Rebirth Tokyo 1986

Chapter 91 Pragmatism First
The talent that Masato Takeshita has been eyeing is preparing to return to China, while he himself is watching TV while thinking about how to help Xinghai Semiconductor raise research and development funds.

Xinghai Semiconductor cannot continue to rely on itself for support, it should also have its own profitable industries.

The mouse makes too little money, and it will take some time to research the motherboard.

As for the flash memory that he values the most, even if Fujio Masuoka is recruited, it will take at least one or two years to commercialize the flash memory chips, let alone make money.

The same principle applies to the wafer fab project.

Whether it was OEM or self-research, it was impossible to make any money in the 80s.

The semiconductor industry is in a downturn now, and not losing money is a kind of success. The semiconductor industry will rise again only after the explosion of the computer industry in the 90s.

"Please listen to a brief news report below. A 5.2-magnitude earthquake occurred in ZZ City, Noto District, Ishikawa Prefecture. Due to timely disaster relief, there were no casualties..."

"Hey, let me think about it?"

Whenever he saw the word “earthquake”, Masato Takeshita always felt that there was some deeper meaning behind it.

He lowered his head and buried his hands in his hair, scratching it hard.

"What is it? What is the meaning of earthquakes? Is there any opportunity to make money from them?"

Masato Takeshita frowned and forced himself to think continuously.

"What exactly is it?"

Masato Takeshita wanted to catch the fleeting inspiration that had just occurred to him, so he suddenly stood up frantically and walked into his small study.

"Oh, I figured it out. So that's how it is."

Masato Takeshita smiled happily because he had found a very profitable way for Xinghai Semiconductor.

"No, I need to write it down quickly and implement the plan tomorrow."

Masato Takeshita quickly wrote down his new idea in his notebook. Then he felt a little worried and simply wrote it down in every notebook.

This is a high-quality project that can earn hundreds of millions of dollars a year, and although the price is higher than a suitcase, it is not much higher.

These are typical small-bucks-big-win projects.

If done well, it can also develop into a century-old business like the trolley suitcase project.

However, this project is a bit too regional, and it is difficult to reap the world's benefits in the high-end field for a long time like the suitcase project.

The next morning, Masato Takeshita told the employees of Xinghai Semiconductor straight to the point: "I plan to acquire a medium-sized radio factory."

"Radio Factory, why?"

Fukuoka Tetsu was a little confused. Wasn't his company going to develop the semiconductor industry? Why did he enter the radio industry, which was obviously on the decline?
Japan is not one of those backward countries. Radio is a completely sunset product. Now everyone buys Sony Walkman, who would buy a radio?

"Yes, why? Instead of buying a radio factory, why not buy a Walkman factory?"

Walkman is still very profitable now, Sony can earn at least 1 yen from one Walkman. If Xinghai Semiconductor takes the low-end route, it can also make a lot of money by relying on the explosion of the blue ocean market of Walkman.

"No, no, no. The competition for portable players is too fierce. There is no need for us to enter the market. It is precisely because radio is a sunset industry that we want to acquire the radio factory."

Morita Komei and others were stunned by Takeshita Masato?

What does it mean that just because the radio factory is about to be eliminated, we should enter the industry?
I didn't hear it wrong.

"Don't worry, I have good reasons." Masato Takeshita ignored his subordinates' looks and said confidently, "I want to research disaster relief radios."

"The requirements for this recorder are that it should be waterproof, shockproof, collision-proof, and fireproof... In short, it should be proof of everything."

"Even without batteries, the kinetic energy can be converted into electrical energy by hand-cranking. And in all kinds of extreme weather, the radio can receive and send signals normally."

After saying this, Masato Takeshita looked at everyone with a smile, as if to show who is the fool.

"Ah, that's also possible."

"As expected of you, President. You are truly amazing."

"This, this, can really make money."

"Every invention is so ingenious. This kind of thinking ability is amazing."

The employees of Xinghai Semiconductor were completely convinced this time. They didn't expect that such a sunset industry could be made so special by the president.

It's hard to say if this disaster relief radio industry will be successful in other countries, but it will definitely be a big hit in Japan. Even if government agencies don't purchase them, the public will buy them in large quantities.

If we calculate that one household buys one, at least tens of millions of units can be sold. If we include overseas markets, it will be an industry with sales exceeding 1 million.

"President, don't buy a medium-sized radio factory. If you want to play it big, play it big and directly acquire all the major radio factories in Japan."

"That's right, if you want to play, play big."

Most Japanese radio manufacturers have already completed their transformation, and even a few are still hanging on, they are completely struggling to survive. If Masato Takeshita chooses to acquire them at this time, he won't have to spend much money at all, and he may even get them for free.

For example, giant companies such as Sony and Panasonic are willing to give away their radio divisions for free, because their radio divisions do not make money at all, and they choose to maintain them just because they dare not lay off employees.

Japanese workers really regard the company as their own home, even more important than their own home. When the company encounters an operating crisis, workers will voluntarily reduce their wages and unite to help the company out of difficulties.

Japan was able to rise rapidly after the war because it had this group of employees who regarded the company as their home.

At the same time, society has been carrying out propaganda in this regard, advocating that enterprises and workers are one.

If any company dares to lay off employees when it is making money, it will be doomed in Japan.

At the very least, they will be punished by the government, and at worst, they will disappear directly.

Therefore, when Japanese companies encounter business crises, they can only resort to salary cuts at first. When salary cuts fail, they will choose to lay off employees as a last resort.

If it were any other country, such a department would have ceased to exist long ago.

However, the radio departments of Sony, Panasonic and other companies do not have many employees now. After all, most of the employees of the tape recorder department have long been transferred to the Walkman business department.

"Okay, let's listen to everyone. Let's do a great job."

Masato Takeshita thought about the benefits of acquiring Japan's major radio factory and directly agreed to his subordinates' suggestion.

Once he completes the integration of the tape recorder industry, it will be very difficult for others to enter. He can plan more calmly and dominate the Japanese disaster relief radio market.

In addition, the large-scale acquisition of tape recorder companies can also better cope with the large number of orders in the initial stage.

If he sells more, others will sell less, thus achieving a primary monopoly.

And monopoly is always the most profitable way.

(End of this chapter)