Entertainment: Is this how you play music?!

Chapter 57 Brother! I'm live streaming!
Li Can didn't know that Yao Jingye had also learned his method and planned to find musicians to disgust him in the same way.

But even if I knew, I wouldn't care.

During the period when Yao Jingye was troubled, Li Can returned to the college again and met with the musicians of the National Symphony Orchestra for the first time. They talked about some music and Li Can gave some guidance on the connection direction of each part according to the content of the music.

The studio is under the management of Chen Gang and Zhao Ze, and all work is carried out on track.

Five days later, when Li Can returned to the studio again, he felt as if he was in another world.

"Brother Chan! It's famous! It's famous!"

"What's hot? Who's hot again?"

"Lin Feng and Han Jiayin!"

Chen Gang handed the recent data sheet to Li Can and spoke excitedly.

"The last round of promotional warm-up before the release of the drama "Xian Xia" has begun. Lin Feng and Han Jiayin released the second male and female duet theme song "Liang Liang". This wave of popularity is even more fierce than the last one!"

"Huh? It's only been a few days?!"

Li Can was a little surprised. The take-off speed was faster than he had imagined.

On the third day after Li Can returned to the academy, the final promotion of the "Xian Xia" drama was fully launched.

The publicity efforts this time are totally incomparable to the past, and the investment of real money shows the ambition.

Perhaps only after the official broadcast will the publicity efforts be greater.

After the trailer for "A Glimpse of Beauty", the crew of "Xian Xia" released three normal commercial promotional videos in succession, as well as a series of shooting highlights, "behind the scenes stories" and other content to attract audiences.

It is also because of this that the attention on Lin Feng and Han Jiayin increased during this period and then cooled down.

After this period of cooling down, it finally reappeared in the public eye with the final round of publicity.

The soundtrack of the promotional video is "Liang Liang".

“It’s mainly because of the song title.”

Chen Gang smiled and felt more and more that Brother Can was simply a genius.

It's really a meme-making machine.

"'Liang Liang' has become popular, but there is no Liang Liang. Although the song title is unlucky, netizens have started to make fun of it."

"Hahaha, great, not bad, not bad. Look at this trend, it's catapulting off and ascending to the sky on the spot!"

Li Can looked at the data chart and couldn't help but be amazed.

After all, it's only two days, and the data chart does look impressive.

This is almost a 90° surge, the Y-axis data is rapidly stretched and contracted, and the visual impact is quite strong.

"So Brother Feng and Jiayin are going to run announcements these two days?"

“Already running.”

Chen Gang chuckled.

"Now the Internet is praising the theme song of "Xian Xia". After all, it is a duet of two love songs. Now anchors and guests like to use "Jinghong Yimian" very much when they organize activities. "Liangliang" is popular in itself. Everyone has been craving it for a long time. Many platforms and KTVs want to get the authorization of "Liangliang" and are waiting for you to sign. The income from channel royalties will increase."

"What about the share?"

"The highest in the market, 40 percent."

Li Can nodded, showing a hint of joy.

The annual copyright fees paid by KTVs in first-tier cities are generally between 30,000 and 50,000 yuan, while those paid by KTVs in small cities are generally between 5,000 and 10,000 yuan.

The Music Copyright Association of China is responsible for the collection and supervision of these copyright fees, and the Association will take a commission from the collected fees.

The profits are distributed based on the statistics of the songs’ playback in KTVs across the country, and handed over to the songwriters, composers, or companies and other rights holders, and are then divided again based on the proportions of different contracts.

The Music Copyright Association will first take 45 percent to collect and manage copyright fees.

According to the independent studio contract with Li Can, the company takes a 5% commission.

The singer of "Dagongzai" takes 10%, and Li Can, the lyricist, composer and producer, takes 40%.

It doesn't seem high.

However, there are at least 12 registered KTVs across the country. The income from these KTVs should not be underestimated.

Even if we calculate based on the figure of 10 per company, this is still a huge pie of nearly billion, and the actual number is probably more than that.

After deducting the share from the music copyright association, the money will be distributed according to the number of song plays.

Once a work has a few more popular songs that KTVs love, and the number of plays in the big market can reach around 1%, it is not impossible to make several million a year without doing anything.

If it is a phenomenal hit, then the single may generate tens of millions in revenue in the same year just in the KTV channel.

The most popular songs in KTV are some catchy "country" songs.

Naturally, it is a duet love song.

One is loved by guests over 40 years old, and the other is often used by young people and students for dating.

“What about platform channels?”

"It's similar. The revenue share is also distributed based on the number of views counted by each platform, which is 45%, five percentage points higher than KTV."

"This share is really a lot."

Li Can nodded thoughtfully. "It's time to consider the Internet industry."

"Yes!"

Chen Gang sighed.

"That is to say, we are free. If it were a paid digital album, the revenue would be even more terrifying."

"Oh, forget about charging. For us, sacrificing breadth to get leeks is the stupidest thing to do."

Li Can smiled and shook his head.

"There are so many ways to make money on the Internet. There's no need to grab every little thing. The free market is our basic base."

At most, we can appease the music platform in the early stages, add a few popular songs to the VIP song library, and make a compromise with each other.

It is impossible to charge a fee.

"However, we still have to keep producing songs. Our studio was established not long ago, and although the performance of our works is encouraging, the quantity is still too small."

"We must find more channels to expand. We can't just rely on singers. If there are too many works, we have to put them all on the stage."

Thinking of this, Li Can suddenly had an idea and looked at Chen Gang.

"Gangzi, do you usually watch live broadcasts?"

"Ah? Look, what's going on?"

Chen Gang was stunned for a moment, then responded subconsciously.

Before I could react, I saw Brother Chan showing his signature evil smile.

I shuddered subconsciously.

"No, Brother Chan, what are you doing?"

"Hey, Gangzi, can you live stream?"

Li Can chuckled, and Chen Gang felt even more creepy.

As soon as I heard it, I knew it was nothing good. How could I agree to it?

He immediately waved his hands repeatedly.

"No, no!"

"No, you will."

Li Can's smile became even brighter.

In the early days of Internet 2.0, too many artists looked down on Internet live streaming with their so-called "star airs", and too many Internet celebrities wanted to squeeze into the entertainment industry, even at the cost of giving up the basic foundation of the Internet.

But then what?

As the Internet pie grows bigger, artists have flocked to the Internet, started live streaming, and started selling goods, becoming what they most disdained at the beginning.

So why don't I take this opportunity to be the first to step into the Internet? !
Although there are no short videos, there are live broadcasts!

Not only do you have the traffic bonus of an artist, you can also get in touch with good talents among the public in advance.

This is definitely the best opportunity to showcase your work!
"No, Brother Chan, I really can't."

"Good boy, how do you know it won't work if you don't try?"

"But."

Chen Gang was a little embarrassed, but after hearing what Li Can said, the embarrassment turned into hesitation.

"Do you want to connect with the female anchor?"

"Ah this."

Seeing Chen Gang hesitate, Li Can's voice, like the devil's whisper, surrounded his ears with temptation.

"Do you want to go to the border area for rounds?"

"I"

"Just tell me if you want to participate in Douya's offline activities with the female anchor!"

"Brother! I'm live streaming!"

Chen Gang's eyes were clear and full of determination.

　Top singers or producers have many channels for income, which is why the price of Jianxian's songs at the beginning was not high, even if it was exaggerated. The main reason was to hold the copyright. The songs sold for millions were all bought out without exception. If it was a time traveler, whoever sold it would be an idiot. If it was sold for millions and still had the copyright, then I can only say that capital is stupid.

　　Hans Zimmer knows.

　　A famous Hollywood composer and the composer of the classic film Interstellar.

　　He earns more than 3 million US dollars for one work, plus subsequent royalties.

　　But what level are they?
　　He is a master that the whole world of film circles drool over. In Hollywood, where the cost of soundtracks is highly valued, he is considered a phantom god.
　　You can take on a job, and the amount of music they compose starts at dozens of pieces.
　　If you want to have both for a single song, I can only say that you are equivalent to dozens of Hans Zimmers.

　　If you want to make music, you have to know how to find channels. Music penetrates into life quietly from all angles. Spreading the volume and having multiple channels are the essence of making money, not just selling individual songs.

　　The reason why the news report of "Guangdong Love Story" generated hundreds of millions of benefits is that the scattered income from countless channels added together formed a qualitative change.

　　Generally speaking, news reports mostly focus on this kind of "value", rather than how much money a song gets from selling.
　　
　
(End of this chapter)