Entertainment: Is this how you play music?!

Chapter 116 The end of the universe is to bring goods!
Li Can and his group did not steal the show.

After attracting traffic and completing the opening.

He immediately went offline and left.

Let's shift the focus to the fan meeting.

Although some fans stopped paying attention to the fan meeting after seeing the DP band leave.

But there is still a large amount of retention.

A novel competition system.

It also made many netizens very curious.

There are two channels. One is the “anchor track” set up for anchors who make a living by singing, or professional or semi-professional players.

The other one is a purely entertainment match for friends.

If fans want to increase their intensity, they can take the anchor track. However, if a professional or semi-professional player is found to be taking the fan channel, their results will be directly cancelled and they will be blacklisted.

After understanding the rules.

Many netizens were curious and planned to take a look.

Just a glance.

I can't leave anymore.

"I've already said that everyone's time is valuable. We don't want to listen to your sensational stories that we don't know if they're true or not. If you have any emotions, pour them into the music!"

Pangpang informed all the contestants very seriously.

Such a request immediately triggered a series of positive comments from the barrage of comments.

Soon, the game began.

Three or four minutes per song.

Two minutes for your review.

One minute of audience commentary rating.

No advertisements, no sensational stories that are not sure whether they are true or false.

All in one go.

[Fuck! This is real! ]

[Okay, okay, I like your kind of program that doesn’t drag on]

[Great, finally I don’t have to listen to the pitiful stories anymore! ]

The audience was excited.

This straightforward competition, which focuses on music, retains more viewers.

The only thing to worry about might be judgment.

But obviously, judging designs still leans squarely towards the masses.

The DP band only kept two vocal experts, Lin Feng and Han Jiayin, as professional guest evaluators in the competition.

However, when scoring from a professional perspective, the weight is only 30%.

The rest is decided by the different game host guests in each episode and the barrage voting.

In a referendum, everyone has the right to decide.

This proportion accounts for 70 percent.

It contains a certain level of professionalism, but the result is determined by the audience!

The audience was very satisfied!
[Great! I can finally vote on my own! ]

[Damn, I got excited just by looking at the rules]

[This is what a music variety show is, Fatty is awesome! The DP band that I am willing to support is also awesome! ]

Even the scoring levels give the contestants enough face.

Respect the show, keep it up, this is a relatively low score.

If it is qualified, it is called [recognized performance].

It’s too fierce, then it’s [all stories].

[Directly promoted] is a perfect scorer.

Such events, as well as the top-notch broadcasting equipment recommended by Li Can's professional consultant, made the originally amateur friendly competition instantly become quite serious.

With one folk god after another coming on stage.

The show is also more interesting.

The audience exclaimed that it was so cool.

Without delay, it is displayed as fast as flowing water.

The audience discovered the charm of this "grassroots troupe".

There is absolutely no commercialization, no unskippable ads, no smelly out-of-context editing, and no so-called tension that is created to create boredom.

Completely lightning-proof.

And the most attractive point.
It’s the whole show live!

Live broadcast is different from recorded broadcast. Here, good performance is good performance, and mistakes are mistakes. There is no remedial measure.

Such sincerity.

Naturally, it attracted countless music variety show fans through word of mouth and traffic promotion.

An auditory feast on the Internet has begun!

The first day ended successfully.

When the auditions began the next day, a large number of viewers poured in instantly, pushing Douya's daily active users to a new high.

The popularity is so high that it has attracted more and more folk masters, and even some professional players, to join the competition.

The more it is held.

The more Pangpang feels, the more he can feel Li Can's energy.

In the early stages of the event, many guilds approached Pang Pang for help, hoping to use it to make their own anchors famous.

After all, this is the DP band, and they have a single to create.

Maybe I can really enter the entertainment industry with this opportunity.

However, Pangpang refused sternly.

Originally, I thought there would be a lot of pressure, but I never expected that before Li Can took action and I hadn't figured out how to deal with it, the Douya official platform took the lead and suppressed a group of internet celebrity guilds that were eager to make a move.

It goes without saying who the platform is targeting.

And in the process of holding.

Naturally, some netizens compared it to traditional music variety shows, and even brought out the rhythm at one point.

Pangpang was originally very nervous.

But I didn't expect it either.

I haven’t encountered any pressure from the “entertainment industry” at all.

This made Pang Pang say that it is easier to get things done if you have a background, and you don't have to be afraid of being beaten if you have a backer.

I am more and more passionate about the development of activities!
Attracted by the concepts of "speaking with strength" and "audience recognition is the most important thing", as well as high prize money.

More and more gods began to appear in the fan club.

The auditions were only on the fourth day.

The professional group reached a huge climax.

There are only two singing anchors.

The rest are all professional masters.

From folk, to bel canto, to all kinds of strange music and singing styles, there are endless ones!

unexpected.

The audience is surprisingly receptive to these unpopular songs.

Temporarily ranked first in this issue is one of the extremely unpopular ethnic singing styles - Shaanxi storytelling!

The melody isn't very nice.

From the language point of view, you may not understand it.

But when the Qinqiang opera started, the heroic feeling coming from the scorching sun and loess of the northwest still made the audience's scalp tingle and ignited a wave of national enthusiasm.

When all musical performances have lost their halo, what remains is only the artistic core that "touches people's hearts".

mood!

The activities of the fan club change a lot almost every day!
Especially the professional track.

Originally, most of them were anchors.

But now, it has turned into a scene of fighting between professionals, or even a scene of fighting between masters!
Even in traditional music variety shows on formal stages, there are few masters of this level.

Wait until the fifth day of auditions.

In the professional track, many players who come from professional schools and have great strength are ready to go.

But just when we were full of confidence, a heavyweight, national-level retired artist arrived.

One of the contestants even exclaimed "Teacher".

Amid the audience's exclamations, the show was brought to its full potential.

Everyone wants to come and fry fish.

It turned out that the fish pond was full of bombs.

Both are supported by DP band.

It was Pang Pang himself who had never expected that this fan meeting could be held at this level.

After a few days of the event, the traffic increased instead of decreasing.

People from inside and outside the circle who originally came for the DP band were attracted by this "self-entertainment" music competition variety show.

Especially the rolling circle.

In "No More Hesitation", a music festival that belongs entirely to the whole nation is launched, in which the right to perform and the right to decide are all handed over to the audience, challenging the so-called "authority" that is common in the industry.

This kind of behavior is simply rock and roll!
Post updates, repost, and let more people participate in the fan meeting!
Although, it is a completely commercial-free, pure music competition.

But it definitely does not mean that economic value cannot be generated.

With huge traffic, great people continue to emerge and become famous, and the hidden value they create even attracts attention in the industry!

The general manager of Douya almost laughed his mouth off after seeing the recent inflated data.

"Hahaha! This fan club is really well organized!"

"Sure enough! I should believe in whatever Brother Chan supports. This is simply too fucking magical."

Although, it did cause some pressure.

But the main ones are the guilds under its umbrella that want to engage in speculation and profiteering.

Easily suppressed and controlled.

Originally, the general manager felt that if this event was too successful and too popular, it would easily steal the jobs of veterans in the entire music variety show market and might face pressure from the entertainment industry.

but no.

The general manager doesn't think that no one is dissatisfied with him.

There was no movement, probably because no one dared to move.

The general manager saw everything Li Can did some time ago.

The victims are almost in.

Who else would have the time to hang out?
In fact, it was just as the manager thought.

There are indeed people in the entertainment industry who are dissatisfied.

It’s definitely not the case that it will be completely blocked. After all, the audience will not stop watching other music variety shows just because the fan club is better.

But even if it is used for comparison and criticized, it still exists.

After going through a series of rhythms, "The King of Singers" just happened to become the unlucky one.

[It’s so funny, there are only a few songs in the whole season of music variety show, which is not as good as the content of a day of fan club]

[It turns out that the viewing experience is better without an editor]

[Hahaha, "King of Songs" brought out a bunch of professional-looking music critics, but they turned out to be rubbish one by one. In the end, they even came out to apologize and clean up their team. I felt so passionate at the time, but why do I feel so clownish now?]

[You said you couldn’t just let the audience vote? ]

[I don't know. It's probably because the fan meeting was live broadcast, and the results were announced on the spot, leaving no room for manipulation. If it were a variety show, they would at least give you a watered-down episode.]

【Watch and learn carefully! Learn how others do music variety shows! 】

Netizens’ words were very harsh.

There are even uglier ones.

But "The King of Songs" from top to bottom looked like it was playing dead, from the producer to the director, no one responded.

It’s different in the past.

Many investors in the entertainment industry have also begun to dig into the reasons why Li Can supports the fan club.

Dingsheng Capital.

A small meeting was held within the market analysis department.

The manager was drawing key words on the whiteboard.

He frowned and spoke in a serious tone.

"This incident is actually quite coincidental. Digging for information in this regard seems to be an over-interpretation and a waste of manpower."

"But Li Can's success is not as simple as one or two times. I always feel that there is some intention behind it."

Listen to what the manager said.

The data statistician in the department spoke hesitantly.

"That's not the case, Manager. Li Can is a musician after all. I think it's reasonable for him to want to make some pure music."

"Also, although this wave has commercial value, its essence is still de-commercialization. It's just a small amount of money. Are we overthinking it?"

".I hope I'm overthinking it."

The marketing manager curled his lips.

"But it's always better to be prepared. I'd rather think of Li Can as someone who takes one step and plans twenty steps ahead, than to believe that he really just wants to make some pure music."

“This person is not simple.”

For market analysis.

The most feared is
The key characters have deep meanings, but I can’t figure out what the deep meanings are.

This is equivalent to missing out on market opportunities, which is an inevitable but serious mistake for investment companies and is enough to affect investment decisions.

The marketing manager felt more and more upset the more he thought about it.

My head is almost bald from being scratched.

Analyzed from the commercial perspective of the market economy, Li Can's approach sometimes seems particularly incongruous.

There are obviously many places where he can make money and there are no moral issues, but he gave up many opportunities.

But if you look at it from a purely moral point of view.

He doesn't seem to have any morals.

It would be more reasonable to combine the two approaches.

But this makes people feel that he definitely has other deeper meanings, but they just don’t know what they are.

"I feel like this is a bit like integrating traffic resources and diverting traffic to each other, but traffic is diverted, and there is no means of monetization yet."

The manager said in a deep voice.

"What I'm afraid of is that once he shows how to monetize, he will probably block new paths and repeat his deadly tricks, or even more deadly tricks."

The entire marketing department is caught up in a game of brain cell battle royale.

I don't know.

At this moment.

Li Can, who fully launched Wang Yunze's follow-up promotion plan, wrote a plan that made Wang Yongchang doubt his life.

Wang Yongchang held the plan in his hand.

The expression is very wonderful.

"That is to say, you attract traffic from all sides, build your reputation, and even give up some quick monetization channels, all for the sake of..."

“Bringing goods?!”

Facing Wang Yongchang's skeptical gaze, Li Can smiled and nodded.

"Yeah, what's wrong?"

"I can't accept it."

The wildness of the road made Wang Yongchang exclaim that he had never seen anything like it in his life.

Unexpectedly.

After all these operations, Li Can’s purpose is actually to “sell goods”.

The concept of “bringing goods” has actually existed in the entertainment industry for a long time.

But it is generally reflected in the aspect of "endorsement".

But now, after integrating so many resources, you actually have to personally sell the products?
This is totally unacceptable in Wang Yongchang's view.

Even though e-commerce is growing stronger and stronger, the pie in this field may not be bigger than that in the entertainment industry even if you try your best.

"Haha, you'll accept it once you get used to it."

Li Can chuckled and shook his head, but he didn't blame Wang Yongchang for being short-sighted.

This is a fact recognized in the industry today.

Even after 2020, when e-commerce has developed rapidly, there are few celebrities who come out to promote products.

The commission is too high, and brands can hardly afford it. And celebrities can't put down their airs and shout out their products to get the share, so they can't make much money.

It’s better to go on a variety show, earn money, and have a cool image.

But here with Li Can.

He doesn't have any star airs at all. Although shouting and selling goods may seem "shameful" to celebrities, Li Can thinks it is a good opportunity to make some fun.

There are two sides to promoting products. Some people are really greedy, but some can really contribute to society.

The turnover income is totally beyond what Wang Yongchang can imagine now!

Get out early and eat early.

Think of this.

Li Can chuckled.

"The end of the universe is to bring goods!"

　2016 to 2024 is the golden period for e-commerce development.

　　The profits from selling products in the early days were indeed very low, and the size of the entire market was even less than 10 billion. Even if you could squeeze in, the costs and benefits could not be compared with the entertainment industry economy at that time. The difference was like heaven and earth.

　　Until later
　　
　
(End of this chapter)