Hollywood Director 1992.

Chapter 72 First Day Box Office
"Link, I have good news for you. I was just lurking outside the cinema and heard many people say that they were not satisfied after watching it once and were planning to watch it again. Some even said they wanted to bring their friends to watch it to scare them."

Chris Bauer enthused as he left the museum cinema.

"That's good news."

"Link, everyone likes to watch this movie. Can you estimate how much the movie can earn at the box office? Is it 1000 million?"

Chris Bauer leaned on the car window and looked at the entrance of the cinema where people were coming and going.

"Ten million should be easy to get."

"Link, don't set your goal too high. This movie cost less than $10 to make. I think it would be great if we could get $100 million. We don't need $ million. That's too difficult and unrealistic."

Liu Xiaoli said while holding her small bag.

"Although the production cost of this film is less than $10, the investment in publicity and promotion during this period is more than $300 million. You only hope that the film can get a box office of 100 million? Liu Xiaoli, do you really want to see the company go bankrupt?"

"Ah? Oops, I forgot to calculate the investment in publicity. With the publicity and promotion investment, the cost is over 300 million. One million box office is indeed too little, but is 100 million US dollars too much? The last movie Buried sold well purely by luck. It's impossible for every movie to sell well. I think this movie will be a success as long as it doesn't lose money."

Liu Xiaoli blinked her beautiful peach blossom eyes, with a thoughtful look on her face.

"As a member of the company, you have to have confidence in the company's projects and in me as your boss. At this time, you have to think positively and don't say discouraging words."

"I know, I know. I just don't want you to be happy too soon, lest you be disappointed if the box office is lower than expected. Well, you are right, I should have confidence in this movie. I hope that Paranormal Activity can sell 5000 million, no, 1 million US dollars. How about that? Are you confident?"

Liu Xiaoli asked with a smile on her lips.

"good."

Link looked her over and said, "When did you change your hairstyle? It's quite pretty. This hairstyle suits you very well."

"I didn't change my hairstyle, I just got a slight perm, so don't look at me."

Liu Xiaoli covered her face with her bag, her cheeks flushed red from his words, and her legs crossed unconsciously.

"Don't block it. As an urban white-collar worker, you should be more confident. Confident women are the most beautiful, understand?"

"Okay, you can watch if you want, but don't say anything weird or praise me."

Liu Xiaoli put down her white bag, gave him a blank look with red cheeks, then turned her head away embarrassedly to look out the window.

She was wearing a white OL women's business suit, a small suit with a knee-length skirt, and a white bra under the suit, revealing her fair and delicate collarbone. A thin gem necklace hung on her slightly exposed cleavage, like a planet hanging on the edge of the Milky Way.

Her hairstyle has been slightly adjusted, but she still has long straight black hair.

Only the hair on both sides of the cheeks was curled, making it look fluffy and textured.

Matched with that beautiful face.

It is both elegant and fashionable, with the style of an urban beauty and a queen.

However, the royal sister’s cheeks and earlobes turned red at this time, and it was obvious that there was still some gap in her temperament.

"Have you seen enough? You're like a pervert."

"Yes, very beautiful. Even those female stars can't compare to you."

"Who asked you to praise me?"

Liu Xiaoli snorted lightly, picked up a newspaper, placed it on her knees and flipped through it casually. A strand of hair hung down from her ear and landed on the newspaper. She reached out and gently lifted it up, and her earlobe became even redder.

Link smiled lightly, stopped teasing her, and asked the driver to drive back to the company.

Call ~
Chris Ball breathed a sigh of relief. Every time he was with Link and other women, he always felt redundant. Sometimes he wanted to run away, but he could never find the opportunity.

Next time he encounters this kind of thing, he must leave early. It is too embarrassing to stay here and listen to their flirting.

The car returned to the company, and Link was in charge of Guess Pictures, coordinating the promotion and distribution of the film.

Movie promotion is the process of releasing information about movie releases through the media to attract audiences to watch the movies in cinemas.

This part of the work started more than a month ago.

Do it more intensively after the release.

Now all major newspapers, radio stations and television stations have information about the release of Link's new movie "Paranormal Activity".

In the absence of a trailer, there are three main directions of promotion.

First, the director of "Buried" Link returned with a new work, calling on fans of "Buried" to watch it.

After the huge success of "Buried", Link became a famous director and his second film also became the focus of many people's attention.

This kind of news itself is worth reporting. There is no need to guess about the film industry’s public relations. The mainstream media will take the initiative to report this matter before and after the movie is released.

Everyone wants to see how his second movie is.

It is success or failure.

Whether it can continue the surprise of "Buried Alive".

Is he a lucky director or a talented director?
His title as a famous director can help him save millions in publicity costs.

The second is to attract audiences by promoting the basic information of the movie.

The original intention of Link to shoot this documentary was that when he was a child, he lived in an old house in El Monte and often heard strange noises. Sometimes when he fell asleep, he felt something staring at him, like the legendary ghost. In order to find out the truth and see if there are ghosts in the world, Link decided to use a camera to do an experiment. As a result, he filmed supernatural phenomena during the experiment.

During the early promotion, Guess What Pictures published many reports of ghost stories and supernatural events in newspapers, creating an atmosphere in society that there are ghosts in the world and arousing people's curiosity about the world.

With curiosity, the audience will see the introduction of "Paranormal Activity" and will also go to the cinema to watch it out of curiosity.

The third promotional method is to broadcast a collection of highlights of the moments when viewers were frightened while watching "Paranormal Activity" on TV.

Because there were not enough shots during the internal preview.

The highlights are scheduled to be shown on television three days later.

How much box office revenue a movie can earn in the first three days depends mainly on the quality of the movie.

In terms of film distribution, "Paranormal Activity" is currently only being screened in 14 theaters.

Similar to "Buried", it was released after paying.

The difference is that this time, Guess What Pictures paid more.

During the preview period, each cinema has a daily rental fee of US$6000 and a minimum of six screenings, which means that each screening must have more than 100 audience members in order to break even.

Since the movies are shown in rented theaters, the box office results have little to do with the theaters.

Guess the cinema will get more than 80% of the box office.

How much you can get depends mainly on the number of times the movie is released. If the box office performance is good enough and the number of screenings is increased, the theater can also get about 10% of the share.

Distributing movies this way is expensive and risky, but if the movie does well at the box office, the profits can also be huge.

After a busy day at the company, Link got the first day box office data the next afternoon.

On the first day of its release, "Paranormal Activity" earned $14 in 16.4 theaters in the United States, with an average daily box office of $1.17 per theater, exceeding the break-even line by more than $.

Among all the preview movies, those with a single-day single-theater box office of more than $6000 are considered passing, and those with more than $1 are considered excellent.

The film with the best box office performance in the past five years was the art film "Dances with Wolves", which was released in November 1990, with an average daily box office of 11 US dollars per theater.

When "Paranormal Activity" was released, there were no big stars to attract traffic and no large-scale publicity, but the box office at a single theater on the first day exceeded 1 US dollars.

The results are excellent.

In addition, according to statistics from the distribution department staff, in the first half day of the release, the box office attendance of the 14 cinemas was not high, with an average value of 68%.

In the second half of the day, the number of moviegoers surged, with the occupancy rate of the 14 cinemas reaching 92%.

According to the staff's investigation, many viewers watched the film a second time after watching it once. Some even called their friends and brought a large group of people to watch it, resulting in the phenomenon of human-to-human transmission.

Based on this situation, the attendance on the second day will be higher and the box office data will be better.

"Link, how much was the box office on the first day?"

Chris Bauer asked eagerly.

Daniel DeVito, Michael Leeson, and Liu Xiaoli also stared at the documents in his hand.

"The first day's box office was $16.4, with an average of $1.17 per theater per day."

Link handed the document to Daniel DeVito.

"$16? How's that for a score?"

Chris Bauer asked doubtfully.

"Very good. A movie with a daily average box office of more than $5000 is considered to have distribution potential, and a movie with a daily average box office of more than $1 is considered to have great potential. This means that Paranormal Activity has great box office potential."

Michael Rison said excitedly.

"Yeah! Yeah yeah yeah!"

Chris Ball flexed his arm muscles and shouted excitedly.

clap clap clap!
Liu Xiaoli put her hands on her chest and clapped her hands loudly with a smile on her face.

"Don't be too happy too soon. This is only the first day. Only a good first-week box office performance is considered good. Daniel, how is the audience highlights promotional video? Once it's done, take it to the TV station for broadcast."

"It's edited, take a look."

Daniel DeVito pulled out a videotape.

Link took it out and put it on the SVHS recorder to play. The highlights were 2 minutes and 35 seconds long and included shots of 64 audience members. Everyone's performance when watching "Paranormal Activity" was different, but their movements were very exaggerated and very interesting.

Because there are so many funny shots, the shot where Quentin jumps into Lawrence Ben's arms out of fright is not particularly exaggerated among the many shots.

Everyone in the office laughed out loud.

"Great, let's give it to a few TV stations to show it, and try to let as many people see our movie as possible."

"Okay! I'll arrange it right away."

(End of this chapter)