Entertainment: Is this how you play music?!

Chapter 246 The third stage of commercialization!

It's only two weeks.

The rhythm started.

DC officials were caught off guard.

Walking fine on the street.

Suddenly, a group of strong men came out, grabbed my neck and asked me "Why didn't you authorize the C Station party?"

This is totally incomprehensible to him.

From the official DC perspective, this is like Gotham culture entering reality.

"What party?"

"What authority?"

"I don't know!"

This question was so strange that DC officials became very curious about the origin of the rhythm and began to trace it carefully.

After all, the band involved is Devil Power, which has attracted much attention in and out of the circle recently. Seeing that they are about to attend the Grammy Awards, it is possible that this rhythm is a prelude to some friendly competitors.

As a result, it doesn’t matter if you don’t check.

Upon investigation, it was found that a group of workers were almost fired.

The survey results are a bit too magical, so magical that it makes the boss feel that his IQ is being manipulated by his subordinates.

"You mean, DP band linked up with League of Legends, and the song was edited by fans and eventually tied to our Joker character, which aroused huge fan expectations?"

The executives' faces were full of question marks.

How can things that have nothing to do with each other be connected?

"Yes, boss. We didn't believe it either. We investigated it several times, but it is indeed the case."

"It's weird."

"It's so evil."

"Fuck! Shit."

After confirming that the investigation results were correct, DC felt it needed to make a response in the face of enthusiastic fans.

"How about we ask for a license and have them guest-star as superheroes, or just buy the songs and have them appear in our TV series?"

The executive fell into deep thought.

In addition to comics, DC also has IP and is developing in other areas.

On the big screen, he was crushed by his old rival’s MV.

The small screen, however, crushed its old rival’s MV to pieces.

The main focus is American TV series.

But TV series and movies are not the same concept. For a TV series, the budget for hiring DP band is indeed a bit too high.

"Boss, I find it difficult."

The subordinate scratched his head and spoke with an embarrassed look on his face.

"This is a joint League of Legends. It's not a good idea for us to poach players directly like this."

"Thanks!"

The executives couldn't hold it anymore.

In fact, DC and the League of Legends also have contact, but it is not deep.

It's probably just to authorize an IP to pay tribute, such as a "One Leap Over the Cuckoo's Nest" skin of the Joker hero, but the cost of such authorization is very low, and it is almost a tacit zero-cost mutual promotion between both parties.

"If we contact Li at this time, the Legend League might misunderstand us. However, from another perspective, this might be a good opportunity for collaboration. I just don't know if the Legend League is willing to accept the cooperation."

The executive groaned.

In fact, the popularity generated by fans, if responded to, can sometimes bring huge word-of-mouth and commercial feedback.

With this level of fan support, even DC has to take a serious look.

As a unique fan culture has gradually formed, it is very necessary to choose this song as a way to give back to fans.

At this time, you only need to organize a wave of promotional activities or joint publicity, and the resulting benefits will be huge.

linkage.

It is always one of the most anticipated and wanted-to-see activity modes for fans.

There is no shortage of various collaborative contents in many fan and derivative works.

Generally speaking, whether to link up or not also needs to examine the representativeness of the song.

But this is DP.

In the industry, the Legend League’s continuous high-profile bets and continuous daily limit increases are almost becoming an investment legend.

Just after signing a two-year contract, his value has skyrocketed, and just after they collaborated, the Grammy nominations were announced.

"That is, what if, I mean, what if, after working with DP, their value goes up again?"

The executives couldn't help but think about it.

In the industry, the price of DP band's commercial performances has risen to a level that is beyond the concept of money.

Whether there is money or not is secondary because they only accept the profit-sharing model.

What is important is the content of the cooperation project.

Station C’s New Year’s Eve performance.

How much money can you afford?

Isn't it because people are interested?

“So, how do I get the DP band interested?”

Now that I have encountered such an opportunity, it would be a shame not to get involved.

Although there are five Chinese people and one Russian in the DP band, it seems a bit wrong if they are placed in Europe and the United States.

But in fact the impact is not big.

To a certain extent, strength can break many stereotypes.

Even if DC designs a whole set of superhero images exclusively for the DP band, fans will not hate it. Instead, it will be very popular, just like the other Xia heroes designed based on Bruce Lee.

Executives' ideas are not just wishful thinking.

The old boss of DC Company is also an acquaintance.

Warner.

If you really want to collaborate, it's not impossible.

Now, all that’s missing is a concrete idea that will attract people.

"."

soon.

The executives called in several well-known editors who had a relatively friendly impression and attitude towards Xia Guo, and began to study the ideas for this activity. On the other hand, they prepared a planning report for the higher-ups and were ready to contact the DP band with the help of Warner's relationship at any time.

For DC.

Although this wave of cultural binding gives me the sense of shock as if I were hit unexpectedly while walking on the street.

But more likely, it is a windfall.

Compared to DC company.

The "sense of surprise" of Hammer Technology is even greater.

The content of all these events is really ridiculous.

[That's not right. Aren't they the Pentakill rock band from the parallel universe of our Hammer Company's League of Legends? How come they're working part-time in Gotham?]

Hammer Technology is getting anxious.

I!
I am the one collaborating with the DP band!

They are from Runeterra! Not Gotham!

Don’t support just any CP!
Isn't it a kind of minotaur to tie the works of Pentakill Rock Band to Gotham?

Hammer Technology was once again caught off guard by DP Band's gank.

The style of the songs is not the same throughout the album.

It just presents a texture of time span and style evolution.

Traditional metal style, traditional hard rock.

There is also classic rock, of course.

Finally, it transitioned to the electronic mixed rock style of "Heretic", and then entered into a more alternative alternative rock with "Longing for Pain".

So, in the eyes of rock lovers and game fans, this album is not off topic.

It even has a unique design.

Hammer Technology Co., Ltd. can’t figure it out no matter how hard it tries.

Everything is good.

But why did it turn into Gotham? The good thing is that it became popular.

The bad thing is that the one following the fire is the clown, and I am the other clown.

At this time, Lord of Hammer Technology was analyzing the feedback data from this cooperation.

".Perhaps it's because of the lack of three-dimensional characters?"

Lord groaned.

What is the highest achievement of the song in the collaboration?
It’s not about how popular or explosive it is, but about how it can be highly tied to a certain image and endowed with a binary cultural meaning.

Obviously.

These two songs by DP band met the most compatible characters, and their spiritual channels perfectly matched each other.

What about the League of Legends?

There is indeed a real-life interaction between a heroic character and the DP band.

But when it comes to classic images, it's still a bit thin.

The characters in League of Legends are mainly memorable for their gameplay, but they are definitely incomparable to the deeply rooted characters in DC in terms of story. If you think about it carefully, such an accident seems to be common sense.

"Do we really need to make animation?"

Lord frowned.

In fact, it is not uncommon for game companies to make animations.

its purpose.

It is precisely to enrich the "character impression" that the game brings to people.

In the future plans of Hammer Technology, plans to complete various aspects such as character settings, story images, and role impressions are all completely online, almost the same as those other "unprofessional" game companies.

Seemingly not doing his job properly.

In fact, it still serves the game itself.

Games, the ninth art, can carry many cultural and artistic forms, such as music and literature.

Enriching these peripherals is very important for the game itself.

Having this idea is not just because of the DP band or a song.

It’s not for a dish of vinegar dumplings.

but.
These designs were made three years later.

It is entirely a prospect of the company's future plans.

“Outlook” translated means dreaming – “I must do XX in the future”.

Yes.

outrageous.

The DP band's feedback this time forced the plan to be advanced once again due to some unexpected circumstances.

"It's like driving a mud truck down a hill, and you can't stop it at all."

Lord shook his head and complained.

But there is no delay.

There has been a lot of news in the industry for a long time. It seems that many game projects that are being promoted are planning to be launched together with some surrounding cultural industries, including but not limited to medieval Gothic style, Western fantasy dark style, Eastern fairy fantasy style, neon samurai style, cyberpunk style and other multi-dimensional and multi-cultural competitions.

You have to do it sooner or later, you have to get on the bus when it's time to do it.

"It seems that the cooperation with DP Band may need to be deepened."

Lord muttered to himself.

Li Can could roughly guess some of the feedback from the industry.

In the future, there will be more and more invitations for IP cooperation.

After all, once the DP band's cultural IP is completely established, it will form a huge black hole, attracting related cooperation projects.

If you just sit at home and do nothing, you will receive a huge number of invitations to cooperate with you.

First, the band’s fame and works are operated on the platform.

Then to copyright cultural operations.

At this time, the DP band has already entered the third stage of the band's commercialization.

IP operation!
The bands that can be turned into IPs are at the top of the commercial pyramid.

Metal Storm is actually such a band.

In many American comics and TV series, Metal Storm's posters, works, CDs, and celebrity memes from various generations often appear.

Including in the MV comics, there are close-up shots of the previous generation of Metal Storm's performance - the concert that Iron Man watched was a special performance of Metal Storm, but the ending
Li Can realized it clearly.

DP is on this path.

Maybe it won’t just be works next.

Even humans are likely to appear in countless different "multiverses", and may even die in different ways. It is not impossible for them to gain some superpowers and have some easter egg plots.

With this consideration.

Li Can then went to find Wang Yongchang.

The focus of the band's future operations was explained in detail.

"Lao Wang, the marketing costs of music works can be reduced. With the current fame and attention of DP band, the publicity expenses are not necessary. We only need to maintain the platform delivery costs."

Listen to what Li Can said.

Lao Wang felt very complicated.

If someone else said this, Lao Wang would have cursed him for being arrogant.

But if it is the DP band, it seems to be true.

Spending several million on publicity has basically the same effect as posting a status on Weibo. Even a short video on the Yinfo APP is not only more effective than a million-dollar publicity campaign, it may even be a publicity opportunity with millions of traffic.

You can make some extra money by simply including certain commercial products in the show.

Where can I go to reason?

“What about copyright operation?”

"For traditional copyright operations, fixed maintenance and statistics are sufficient. Internet copyright operations require additional staff. In the future, more emphasis will be placed on IP-based content, radiating the field outward."

Li Can was quite serious.

His brows furrowed slightly.

This is a critical juncture and we must maintain stability.

Immediately, he looked up at Wang Yongchang and said.

"Remember to suppress any content with political attributes. Don't rush to let the DP band or my personal IP output consciousness. You must avoid this aspect for the time being."

"Being too impatient will not work, and may even have the opposite effect. If I can get through this stage smoothly and freeze my cognition, I can output whatever I want in the future. I won't lose the big picture for the small."

"Yeah, no problem."

Wang Yongchang nodded and took this matter as a priority.

Output this kind of thing.

Fans can be anxious, netizens can be anxious, but you must never be anxious.

Obviously there is greater potential for development, so there is no need to rely on positive attributes at this time, which will arouse vigilance.

But once it is firmly established, it will be more closely tied to the interests of those international companies.

Let fans in more circles have a perception that [DP band, or producer Li Can, as long as he is there, the joint project must be excellent], and then continue to strengthen this perception.

In this case, what if one day, the DP band collaborated with some domestic games, Chinese-style animation, or Xiaguo cultural projects?

Those foreign fans will come and learn more about it out of interest and love for the company.

Then you can just pour it however you want, right?
Use Xia Guo’s thoughts to fill up those foreign fans.

There is nothing to worry about the output.

Do what you can do with your ability. Since DP band has greater potential, they should aim for bigger things.

"what about others?"

"Others? Of course it strengthens this perception."

Li Can smiled slightly.

"I'm going to release some news to the industry, saying that DP Band's next development intention is to develop IP cooperation projects."

"Games, movies, animation, all kinds of linkages and cooperation, there are no limitations, the main focus is on IP-oriented cooperation."

Halfway through.

Li Can suddenly thought of what O'Carey had said casually.

[Sony also seems to be very interested in cooperating with itself]

"Hmm? Opportunity!"

(End of this chapter)