Rebirth Tokyo 1986

Chapter 217 Dimensionality Reduction Strike
"Clap clap clap..."

As a round of warm applause rang out, Masato Takeshita, who was standing in the center of the front stage of the studio and bowing politely in standard Japanese etiquette, slowly stood up.

This day was the day when Xinghai Semiconductor held a mobile phone launch conference.

"Good evening everyone, I am Masato Takeshita from Xinghai Group, thank you for your guidance."

As soon as the young man finished speaking, another round of applause broke out.

This forced him to keep his mouth shut until everyone's enthusiasm died down.

"In ancient society, the fastest and safest way for humans to transmit messages was to use the strategy of changing horses but not people."

"But even so, time is very slow."

"If an ancient person living in Kyushu wanted to deliver a message to Hokkaido, it would take at least ten days."

Masato Takeshita did not directly talk about how great his own mobile phone is, but started from ancient times and talked about the changes in the world's communication methods.

He felt that only the most significant contrast would leave a deeper impression on the participants and the audience watching on TV.

The young man paused for a moment and then continued his story quickly.

"But in 1837, the way news was delivered changed fundamentally."

“This year, Samuel Morris invented the telegraph. By deploying signal lines, people in Kyushu and Hokkaido could communicate in an instant.”

"But the telegraph also has a disadvantage, which is that it cannot transmit sound."

"Bell in 1875 successfully solved this problem."

"He invented the telephone in that year, which profoundly affected the world and people's lives."

At this point, Takeshita Masato jokingly asked: "I think everyone here should have a telephone at home, right?"

The audience heard the young man's playful question and responded in a relaxed tone.

“It’s installed.”

"of course."

“This is our lifeblood.”

After a minute, Masato Takeshita felt it was time to end the discussion.

He put his hands down, signaling everyone to be quiet, and then continued to talk about the history of the development of communications.

“The invention of the telephone brought sound, but people still felt something was missing.”

“That’s the limitation of the usage environment.”

"The phone can only be used at a fixed location and cannot be used for communication anytime and anywhere."

There was regret in Masato Takeshita's tone, but it soon became high-spirited again.

“People’s pursuit of new technologies is endless.”

"In response to this problem, Martin Cooper finally invented a new device in 1973 that can be carried around and used for conversations at any time, which is our protagonist today - the mobile phone."

"And today, July 1989, 7, we officially launched Japan's first truly commercially viable mobile phone."

At this point, Masato Takeshita switched the PTT screen on the projector's large screen again, magnifying his own mobile phone to the maximum extent and displaying it intuitively to everyone.

“Although it is much later than the United States, we can still draw on the strength of the shoulders of giants.”

"The mobile phones developed by our Xinghai Semiconductor are more reasonable in terms of functions and design."

"First, we added LCD screens to our phones."

"That way you can know who is calling you and check if you have entered the wrong number when you call someone else."

Early models of Motorola mobile phones did not have LCD screens.

In order to make his mobile phone sell better, Masato Takeshita naturally added this very practical function.

After introducing the functions, the young man began to introduce the configuration.

In short, all the elements of future smartphone launches were brought to today’s mobile phone launch conference.

The effect is great.

Although many people didn't understand at all, they all showed expressions of confusion and awe.

"Many people may think that such a convenient communication device with so many functions must be very expensive, right?"

Masato Takeshita quickly answered himself: "Yes, the price is indeed a little expensive."

"However, this time, Xinghai Group decided to give benefits to users."

"Xinghai Group hereby solemnly promises."

"Xinghai mobile phones will be sold at a price close to the production cost."

"Xinghai Group makes a maximum profit of 10% from mobile phone sales."

The young man's speech once again caused a sensation in the entire venue.

And the sensational effect far exceeded any previous one.

“Close to cost?”

"At most 10% profit?"

"Am I crazy, or is Xinghai Group crazy?"

Neither the guests in the conference room nor the audience in front of the TV believed what Masato Takeshita said.

No one would start a company without thinking about making money.

Yes, no one starts a company without thinking about making money, and Masato Takeshita is no exception.

Young people are simply using cost strategies to achieve an excellent advertising marketing.

Many times, free is the most expensive.

If he wasn't worried about being targeted by the US government, he wouldn't even want 10% of the profits.

Masato Takeshita leaned forward slightly and asked back in a relaxed tone.

"Everyone may be secretly wondering in their hearts, is the president of Xinghai Group crazy?"

"Are you telling lies here? The surface cost price, but actually making a huge profit?"

Masato Takeshita suddenly raised his voice and shouted loudly in a decisive tone.

"But, this is impossible."

The young man raised his arm and said solemnly: "I will guarantee it with the reputation of Xinghai Group."

Later, Masato Takeshita went a step further and directly announced the production costs.

“This is the price of spare parts in our company, as well as the cost of assembling the phone.”

“Everyone can supervise at any time.”

"If we are found to have cheated, I swear on my personal reputation that Xinghai Group will directly reward the person who discovered it with 200 billion."

This time, the whole venue was boiling.

200 billion yen, nearly 2 million US dollars, who wouldn’t want it?
Such a huge fortune is an astronomical figure even in the 21st century.

"Great, great, great trick."

Sony President Norio Ohga, who had been following the launch of the Xinghai mobile phone, couldn't help but applaud in admiration.

"Yes, the trend of Xinghai mobile phones has finally come true."

Sony's retired president Akio Morita also followed suit and praised the piece.

This move benefits mobile phone users, and if any fraud is found, 200 billion yuan in compensation will be paid.

Absolutely!
If nothing goes wrong, tomorrow not only newspapers across Japan but also newspapers abroad will report this extensively.

Xinghai Group spread the company's reputation to consumers around the world with a blank check that it was not sure whether it could be cashed.

Now, Xinghai Group is no longer a local enterprise limited to Japan, but an emerging giant with a certain reputation abroad.

This is the charm of consumer electronics, which can greatly increase a company's visibility.

If it were any other business, even if it was a monopoly, it wouldn't have much fame.

For example, Matsumoto Manufacturing almost monopolizes the trolley suitcase market.

But apart from the Japanese, not many people pay attention to this company.

The reason why Japanese people are more familiar with Matsumoto Manufacturing is that the chairman of Matsumoto Manufacturing is Masato Takeshita.

Huawei in later generations is also a typical case.

Before Huawei entered the mobile phone industry, not many people knew about this giant in the communications equipment field.

In addition to Sony,

Senior leaders from Panasonic, Hitachi, NEC and other companies who watched the launch of the Xinghai mobile phone also admired Masato Takeshita's intelligence.

This move is absolutely ingenious.

Without any effort, they successfully marketed their products to the world.

At this moment, a reporter in the conference hall excitedly stood up and boldly asked on behalf of the vast majority of people who were paying attention to the press conference: "Really? You're not lying to us, are you?"

Masato Takeshita responded seriously and straightforwardly: "Of course, I guarantee it with my own reputation."

The young man may not understand others, but he himself absolutely attaches great importance to his own reputation.

This is the foundation of his standing in the world.

Masato Takeshita's clear and determined eyes quickly won everyone's recognition.

Everyone understood that the young man was definitely serious this time.

At this time, Toyoshima Akio, a representative of Industrial Bank, who was sitting in the meeting room, asked curiously: "It's a very good strategy. Who came up with it?"

Gerstner said with admiration: "It's our president. Only the president would dare to think and do such a thing."

Fumu Yokota, the representative of Nagashiki Bank, who was also listening curiously nearby, smiled and nodded unconsciously and interrupted.

"Indeed. Only our Japanese dragon could come up with such a bold and ingenious plan."

Although Masato Takeshita has not yet announced the price of the mobile phone, you can guess the price just by thinking about it.

Mobile phone profits are at most 10%, so Xinghai Group will lose at least tens of billions of dollars.

Only the founder dares to make a decision on this matter.

Masato Takeshita was unaware of the commotion below and was still performing with all his might.

"Speaking of this, everyone must be very curious, how much is our mobile phone priced at?"

"50?"

"40?"

"30?"

Masato Takeshita deliberately kept the secret for a while, then raised his voice and shouted again.

"No, neither."

"This time our selling price is 16.99 yen."

"You heard it right. It's 16.99 yen."

Because the company decided to sell the phones at close to cost, Xinghai Semiconductor significantly increased the number of phones it manufactured.

For the first batch, the production quantity was directly increased to 30 units.

The cost naturally fell again, to around 16 yuan per unit.

At the same time, this pricing also leaves enough profit for dealers.

Because Xinghai Semiconductor's mobile phones are only sold in NTT's operating halls, there are no middlemen to make a profit from the price difference.

Therefore, each mobile phone can get a profit share of several thousand yuan, which is enough to meet NTT's needs.

"so cheap?"

"This is too cheap, it's worthy of being sold at cost price."

"It seems that I have to buy it this time."

The moment Masato Takeshita announced the price, countless viewers who originally did not have a mobile phone plan decided to buy one.

Because for most working Japanese, this price is less than one month's salary.

What a bargain.

Many company presidents were also tempted at this time.

Through the short video just shown, everyone has discovered the convenience of mobile phones.

You can report the latest work progress anytime and anywhere without having to look for a telephone booth.

Now that I heard that the price of mobile phones is so low, I immediately decided to buy one for all employees in key positions in the company.

The cost of more than 100,000 yen is not as much as the entertainment expenses for college students, so there is no need to be too frugal.

In addition, there are also people with more flexible minds.

It has been decided that the next time when recruiting college graduates, they will give out mobile phones as an inducement.

I believe that with the blessing of giving away mobile phones, it will be easier to recruit the required employees.

These are the latest electronic devices, I don’t believe we can’t get them.

This wave of third-year students will probably be the last group of college students in Japan to enjoy the social dividends.

Soon, the group of college graduates will experience a crazy depreciation.

From now on, not to mention gifts and cash gifts, it will be difficult to even find a suitable job.

The scene where the whole society scrambles for college graduates will never appear again.

This is certainly not a good thing for college students, but it is the best thing for companies.

This is even more true for Xinghai Group.

The group wanted to expand several times, but finally decided to postpone it due to lack of manpower.

Masato Takeshita left everyone 3 minutes to digest the content.

Then he smiled and talked about the launch time and location of the mobile phone.

The launch time is scheduled for September 9th, and the venue is NTT's official operation hall.

After the press conference, Masato Takeshita, whose throat was sore, hurriedly took the black tea handed to him by the Secretary-General and drank several large cups to moisten his throat.

After his throat had soothed a bit, Takeshita Masato asked unconfidently, "How about today's press conference?"

Lou Gerstner raised his thumb and praised, "It was a very successful press conference. Everyone around me was stunned."

"If you don't believe me, ask Sakai-san."

Secretary General Keiko Sakai also smiled happily and said, "Yes, most people are crazy about today's press conference."

"If there is a ranking of press conferences, the president will definitely be at the top."

Product launches in the 20s were very simple, consisting basically of a few brief introductions by engineers and relevant leaders.

The speech-style press conference from the 21st century was a complete dimensionality reduction attack.

No one had ever experienced such a scene.

"Uh, you two are exaggerating. Are you kidding me?"

Masato Takeshita didn't quite believe it and his eyes were full of doubt.

"It's absolutely true, trust us."

"President, you know me. I never lie."

Sakai Keiko kept her tone unchanged and looked directly at the young man.

Takeshita Masato finally believed it and patted his chest and said, "That's good. I hope our product can have good sales."

"Absolutely. The leaders of large companies such as Changxin around me are all interested in having the company purchase a batch in bulk."

"Oh, so good?"

"Yes. Our prices are so tempting."

Motorola mobile phones can easily cost hundreds of thousands of dollars, which is really expensive.

The Xinghai mobile phone is different, it is a completely civilian product.

Lou Gerstner felt that 30 units was a bit conservative.

Even 50 units may not be enough to meet everyone's needs.

This is just the domestic market in Japan, there is even more room for growth in the international market.

"Really? I hope it's what you think."

The Xinghai mobile phone was launched just over three months after the stock market crash.

Not too friendly.

But there is no way, this is already the fastest time point.

Any earlier, there simply wouldn’t be that much stock.

And even if it goes online on September 9, the maximum number of units produced at that time will be around 15.

The rest needs to be arranged later.

But it doesn't matter.

If most of the 30 mobile phones can be sold, it will be enough to meet the needs of young people.

Anyway, the market competition pressure is small now and the speed of mobile phone updates is slow.

Even if there is any surplus, NTT can sell it off slowly.

(End of this chapter)