Entertainment: Is this how you play music?!

Chapter 268 "Shaanxi Storytelling Guidance"

It seemed that he was aware of Yang Ji's concerns.

Li Can said with a smile.

"Hey, think positively. No matter how well you do, there will always be people who criticize you. Don't hide it. Just promote it. Just don't exaggerate."

"Too."

Yang Ji sighed and nodded.

If you want to be the first person to try something new, it’s impossible to say that there’s not much pressure.

Yang Ji was being overly cautious in promoting this and was very afraid of over-promotion.

Judging from the current content, any display of a few highlights will cause great frenzy and expectations.

Therefore, in some previous announcements, Yang Ji did not dare to be too exaggerated. He was so low-key that many players did not even know that this game was being produced.

Li Can's words immediately made Yang Ji realize.

Sooner or later, this blow will come.

It is very necessary to prepare yourself mentally in advance.

Immediately, Yang Ji relaxed some of his worries and smiled heartily.

"Cheng, Brother Can, let me listen."

"Well, you go first. I'll go get in touch with Shang Mei first, and then we'll go to the studio together to learn about the game content and work on the project."

"No problem."

Yang Ji quickly agreed.

So much has happened in these few days.

The operation of the entire project accelerated rapidly, as if it had been revitalized, and there was no longer any jamming.

For a moment, Yang Ji even felt a little uncomfortable.

After hanging up the phone, Yang Ji couldn't wait to start studying the works produced by Li Can.

looking forward.

"What kind of Xia Guo style will this be?"

The expression of anticipation lasted until the song was over.

Yang Ji's expression stiffened.

As soon as you hear it, you can feel the rhythmic beat.

Although I don’t know the name of the throat singing method of the Gelugpa sect of Tibetan Buddhism, the magical and mysterious feeling is real.

Vaguely, Yang Ji seemed to see a swaying monk frantically beating a wooden fish under a lantern.

"Namo Amitabha"

The corners of Yang Ji's eyes twitched violently.

When studying black monkeys, one naturally has an in-depth study and understanding of related cultures, Buddhism being one of them.

The lyrics are exactly the "Nirvana Mantra".

"Fuck, cyber transcendence is something that Brother Chan can do."

“Why make the “Nirvana Mantra” so dynamic? Does Brother Chan like to pray while dancing? The MVP result screen turns out to be real?”

Now Yang Ji understood why Li Can said "Bao Huo".

Just need to match it with some weird game pictures.

A little bit of a spoof.

It will definitely produce an abstract qualitative change under the cultural attributes and can easily become a hot topic on the Internet.

Just Li Can?
Can they resist dancing?
impossible.

Yang Ji has great confidence in Li Can's ability to make things happen.

Whenever they release a promotional video or song today, the band will have to do an abstract dance with hidden chicken feet tomorrow.

With their influence, it is very easy to get maximum attention.

"Well, the artist's train of thought is really beyond my imagination."

Yang Ji couldn't help laughing.

Quickly gather the publicity and promotion staff.

Play this oriental hip-hop style song "Nirvana Mantra" for them.

The publicity team was amazed.

"Ah? Can you beat a wooden fish like this?"

"It's bad. Will our Black Monkey become a major disease area in the East?"

"It shouldn't be that serious, but Xiaguo's baby should have his own large ward."

"Ahahahaha!"

The publicity team burst into laughter.

For some unknown reason, the work pressure seemed to have been reduced significantly.

When the concept of "abstract" appears, it seems to be the only answer.

Of course, it doesn't necessarily need to be very abstract. We still have to leave the abstract stage to netizens. We just need to add a little bit of weirdness in the editing, and the effect will be there.

"Which one do you think we should use for this promotional video?"

“I think we should use ‘Nirvana Sutra’ to attract attention first, so that after the next trailer is released, more and more netizens will be willing to interpret the work from the details revealed in the trailer, including the content expressed in the music.”

"I think so too. The story of "The Internet" is very consistent with the content, but it is unfamiliar to the audience. If we can attract curiosity first, people will naturally understand it in depth. In this way, while maintaining the artistic height, the effect of the trailer will be more obvious!"

Yang Ji nodded.

The balance in my heart has tilted.

Originally, Yang Ji wanted to keep a low profile as much as possible to avoid raising players' expectations too high.

But now, what Yang Ji wants is to publish some real content and let netizens judge whether it is good or bad. Perhaps, he can also get some suggestions and feedback from it.

Yang Ji made the decision immediately.

"Okay, let's do it this way!"

"But please note that publicity must be pragmatic. It is best to edit in some of the shortcomings without covering them up!"

"okay."

Youwang began to take action.

The work enthusiasm is high and the atmosphere is enthusiastic.

at the same time.

After polishing his work, Li Can naturally began to move forward with the work and also coordinated with the Black Monkey Animation Group.

The venue was chosen to be the Capital Hotel.

The Hongri Studio under Shanghai Art may sound unknown, but it is actually well-known in the industry.

Half of the excellent Chinese cartoons that those born in the 80s and 90s remember from their childhood came from Shanghai Fine Arts.

During the evolution over the years, the big names who created high-quality Chinese comics have also set up their own studios. Hongri Studio is one of them. If you trace back, you can at least see Calabash Brothers.

In the hands of a new generation of successors.

Hongri also has different participating works.

Unlike what many people imagine, some top studios have very profound ties with Neon Animation. They participate in each other's production, and there are many technicians and artists who return after studying in Neon.

Meng Xin, the leader of the Red Sun, is one of them.

"Brother Chan, I've heard of you for a long time. Now I see you in person. You are indeed tall, rich and handsome."

Meng Xin smiled and shook hands with Li Can.

"Brother Meng is exaggerating."

Li Can looked at Meng Xin.

He is slightly plump, about 1.75 meters tall, wears glasses, has a kind smile on his face, and looks like a tech geek.

It’s hard to imagine that this person has participated in countless excellent anime works that are talked about by the two-dimensional world.

"We are all artists, so let's not talk about social etiquette and start with the work."

Li Can chuckled and spoke.

"I want to talk about the cooperative model."

"no problem!"

Meng Xin agreed readily and kept praising him in his heart.

Brother Can is just as what is said in the industry, there is no so many twists and turns, he just wants to talk to you about work right away.

"The game currently has a lot of chapters to choose from. I don't want to be limited to the traditional way of cooperation. We can do it from multiple angles."

"In a music animation, the music can be the main theme, and naturally the animation can also be the main theme. Of course, I also want to try two parallel lines. What we need is mutual cooperation."

Li Can's words seemed to be nonsense.

In fact, to a professional like Meng Xin, the amount of information is very large.

What is the main subject is not determined from the audience's perspective.

It’s completely from a creative perspective!
That is the question of "which came first, the chicken or the egg". Music animation refers to using pictures to match the display of songs. The songs are the main thing, so the songs will be created first, and then the storyboards will be considered based on the songs.

Such expressions are time expressions.

Focus on music time.

The picture tends to be more hazy and imagery.

In traditional animation, music is an auxiliary structure to complement the picture story.

There must be a complete anime first.

Then the music will perfectly coordinate with the changes in the animation shots to increase the emotional effect.

It is even more difficult to run two lines in parallel.

Right now.

The music and the pictures describe two stories, but these two stories are closely related and intertwined with each other.

It is the most difficult form of artistic fusion in the industry.

Since the game is large in scale, we also want to export oriental aesthetic art.

Then the intensity must be maximized.

Any form of oriental aesthetic expression needs to be done.

This is because, in the past, stories about the East were told by Westerners, or by strange apprentices like Xiao Rizi who had learned the wrong things, so they were naturally full of strange flavors and stereotypes.

Whether it is DC or MV comics, the content related to Xia Guo shows this point.

Many editors actually have no bad intentions, they just have huge deviations in their cognition.

But now, the story of the East has to be told by the Xia people themselves.

"Brother Chan, why don't you come to our studio first? Our studio is already working on the design of anime-related characters. Would you like to take a look?"

"no problem."

Li Can agreed immediately.

It was just one night.

He went to the Shanghu Studio with Meng Xin, where he saw many design drawings and drafts for the early production of the animation.

Corresponding to the plot in the game.

Meng Xin began to introduce to Li Can the sources of their respective image designs.

Black Monkey's animation will not appear in the main show.

It serves as the end of each chapter.

After defeating the final boss of each chapter, there is a summary before obtaining the chapter rewards.

The ideas of each chapter are summarized through the artistic expression of music and animation, with a special focus on displaying oriental art.

Therefore, the image of anime characters is different from the modeling in the game.

Look at the image design.

Chapter 4 [Qudu Ziyuan].

I just finished the music for this chapter, and it feels very familiar.

Li Can saw a handsome white-haired guy and asked curiously.

"Hmm? Who is this? Is this the image of Bajie during his Tianpeng period?"

"No, this is Tianpeng."

Meng Xin handed over the design draft. He was an honest and simple farmer with a little stubble.

“Originally, I wanted to design him to be more handsome, in contrast to the pig image, but the core of this chapter is the love between a man and a woman under great pressure, and plus Bajie and Zi Zhu’er reflect the image of a man farming and a woman weaving, so we designed him as a farmer.”

"Yeah, very detailed. Who is this white-haired guy?"

"I don't know, it's probably me."

"?"

As Li Can’s eyes widened, Meng Xin’s old face turned red.

"I said, let me add my image to the mix, and I can give them a discount, and I agreed."

"How much discount?"

"Twenty percent off."

"."

Li Can couldn't hold it anymore.

Take a closer look.

Meng Xin, a great artist, designed a virtual image for himself on other accounts that seems to be somewhat similar to this white-haired player.

"Does that really occupy a plot in the story?"

"Have!"

Now Meng Xin is no longer sleepy.

Just start narrating without stopping.

"Bajie has a crush on Chang'e, the lead dancer, and Zi Zhu'er designed an ordinary little Chang'e, and Chang'e, the lead dancer, has an affair with the boss, so."

"So the big guy that Chang'e had an affair with was actually you? You used the power of the author to demote Bajie?"

".right."

".Bazhe Xingjun?"

"If you say so, it's not a big problem."

"."

The two looked at each other.

Meng Xin looked away guiltily.

".Fine."

Li Can didn't continue to complain.

The problem is not big.

It really doesn’t affect the overall production.

After all, this scene does require a concrete character that can contrast with Bajie's image as a farmer.

Although the canopy setting in the game is very cool.

But in the artistic expression of animation, such texture contrast is very necessary. Compared with concave characters, clearly expressing images and core is the most important.

"Next, let's finalize the follow-up of different projects?"

"no problem."

Meng Xin nodded.

Animation and music production began to be constantly discussed and improved with each other.

After discussion, the mode of anime music after the end of each chapter was also finalized.

After the details are finalized.

The two of them came to Youwang’s headquarters.

The original plan was simply to compare the content with Yang Ji and the text team.

However, as soon as he entered the company, Li Can was pulled by Cheng Wen to an office in the company.

"Brother Chan, you are here, come and help."

"coming."

Li Can nodded, turned and looked at Meng Xin.

"Old Meng, together?"

"to make."

As an art director and consultant, I definitely have to do something.

With the help of Meng Xin, a great artist, he might be able to give us a lot of suggestions.

I immediately went to the computer under Cheng Wen's guidance.

"Brother Can, we are a little confused about how to guide the plot of the second level. Can you take a look and see which way to guide and explain it makes more sense based on the existing structure?"

Cheng Wen scratched his head and spoke.

"It is definitely not enough to simply complete the task, but there will be a huge amount of information to be transmitted in this area. If the conventional approach is used, it will easily become boring. Artistic expression is needed, but if it is artistic expression, the information transmission seems to be disturbed. Come and take a look."

Just a glance.

Li Can then spoke.

".【Wind Rises at Dusk】, the land of yellow sand, isn't this the old northern Shaanxi? If you want to transmit information and express it artistically, then you can do the storytelling in northern Shaanxi. It is purely about expressing information, but it is also about art."

"Fuck, that's fast."

Meng Xin and Cheng Wen were both stunned.

"Is this okay?"

(End of this chapter)