Entertainment: Is this how you play music?!

Chapter 228: The insider information of the huge profits bombards the circle.

The rapid surge in playback volume in a short period of time was completely expected.

From the perspective of Li Can and his team, the base of League of Legends players is very large, and their band also has many fans.

Such data is normal.

With such a huge player base and the band's fame, subsequent feedback will only be more rapid.

Maybe it's okay for the band DP.

But for Hammer Technology, which was just beginning to enter the music market, this was a bit too explosive.

The player base is the player base.

It may seem that even a pig can soar to the sky if it follows, but the reality is that huge attention represents huge risks. If the work fails to satisfy the players, DP band itself will be criticized.

It's useless to be famous.

It’s okay that the promotional video of the theme song has a high number of hits.

The intuitive data feedback from the music market proves that after this wave of traffic was consumed, the conversion rate was quite explosive.

After repeatedly confirming the data.

Lord's pupils trembled.

Suffered a strong mental shock.

"That's outrageous. The conversion ratio between the number of views of the S-League promotional videos and the number of views of the promotional tracks on the music platform has increased by 30%?"

The player base of League of Legends is quite large.

Not everyone is interested in the S League.

Not everyone will start paying attention as soon as the promotional video comes out.

Most of the core fans who pay attention to the trailer don't pay special attention to the theme song.

After all the cuts, the number of plays on the music platform is not particularly outrageous.

But today, something outrageous really happened.

A 30 percent increase may sound small, but it is a 30 percent increase in conversion rate, not a 30 percent increase in total playback volume.

"The boss's decision was indeed correct. The adapted music will greatly satisfy the players' needs."

What Hammer Corporation cares about is not how many players DP band can attract.

Rather, it depends on how much of the music market can be leveraged through the DP band.

Looking at it now, it is indeed quite fierce.

"The plan for the music universe can be launched quickly. DP has made a good start. If they can maintain it for the next two years, maybe Hammer Technology will really become a music company."

Thinking of this, Lord couldn't help but laugh.

After comparing the data, report to the company bosses.

On the board of directors of Hammer Technology Co., Ltd.

The bosses looked at the data report with complicated expressions.

"It needs to be made clear that we are indeed entering the music market, but the speed and efficiency of this entry and development seems to be beyond our imagination."

in meeting.

The speech of a shareholder aroused the approval of everyone.

"Such changes are opportunities. I think if we continue with the original plan and cooperation, it would be a waste of opportunities and be too conservative."

"Yes, given the current situation, it seems to be the best time to express our attitude to the industry. With DP band in the lead, if we can further express our attitude towards the music market, it will attract huge attention."

Everyone nodded.

This is not nonsense.

The attention attracted was not from the audience or colleagues.

Rather, it is the capital market's trust in the company's business behavior.

At this time, Hammer Technology Co., Ltd. had just reached a crossroads in project decision-making amid huge backlash.

One is to continue cooperation step by step and advance slowly.

The other option will involve certain risks, but will be enough to gain huge market attention and trust in the short term. The benefits are enormous and may even be reflected directly in the company's stock.

That is, to attract attention through the [company's new plan], and to demonstrate the future prospects of the project through one's own [confidence, operating process, behavioral logic], so as to win the favor of the capital market.

Since we want to enter the music market on a large scale.

Things like this are bound to happen sooner or later.

The news that "Smartisan Technology will enter the music industry" will definitely be announced to the industry and the market.

The original plan was to enter the market slowly and gradually, by collaborating with the band DP, so as to avoid being criticized too much and not being favored by the capital market after announcing this development direction.

This is not groundless worry, but a real problem.

Considering the size of Hammer Technology, there is no need for it to make small moves when entering the music market. However, once it makes big moves, it will face the three international giants, Universal Music, Warner, and Sony.

As for the market's trust in it, even with Li Can, a socialite in the international music market, in the middle, if there are no successful cooperation cases and actual figures, it is very likely that a group of people will not be optimistic.

I thought it would take a long time.

But I didn't expect the opportunity to come so quickly.

If we don't seize this opportunity and proceed normally, it may take half a year to reap the rewards of this gamble.

It’s not that we can’t wait half a year, but if we lose half a year or are a step slower, it is possible to suffer huge losses.

One step faster, every step is faster; one step slower, every step is slower.

Having a collaborator who is too strong is not a "good" thing. Things happen too suddenly, catching people off guard and leaving them on the edge of making a choice.

But it was obvious that faced with such an opportunity, no one present was willing to give up.

Anyway, you can afford to lose, if you catch it, you will make a profit, if you don't catch it, you can also accept the loss, so there is nothing to hesitate.

However, apart from the announcement of deepening cooperation.

What is more needed is some gimmicks to show the industry and the outside world one's determination and attitude.

"In this case, the share of the cooperation with DP Band Project cannot be the original commercial share, it must be representative, just like the high share of S series champion skins."

“I agree. If we give DP a share far exceeding the industry average, it will show our company’s persistence and pursuit of high-quality music and new virtual music, and our emphasis on the project. The music industry will respond smoothly, and we can produce the content at a higher cost.”

"We may be able to exchange more interests with the Big Three."

The company's top management began to discuss it.

The issues involved are very complicated.

Music needs games as a carrier to spread, and games need music for artistic optimization.

It seems like they are cooperating with each other.

But Hammer Technology Co., Ltd. wants to be responsible for music production and distribution, and even go beyond the circle.

Looks like they're going to have a falling out.

But in reality, the cooperation will be more in-depth and the interests of both sides will be more interactive.

Seems more complementary.

But in fact, due to the different affiliations of the producers and the involvement of Hammer Music in the distribution of the works, certain copyright disputes have arisen.

Even if the copyright holder is a producer like Li Can.

There is still competition for copyright between the two companies.

Authorization and usage rights are also copyrights, not to mention the future for other artists, works, and cooperation models?
So, in order to improve trust.

In order to attract top talents in the music industry who can truly produce works.

After discussion, everyone in the company completely decided on the next change in the profit sharing ratio of the "Pentakill Rock Band Skin".

In order to thoroughly demonstrate their desire for the music market to the industry, and use the name of DP band to leverage the capital market's confidence in Hammer Group's entry into the music industry, DP band will get 50% of the share of the "Pentakill Rock Band" skin!

When he opened his big mouth, the proportions exploded.

Such a decision is not impulsive, but well thought out.

Thousands of gold to buy horse bones!
What Hammer Technology wants to tell is the musicians of all styles in the entire music market.

[Look, you will never lose money by cooperating with us to build a music universe, but at the same time, what we need is a truly powerful music producer behind the scenes]

It seems like they are stealing jobs, but it also indirectly tells the old music companies a thing.

[I'm opening up a new output channel, and you'll benefit from it too, so you'd better support my decision]

So. The Pentakill Rock Band skin is not yet available.

When the S competition is the main purpose of operation.

A piece of gossip began to spread within the circle after being exposed by an insider.

[The cooperation between Smartisan and DP is not just a light one. There will be joint projects in the future. The proportion has been agreed upon. DP can get 50% of the share of an unknown project in the future. It is said to be a brand new form of cooperation.]

This move continues.

The earthquakes produced were simply unparalleled.

Both the game companies and the music companies were dumbfounded.

I have never seen such a huge share in my life.

The ambition of Smartisan Corporation to target the music market is obvious, but the market's trust in this cross-border attempt is quite high!
After the rumor spread, many bigwigs have privately approached Hammer Technology Co., Ltd., hoping to get involved and get a piece of the pie.

If.

If a game company wants to enter the music market, the big guys will laugh at it.

This company is a hammer, and the bosses will think about it.

But the person he invited was the music legend Devil Power, and the level of cooperation was not low, with a profit share of up to 50%.

Fuck, charge ahead. Anyone who doesn’t charge ahead is a fool.

Faced with such explosive rumors.

People in the music industry could no longer hold back and began to pay more attention to the gaming market.

The ancient gods who had communicated with Li Can at the United Nations Chamber Music Association concert were all amazed.

Plan to start looking for partners.

For top musicians, games are a perfect medium. Not only can they make money, but they can also expand their influence among young people. The impact is profound.

Especially domestically.

Compared with foreign attention.

The domestic influence is even more reflected in the recognition of the entire industry.

Change is happening quietly.

It’s not that the domestic game music market is bad, but it’s being exploited and unable to make money.

Not to mention ordinary musicians, even well-known large companies mostly adopt a buyout system.

Even for the few who do get a share, the proportion they get in the domestic market is only a fraction of that in the international market.

The gaming market's investment in music is even more stingy.

It doesn’t matter if no one breaks the circle.

But now, a true god has appeared, and it is a true god with huge proportions. No one can sit still, whether it is game manufacturers or music producers.

"No, man, you said the DP band took the proportion?!"

"50 percent? Young Master Naduo? You're crazy!"

"No? This news is too fucking fake, can you believe it? Do you dare to believe it? I wouldn't even dare to think of this number in my fucking dreams!"

The producers in the music industry are really confused.

The limitations of the industry have prevented many producers from realizing Hammer Technology’s additional ideas and the path it is paving for the future.

Even Hammer Technology Co., Ltd. only had a vague idea of trying something new and big in the music market.

When hearing this ratio for the first time, almost no one dares to believe it.

domestic.

If a game's investment in music can reach 10%, it means that the company attaches great importance to art. If it can give the producer a share of the profits, with a ratio of up to 5%, it means that you, as a producer, are a big shot.

50 percent?

I'm laughing so hard, I can't even laugh.

Who are you being the fool?

The rumors coming out of Hammer Technology are too outrageous.

So few people are willing to believe it.

I really can't understand what kind of cooperation can give DP band such a high share of the profits.

only.

Once the seed of doubt is planted, if other content is leaked later, the impact on the ecology of the circle will be earth-shaking.

Everything is afraid of someone starting it.

Domestic game manufacturers who mainly make money from pay-to-win games are even more nervous and have prayed countless times that such news is false.

only.

Tencent is the one that has committed the most serious acts.

But I know.

This news is not false, but true. Even some information about the "Pentakill Rock Band" skin project is known a lot.

In the business world, seizing the initiative means victory.

There was no dissatisfaction with Li Can's behavior. Not only did he not think Li Can was excessive, he was even surprised.

because
Never mind the game.

Today's Tencent is essentially an investment company, not a gaming company.

Wherever there is money to be made and new tracks to be found, that’s where we’ll go.

Any kind of change will be an opportunity. If you seize the opportunity, you will make huge profits. If Hammer Technology wants to create a game-linked music universe, there is no reason why Tencent, which holds a considerable portion of the music market, cannot do the same.

On the contrary, having channels is a first-mover advantage, and integration can be carried out faster!
"Conduct a market survey quickly and give me a detailed research report on the in-game music market. It will be of great use to me."

Mr. Li from Tencent Music's branch quickly assigned tasks.

Mr. Li, who had already collaborated with Li Can on "low-frequency music", should not take advantage of his first-mover advantage.

In the big move by Hammer Technology and DP Band, I must be the first to eat the meat!
The Butterfly Effect.

Start here.

But it is far more than just a commercial storm.

The wind of innovation.

Also blown into the band.

Sophia from Metal Storm was sorting out the documents analyzing the recent movements of the DP band, listening to the S-League theme song "Legends Never Die" in her headphones, nodding thoughtfully.

"Hey, Princess Sophia, what are you thinking about?"

The door was pushed open.

Lead singer Partch walked in with a smile.

"I'm studying the DP band's ideas for musical change."

Sophia didn't even look up.

He spoke softly.

"Their styles are very diverse, so sometimes their development ideas are misled by their style orientation, which requires detailed analysis."

"Hmm? Did anything come of that?"

Patch got serious.

"Have."

Sophia let out a sigh of relief.

With a serious look in his eyes, he blurted out a word.