Rebirth Tokyo 1986

Chapter 41 They are all human spirits
There are no secrets among big companies.

As soon as JCPenney took action, major American retailers including Sears and Walmart already knew the general information about the suitcases.

“1 suitcases sold out in less than a day?”

"Yes."

Rudy gave his uncle an affirmative answer, with a little complaint in his eyes. If his uncle had agreed to Michael's request, he would have earned more.

"We can't wait any longer. Report the purchase of suitcases immediately and seek advice from headquarters."

Although Costa was aware that the suitcase would be popular, he did not expect it to be so explosive. He knew that he had to act immediately to avoid being picked on by competitors.

California is the most prosperous state in the United States. Everyone in the company, except the head of New York State, is eyeing his position, eager to bring him down.

"Ok!"

Rudy also knew the priorities of the matter, so he immediately reported to his uncle as soon as he received the news. He also wanted to get more benefits from the manufacturer and live a more prosperous life.

At about the same time, in Bentonville, Arkansas, Rob Walton, vice president of Walmart Group, carefully reported the situation to his father while holding the elegant suitcase airlifted from California.

"This is a JCPenney store in California. They just put a pair of trolley suitcases on the shelves. They are so popular that all 1 suitcases were sold out within 8 hours."

Sam Walton tried it with great interest and immediately said to his eldest son, "This is a very good product. You must order it right away. Walmart cannot do without it. It is so convenient."

"Okay, father, I will go to Japan myself right now."

"Well, go ahead and try your best to get the same contract as JCPenney." Sam Walton waved his hand, signaling his eldest son to take action now.

"Father, please rest assured that I will definitely get a contract that is no worse than J.C. Penny's."

Although Wal-Mart has become famous in the United States thanks to Sam Walton becoming the richest man in the United States, the company's reputation is still far lower than that of the three largest retailers in the United States: Sears, JCPenney, and Montgomery Ward. If it were Wal-Mart in the 21st century, the factory price of its products would be the lowest in the United States and even in the world.

When Sears and Wal-Mart took action, Target and Kmart also followed suit. Only the old Montgomery Ward remained unmoved.

This retailer is far more arrogant than Sears, and its management is even more rigid-minded. They ignore the changes in the retail market and are still immersed in the prosperity.

……

"Manager Kevin, we have received news from the headquarters that Costa, the head of Hills California, and Rob, the vice president of Walmart, are on their way to Tokyo. After research by the headquarters, we hope that you can increase the number of Shuying and Linglong by another 30 pieces at once."

"So fast!" Kevin was shocked, but his expression remained unchanged. He said respectfully to the vice president on the other side of the ocean, "Yes, President Cole. But Matsumoto Manufacturing may not agree."

Although Takeshita Masato is very young, Kevin does not underestimate this young man's ideas. He is not very optimistic about the company's practice of grabbing inventory by quantity.

"It doesn't matter. We have the advantage now. Let's try our best."

"Yes, President Cole."

The result was just as Kevin expected. His order request was directly rejected by Matsumoto Manufacturing.

Masato Takeshita can allow JCPenney to have a first-mover advantage in the U.S. suitcase market, but he cannot allow JCPenney to have a monopoly.

Not to mention JCPenney, even if all the large retailers in the United States come together, they can't make Masato Takeshita surrender. Because those small retailers scattered all over the United States are more valued by Masato Takeshita. In order to make more profits, large retailers will sooner or later introduce various suitcases. In the future, only Fengya suitcases may firmly occupy a place.

It is different for small retailers. As long as there is no problem with the agent, they generally will not change brands.

Soon, Costa from Sears and Rob Walton from Walmart arrived in Tokyo one after another.

Masato Takeshita first welcomed Costa in a friendly manner, and then, before even finishing his meal, he hurried to the airport to greet the incoming vice president of Walmart.

"President Robert, welcome to Tokyo."

"President Takeshita, you are too polite. I apologize for interrupting you so suddenly."

Rob Walton was now the one who had something to ask for, and his tone was also very polite. He didn't want Walmart to lose this new growth point because of himself.

Robert is the person with the most global vision in the entire Wal-Mart Group. It was under his strong promotion that the Wal-Mart Group began its global expansion. So along the way, the two of them had a great conversation.

"I don't know, how many bills of lading can we get?"

Robert looked at the ex-factory price quotation in his hand and asked about the quantity without bargaining.

"I'm sorry, but Matsumoto Manufacturing's production capacity is seriously insufficient right now, so we can't provide many suitcases. But I can make the decision to provide Walmart with 3 Fengya suitcases, 3 Shuying suitcases, and 20 Linglong suitcases within three months."

Masato Takeshita knew the future of Wal-Mart, so he deliberately added some more orders for Wal-Mart. Of course, the increase was not much, and it was not too obvious.

"I understand. Thank you very much."

Rob calculated and found that although the number was not as much as Jesse Penny, the gap was not too exaggerated. He was quite satisfied with the result.

"Here we are, guests. We should be the ones to thank them."

On the other side, after returning to the hotel after dinner, Rudy looked at Costa with complaints: "Uncle, this is too much of a disregard for us."

"That's normal. He's the eldest son of the richest man and the vice president of the company. Of course he's more respected than us." Costa's tone was full of disdain, one could even say hatred.

Since the rise of new retailers such as Wal-Mart, old giants such as Sears have been having a harder time. Thinking of his year-end bonus getting smaller and smaller, Costa wanted to burn down Wal-Mart.

"Heh, just a wealthy upstart."

Influenced by his uncle, Rudy also looked down on upstarts like Wal-Mart. But when it came to money, he couldn't help but feel envious.

"Don't ever say anything like this again, you hear me?"

The United States is a money-oriented society, where money represents social status. Sears can continue to slander Wal-Mart, but Costa dare not speak out.

"Got it, uncle."

Rudy nodded sincerely, knowing that he was a little stupid just now. If the Walton family really cared about it, even if they sued him, they could bankrupt him.

In the United States, you can curse politicians as much as you want, but the big capitalists have to be more careful.

(End of this chapter)