Rebirth Tokyo 1986

Chapter 292 Internet Cafe Strategy
After carefully inspecting Xinghai Computer, Masato Takeshita went to the Xinghai mobile phone department.

This is Xinghai Electronics' trump card business, and young people must visit it every time they come.

"How long will it take for Star Ocean 4 to be released?"

"Star Ocean 4 will be launched on time this summer."

“Oh, is it a 2G phone?”

"Yes, it uses PDC technology and GSM technology."

1G mobile phones belong to the era of analog signals, and the king of this era is Motorola.

2G is the era of digital signals, and is currently still in the stage of competition among many players.

And not only are there many mobile phones competing for supremacy, but the digital signal transmission modes are also different.

Europe and most countries in the world mainly use the GSM format, Japan mainly uses the PDC format, South Korea mainly uses the CDMA format, and the United States uses a variety of CDMA, iDEN and other technologies.

Totally unlike 3G and 4G, CDMA technology is unified around the world.

"Very good, very pretty. How many colors are there?"

Masato Takeshita asked the person in charge while playing with his new mobile phone.

"There are four kinds in total: black, white, blue and red."

"OK, not bad, not bad."

Everything went smoothly with the mobile phone, so the young man did not stay for long. He left the mobile phone business department with a satisfied smile and continued to inspect the rest of Xinghai Electronics.

After lunch, they took a bus to Xinghai Electronics.

Masato Takeshita tried various software here and also made some requests from the customer's perspective.

There are many key pain points and the pursuit of use in later generations.

After leaving Xinghai Software and returning to Xinghai Technology, Masato Takeshita asked softly.

"So, do you think our software can compete with Microsoft in Asia?"

"It's difficult. Microsoft has the advantage of a more compatible operating system, and we can't compete."

The young man smiled and whispered, "What if we also have an operating system?"

Because the promotion of the operating system depends on Xinghai Technology, the young man took the initiative to reveal the secret of the operating system when the operating system was about to mature.

"What? Our company is also developing an operating system?"

"Yes, and it's almost finished."

"This……"

Gerstner was at a loss for words for a moment, but soon shook his head and denied it.

"It's useless. The Windows operating system is now a thing, unless our operating system can surpass the times."

Masato Takeshita smiled mysteriously, "Don't worry, our operating system will definitely transcend the times."

"Can you tell me?"

"of course."

The young man then began to briefly describe the development progress and location of the operating system.

As for what the operating mode of the operating system is like, it needs to be kept confidential for the time being.

"No wonder I didn't know about it. Research and development is actually being conducted in China. It's really a good place to keep secrets."

"Is it going to be online soon? Do you need me to promote it?"

Masato Takeshita shook his head. "It's estimated that it will be online after the working year. I'm telling you first so that you can have some time to prepare."

“At the same time, let’s talk about how to promote our software and hardware products when Microsoft has the upper hand.”

"Come, take a look at my promotion plan."

After saying that, the young man threw a plan to his vice president.

"Internet Cafe Alliance?"

"Yes, it's the Internet Cafe Alliance."

The young man smiled proudly, very happy with his genius idea.

Internet cafes are one of the places most deeply remembered by the Chinese generation born in the 1980s and 1990s.

Countless Chinese young people acquire computer knowledge in Internet cafes.

This was once one of the most profitable industries in China.

It can be said that before 2010, almost no Internet cafe owners lost money, the only difference was whether they made a small profit or a big profit.

Therefore, after the Blue Speed incident, an Internet cafe qualification certificate can cost hundreds of thousands at the cheapest and millions at the most.

However, Internet cafes are mainly popular in developing countries and are not very popular in developed countries.

For example, in the United States, there seem to be only a few hundred Internet cafes.

However, everything needs to be taken into account in the context of the times.

Internet cafes appeared very late in the past. The computer penetration rate in developed countries had already increased, so Internet cafes naturally did not become popular.

It is completely different now. Even in the United States, where the Internet is the most developed, only a few people own computers. In the 90s, if you opened an Internet cafe in a developed country, you could definitely make a lot of money for a few years.

Of course, the main purpose of the young man was not to open an Internet cafe to make money. He wanted to use the Internet cafe to promote his own operating system.

Clothes are never as good as new, people are never as good as old, and most people have a nostalgic tendency.

When a person gets used to the Xinghai operating system in an Internet cafe, he will continue to use it out of habit after buying a new computer.

In addition, you can also use Internet cafes to promote your own software. Basically, as long as it is not too bad, it can be quickly promoted through Internet cafes in the future.

"This is great. It can meet the needs of people who don't have money but want to access the Internet."

After reading the entire plan, Lou Gerstner's eyes lit up and he gained more confidence in promoting the operating system mentioned by the chairman.

Even if it doesn't work in the United States, it will definitely work in those backward regions and countries.

"Yes, that's what I thought."

At this time, Lou Gerstner thought of the president's previous actions and showed an expression of "I see."

"No wonder the president keeps buying the PC copyrights for Nintendo FC games. It's to meet the needs of opening an Internet cafe."

"That's right. The entertainment function is good for promoting Internet cafes, so naturally we should buy more."

Masato Takeshita purchased the PC copyrights of many stand-alone games.

For example, Namco's most famous games such as Pac-Man and Tank Battle have had their PC copyrights purchased by a young man for 10 years.

Unfortunately, Nintendo does not sell PC copyrights for its games. If it had a Mario series, it would definitely be a great addition.

"Then President, I can't wait to see when the operating system can be completed."

A quick look at the Internet Cafe Alliance Program revealed that it was a great way to make money, so Lou Gerstner naturally wanted to start early.

“No rush, it can definitely be completed in the second half of this year.”

The Xinghai operating system has been basically completed and is currently in the stage of fixing bugs. It is estimated that it will be officially launched during the summer vacation.

"Understood. Shall I contact the major telecommunications companies now?"

Internet fees are very expensive in all countries around the world, so young people naturally don't want to pay for it themselves. Therefore, his Internet cafe alliance plan is not exclusive to Xinghai Technology, but cooperates with telecommunications operators in various countries.

For example, in the United States, the youth will go to AT&T. In Mexico, it is naturally America Movil, in which Xinghai Capital participated in the investment.

This can reduce network bandwidth costs and avoid malicious competition from local tyrants.

After all, it is hard for an Internet cafe to go unnoticed as it is simple and profitable. If you don't cooperate with local forces, it is easy for local tyrants to target you and use various means to squeeze you out of business. "Don't worry for now. Wait until the operating system is basically complete before looking for a partner."

It is very easy to open an Internet cafe if you find a telecommunications company to cooperate with you now.

It is easy to find that the Internet cafe is opened before the operating system is polished.

"OK, got it. Once the operating system is polished, please let me know."

"Don't worry, it won't delay Xinghai Technology from making money."

After hearing Masato Takeshita's guarantee, Lou Gerstner asked again.

"President, how many Internet cafes do you think it would be appropriate for us to set up at the same time?"

"We will open 10 stores in major cities and 2 stores in ordinary cities, and ensure that all major cities in the world are covered."

Whether in developed or developing countries, the first step in major cities is to establish more than 10 Internet cafes.

This is the only way to create a sensation and attract more users.

Of course, the Internet cafe must have a billing system and a management system. He doesn't want to follow the example of the early Internet cafes in his previous life, where managers took notes on the status of each computer.

There is no need to force yourself to endure hardship.

Get it done in one step and use the software that charges by time.

"clear."

After talking about the Internet cafe, Masato Takeshita remembered something else.

"NTT has recently developed PHS technology. I am very optimistic about it. Tomorrow you should try to buy the technology license outside of Japan and obtain the manufacturing rights for PHS telephone equipment."

Speaking of PHS technology, you may be unfamiliar with it, but when it comes to Xiaolingtong technology, most people should know it.

Xiaolingtong mobile phone is a mobile communication device manufactured using PHS technology.

This technology is relatively backward and is far inferior to 2G mobile phones in terms of calls.

But it doesn't matter.

As the saying goes, you don’t mind my poverty, and I don’t mind your poor call quality.

Even though Xiaolingtong has many disadvantages, it is cheap and the call charges are also cheap, so it has countless advantages.

Therefore, Xiaolingtong is destined to open up a new world in developing countries, and it may also reap rewards even in developed countries.

For example, in Japan in the past, there were a large number of PHS users.

"Okay, got it."

Although Lou Gerstner did not know what PHS technology was, this did not affect his acquisition of the relevant technology.

The two companies are allies in the mobile phone market, so they can still give each other some face.

Three days later, Lou Gerstner came to the president's office again.

"Fortunately, NTT agreed to license the PHS technology to us. They were even a little impatient about the phone equipment."

"That's normal. Companies like Kyocera don't want to see PHS succeed."

Because PHS technology was backward, companies like Kyocera looked down upon it. When NTT heard that Xinghai Electronics wanted to produce PHS phones, it wanted to offer all its technology for free.

NTT itself did not want to develop PHS technology, but the government required large companies to develop technology that suited the country's conditions. This is how it came up with such an outdated technology.

In fact, when Mr. Ren of your Chrysanthemum Factory was in high regard for the PHS technology, he invested all his capital in 3G.

As it turned out, Mr. Ren was wrong, and extremely wrong.

The company was thrown into chaos by the emergence of Xiaolingtong.

However, Mr. Ren's great strength is that he is not stubborn and soon followed suit to produce PHS-related equipment. He eventually surpassed the competition and became the number one in this field.

"We first learn about the relevant technology and try to combine it with fixed telephone lines to produce equipment similar to fixed telephones that can be moved around at will."

In the past, China's PHS was essentially an extension of the landline telephone, which is why its signal was so poor and its cost was so cheap.

"Understood. I will let Xinghai Electronics conduct research and development of related technologies."

"Well, we will try to complete it as soon as possible, and it would be best if the relevant equipment could be put online in 94."

PHS technology is really suitable for developing countries. The sooner it goes online, the sooner you can make money.

"Hi!"

In addition to Xinghai Electronics, Xinghai Communications, which is developing CDMA technology along the Qualcomm route, is also conducting related research and development.

This business is too profitable to be monopolized by Xinghai Electronics.

You have to know that Wu Ying, the CEO of PHS at its peak in the previous life, was a big boss in China's private enterprise sector.

How strong it is can be clearly explained by an emoticon.

Wu Ying, with a big beard, put his arms around Ma Huateng and Ma Yun respectively, and the effect was invincible.

Just when Lou Gerstner was busy with the Internet Cafe Alliance and PHS technology, Masato Takeshita came to Xinghai Capital.

"Mr. Jiaben, how is the layout of Southeast Asia and Korean telecommunications companies going?"

"It went very smoothly. The company successfully acquired shares in the three major telecom companies in South Korea, as well as important telecom companies in Southeast Asia except Singapore."

"For example, in Thailand, we successfully joined forces with the Thaksin family to occupy the Thai telecommunications market."

The Thaksin family is still a local family in Thailand. But in the 21st century, relying on Thaksin's ability and prestige, it has become the second largest political family in Thailand after the King's family. Whenever the Thaksin family runs for prime minister, they will basically be elected with a high vote.

"Yes, Not Bad."

"Nothing, as long as it is the Thai telecommunications market, occupying Bangkok is basically equivalent to occupying the whole of Thailand."

Thailand is a country where the capital city dominates the economy. Bangkok alone accounts for half of Thailand's economy.

Thaksin took advantage of this and worked hard to develop the economy in rural and remote areas, thus becoming Thailand's most prestigious candidate for prime minister.

If it weren't for the supremacy of the Thai monarchy, he might have been able to monopolize the position of prime minister.

"It doesn't matter." The young man waved his hand nonchalantly, and then asked, "How is the progress in Australia?"

Europe and America are far away from Japan, so the young man cannot control them. China is too big, so Xinghai Investment has no chance either. But Australia is a country with a small population, so the young man still wants to get involved.

“Australia wants to come in?”

"Well, the Australian market is not big, but it is a developed country after all. If we can monopolize the business, we can definitely get a stable cash flow."

"Understood. Tomorrow we will try to acquire shares in the top telecommunications companies."

"Yeah, good, don't forget Vodafone either."

Vodafone is currently the most active company in the world's mobile communications sector. Through various acquisitions and mergers, it has grown into a communications giant in this field.

Young people want to occupy more positions so as to make better layout.

"Hey, don't worry, the company has already acquired 16% of the shares."

After talking about investments in telecommunications companies around the world, the young man thought of two communications equipment manufacturing companies - ZTE and Huawei.

These two companies would become giants in the field of communications equipment manufacturing in the future, and Masato Takeshita wanted to gain control of one or two of them.

But then he thought again, both companies are too weak at the moment, and it is not suitable for young people to get involved.

Great companies must go through painful trials before they can grow.

ZTE and Huawei are at a tempering stage, so it would be best to wait a few years before deciding to intervene.

By that time, both companies had their basic appearances and would not undergo drastic changes due to the investment.

(End of this chapter)