Entertainment: Is this how you play music?!

Chapter 216: Everything is afraid of comparison.

"No, Brother Can, I don't mind. But if you do this, the players will lose their minds first."

Chen Gang's lips were trembling, as if he was experiencing great terror.

Li Can patted Chen Gang on the shoulder, sighed, and gave a creepy smile.

The strange look of sympathy in his eyes made Chen Gang feel a little depressed.

"Don't panic, this is just a plan, and there is no telling what changes may happen in the future."

"Who knows whether your electronic keyboard will be girly blue or princess pink?"

"I'm going to fight you!"

Everyone immediately started laughing.

Witness this scene.

Cassius, who was standing aside like a transparent person, felt a little envious.

As a hip-hop singer selected by Hammer Technology, Cassius's status and popularity in California are actually much higher than imagined.

But maybe it’s because of the label.

It represents a certain group of people and appeals to a certain group of fans, but sometimes it doesn’t seem that important.

"Come on, Lee, Cassius, I'll take you to the studio."

After chuckling, Lord called everyone over.

"In fact, after cooperating with you, Mr. Li, our Hammer Company has already had some ideas about deepening cooperation with you. I guess we also have this consideration."

“Build the music universe of League of Legends and create virtual music on the Internet.”

"Oh, that's a very clever little trick."

Li Can nodded.

Virtual music is a major trend in the future.

Starting to conceive at this time is indeed many steps ahead.

Especially for a large and multi-volume IP like League of Legends, virtual music is a very advanced monetization channel.

After mentioning virtual music.

Li Can is also more certain of the reason why Hammer Technology Co., Ltd. continues to increase its investment.

IP monetization.

The impact that can be achieved by relying solely on the IP within the game is relatively limited, and there must be sufficient real-life linkage.

What Hammer Technology wants is not the self-entertainment of a small circle, nor is it any subculture.

Instead, we want to form an ultimate IP combination - "League of Legends Music Universe" through a series of operations.

If it could be linked with DP band.

Debut is the peak, and the beginning is the beginning.

Even if Hammer Technology releases its own songs in the future, as long as they are not stupid and the works are not bad, the popularity will remain stable.

Li Can could guess a little about the ideas of the top management of Hammer Technology.

It started out as a band, but it was certainly more than just a band.

This will cover all types of music and performance forms.

In addition to the most popular bands, such as Korean girl groups, the most common hip-hop & pop performance groups in Europe and the United States, electronic groups,

Willing to design the format of the S game opening ceremony into a dual selection model by the company and local authorities, they unexpectedly possessed a strong screening capability.

Li Can couldn't help but have some ideas in his mind.

Since Hammer Technology has the ambition to play virtual music and has already started operations, whether consciously or unconsciously, it needs to seize this opportunity.

Not just the band.

You never know if you will have more opportunities to get involved and go deeper into the field of virtual game music.

Whether it is rock, hip-hop, or electronic music, these are the most favorite styles of game music.

Thinking of this, Li Can touched Chen Gang's arm and asked in a low voice.

"Gangzi, what do you think? Why don't we work more on electronic music? I feel like it's very easy to make money in the gaming industry."

"It's really very profitable, that's me."

Chen Gang grinned, gave a thumbs up and pointed at himself.

"My buddy's salary is all spent on the game, and only a small amount is used to reward the female anchor."

Hearing this, Lin Feng chuckled, put his arm around Chen Gang's shoulders and started teasing him.

".That's also considered a small amount? Didn't Brother Gang get it for free?"

"Nonsense, a 1-cent light sign is also money, and it doesn't count as a waste of money if you light it up."

Everyone was walking and chatting.

After walking halfway.

Cassius seemed to have finally mustered up the courage, walked up to Li Can and spoke.

"Lee, there's an idea I've been holding back for a long time."

"Ok?"

Li Canruo looked at Cassius with interest.

In fact, since we met yesterday, I could sense that Cassius was holding something in his mind.

It seems that he can no longer hold back.

"I want to cooperate with you."

After Cassius finished speaking, he looked at Li Can expectantly.

Hearing this, Li Can was not surprised at all.

There are many people in the industry who want to cooperate with DP band, but not everyone is within DP band’s consideration range.

"Listen, buddy, cooperation is fine, but our requirements are very high and the price is very high. You have to convince me first and then convince yourself."

Li Can did not agree directly.

Instead, as always, he said the ugly things up front.

".Then. What if we start with a light collaboration on performance?"

Cassius did not give up.

Instead, he asked again after thinking about it.

"I can accept the conditions, but I don't know how to demonstrate the value."

The cooperation conditions of DP band are not difficult to find out in the circle.

For commercial bands, their cooperation conditions are open.

It's nothing more than copyright and the right to speak on collaborative works.

With popularity betting, there is no need to worry about being cheated by the DP band.

Anyway, they are responsible for the failure and they get to keep the profits. The risk for partners is low, and although the share is small, there are many hidden benefits.

The reason why Cassius wanted to collaborate with the DP band.

What matters is not how much fame and fortune it can bring to oneself, but the desire to have a wider range of attention and make a voice.

In Cassius's opinion.

I don't want money or fame. What I want is to speak through music and have more people hear it.

"Don't worry, let's learn more about it first."

Li Can replied with a smile.

The screening of collaborators is very strict. Even if they are domestic celebrities, Li Can has to see whether they are normal human beings.

A black rapper like Cassius who has a gang background is really not a good choice for cooperation.

It wasn't long.

The group then came to the music studio at the Hammer Technology headquarters.

After greeting its staff.

The display and appraisal of the works also began.

After Li Can and his group played "Legends Never Die".

Everyone in the studio was visibly excited.

"Oh great, that's exactly what I wanted!!"

Lord couldn't help but applaud, very surprised.

I knew that finding the DP band was the right choice, but I didn't expect it to be so right.

This is exactly what I think a S-League song should look like!

It's not just Lorde.

Almost all the staff of Hammer Music Studio, as well as another performer Cassius, felt the value of DP Band at this moment.

When it comes to theme-based commercial music, what matters is never how sophisticated your composition skills are, how artistic the music is, or how high-quality the melody and harmony are. These so-called judging criteria in the music world are actually a joke in the real industry.

What we always look at is "functionality" and "adaptability"!
The theme song of the annual competitive gaming competition.

What we want is the competitive spirit and passion, what we want is the emotional drive and the expression of the desire to compete for the championship!

"Oh! It seems that the lead singer of DP is going to make a comeback. I think the fans of DP should be looking forward to it."

Lord looked at Han Jiayin and complimented her with a smile.

Consider the opening scene.

Let DP open with the chart-topping song "Numb".

Let’s start the competition with a song “Legends Never Die”.

Lord felt like his soul was about to ascend to heaven.

But this feeling of pleasure did not last long.

Looking at Cassius, his expression was a bit complicated.

If you think about it carefully, Cassius seems a bit redundant. The S game can be opened perfectly with just two songs from DP band.

The connection between these two songs feels seamless. "Cassius, come and see your work."

"Ok."

soon.

Cassius presents his own songs.

Lord didn't seem to show any reaction, but Li Can frowned.

It’s not that the quality of the work is not good.

in contrast.

Completely different from other rappers.

There are no rough loops or samples in Cassius' songs. It is not just about rhythm and movement, the melody and harmony are also very well written.

The lyrics are also well-written, and his cultural level doesn't seem like that of a rapper.

Can be biased.

Precisely because its content is so profound, it is very inconsistent with the theme of the opening of the S game.

Cassius song.

It is so lifelike, all about life and emotions.

seem.

The only lyrics that fit are.

[Lost in the darkness, you are so sad, better seize the opportunity and don't let it slip away! ]

[Think about your situation. This is your only chance. Don’t fall deeper.]

Besides.

It has nothing to do with the theme of gaming competition.

Li Can glanced at Cassius who looked a little nervous.

Shake his head slightly.

Either Cassius’s level is not good enough and he can’t position himself well.

Or maybe this person is too worried and too anxious about what he wants to do, wanting to seize every opportunity, even to the point of being blind.

But there are no levels.

It is clear in the presentation of the song. It is impossible for someone who can write such a song to have a bad grasp of its positioning.

The lyrics also show that although Cassius went off topic, he still tried to stay on topic even when he was halfway off topic.
But there are some things that I really want to say, which causes the overall theme of the work to deviate.

"I'm sorry, Cassius, you'll have to keep mending."

Lord shook his head slightly.

With Li Can around, Lord did not show any obvious dissatisfaction.

The attitude is still very good.

It's just that what is said is very realistic.

"Although it was Motown Records that recommended you, if the work is not good, the person can be replaced at any time, and the contract can be changed at any time."

This statement came out.

Cassius's expression suddenly froze, and his mood fell to the bottom.

It’s not that Lord treats people differently based on their taste.

It is true that we should talk about the matter at hand.

The premise for having a good attitude towards Li Can is because his songs are really suitable for him.

If I were to say, what I like about "Numb" is its emotional appeal.

This time, the customization of DP band demonstrated its true adaptability.

If there is no such adaptability, even the DP band will have to be revised.

After all, Hammer Technology spent real money, and if they are not satisfied, they will definitely reject the manuscript. This has nothing to do with popularity and is a question of professional skills.

"Dude, you got it a little wrong."

Cassius looked a little anxious.

Li Can did not gloat over other people's misfortune.

Instead, he patted Cassius on the shoulder.

I have no interest in knowing Cassius' story, but it seems that this man does have a story. However, he doesn't seem to understand whether or not this story should be told and where it should be told.

“This is the opening track for the gaming competition.”

Cassius looked up.

Looking at this Asian face who was a head taller than him, his emotions seemed to stabilize a little.

"Players don't want to study some macro-narrative of deep hatred and bitterness. They just want to watch the exciting competition for the once-a-year happiness."

"We have a saying in Xia country: don't force me to slap you when I'm happiest."

Speaking of it.

Li Can raised his eyebrows slightly.

"We shouldn't pour cold water on players when they are most excited."

"I'm sorry, it's my fault."

Cassius nodded.

Although I still feel disappointed, I have accepted this fact.

In fact.

If there wasn’t Li Can’s song “Legends Never Die”.

Faced with Cassius's works that have a breath of life and stray a sentence or two, Lord probably wouldn't refuse.

But I’m really afraid of comparing products.

Many young people go out to buy shoes because they want them to look good.

If it's really cool, I'll buy it even if it doesn't fit me well.

But once a young man meets someone who is both handsome and fits him well, he is not a fool.

"Okay, then Cassius, go back and revise it as soon as possible."

Lord didn't bother about it.

My heart is full of "Legends Never Die".

After comforting Cassius, he turned and looked at Li Can.

"Li, let's discuss the design of the MV!"

"it is good."

Li Can nodded.

After saying goodbye to Cassius.

The group began to discuss.

For the design of MV.

Whether it is Hammer or Li Can, they are actually very relaxed.

In the expression of music and animation, the adaptation is also highlighted, and the shot timing is just to express the content of the competition.

It can be designed according to the actual situation of the animation group.

After the work is finished.

Lorde invited the DP band to dinner.

At the dinner, Li Can asked one more question.

"That Cassius is from Magic City Records?"

"Correct."

"That's not surprising."

Li Can pinched his chin.

Motown Records is a large force in Lighthouse, but its influence is mainly in Detroit, not Los Angeles.

The reason why it is a force that cannot be ignored is also because of its own national conditions.

This is a purely black record company.

In recent years, they have been trying hard to squeeze into California, especially Hollywood, the beacon and the top city in the entertainment industry.

There are many collaborations with the eight major Hollywood studios.

Even at the Grammys.

This pure black company is trying hard to squeeze in.

For example, the Grammys’ favorite “Hip-Hop & Pop” performance format is backed by the hard work of Magic City Records.

Obviously.

The gaming field is also a target that can be targeted.

For entertainment companies, it seems easier to squeeze into the gaming industry for cooperation than to squeeze into the entertainment circle.

As an outsider, I cannot comment on this matter as they are fighting for the rights of their own group.

The conflicts of interest in the Lighthouse Entertainment Circle are indeed much more complicated than those in the domestic entertainment industry.

"Well, I don't want the performance to be tainted by other factors that are too strong, but it may be unavoidable."

Lord curled his lips and sighed.

Li Can shrugged and said nothing.

Continue to show off French cuisine in Los Angeles.

I don’t understand either, I’m a foreigner, I’m just a musician.

(End of this chapter)