Huayu timely rain, they forced me to be the top star

Chapter 313: The game of selling films at sky-high prices! Major TV stations: Are we also part of the PLAY?
You say we can just win without doing anything?

If you say you can take us flying, then we can take us flying?

A group of responsible persons looked at Zhang Yang quietly.

Silence is the Chenhai conference room today.

"I got it." Cheng Duling wrote quickly, and Mo Xiangwan understood it clearly.

Reba and Gao Yuanyuan's eyes flickered: "A new posture has been developed."

Finally, it was Teacher He who spoke up to ease the atmosphere: "Ayang, we have watched the first and last six episodes of the TV series. The content and rhythm are really good."

"But you said that the TV series could win easily, so it's definitely not because of this, right?"

"Yes." Zhang Yang smiled at everyone: "I will provide the most suitable promotion and marketing plan for this TV series, which means that you will buy more than just the TV series."

"If the TV stations you work for are willing to give us some hard work compensation, we at Chenhai can also take full responsibility for marketing work."

Hearing this, all the persons in charge present showed interested expressions.

Chen Hai or Zhang Yang’s marketing and promotional content is well-known inside and outside the circle, and there are legends in all walks of life.

Among his currently aired works, he has only played the male lead in three films, namely "Xuan-Yuan Sword", "The Female Prime Minister" and "The Imperial City Meets Seattle", and he is the second male lead in "So Young".

Others such as "The Empress of China", "The Four", "The Palace of the Golden Flower", "Journey to the West: Conquering the Demons" etc. are all supporting roles.

But he was able to make three consecutive jumps, reaching the third line one year, the second line one year, and the first line this year, which is undisputed.

However, her popularity is unmatched by many first-line male stars and she is unique.

All this is because he is very good at marketing and hype.

It's not the dark red like Pang Bing and Yang Mi, but a hard red.

In addition, no one can match his operation and marketing of his works.

If he is really willing to provide a supporting marketing plan, it will really be like "adding wings to a tiger" and help it fly!

"Mr. Zhang, can you tell us more about the marketing plan?" a TV station manager asked.

Zhang Yang looked at the man and responded politely: "Sorry, this is a business secret."

All responsible persons:?
"You mean, we can't say it?" someone confirmed.

"Of course." Zhang Yang nodded. "I can only tell the TV station that bought the first round of broadcasting rights that marketing may not work if too many people know about it."

All responsible persons: “.”

This is the truth, but you are just making empty promises for us.

Let us take a gamble and open a blind box based on your reputation as a marketing expert, Zhang Yang!

"I can't tell you about the plan, but I'm not just making empty promises." Zhang Yang seemed to know what everyone was thinking, and said calmly, "I can sign a supplementary agreement with you."

"If I were in charge of marketing, the highest ratings for our TV series would definitely exceed 3, and the average ratings would definitely exceed 2. If I can't do that, I can refund the money. I will break even and make a profit."

The TV series "Hear Your Voice" took less than two months from start to finish filming, and cost 40 million yuan, of which 15 million yuan was Zhang Yang's salary, which was used to raise his status.

Now the quotes given by first-line male stars for a TV series are generally between 300,000 and 500,000. For example, Hu Ge would take the lowest price for starring in Tangren's own TV series, but Zhang Yang is deliberately raising the price.

He discussed cooperation with Huanrui yesterday, and his salary was 20 million, which was all converted into investment ratio.

This number will more than double by next year, and it has already increased several times compared to a few years ago.

This is also why now a TV series needs three to four TV stations to broadcast it simultaneously, and they need to share the purchase costs.

For example, for "Hear Your Voice", Zhang Yang's first round auction price was 4 million per episode, which is 144 million. If all of it was borne by one TV station, the funds would be stretched.

For a TV station that usually has average performance and not many advertisers paying it, a failure would be a huge blow.

But if four channels broadcast it at the same time, each would only need 36 million. Although it is not enough to make a living at once, there is no need to worry too much about flop.

In fact, it is just like finding investors to make a movie. While sharing the risks, everyone works together to make the movie bigger and stronger.

What Zhang Yang means now is that if the ratings do not meet the requirements, he only wants 40 million!

"Sigh~"

All the responsible persons were shocked.

This is equivalent to a bet agreement.

A TV series with an average viewership rating of over 3 and a maximum viewership rating of over has the potential to be the best drama of the year. It is basically a huge hit in the same time period when it is broadcast, and it can be regarded as the best drama of the year on any TV station.

Even if it costs 1.44 million to get it exclusively, there will definitely be some profit.

For the entire TV station, it is even a big profit.

If the target is not met, Zhang Yang will only want 40 million, which is equivalent to the purchase price of the four companies together. As long as it is not a bloodbath, it will be a profit.

The only problem now is that Zhang Yang requires that "Hear Your Voice" must be scheduled before June 6th.

If there hadn't been this requirement, these people would have been fighting to the point of bloodshed.

But the schedule issue has a ripple effect on TV stations.

They only have purchasing qualifications and certain indicators, and more needs to be reported.

"Well, I need to make a call." said the person in charge of Blueberry Station.

"I also need to make a call. I have no authority to decide on the schedule." The person in charge of Huitai spoke up.

Others followed suit, all saying similar things.

"Everyone please."

Zhang Yang had no objection and let everyone do as they pleased.

A group of responsible persons left their positions and went to make phone calls.

This time, they all began to be wary of the people around them and had no intention of communicating.

Because according to Zhang Yang's gambling agreement, any TV station can be taken over.

Whether it's a TV series with an average viewership of over 1.2 billion with 2 million viewers, or a TV series starring Zhang Yang and Gao Yuanyuan with an exclusive broadcast of million viewers, it's a hot commodity.

"Teacher He, can you help ask about marketing?"

The person in charge of Mango TV whispered something to Teacher He and went out to make a phone call.

"Ayang." Teacher He came to Zhang Yang and said with a smile: "I won't be pretentious with you."

"The person in charge asked me to ask about marketing. Can you find something to leak? I'll be fine as long as I can get the job done."

Teacher He paused and said, "It doesn't matter if I really can't tell you. You are too bold to propose such a bet. It should be kept secret."

"If it were anyone else, I would definitely keep it a secret, but you can definitely tell it to Teacher He." Zhang Yang smiled and said, "That's it."

Zhang Yang did not hide anything from Teacher He and told him that his TV drama script was stolen and leaked, and that the SBS TV station on the peninsula was going to copy and film it.

"Someone stole your script, gave it to the people at Peninsula, and asked them to film it!?"

Teacher He's expression was very interesting and he felt it was unbelievable.

As a pillar of Mango TV, I know very well how this local station stands out.

It can be said that the import of Korean dramas, the introduction of Peninsula programs, and the invitation of Peninsula artists to record programs were a big reason.

Therefore, he is very clear about the nature of the Peninsula and the South Koreans, who are used to stealing and cheating, but he does have the capital to be confident in entertainment.

But today, he learned that the TV station over at Peninsula had copied Zhang Yang's drama!
"Yes."

Without waiting for Zhang Yang to answer, Teacher He nodded seriously: "I was just watching "I Hear Your Voice" and I felt an indescribable sense of familiarity. It turned out to be the feeling of watching a Peninsula idol drama."

Peninsula idol dramas have their own style. After all, they can become national postcards just like girl groups.

"It can't be said to be the feeling of a Peninsula idol drama." Zhang Yang smiled faintly: "To be precise, it's a kind of atmosphere."

"Many of our mainland film and television production companies don't understand that idol dramas are about an atmosphere, not the idols themselves."

Cheng Duling: Classic quotes, write them down.

"That's brilliant." Teacher He's eyes lit up and he raised his thumbs up: "I'll go back to the TV station and tell the people above me so they can understand." Zhang Yang: "."

Other entertainment companies still have opportunities, but Mango TV and its strategic partner Tianyu have no chance.

You can't make a living from idol creation and fan economy while destroying the idols' business.

"But in that case, your script is really good." Teacher He changed the subject: "Why don't you talk about the character of the Koreans? They are indeed very proud of themselves in the entertainment industry."

"For a TV series that they can decide to shoot right away after getting it, the script should be at the national writer level, in the words of their country."

"No wonder you insisted on scheduling the TV series at an earlier time. With the way they shoot there and their shameless style of doing things, if we miss this opportunity, we might be misunderstood."

Patting Zhang Yang on the shoulder, Teacher He smiled and said, "I'll talk to someone in my company for you."

"Thank you, Teacher He." Zhang Yang thanked sincerely.

He dared to say so much to Teacher He because he knew that he would not say too much and would help him to the best of his ability.

"Don't be polite. When I want to make a movie or introduce an artist to you in the future, just don't refuse." Teacher He walked out of the meeting room with a smile.

"Teacher He is really nice." Reba exclaimed.

Zhang Yang nodded slightly to show his approval.

But he will definitely not participate in Mr. He’s movies.

It would be possible to let Mr. He act in some of his movies in his true colors.

"Have someone send some midnight snacks." Zhang Yang looked at Mo Xiangwan: "I hope we can make this deal tonight."

Mo Xiangwan immediately took care of this matter and notified people to buy midnight snacks.

After dozens of minutes, people began to talk to Zhang Yang one after another.

Until 11 o'clock in the evening, only Dragon TV, Beijing TV, Mango TV and Blue Channel showed interest.

But it all takes more time to negotiate, so we'll talk about it the next day.

"Is it settled?"

As soon as Zhang Yang returned home, Liu Shishi and Liu Yifei squeezed each other and walked to the door.

Now they have formed the habit of coming to Hangzhou to live whenever they have time.

Even without Zhang Yang, there are still good sisters to play with.

“I’m afraid it’s a bit difficult.”

Zhang Yang took Reba, Gao Yuanyuan, Cheng Duling and other girls to their seats and began to integrate the current situation.

"The latest time for Mango TV to take over is May 5th." Zhang Yang drew a circle: "The work is "Love in Spring" produced by CCTV and Mango TV in cooperation with Shanghai New Culture. It is an exclusive drama. I am afraid it will be difficult to make room for me. I am not interested in non-prime time."

"When Love in Spring is finished, it will probably be June 6, which doesn't fit our schedule. Besides, the next drama is Happy Everyday, so it's hard for us to grab it."

"The person in charge of Mango TV just now also wanted me to choose another broadcast time slot and he could consider increasing the price, but I'm not very interested."

"."

Zhang Yang told the story in detail.

The top ten domestic local TV stations are Mango, Oriental, Blue Channel, Capital Channel, Jiangsu Channel, Phoenix, Anhui, Shenzhen, Guangdong, and Shandong.

Among them, Mango TV was originally the only one in the tier, but now Blue Channel is doing okay because of the popularity of "The Voice of China", Dragon TV and Suzhou Channel are following closely behind, and Capital TV is sometimes good and sometimes bad, and each has its own merits.

A good broadcasting platform is also beneficial for the TV series to become popular. As the leading actor, he must be considering not only the high price, but also the popularity of the TV series.

"Dragon TV's latest schedule is May 5th, and the next show is Weaning, with Tong Yaya, Lei Jiayin, Luo Jin and others as the main creators. This is not easy to get."

"Then on June 6th, the next drama is "New Love Era", produced by Xingfulan Films, and the main creators are Yao Di and Ren Zhong. This TV series will also be broadcast on Su TV at the same time, so we can try to get one of them."

"Blue TV, Imperial Capital TV, Tianjin TV and Heilongjiang TV will simultaneously broadcast "Father and Son Soldiers in Battle" starring Teacher Fan on May 5th. The chances of getting this one are slim."

"On June 6, Anhui, Beijing, Shenzhen, and Yunnan TV stations will broadcast War Thunder. We can try to win over one of them."

"Blue TV's next drama on June 6 is "Wind Shadow", so we can try to replace it."

"."

Zhang Yang discussed the matter with the girls.

Consider factors such as "release date", "TV series in the same period", "broadcasting TV station", etc. to make the best option.

The best option would naturally be to replace Mango TV's "Love in Spring", but the marketing plan would need to be adjusted.

The next options are Dragon TV's "New Love Era" and Blue Channel's "Wind Shadow", which are most suitable for impact in terms of time, and their platform influence is second only to Mango TV. Overall, they are no worse than the previous option.

However, although Zhang Yang's plan was very good, some things were beyond his control.

This world doesn't really revolve around him.

"Okay, okay, that's it."

"We'll work together again next time if we have the chance."

At Chenhai Company, Zhang Yang put down his phone and drew another line on the paper in front of him.

Mo Xiangwan sat opposite him and rubbed his brows: "In this way, the whole army is wiped out."

None of the plans Zhang Yang had envisioned were successful, and several TV stations were ready to go according to their original plans.

This involves factional struggles and the game between film and television companies and celebrities.

"I had expected this from Mango TV."

"I just didn't expect Blue TV to be so straightforward. After "Father and Son", they insisted on taking "Wind Shadow"."

"Dragon TV was a little hesitant. They were definitely reluctant to give up Weaning, but I think Su TV persuaded them to give up New Love Era. After all, the two are co-broadcasting."

Zhang Yang tapped his fingers rhythmically on the table.

As for other TV stations, each has its own problems and he is not very satisfied.

With this thought in mind, Zhang Yang said to Mo Xiangwan, "Refuse them all."

"I'll find another way out."

Mo Xiangwan opened his mouth to persuade.

In fact, there are many alternative plans, at least "Hear Your Voice" can be broadcast on satellite TV.

Why must we insist on prime time?

But when I think of Zhang Yang’s achievements and the miracles he has created.

Mo Xiangwan didn't say anything in the end and started to work.

Soon, the heads of major satellite TV stations received the news.

After they shared the same opinion, they were all shocked by Zhang Yang’s “stubbornness”.

Of course, there were also people who made sarcastic remarks, thinking that Zhang Yang was getting too cocky and inflated.

This news spread throughout the circle immediately.

It even spread to the Internet.

A hot search gradually formed.

Purchasing managers of major platforms: ???

Fool, are you starting marketing now?!

We are also part of your PLAY marketing! ?

In a coffee shop in Shanghai, the Tang Dynasty Poet gave Zhang Yang a thumbs up.

"High, it is high!"

Zhang Yang:?
(End of this chapter)