Entertainment: Is this how you play music?!

Chapter 238 New Year's Eve Celebration Preparation

Chapter 238 New Year's Eve Celebration Preparation
Perhaps, not everyone is interested in linking with celebrity IPs.

But if the IP being linked is somewhat abstract, then things will become interesting.

It’s hard to say how it feels, you’ll have to enter the game to see the feedback.

The special effects are very eye-catching.

The original painting style of Rock Band is very good.

There is an entire "series" of skins, with individually designed voice and action interactions between them, which makes many players who like to play with friends eager to try it out.

Of course, these are not the point.

The point is the incorporation of all sorts of outrageous abstract elements.

For young players.

The DP band-style skin is still a bit too advanced.

Just take a look at the skin trailer.

There is a feeling of being trapped in a magical realm, and the spiritual realm is far ahead.

Players' imaginations run wild.

The video was just released.

Quite a number of people have already decided that, regardless of anything else, they must buy Braum as soon as possible.

Carrying the door panel, run down the road and knock on it, breathing heavily while knocking, and even play a warm song for you.

While playing, he put the blame on Poro.

The skin has already become a hit even before it was released.

Players emphasize the ability to apply what they have learned.

[It was all Poro’s fault]

Originally in the DP band, the regular guests of the meme guide were Li Can and Lin Feng, but this time it was Chen Gang.

For most players.

There are some details about the memes or unique elements in the skin series that I don’t understand very well.

But players are discussing it by word of mouth.

Everyone found it interesting and started to be interested in some of the "elements" of the band itself.

For example, the lines of the game character Riven's skin correspond to Winnie's love of stepping on the feedback speakers with high heels, and Li Can's explosive performance as a nuclear-powered drummer corresponds to the line "I'm going to beat you to pieces."

Especially the interviews with designers.

It also makes the fun of skin more abundant.

In the video, the designer seems very distressed.

"I originally planned to design the signature move of Devil Power in the performance into a Crtl+3 dance move, but Li and his teammates sent us a video. Although it is not rock, the behavior of designing this dance into it is very rock."

Then, the video started showing the dance.

The fans were the first to lose their patience.

The five characters are neatly arranged and their movements are in unison.

Classic action Iron Mountain Lean.

Before many players could react, DP band’s fans were already laughing so hard that they couldn’t stop.

But things are obviously not that simple.

For most ordinary players, such dance moves seem just a bit magical at first glance, and there is nothing special about them.

But when Hammer Technology compared the video with the original version, it was hard to hold back when the BGM came out.

[Dim! The street lights can’t illuminate the whole street!]

Especially when telling jokes in Crtl+2, everyone will throw their instruments and say something like [XX is worse than dancing].

If the taunt is continuous, it will be Crtl+1.

The dance combined with Crtl+3 is even more effective.

The effect of the program is straight forward.

Handsome men and beautiful women are useless. Celebrities or not, none of them are abstract and attractive.

I don’t know if the skin is handsome or not.

Haven't experienced the feel yet.

But because the skin elements are too complicated, the style of painting is too outrageous.

The heat instantly became hot!

[Hahaha! I laughed so hard, I must buy this when it comes out! ]

[Wan La! From now on, the target of ridicule in the big ward will be us La! ]

[Players from the big sick area sent congratulatory messages]

After the game area anchor Pangpang saw the skin promotion.

Watch the video in detail during the live broadcast.

Then check the band details.

The entire live broadcast room was extremely joyful and filled with happy pig squeals.

At least domestic players are more culturally compatible, so even if it is abstract, it is relatively easier for them to accept.

But foreign players are obviously a little confused.

In the eyes of many foreign players.

The image of the Devil Power band is very explosive, handsome, evil and full of energy.

Although the skin still has this texture.

But the abstract is more attractive.

When foreign players learned that these peculiar little designs were actually in complete respect of the band's culture, they actually sparked a heated discussion about the DP band.

Among them, this is the topic with the highest number of likes on foreign websites.

Its title is .
What does “abstract” mean in the Chinese context?

[As the title says, I am a little fan of Devil Power. I love to listen to songs, but I don’t pay much attention to the band’s movements. The League of Legends collaborated with the DP band to release skins, so I was very interested. But I saw that many people from the Xiaguo IP seemed to be laughing so hard, and kept saying that the skins were "abstract". I want to ask what "abstract" means in the Xiaguo context. ]

See this question.

Many Chinese netizens who have climbed over the Great Firewall are even happier.

This is simply the best time to output.

However, it is not certain what the output will be.

Foreign netizens are confused.

Then quickly trick him while he is confused!
then.

Serious but very strange answers began to appear in the comment section, further instilling the unique culture of the DP band into foreign netizens.

[Devil Power is the English name of the DP band. The Chinese name of their band is "Abstract" band. Of course, if you know more about the culture of the DP band, you will know that they also have another name called "Part-time" band]

[Ineffable, indescribable]

[In the Xia language, abstract is the opposite of figurative, and the synonym of abstract is convulsion, which literally means to whip the air, but actually describes a person's behavior as abnormal or insane.]

[Much like "abstract" art, DP goes against common sense and distinguishes itself from "realistic" art]

[Hit the elephants, man, because their music is fucking awesome]

[Oh my god, animal abuse! But as long as you draw the elephant twice, you will have an object]

[Yes, there are two couples in the DP band, and two people are single. The abstract meaning is that in Xia Country, during the New Year, the unpaired elephants will be drawn.]

[The talented contestant started with a speech that I couldn’t surpass even after practicing hard. Is it easy for me to get up at five in the morning to recite jokes? ]

No matter whether foreign netizens can understand it or not.

But anyway, the domestic netizens who answered the question laughed it off first.

A strange culture began to spread.

Such popularity and interactivity make countless artists envious.

But as netizens said.

There is really no comparison for talented players.

The topics you think of with great effort are not as good as the ones others can do easily.

With the heat so high.

Correspondingly.

Li Can and his team also need to start some coordinated publicity and collaboration.

From the time I left school and returned to the studio until the time when Hammer Technology Co., Ltd. started promoting the skin products.

Li Can and his team did not waste any time and focused on rehearsing the music.

It is a musical universe after all.

The universe is almost here.

Music is indispensable.

No matter how much fun you have, your main job is still music, and you can’t put the cart before the horse.

The speed of production and release is very fast.

The premiere of the work.

After discussing with Hammer Technology Co., Ltd., Li Can decided to hold his debut at an event hosted by a large domestic two-dimensional website.

The annual two-dimensional online comic exhibition and anime game theme performance. C station New Year's Eve party [2017 New Year's Eve Gala].

The live broadcast time is exactly on the evening of December 12.31st.

The evening party was conducted entirely in the form of live webcast, which required very high skills from the performers, but this is DP band’s favorite form of performance.

The DP band now does not need to consider the issue of treatment. They just go to whichever stage they feel most comfortable performing on.

The organizers of the New Year's Eve Gala are even more eager to have the DP band cooperate with a top IP like League of Legends.

It was a perfect match and they were very generous in giving a sufficient amount of performance time.

9 minutes 30 seconds.

This is the result of Li Can forcibly suppressing the length of the show and not wanting to steal too much limelight.

The final result of the discussion was that the DP band would perform a virtual reality duet as the "Pentakill Rock Band", and would also bring out Cassius, who had an upcoming joint project with Hammer Technology, for a collaborative performance.

This paves the way for the background story of the "Ekko" skin and the music universe linkage.

Hammer Technology opens up the music universe.

In addition to the coveted market.

Its shareholders and founders also share a passion for music online.

Therefore, the problem facing Li Can has become a topic of frequent discussion in the music circle.

[How to choose between the masses and the niche]

Logically speaking.

To embrace rock culture, we need to create some works with very clear labels.

It seems that we should create some very orthodox style songs.

If it completely corresponds to the framework of traditional rock culture, then the work is bound to be niche.

Putting aside the issue of commercial gain, what is the point of having fun in a small circle? There is no point in constantly piling up mountains.

Actions that are truly helpful to the development of the industry.

In fact, it is precisely about embracing popularity and the masses, and showing the texture of different music styles to more people.

It is precisely because of this.

Hammer is very considerate.

Since it is a skin exclusive to the DP band, there are naturally no restrictions on style.

Just use "Rock Band" as the theme.

There are no restrictions on music.

Now, there are more options to choose from.

Production of music albums.

Although there are only five pieces.

But it's actually very well thought out.

There are some niche songs among them.

It’s just that the number is 1. In the following song arrangement, a condensed evolution of the times and trends is carried out.

And in the last finale.

Li Can is even ready to collaborate with Cassius, the next Ekko skin.

The texture of EDM is mixed with elements of hip-hop and rap to create a dark mix of rock and roll with a very unique style.

This attempt is a brand new experience for everyone.

It's definitely impossible to say that I'm not nervous.

Although we know that the songs released by DP band will definitely attract a lot of attention, it is still unknown whether such a cooperation model can get a good market response.

can only say.

In order to sell skins, Hammer Technology has crossed over into art.

Time passes slowly.

The skin series promotion is in full swing.

The news of the joint performance also began to be known to more audiences through the promotion of the New Year's Eve Gala.

The skin's launch date is also scheduled for November 11th.

In more than a month after its launch, it has been enough to generate a certain level of word-of-mouth and attention.

By then, including the first day's small show, once at the New Year's Eve party and once at the Grammy Awards, the popularity of the skin series can be used to create three huge sales peaks in succession.

Of course, publicity is publicity.

The overall promotional structure is still that Hammer Technology is targeting players, Station C is targeting 2D users, and the DP band only updated its Weibo status to inform fans of the performance schedule.

Not only was there no heavy publicity, it even gave people a feeling of lying down and letting the world go by without anyone paying attention.

Many people in the industry called it a pity.

At one point I even felt it was a waste of marketing opportunities.

But what these people don't know is.
After considering the popularity of the DP band and its marketing methods, Li Can rejected the conventional operation and promotion methods proposed by Wang Yongchang.

Many angles are actually not suitable for making a big fuss known to everyone.

There is also a need to be moderate when going out of the circle.

If you try to promote every topic to the extreme and push it to people, your popularity will be ruined sooner or later.

The DP band has no shortage of popularity and attention, so there is no need to overdraw the band's popularity and reputation among the public.

The best way to control temperature is.
[The direction of linkage is slightly split]

In this case, whether or not it goes viral depends entirely on the infectiousness of the fun, and only in this case will it not disgust passers-by.

Slightly leaning towards the field of games and the two-dimensional world.

In this way, the impact will not expand to the point where it is difficult to control.

One New Year's Eve, one Grammy.

This attention itself has already attracted enough attention.

There is really no need to force more popularity. As long as the popularity and marketing are up to standard, making money in a low-key manner is the real thing.

After the "Pentakill Rock Band" skin series was fully launched.

The DP band, on the other hand, kept a low profile.

Not even alive.

Everyone knows that everything needs to wait until the works are presented at the New Year's Eve Gala to avoid consuming netizens' tolerance for "marketing".

Marketing is fine, but you have to bring works first, otherwise you will be criticized for eating up your past achievements.

Time flies.

It was the beginning of December.

at this time.

In a Lao Li restaurant in Northeast China.

Li Can was eating and drinking with Winnie.

Because work was very busy before the New Year, not only did they have to prepare for Station C's New Year's Eve performance, but they also had to attend the Grammy Awards ceremony at the end of January. Whether they could come back to celebrate the New Year was a problem, so Li Can gave everyone a holiday.

Then take Winnie home for a few days.

Otherwise, my parents would always ask questions like "Will you and Xiao Wula come back this year?" and "If you are not free, let Xiao Wula come home to play."

"Come on, little Ulla."

Li Can was serving tea and water to Winnie and picking up dishes.

He stepped on the horizontal bar on the stool leg, looking like a little boy peeling garlic.

"Okay, telephone pole."

Respond decisively.

Winnie opened her mouth and took the sweet and sour pork.

After eating, he picked up a bottle of Shenyang Laoxue and clinked glasses with Li Can with ease.

"Send them all, buddy. Cheers!"

"Ula!"

The one who was talking in brotherly language was Winnie.

The one who is Ula is Li Can.

It has been perfectly integrated.