of tune with the times, but that I’m not adapted to certain tracks.

For example, short videos and live broadcasts both focus on content creation and are people-oriented. Let me give you an example. If you split your company's Qidian Chinese website into 15 parts and split the authors into 15 parts, and let them spread out to platforms to write, can your horse racing mechanism still work?

In the field of content, only through aggregation can there be economies of scale.

The same goes for live streaming. Now there are not too few platforms, but too many. If there were only three giant platforms, how could Xingyu have a chance to rise?
But now that Xingyu has risen, our goal is to overthrow Tiangang - to leave only three platforms on the market, three platforms that we control and select."

Brother Xiao Ma looked at the spirited young man, and the emotion and shock in his heart were simply beyond words.

Su Huai's explanation was simple but went straight to the point.

The field of content production is not about a single product, so why engage in horse racing?
Once they are dispersed, they will be defeated one by one, not to mention the huge internal consumption of resources.

Xiao Ma Ge accepted his theory almost instantly and began to reflect.

In fact, even if Su Huai didn't mention it, on September 9 of this year, a reform would be launched within Tingxun, an anti-"horse racing" reform, starting with "merging similar items."

But since Su Huai said it, he had to appreciate it.

"Thanks for the reminder. I am deeply touched. In addition..."

Brother Xiao Ma gave a thumbs up and said, "Your ambition is much greater than mine when I was young. The young are to be feared!"

"Thank you."

Su Huai was polite for only a second, then he winked and grinned at him: "So, do you want to get in the car? If you can't do the live broadcast, I'll take you flying!"

……

In May, Xingyu and Tingxun reached an in-depth cooperation.

Xingyu spun off its overseas subsidiaries to become an independent entity, and then sold 20% of the shares of Xingyu to Tingxun, and acquired 20% of the shares of Douyu and Huya, 15% of the shares of Xinli, 10% of the shares of Yuewen Group and Tingxun Video, and US$25 billion in cash.

At the end of the month, Douyu successfully went public in the United States, with its stock price soaring on the first day. Investors highly recognized Xingyu's contribution to the stable operation of the platform.

At the end of July, Huya also successfully listed on the Nasdaq, and its stock price also soared.

Immediately afterwards, under the coordination of Tingxun, Xingyu acquired Longzhu Live for US$6.5 million, merged it with the Gouxing platform, and changed its name to Xingyao Live.

As soon as Xingyao Live was launched, it immediately became the third largest platform, squeezing out Panda.

Afterwards, it surpassed Huya and Douyu and took the lead naturally.

The sudden rise of Xingyao Live also kicked off a merger and acquisition frenzy among live streaming platforms. The battle started with great fanfare, with money burned to attract investment and then burned through the money and went bankrupt.

But this has nothing to do with Xingyu. The only problem facing Su Huai is capital operation, nothing more.

In March 20, the panda that had been forcibly kept alive by Pei Shuyu finally came to its end and the station was officially closed.

The problem of this platform has never been with the anchors. The best description of it is that one incompetent general will affect the entire army.

Before Panda went bankrupt, Xingyao took over most of the anchors. After the bankruptcy, Su Huai held a total of 33 billion in debt claims, including repurchase agreements, unpaid wages for anchors, dividends from turnover, etc. He had a private chat with Lao Wang about this.

No nonsense, just ask him for Wanda Films.

At that time, the total market value of Wanda Film was approximately RMB 275 billion, and Su Huai asked for 12% without any discount.

But he promised that the matter would be resolved privately and would not affect Xiao Wang's image.

Lao Wang was having a hard time, so he sighed and gave 10%, but agreed to Su Huai's right of first refusal to acquire Wanda Films.

“If I need to sell a theater chain in the future, you’ll be the first priority.”

"OK, deal."

At this point, Xingyu’s layout in the entertainment industry has been completely formed.

At the beginning of 21, Su Huai sold all of his shares in Douyu when its market value reached its peak.

Xing Yu only gave a very perfunctory reason. From that day on, Douyu’s stock price fell for a long time until Chen Shaojie got into trouble.

Xingyao Live has not tried to acquire Douyu again, there is no need.

Xingyao itself is already a behemoth that directly drained Douyu’s anchors and buried it in the corner of history.

Later, due to the development of Douyin, YY and Huya were also on a rapid decline. Su Huai made Xingyao the largest and only remaining entertainment platform, standing shoulder to shoulder with Douyin and Kuaishou.

On the commercial level, he has already reached the limit in the field. In the trillion-dollar game live broadcast market and the trillion-dollar entertainment live broadcast market, Xingyu accounts for 45% of the total.

In the field of live streaming e-commerce, Xingyu is far ahead of the rest.

Weiya, a few sheep, a certain Haishan, a certain couple... fell one after another, while Dong Yuhui, Zhang Dayi, and Li Jiaqi have gone through many storms but become more stable.

Li Ziqi has never done a live broadcast, but her snack brand is changing every day.

After a certain shop went bankrupt, Li Ziqi brand snail noodles finally got rid of the negative reputation of being too expensive because of its pure sweet potato starch raw material, and established an outstanding reputation of "making products with care and only selling good things".

During those special three years, all the employees and internet celebrities of Xingyu collectively charged to the front line of the fight, each using ingenious strategies and doing their best to completely create the last part of Xingyu culture.

"Being an internet celebrity is just a job. We should cherish the opportunity, make good use of our influence, be honest and kind, care about our country and nation, and live up to our youth and years."

At the age of 24, the year when the special period ended, Su Huai became the richest person born in the 90s and could no longer hide it.

Although Xingyu has not yet been listed at this time, Su Huai, who actually controls 29.35% of the shares, was ranked 888th on the 2022 National Rich List by Hurun with a net worth of 34 billion yuan.

Well, to be honest, it's ranked too low.

But he doesn't care about this and still lives his life in a low-key manner.

Work, teasing Lao Gu, work, playing with Yueyue...boring but not boring.

But in 2023, he still had to be high-profile.

He raised little Gu like a baby, and finally brought his health back to 80 points. Then suddenly one day, Gu Jiuyue proposed to him.

**********
It's busy, tiring and uncomfortable, but that's about it.

It was a very unsuccessful attempt; I tried to write a lot of true but uninteresting stuff and it wore me out.

But this was also a very beneficial attempt. I found that I still prefer writing to stock trading.

Work is work, hobbies are hobbies, and no one says you can’t play if you’re not good at it.

There is still a little bit of finishing touches, and I can’t wait to write about new ideas.

(End of this chapter)