Rebirth Tokyo 1986

Chapter 27 TV Commercials
The donation to Waseda University went smoothly, and the same was true for Industrial Bank.

The only pity was that I didn't get to meet Akio Toyoshima, the leader of the Waseda Group of Industrial Bank. He was doing financial research in the United States and would be back in a few days.

After the work at Industrial Bank was finished, it was dusk. Masato Takeshita looked at his subordinates who had been busy all day, bowed sincerely and thanked them: "Everyone has worked hard today."

"You've worked hard, too, President."

"It's not hard."

"It's not hard, this is what I should do."

The answers were mixed and inconsistent, but the emotions were very real. They really treated Matsumoto Manufacturing as their own home.

Japan advocates a seniority-based system and a lifetime employment system, so for most employees, the moment they join a company, it means they are committed to working for the company their entire lives.

In a sense, this company is his second home. The better the company develops, the more income the employees can earn.

The advantage of this is that the company is very stable, and when the company encounters a crisis, the employees will help the company overcome the difficulties by taking a pay cut.

The downside is that it is easy to form gerontology management. After all, the management of an enterprise is promoted according to age, not talent. Many talented young people work in such enterprises, which is more or less a waste of time.

Therefore, there is no perfect system in the world. No matter what kind of system is adopted, it needs to be constantly reformed and develop towards a more perfect direction little by little.

"It's all hard work, it's all hard work." Takeshita Masato didn't want to say too much in front of the Industrial Bank. After repeating a few words, he waved his hand and said, "No more. The world is big, but eating is the most important thing. Let's go and have dinner first."

"Yes, President!"

Industrial Bank was originally planning to invite Matsumoto to dinner, but Takeshita Masato politely declined. Matsumoto had something else to do tonight, so he didn't have much time to drink with Industrial Bank.

After dinner, the leadership of Matsumoto Manufacturing gathered in a small conference room.

Masato Takeshita looked at Daishi Shimizu, the second-in-command of the marketing department who was in charge of producing advertisements and looked a little nervous.

"Our commercial is at 8 o'clock tonight, right?"

"Well, it should be our turn soon."

"That's good."

Even though he knew the suitcase project would be a success, Takeshita Masato was still a little nervous. This is the normal state of human psychology, and it is not controlled by rational thinking at all.

"coming soon!"

Speak of the devil, the devil appears. Not long after the TV series ended, the 15-second commercial produced by Matsumoto began to slowly unfold on TV Asahi.

Bustling and busy cities, noisy and bustling streets, and crowded airports.

A young and beautiful passenger was pulling a rope suitcase and hurried to the airport boarding area.

The girl looked a little flustered, and kept muttering, "Hurry up, hurry up! Don't be late, it will be too late to board the plane."

"Oh, no!"

Blessings are unparalleled, and misfortunes do not come singly.

As the girl was sprinting towards the boarding gate, her suitcase suddenly tipped over and fell to the ground.

The girl packed her things hastily and then simply ran away with the suitcase.

Then, the girl still couldn't get on the plane. She stood at the boarding gate in frustration, staring blankly at the plane flying away.

Soon, the scene changed.

It was still the same girl, and the same familiar scene, except that this time, the suitcase was changed to a trolley suitcase.

Compared with the drawstring suitcases which are unstable and prone to tipping over, the trolley suitcases have many advantages. The girl jogged while pulling the suitcase, which was fast and stable.

This time, he managed to catch the flight.

At the end of the scene, the suitcase gradually takes up the entire screen, while the narrator reads out the simplest and most straightforward advertising slogan.

"Elegant luggage, the best travel companion."

At the same time, countless ordinary Japanese people who were preparing to follow TV Asahi's prime-time TV series also noticed this special advertisement.

"Mom, this suitcase is good. I want to buy it."

"It's really good. With this, I don't have to worry about my suitcase falling around anymore."

As a housewife, this is a rare time for her to affirm her child's suggestion. Suitcases are a necessity, and you will always need them.

Then the mother said a little worriedly: "I just don't know if the price is expensive."

"It's just been released now, so it should be more expensive. If you wait for a while, it will be much cheaper."

As the head of the family, the father is also very interested in trolley suitcases. Trolley suitcases are really uncomfortable to use and are not as convenient as hand-held suitcases without wheels.

"Well, let's buy it after a while. There's no urgent need for it at home right now, so it doesn't matter if we wait a few months."

Hearing that the price might be high, my mother, who is very price-sensitive, immediately decided to wait. Our family has limited funds, so we save as much as we can.

……

On the other side, a young couple who had just gotten married were sitting on the sofa to rest after dinner.

The wife, who controls the remote control at home, immediately switched to TV Asahi when she saw her favorite TV series was about to start.

"Wait, stop! Let's go back first. I want to watch the advertisement just now."

"okay."

Although the wife didn't understand why her husband, who usually never spoke in this regard, suddenly called her, she still obediently followed her husband's instructions.

The wife soon discovered the secret and said, "Oh, no wonder you watched the advertisement. This suitcase does look a lot more convenient. Let's go buy one tomorrow."

My husband is going on a business trip soon. Having such a useful suitcase can save us a lot of unnecessary trouble.

"Well, thank you!"

"Thank you for what you have to say. It's all my duty."

If family is the future of trolley suitcases, then stewardesses, pilots and other cabin crew members have a rigid demand for trolley suitcases.

They have to travel around the world with their luggage every day, so they need simple and convenient suitcases.

"Captain Fujii, have you seen the commercials on TV Asahi tonight?"

"I'm sorry, Captain Yasuda, what do you mean?"

Captain Yasuda excitedly explained, "Well, there's a new suitcase that appeared in an advertisement on TV Asahi. It doesn't have ropes but uses a pull rod. It looks perfect for us."

“It’s definitely good news for our industry.”

Captain Fujii was a little confused: "A suitcase with a trolley?"

"Yes, it's a trolley suitcase. It's very convenient to use and absolutely suitable for our business. I plan to go to the mall to buy it tomorrow morning. Do you want to come with me?"

"Well, okay, then let's meet at Fuchuan Shopping Center at 9 o'clock tomorrow morning?"

Although Fujii had a hard time imagining what a trolley suitcase would look like, since it was recommended by his good friend, he decided to go and take a look.

He wanted to see what magic the new suitcase had that could make his friend, who had always been relatively silent, keep recommending it to him.

"Okay, it's settled then."

(End of this chapter)