Rebirth Tokyo 1986

Chapter 100 Classic Propaganda
After seeing off Suzuki Zensuke, Takeshita Masato said to Kagawa Yuriko, "Kagawa-san, please call President Kobayashi for me."

"Yes, President!"

Yuriko Kagawa put down the sorting work at hand and quickly dialed the marketing department.

"Sit down, President Kobayashi, what would you like to drink?"

"Cafe."

"Okay." Masato Takeshita instructed Yuriko Kagawa, "Make a pot of coffee. I want more sugar and milk."

"Yes, please wait."

Masato Takeshita doesn't like the bitter taste of original coffee, but he quite likes dessert coffee.

It’s a bit like some people don’t like drinking tea, but like drinking milk tea very much.

"I called you here this time just to ask you about the status of the animation."

Masato Takeshita attaches great importance to the promotional animation project for suitcases. He hopes that the animation launched by his company can become the childhood memory of a generation like Haier Brothers.

It may be of no use for the time being, but this memory represents the future.

"I contacted SHIN-EI Animation Company and they said it's no problem. As for TV Asahi, we need to wait for the schedule."

"SHIN-EI Animation, a very good company. The animation is now in preparation. As for the schedule issue, if Asahi can't solve it, we'll go to another TV station."

"Yes, President."

SHIN-EI TV station may not be well-known in China, but even if you haven't watched the animation works produced by this company, you should know them.

The famous "Doraemon" is the work of this company.

In addition, the company would produce another classic in the 90s - Crayon Shin-chan.

"Do you have any thoughts on the animation itself?"

"Well, I have an idea for a themed trip. We can have the protagonist carry a suitcase and travel around major cities around the world. This way, we can popularize cities in various countries while subtly promoting our suitcases."

Children are full of curiosity about the world. If Matsumoto Production invests in an animation that introduces cities in various countries around the world, even if it doesn't become a big hit, it can still attract a stable number of viewers.

Animation may even appeal to a certain adult audience.

Especially for those who want to travel abroad, it would be great if they could get a brief understanding of the city they are planning to visit by watching animation.

These people should be willing to do so.

"Clever idea."

Masato Takeshita didn't know whether others were interested or not, but he was very interested.

"Any more?"

“Want to make two animations?”

"After listening to your ideas, I have an idea. You said, let's find someone to make another gorgeous animation. Then let our suitcases become a part of fashion, how about that?"

Animations that popularize cities in different countries are more likely to attract male groups.

If you want to attract female audiences, then the animation must be very fashionable. Not only the animation must be gorgeous, but the costumes of the characters must also be at the forefront of fashion.

For example, the famous "Sailor Moon" and "Pretty Cure" are typical representatives of this type of animation.

Thanks to its appeal to female audiences, its ability to make money far exceeds that of the male-oriented work "Crayon Shin-chan".

"Is this ok?"

Before "Sailor Moon" became a hit, no one could have imagined that an animation with a female theme could make so much money.

It's normal that Kobayashi Hiroaki is not optimistic about his president's wild ideas.

"Forget it, let's put this aside for now."

Masato Takeshita temporarily put aside his inner thoughts and turned to make a request for the company's advertising. "In addition to regular TV and newspaper ads, we should also do more product placement in TV dramas and movies."

“Although this is not as direct as on TV, it can also subtly influence people’s perception of suitcases.”

If Fengya travel luggage wants to maintain its style, it must invest a lot of advertising.

Especially now when our position is unstable, we must increase our advertising efforts.

Matsumoto Manufacturing has reached a consensus that in the next few years, the company will have to spend at least 20% of its annual revenue on advertising for its suitcase project.

“Product placement, okay, I understand.”

Advertising placement appeared as early as the 20s and is now a very mature industry.

Hiroaki Kobayashi has been in contact with various types of advertisers in the past year and is no stranger to this model.

"Also, we can't miss all the major fashion weeks. We work with many top artists. Good brand materials are important, but designers are even more important."

Matsumoto Manufacturing can no longer monopolize the suitcase market. If it continues to develop in the previous model, its high-end production line will be eliminated sooner or later.

Only by continuously cooperating with top artists can Fengya Travel Luggage maintain its high profits.

"Yes, President."

After seeing off Kobayashi Hiroaki, Takeshita Masato whispered to himself in the office.

"After this busy period, I will simply set up my own animation company."

"This way, the company won't have to look for outsiders for any publicity in the future, and it won't have to go through so much trouble like it does now."

Perhaps because they are emerging industries, animation and games are among the few industries in Japan with very strong liquidity.

Many animation masters work in this company today and go to another company tomorrow.

Therefore, it would be very easy for Masato Takeshita to set up an animation company, with relatively little cost and resistance.

However, he is currently busy with the affairs of Xinghai Semiconductor and has to wait for a while.

At that time, he can set up a company in the gaming field that he has been pursuing.

In this way, with the support of games, even if the animation does not make money, it can still be supported by games.

"President, Kawashima and the others have arrived."

"Well, let them in quickly."

"Yes, President!"

Shigeo Kawashima, Keizo Ishiba, and Sanae Kamikawa are Waseda graduates who came to Matsumoto Manufacturing with Yuriko Kagawa, and are also Masato Takeshita's most trusted confidants.

Due to time factors, these three people are still deputies, but sooner or later they will be promoted to heads of their respective departments.

Only then will Masato Takeshita be able to fully control the three major areas of personnel, accounting, and supervision, and thus firmly grasp Matsumoto Manufacturing.

"Come, let's have tea together."

"Yes, President!"

Masato Takeshita called three people over today. He had nothing else to do, he just wanted to chat and strengthen their feelings for each other.

"How is it, are you all used to it?"

Shigeo Kawashima was the leader of the three. He was the first to speak: "I am more used to it. The environment here is relatively simple and things are not that complicated."

Following closely, Uekawa Sanae echoed: "Yes, everything here is simpler."

Finally, Ishiba Keizo also nodded: "Yes, I really like the atmosphere created by Matsumoto."

"That's it, that's good."

(End of this chapter)