Rebirth Tokyo 1986

Chapter 22 Brand Planning Direction
"I hope Minister Yagyu can work out a reasonable plan to solve the manpower problem while purchasing the production line."

"Yes, President!"

Yagyu Masana responded straightforwardly, and even felt a little happy in his heart.

The rapid appreciation of the yen and the Ministry of Finance's aggressive interest rate cuts have created an unprecedented boom in Japan's stock and property markets. But the price is that Japan's small and medium-sized enterprises have gone bankrupt due to the rapid rise in costs.

Some of his friends in the neighborhood had lost their jobs due to factory closures. If Matsumoto Manufacturing expanded further, they could recruit all of them into the factory.

Although the salary may not be as high as before, at least life is guaranteed again.

"Well, Minister Yagyu is very confident."

After formulating the company's development plan, Masato Takeshita began his last important task.

give a name to!
That’s right, it’s about naming.

Matsumoto Manufacturing is the name of the factory, and the suitcases must not be called this. Suitcases must have separate brands, and the brand names of the three grades, high, medium and low, must be different. This will not cause adverse effects on each other and damage the company's prestige.

"Everyone, tell me what good names you have."

When everyone heard Masato Takeshita asking about the name of the brand, they looked at each other in surprise, not knowing what to say.

Aren't these things decided by the president?
Everyone was thinking about it in their hearts.

"Uh, okay, I'll start then."

"The high-end brand is called Fengya, the mid-range is called Shuying, and the low-end is called Linglong."

Masato Takeshita was also a bit of a jerk at naming, and finally he picked out a few names from ancient poems that he thought were pretty good.

"Kobayashi-san, while you're making the advertisement, do this as well. And don't forget to register the trademark worldwide, including in China and Southeast Asian countries."

Masato Takeshita does not want his trademark to be registered by someone else, which would result in the owner of his brand having to change his name when entering these markets.

"Yes."

"Also, it's better if the brand name is in Chinese characters, which makes it look more stylish."

Creating a trademark in the form of small seal script is not only more distinctive, but also easier to attract the younger generation in developed countries.

Just like many Chinese people who don’t understand English but still wear clothes with incomprehensible English printed on them, young people in Europe and America also like to get Chinese character tattoos or clothing.

Everyone thinks this is more fashionable and cooler.

Besides, Masato Takeshita is the inventor of the suitcase. As long as he doesn't mess around, even the most ordinary trademark will eventually be interpreted in various ways and written with stylish annotations.

"Yes, President!"

Kobayashi Hiroaki quickly wrote down the request, not daring to forget the president's request.

After arranging their respective tasks, the leader Masato Takeshita suddenly became free.

He began to frequently shuttle between various production departments, not only to understand the production process of luggage, but also to know the price, grade, type, etc. of raw materials.

Finally, he simply learned how to make suitcases.

Practice is the only criterion for testing truth. Only by learning how to make a suitcase can you understand each process as soon as possible.

He didn't want to be a fool who didn't want to eat meat.

You don't need to be proficient, but you should at least have a general understanding of the factory. This will help you better grasp the direction of the company's development and better discover internal problems.

"Hello, this is the Takeshita family, who are you?"

"Good evening, Takeshita-san, I'm Sachiko." "Yes, Sachiko! Sorry, I'm so sorry. I've been so busy today. Wait a minute, I'll be out soon."

Masato Takeshita heard the gentle voice of Sister Izumizu and quickly recalled the phone call from last night. The two had originally agreed to have dinner and go shopping together tonight, but Masato Takeshita had stood them up.

"It's okay. You have your reasons."

"No, don't make excuses for me, it's my fault. Where are you now? I'll go find you right now."

Masato Takeshita quickly put on his clothes and couldn't wait to run to Izumi Sakai.

Sister Quanshui whispered in the public telephone booth: "I'm already in the restaurant, you can see me if you go directly to the private room."

"Yeah, okay, see you later then."

"see you later!"

After hanging up the phone, Takeshita Masato quickly put on his shoes and ran to the western restaurant they had agreed to meet. Fortunately, the journey was not too far and took less than 15 minutes.

"S-Sorry! I'm so, so sorry. I made you wait for so long."

The two agreed to call at 7pm, but Takeshita Masato didn't get the call until 8pm. If it was someone with a bad temper, he would have exploded.

"It's okay." Izumi Sakai immediately took out a handkerchief and gently wiped his sweat, her tone full of heartache: "Why are you so anxious? You must be tired from running."

"It's okay, it's not too far."

Masato Takeshita was breathing heavily, smelling the pleasant scent on the handkerchief, and couldn't help but reveal a silly smile on his face.

Although there was an unexpected incident, the relationship between him and Sister Quanshui had obviously taken a step forward. If it had been a few days ago, the girl would at most hand him a handkerchief instead of gently wiping his sweat.

"Don't do this next time."

Izumi Sakai was deeply touched, and her dissatisfaction at being stood up soon disappeared.

"Don't worry, I won't forget it next time. I will definitely remember it well in the future."

After recovering, Masato Takeshita immediately assured the girl that he would not do it again.

"Well, I believe you."

The girl's cheeks turned slightly red, she nodded gently, and turned her head to the side embarrassedly.

Masato Takeshita still has a certain ability to read the atmosphere. He would not miss such a good opportunity and naturally held the girl's soft and white right hand.

Then he said excitedly: "Let's go, it's already this time, we need to eat more."

"Ok!"

The girl subconsciously wanted to break free at first, but soon she accepted it in her heart. It just felt that this was different from what her best friend said. Didn't they say that they could only hold hands after they confessed their love?
What is the current status of those two people?
Izumi Sakai was in a state of confusion, and Masato Takeshita was not much better.

He was also flustered by his abruptness, thinking that he should have confessed first. At the same time, Takeshita Masato was secretly happy, because the girl didn't break free from him, which meant that she had the same feelings for him.

However, he quickly calmed down from this feeling, and then in the private room, he gently looked at the girl in front of him who was as quiet and beautiful as water.

"Well, I fell in love with you the first time we met. Can you be my girlfriend?"

Masato Takeshita is a more straight-forward man, and feels awkward with euphemistic expressions like “the moonlight is really beautiful,” so he ultimately decides to use his own method.

Hearing the young man's confession, the girl's mind exploded, and after a long while, she blushed and whispered, "Well, okay!"

(End of this chapter)