Rebirth Tokyo 1986

Chapter 185 The Law of Development

"Mom, I'm back. Where's Dad?"

Masato Takeshita, who has started his New Year holiday, also returned home early this year with a big bag of New Year's goods.

"Really? Buying so many things again, wasting money."

Although she knew her child was very rich, Asami Takeshita, as a mother, still felt distressed when she saw so many valuable items.

She frowned and patted her beloved son, hoping that the young man would be more frugal in the future.

"It doesn't cost much, it's just food."

Masato Takeshita also knew that there was nothing missing at home.

Because every week he would arrange someone to buy food and daily necessities for his parents.

But during the Chinese New Year, if I don’t buy anything to take home, I always feel like something is missing.

He is still seriously influenced by his past life and values his new age more than most Japanese people.

"That's it, that's okay."

Zuishita Asami gave a satisfied smile and began to answer his original question.

"Your father is still at work. He has a later holiday than you do."

"I see. I was stupid."

Taking into account the hard work of the workers, the company under Masato Takeshita started the annual holiday early.

This made him subconsciously think that his father had also started to rest.

The young man felt a little embarrassed and subconsciously changed the subject and asked, "Well, when will my sisters come back?"

"It should still be number 3."

"Is that so? I wonder if my sister will stay a few more days?"

"probably not."

Having said this, the mother looked at the young man half complaining and half proudly.

"It's you who let your sister get involved in McDonald's and 711-Eleven franchises. She doesn't even have much time to rest."

"Um, don't I want my sister and her family to live a better life?"

Masato Takeshita eats delicious food and drinks spicy drinks, but naturally he will not forget his family.

However, he is a new-style manager and does not like to let relatives intervene in his business.

So the young man did not arrange for his brother-in-law to join the company he founded. Instead, he advanced a sum of money and helped him join McDonald's and 711-Eleven, where it was difficult to lose money.

Zhu Xia Mami sighed: "Of course I know this, but your sister is too busy now?"

"Sister is very busy, why?"

The reason I chose McDonald's and 711- was because these two restaurants were easier to get.

Masato Takeshita didn't understand why his sister and brother-in-law were so busy.

"I heard from your father that your sister and brother-in-law wanted to make more money, so they opened a few more stores."

"Uh, okay."

Masato Takeshita did not expect that his sister and brother-in-law, who were of gentler temperament, had such a side to them.

But it’s normal to think about it.

Although the two of them are a little content with their small fortune, they will naturally work harder with the young man as a role model.

Time passed by little by little, and soon the Japanese New Year officially arrived.

"Do you want to go to the temple to pray?"

"No, I'm not interested."

Although Japanese temples are primarily concerned with death, they also have New Year's blessing programs.

Sensoji Temple in Tokyo is a well-known place for New Year's prayers.

My mother, Asami Takeshita, is a Buddhist, so she prefers to worship at temples rather than shrines.

"Well, I'll go with you."

The father, Shigeki Takeshita, was worried about his wife's safety, so he put on his coat and prepared to leave.

After his parents left, bored Masato Takeshita started playing a handheld game console produced by Nintendo.

The New Year passed quickly. Masato Takeshita looked at his parents and couldn't help asking again: "Are you really not going to live with me in Tokyo?"

"No, we're used to it."

The two were reluctant to leave their hometown, and even more reluctant to leave their friends of decades, so they waved their hands and refused without hesitation.

"Well, fine. I'm leaving."

"Well, drive slowly."

"Got it. Goodbye, Mom and Dad."

After returning to the company, it is still customary to distribute red envelopes on the first day. In Japan, they are more commonly called congratulatory bags.

The money is not much, only 5 yuan per person.

After distributing the red envelopes, the company's management, including Masato Takeshita, became very tired and no more work meetings were scheduled.

The next morning, Masato Takeshita came to Xinghai Semiconductor.

He is preparing to enter the mobile phone industry.

Speaking of which, in the mobile phone industry.

Japan is even more conservative than China.

China launched mobile phone services as early as October 1987, while Japan had to wait until the end of 10.

However, the Japanese also have a characteristic, that is, once they make up their minds, they will go straight for the latest technology.

Mobile phones in Japan at the end of 1988 were still in car-mounted mode, weighing 2.6 kilograms and needing to be hung on the shoulder like a shoulder bag.

There is no convenience of mobile electric at all.

But in 1989, Japan introduced the compact Motorola HP-501.

This phone is so small that it can fit directly in your pocket.

Soon after, Kyocera and Sony launched domestically produced small-sized mobile phones.

In 1990, Panasonic launched the world's first mobile phone weighing less than 300 grams, which directly detonated the Japanese mobile phone market.

Of course, due to the influence of factors such as price and market environment.

Until 1992, mobile phone users in Japan were still very rare, accounting for less than 1% of the total population.

Several large telecommunications operators have suffered heavy losses in mobile communications and even need subsidies for their fixed-line telephone services.

Masato Takeshita entered the mobile phone industry so early without expecting to make much money. His main goal was to gain an advantage and create more patents.

This not only allows you to use patents to strangle others, but also allows you to make a lot of money.

In the past, both Motorola and Nokia’s mobile phone businesses were doomed.

But one was able to sell tens of billions of dollars, and the other successfully transformed into a telecommunications operator, all thanks to its mobile phone patents.

Xinghai Semiconductor has the guidance of Masato Takeshita and will not follow the old path of Motorola and Nokia, but it is always a good thing to have more patents.

"Mr. Gerstner, you know Motorola mobile phones, right?"

"Of course, this is our country's star industry. Anyone who pays attention to the development of science and technology knows about it."

When talking about Motorola, even Lou Gerstner, an American elite, can't help but look proud.

Because of Motorola, so many brilliant things have been created.

Especially for the mobile phone project, anyone with a little vision would know that it has a bright future.

"I want to expand my company into the mobile phone industry. What do you think?"

“I think it’s great and a good path to take.”

Gerstner knew that the opportunity to expand the company had come, so he directly expressed his idea. "Okay, I'll leave this to you. My requirement is to manufacture a mobile phone that weighs less than 500 grams and launch it next year."

"Time is so tight?"

Lou Gerstner felt a little regretful. It was really difficult for him to come up with a lighter mobile phone in just one year.

"We have to be urgent. As far as I know, Sony and Kyocera are both researching lighter mobile phones, and NTT is also interested in introducing Motorola's latest mobile phone."

"If we cannot launch a phone weighing less than 600 grams next year, the company will not be able to compete in the mobile phone industry."

Today's mobile phones are very simple, with no games, no videos, and even no text messaging function.

As long as you are willing to work hard, it is easy to achieve your goal.

"understand!"

While Lou Gerstner nodded in agreement, he prepared to poach employees from Motorola.

Motorola is now the leader in the mobile phone industry, so you will definitely not go wrong by keeping an eye on it.

After throwing another project that was destined to lose money in the next few years to Xinghai Semiconductor, Masato Takeshita returned to his chairman's office.

"Well, let me think about when it would be appropriate to split the company."

Masato Takeshita did not want Toshiba and other companies to hold too much equity in Xinghai Semiconductor, so he planned to split the company into four equal companies in 89 or 90.

The first company, Xinghai Chip, mainly engages in semiconductor chip business, and its main research and development direction is flash memory chips and related products.

The second company, Xinghai Mobile, is mainly engaged in mobile phone business, focusing on the research and development of mobile phones and the PHS that the Japanese government will promote in the future.

The third company, Xinghai Foundry, mainly engages in semiconductor foundry business and follows TSMC's route.

The fourth company, Xinghai Disaster Relief, mainly engages in disaster emergency radio projects and is the type of company that can generate income regardless of drought or flood.

His plan was to take advantage of the bursting of Japan's bubble economy.

Spend money to buy back part of the equity, and then mostly convert the remaining equity of several companies into the fourth company, which is the Disaster Emergency Radio Project.

In a bubble crisis, cash is king.

Compared with projects with high risks and high benefits, people tend to prefer conservative investments.

Why did Japan's high-end projects fall behind after the bubble economy?

Japan's increasingly conservative domestic investment is also one of the culprits.

How can we win the future if we don’t dare to invest huge amounts of money in new technologies?
Japan's great development before the 90s and South Korea's rapid rise in the 21st century were both based on huge investments in high technology.

The United States has been trying desperately to suppress China in the 21st century because China has invested heavily in cutting-edge technologies such as semiconductors.

"It won't be as smooth as I thought. Well, divide up Xinghai OEM's shares a little less."

Xinghai Chip and Xinghai Mobile will be money-losing projects for a long time.

At least before 1993, there was no sign of profitability.

Xinghai OEM is different.

1990 was the year when Microsoft launched its first graphical operating system with relatively practical value.

This Windows 3.0, which is destined to be popular, will greatly promote the development of the entire semiconductor industry, especially the memory chip industry.

By then, memory chips on the market will be in extreme shortage.

A foundry that can produce memory chips will naturally receive large orders and make a lot of money.

Faced with such a money printing machine, companies such as Toshiba and NEC will naturally not let it go easily.

But it doesn’t matter, the OEM industry also has its ups and downs.

Especially since Xinghai is a Japanese OEM company, it is more likely to suffer a low period.

It won’t be too late for Masato Takeshita to take back his shares by then.

Because the most glorious era of chip foundry business will not come until smartphones become popular.

After writing down all his true thoughts on paper, Masato Takeshita burned the paper directly.

This is still a secret for now and cannot be leaked.

If other Japanese knew that he was going to reduce his shares in Toshiba and other companies and then sell these shares to American companies, they would definitely curse him.

Back then, Sony was criticized by its own people simply because it chose to go public in the United States.

It is not surprising that Xinghai Semiconductor would be accused of treason by the public for cutting off its own human flesh and sending it to the United States.

Japan may seem open on the surface, but it is actually very conservative at heart.

The most typical ones are hydrogen new energy vehicles and plasma display screen projects.

The patents for these two projects are monopolized by Japanese companies, causing other players to take the route of electric new energy vehicles and liquid crystal displays.

Of course, the reason why everyone took other routes was also because the route chosen by Japan was not very good.

Hydrogen is indeed safer and more environmentally friendly, but it is too dangerous.

When an accident occurs with an electric new energy vehicle, the worst that can happen is the vehicle catching fire.

Accidents involving hydrogen-powered new energy vehicles are like bombs.

Given a choice, other countries will naturally promote tram projects for reasons of safety and benefit.

The plasma display project had different reasons, but similar results.

Plasma screens are good, but expensive. Coupled with Japan's monopoly, everyone naturally chooses LCD screens.

It turns out that playing monopoly when you can't block every road will not end well.

Xinghai Semiconductor is preparing to split into four parts, but the general trend of the entire group is indeed merger.

Right now the various projects of Xinghai Group are too scattered, with everyone working on their own and there is no integration at all.

He wanted to integrate all the companies together and establish a four-level management system.

Headquartered in Xinghai Group,
The first-level subsidiaries include Xinghai Semiconductor, Xinghai Games, Xinghai Investment, and Matsumoto Manufacturing.

The second-level subsidiaries are branches of the first-level subsidiaries, such as Xinghai Chip, Xinghai Foundry, etc.

The third-level subsidiaries are branches of the second-level subsidiaries, such as the flash memory-related products that Xinghai Semiconductor is developing.

In addition, Masato Takeshita is also ambitious in the field of memory chips.

However, he wanted to wait until the Japanese memory chip market declined before reaping the rewards.

The biggest advantage of a time traveler is that he has a long-term vision and does not have to worry about short-term gains and losses.

Some ideas are difficult to implement quickly, while others can be executed immediately.

The integration of Xinghai Group is a project that can be implemented immediately.

However, for the time being, it can only be organized into a three-level management system.

Under Xinghai Group is Xinghai Semiconductor, and under Xinghai Semiconductor is Xinghai Foundry.

Since we are going to establish the Xinghai Group headquarters, we naturally have to adjust everyone's job positions.

Xinghai Semiconductor, Xinghai Investment, and Xinghai Games remain largely unchanged.

Lou Gerstner and his two companions only took on the position of vice president of the Xinghai Group headquarters, and the projects they were responsible for remained basically unchanged.

The biggest change is in Matsumoto Manufacturing.

Zensuke Suzuki became the first vice president of Xinghai Group, responsible for the daily management of the headquarters, and at the same time relieved Matsumoto Manufacturing of his position as president.

The new president is the former vice president, Hiroaki Kobayashi.

Another important person in the company, Yuto Matsumoto, who was in charge of the production department, was promoted to vice president.

At the same time, Hiroki Kakuta, who was far away in China, was successfully promoted to vice president this time.

This is a reward for his performance and also a hint to the company's management.

If you want to get promoted quickly, your best option is to go overseas and help the company expand its business.

In fact, Masato Takeshita also wanted to promote Chambers, the head of the US side, but considering that he had just joined the company and had no experience as a major decision-maker, he did not force his promotion.

However, in the second half of this year, he will be promoted to vice president.

(End of this chapter)