Huayu started by playing Lao Ai

Chapter 200 Game Console
Amid the quarrel between the two women, the car sped all the way to Suzhou Industrial Park.

After getting off the bus, Amanda exclaimed: "Teacher, I thought my Chinese level had improved a lot these days.

Now it seems that I still need to study harder.

I didn’t understand most of Shu Chang and Bai Qiao’s argument.”

After Amanda mastered the art of eloquence, she no longer had any problems with her speech.

She is now learning Chinese, and the biggest obstacle is listening and understanding.

This requires time and context.

"You're already learning quickly, don't worry."

Zheng Jing took Amanda's hand and took two steps forward.

Li Fuzhen was already standing at the company entrance to greet them.

Standing next to her was Li Yinxin, whom she hadn't seen for a long time.

Seeing Zheng Jing holding hands, Li Fuzhen understood what he meant and decided not to talk about business matters today.

“Amanda will be here for a few days. The day after tomorrow morning, Louise, the director of the Hearst Group, will come with her team to inspect.

You need to take photos and promote it, and then you can do it when the time comes.”

Jung Kyung ignored Lee Yoon-shin’s playful wink at him and explained the situation to Lee Boo-jeong first.

He continued: “There should be no problem with the general direction of cooperation.

It’s just that the specific share and conditions still need to be negotiated.

Amanda has no say in this matter, as she is still young and does not hold a position in the group."

Li Fuzhen nodded and said, "I understand. Yin Xin happened to be in China, so let her receive Amanda.

She will go to the United States to study at New York University in September."

"Okay, you can arrange it."

Zheng Jing will only stay in Suzhou for one day. He will go to the crew tomorrow to prepare for the filming.

Led by Li Fuzhen, everyone visited the company's production line and R&D center.

After the great success of Fuyao MP3 and the continued income from Xiaolingtong stores, Jinpeng Technology has sufficient cash flow.

Under such circumstances, Li Fuzhen increased investment, expanded the factory area and production line, recruited talents, and established a research and development center to prepare technology for the manufacture of other electronic consumer products;
It is no exaggeration to say that Jinpeng Technology is now one of the top manufacturing companies in the country.

Before the launch of the Fuyao MP3, the domestic MP3 market had an output value of only a few hundred million. After its launch, the market grew more than ten times.

Jinpeng Technology has led and driven the long-term development of the MP3 market with its products and cultural trends.

As a result, companies such as Lenovo have begun to enter the MP3 industry, hoping to get a piece of the market.

It is also because of this that Li Fuzhen became so popular and became a well-known entrepreneur admired by everyone.

After the visit, Zheng Jing asked Amanda, Shu Chang, Bai Qiao and Li Yinxin to do activities together, while he went back to the office with Li Fuzhen to discuss things.

While making tea, Li Fuzhen said, "According to your strategic plan, we have built an official website and named it Jinpeng Mall.

Taking into account the opinions of physical channels, no preferential prices are given to mall customers for the time being.

So currently the number of registered members in the mall is not that large, only about 5000 people.”

For the development of Jinpeng Technology, Zheng Jing's plan draws on JD.com's self-operated business, but is streamlined.

In the future, we will not do online shopping of other categories, but will focus on electronic consumer products.

Li Fuzhen established an online website according to Zheng Jing's idea.

However, all the PHS stores owned by Zheng Jing’s family have been incorporated into Jinpeng Technology.

Jinpeng Technology has its own offline physical channels, and they are profitable, which creates certain conflicts with online channels.

What Li Fuzhen is more concerned about now is expanding physical stores, improving physical channels, and planning and adjusting the electronic products sold in physical stores.

I don’t pay much attention to online shopping malls.

Zheng Jing said: "Don't worry now, just maintain the website and establish the Jinpeng brand first.

We will hold activities after the EasyPay software is launched.”

Li Fuzhen nodded and said, "No problem. When will EasyPay go online? I can make arrangements in advance."

“The Easy Payment project has just been launched, and we still need to smooth out the relationship with the bank, which will take at least several months.

Don't worry about it, my dad will take care of it."

EasyPay software is a new project of Western Network, which is mainly designed to facilitate game players to purchase game point cards.

At this time, domestic supervision of online payments is completely blank.

Moreover, Yifuzhi is different from Alipay. The initial scenario is that game players purchase game cards from Western Network.

Without involving any third party, issues of fund security and transaction trust are greatly reduced.

It’s not that difficult to promote.

After EasyPay is promoted, Western Network will also launch a gaming platform.

Through the payment channel of Yifuzhi, we attract major domestic and foreign game manufacturers to release games on Western Network’s game platform.

Li Fuzhen knew about this plan.

She took a sip of tea and said, "When preparing for the R&D center this time, I specially set up a R&D department for handheld game consoles."

Hearing this, Zheng Jing was stunned for a moment and said, "Why do you want to develop a handheld game console?"

Li Fuzhen smiled and said, "There are four reasons: First, you like playing games very much.

If we produce a handheld game console of our own, you can play our game console in your spare time whether you are on a business trip or filming a movie.

Second, if Western Network wants to be a gaming platform, I think it still lacks an electronic terminal.

A good electronic terminal, like an aircraft carrier, can expand the influence of the platform.

Third, developing handheld game consoles is also a way to accumulate chip, graphics card and image technologies.

We can also apply these technologies to other products of the company.

The final reason is timing.

Just a while ago, the Japanese game giant Sega announced its withdrawal from console production and laid off a large number of employees. I took the opportunity to recruit a group of talents in the game console field.

With them around, we can achieve twice the result with half the effort in developing handheld game consoles."

Sega is one of the three largest companies in the Japanese gaming industry. It competed with Sony and Nintendo in the console industry, but was defeated. The company suffered losses for many years and announced this year that it would withdraw from the console industry and focus on game agency and R&D.

In order to cut costs, Sega's console research and development and manufacturing departments were all cut.

Even so, Sega was on the verge of bankruptcy and was ready to be acquired.

Zheng Jing took a sip of tea and said, "Sega has strong game development capabilities, many well-known games, deep accumulation, and good technology, but it is about to go bankrupt.

The console game market is so small, and Microsoft has entered the market this year with the Xbox set to be launched soon.

It's not a good business to develop a handheld game console at this time.

What’s more, there is a recent ban on electronic games in the country.”

In fact, before 2000, there were some companies in China, especially in Taiwan, that developed game consoles.

Puze's Gamate, Dunhuang Technology's Super A'Can, and VTech's CreatiVision all have good performance.

Although they cannot compare with Japan in terms of gaming ecology, these companies can still survive by relying on the Chinese market and adopting a low-price strategy.

Especially in the 1980s, Taiwan's game console manufacturers were not much worse than Nintendo.

It was only from 1982 to 1987 that Taiwan Island developed an electronic game called Near Order.

As a result, the gaming masters in Taiwan and the mainland are gradually falling behind in this regard.

The same is true in mainland China today.

Arcade halls and old bluffing machines are too rampant, which not only affects the growth of teenagers, but also becomes a gathering place for gangsters, which has a bad influence.

In response to this phenomenon, in 2000, the mainland issued a ban on electronic games.

The production and sale of electronic gaming equipment is prohibited.

Opinions vary on this strategy.

Some people believe that objectively correcting social trends and guiding young people to grow up healthily will do more good than harm.

Some people also believe that games are not online opium and should not be treated in a one-size-fits-all manner.

Without the support from the gaming industry, the domestic chip and graphics card businesses have lost their market, leading to further backwardness in this area.

But no matter what, the policy has been issued and everyone must abide by it.

Li Fuzhen wanted to make a handheld game console, but it wasn't possible.

Li Fuzhen had already considered the issue mentioned by Zheng Jing.

She said: "Sega failed because they took too big a step and started a price war with Sony in order to seize the international market, which led to a break in their capital chain.

Our handheld game console can be sold through the Fuyao MP3 channel at a reasonable price.

We control investment costs, do not engage in price wars, gradually accumulate technology, and slowly update and iterate.

I have calculated that as long as the sales volume can reach 8 units, we can barely break even.

As for policy issues, I have communicated with relevant personnel.

We are an MP3 company, and we can package the handheld game console into a portable video player, which can not only play games, but also listen to music and watch movies, and load some learning modules to bypass the ban. "

Li Fuzhen’s idea is feasible.

In China, only devices used to play games are banned, while computers, learning machines, etc. are not banned.

Sony also took advantage of this loophole in the future. Because the PS2 could play DVDs, it was classified as a multimedia device and entered the mainland market in 2003.

Zheng Jing thought for a while and said, "Since you have made up your mind, let's do it.

I often play handheld game consoles, so I am quite familiar with this area.

I'll draw some pictures of my ideal handheld game console for you later.

You can refer to it. ”

Although Nintendo has always been the king in the handheld game console market.

But Zheng Jing's favorite handheld game console is still Sony's PSP.

In addition to playing games, this handheld game console can also be used to read novels, listen to music, and watch movies. Its overall performance is very powerful.

Zheng Jing could draw the design and layout of the PSP as a reference for Li Fuzhen's research and development.

After getting Zheng Jing's support, Li Fuzhen smiled happily.

This was the first time after the establishment of Jinpeng Technology that Li Fuzhen proposed a new business that did not follow Zheng Jing’s strategic development plan.

Seeing Li Fuzhen's happy look, Zheng Jing said: "I will let Western Network continue to expand, acquire some game companies, and develop a few more games to match your game console.

But you also have to be mentally prepared.

According to the mainstream thinking in China, electronic games are harmful spiritual opium and are despised by people.

The price of the game console is not cheap, so the sales may not be very good.

And you are skirting the policy. If you are not careful, you will be banned.”

In this era, games are despised, especially after the ban on electronic games came out, the official public opinion has made a judgment.

That’s why people like Yang Yongxin appear and are sought after by many parents.

Li Fuzhen said confidently: "Sales will come slowly, I am not in a hurry.

And handheld game consoles will not be banned, I have already planned for it.

After the handheld game console is launched on the market, we will buy a wave of press releases to publicize its success overseas.

I'm not sure about other places, but I'm confident that I can get some data in Korea.

Once our handheld game consoles have some success abroad and are popular among foreigners, the government will give them the green light.”

Zheng Jing: “…”

It has to be said that after starting his business in China, Li Fuzhen has become more and more familiar with the situation in China.

Zheng Jing also thought it was worth a try.

Before 2000, there were still many high-quality stand-alone games in China.

If a handheld game console can play many games such as The Legend of Sword and Fairy, Xuan-Yuan Sword, Monopoly, Swordsman Love, Tiandi Jie, Dragon Knights, Heroes of the Three Kingdoms, Qin Shang, Meteor Butterfly Sword, etc., it will be very attractive to domestic players.

Zheng Jing can also let Western Network develop some exclusive games to increase sales of the handheld console.

For example, Plants vs. Zombies, Minecraft, etc.

(End of this chapter)