Rebirth Tokyo 1986

Chapter 66 Targeting the Weak Points
Before the 20s, the product technology capabilities of Japan's five major chip manufacturers were far inferior to those of Intel and Texas Instruments in the United States. In addition, these manufacturers were suspicious of each other and engaged in constant internal strife.

At this time, Yasuo Tarui stood up.

He used his personal reputation and the influence of the Inamon clan to force Japanese chip manufacturers to abandon their prejudices and cooperate with each other.

In this way, the Ministry of International Trade and Industry of Japan took the lead, with the five major semiconductor companies of NEC, Hitachi, Toshiba, Mitsubishi and Fujitsu as the backbone, and jointly with the Institute of Electronics and the Institute of Computer Science, launched the VLSI plan.

This plan combining industry, academia and research has achieved unprecedented success. Japan has crushed the United States in the semiconductor storage industry.

Intel was forced to give up and turn to microprocessors. Texas Instruments was not much better, suffering huge losses.

The Japanese storage industry currently occupies more than half of the world's market and will soon achieve its ultimate goal of monopolizing the industry.

Therefore, as long as Masato Takeshita can get help from Yasuo Tarui, he can dominate the Japanese semiconductor industry. As long as he does not poach the pillars of major companies, Japanese semiconductor companies will give him face.

"You want to meet Senior Tarui Yasuo. Are you planning to enter the semiconductor industry?"

Like Haneda Ichiro and Takeshita Masato, they all memorized the main figures of the Inamon clan, so that they would not regret missing out when they encountered good opportunities in the future.

"Yes, this is the future, who doesn't want it?"

“But, this market is full of big companies, right?”

Although Ichiro Haneda didn't want to discourage his junior's hard work and confidence, he felt that this was not a good opportunity, and finally gave him some tactful advice.

“I know, so I never thought about getting into the storage industry.”

The competition in the storage industry is very fierce right now. There are not only Japanese manufacturers who are at their peak, but also American manufacturers who are struggling, and Korean manufacturers who want to steal the market.

What’s even worse is that the storage industry is currently in a downturn.

Take South Korea's Samsung as an example, it launched a 1984K memory chip in 64. The production cost of this chip is about $1.3, but the market price is only 30 cents.

Of course, Masato Takeshita would not be foolish enough to rush in and be cannon fodder.

"Then who are you?"

"I plan to enter the field of peripherals such as motherboards, mice, keyboards, and flash memory."

The mouse in the 80s was still a large rectangular head, which was not convenient to use. Masato Takeshita could win a large order by just drawing a streamlined ergonomic mouse.

As for the motherboard, it is the basic business of computers. As long as you work hard, it is easy to make achievements.

Because NEC and other computer manufacturers are not willing to do these basic jobs. If there are cheap and good products on the market, they are willing to order them.

"Flash memory, what is that?"

Ichiro Haneda doesn't know much about semiconductors, but he knows about memory chips because TV stations always report on them.

The 20s was the time when the trade friction between Japan and the United States was at its most intense. In order to curb the development of Japan's semiconductor industry, the United States had already resorted to all means.

First, IBM and the FBI used a sting operation to trick Japanese semiconductor company personnel into stealing intelligence. Then the US media hyped it up and kept repeating the Japanese threat theory.

The United States then took advantage of this opportunity and used the issue to force Japan to sign the US-Japan Semiconductor Agreement.

It can be said that Japanese public opinion was in an uproar at this time, and similar news appeared almost every day. Ordinary people can say a thing or two about semiconductors, lithography machines, chips and other fields.

"Flash memory is a new type of chip. There are no big players in this market yet. I'm going to go all in."

All in is a kind of wisdom, and you have to take a chance at the critical moment.

“Oh, it’s new.”

Since his junior has already considered it, he will not try to persuade him any further.

He doesn't understand this stuff, so it's best not to interrupt.

Then he changed the subject and said, "You still want to meet Mr. Yamauchi Hiroshi, are you also interested in the gaming industry?" "I do have this idea. The gaming industry is too profitable."

The gaming industry is extremely profitable. If I had the memory of the future and didn't make games, wouldn't it be a waste of all the gaming experience I had in my previous life?

"Yes, it does make money. I heard that those game developers who joined Nintendo made a lot of money. It made me want to join the game industry."

"No, you better behave yourself."

The gaming industry does make money, but not every gaming company makes money.

Many game companies often launch hit games this year and make a lot of money, but the games they launch next year are not popular with players and they have no choice but to go bankrupt.

Of course, the gaming industry also has a robust way of playing.

The first one is to change the skin.

Chinese web game companies are the best at this.

Many web games are re-skinned legendary mobile games, and they do things like "If you are a brother, come and kill me", "Hello everyone, I am Zha Zha Hui", and then make a lot of money.

There are also many examples in PC games. Perfect World used to do this a lot.

Japanese companies are no exception, and Bandai Namco is the most powerful. Many games are assembly line products, with just a change of character models.

Another thing is making money from IP.

This move is also Bandai Namco's unique skill.

The quality of many of its games is simply terrible, but it makes huge profits in the gaming market by relying on reskinned IPs.

Later, Square Enix saw this and followed suit.

After all, who wants to stand when you can lie down?
The result is that the world's largest third-party console game manufacturer was directly crushed to the ground.

In the gaming industry, the most taboo thing is to deceive players.

If you do this for a long time, eventually your die-hard fans will turn into haters.

The most typical example in this regard is Blizzard.

Blizzard keeps committing suicide, and the result is that a large number of whites turn into blacks.

You know, many times, it only takes a moment for a fan to turn against you.

The deeper the love, the more hatred you will have later.

Ichiro Haneda smiled cheerfully and said, "Hey, I just have an idea. Besides, even if I get into this business, I will only do some small and easy games."

"I see. That's good."

Nowadays, game development is relatively simple and can be done by one person with a computer. This is similar to the development characteristics of mobile games when smartphones first appeared.

If a few years pass, it will become increasingly difficult for one person to develop a game, because by then, game consoles will be dominated by large-scale games.

Credit to Sega for this.

Sega is the king of the gaming industry.

If Sega hadn't intervened, Nintendo would have been able to play the Famicom for a lifetime.

Sega, the perennial second-largest company in the gaming industry, has strongly promoted the progress of the gaming industry and the technological industry.

Sega has contributed to Nvidia's success.

(End of this chapter)