Hollywood Director 1992.

Chapter 75 No One Expected

"After ten days of release, the box office revenue ratio reached more than 700 times."

"Link is such an incredible person."

In the office of New Line Cinema's president, Robert Shea sighed as he read the newspaper.

"The box office performance of this movie is really amazing. After the box office data came out this week, the industry was almost in an uproar. No one dared to believe that in the fiercely competitive summer season, this movie with a very low production cost could sell so many tickets. It is almost a miracle."

said Simon Firth, Vice President of New Line Cinema.

“It’s really hard to believe. I’ve seen this movie, it’s not bad, it’s very novel, and the plot is also good, but compared to mainstream Hollywood movies, the production is too crude, it’s neither commercial nor artistic, and it doesn’t have many selling points.

I expected the film to make between two and three million, and the video sales might be good, but who could have imagined that

Robert Shea smiled wryly and shook his head.

After seeing the box office performance of "Paranormal Activity" this week, he had to admit that he had made a mistake.

You underestimated Link, underestimated the movie, and also underestimated the audience's love for the movie.

Since "Buried", it seems that I am increasingly unable to understand the audience and the film market.

If you don’t understand the market and can’t grasp the direction of the trend, you naturally won’t be able to make that money.

"No one could have imagined that. Now many people are studying why this movie is so popular, and we are also studying it here."

Simon Fels said.

"What's the result?"

“According to our research, there are three reasons why this film is successful.

The filming method of the movie is very novel. Link uses a method similar to live broadcast to shoot the daily life of the male and female protagonists. It seems rough, but the sense of immersion is very strong. The audience also likes this novel shooting method, especially the young groups.

The second point is that the plot is very exciting, not only with sensory stimulation but also with psychological stimulation, and the horror effect is excellent, which is loved and supported by horror movie fans.

From the first and second points, we can conclude that Link has done a very accurate job in audience positioning for this film. This is a film for young people.

The movie is thrilling, novel and interesting, unlike other serious movies. This is why "Paranormal Activity" quickly gained support from young people after its release.

The third point is that Guess What Pictures did a very good and bold job in publicity.

One month before the release of "Paranormal Activity", Guess What Pictures spent more than two million US dollars to create a horror atmosphere in society through media channels, arousing people's interest and attention to supernatural events.

This is creating a market.

After the movie was released, Guess What Pictures spent a lot of money to broadcast audience highlights during prime time on three TV stations.

This kind of promotional method is novel and interesting, which quickly attracted the attention of young people and also attracted young people to go to the cinema to watch the movie.

We understand that Guess the Movies has spent more than $400 million on promoting the film so far.

Link dared to spend $2 million to promote a movie that cost only $400 to produce. This was very bold and is one of the main reasons why we concluded that this movie could be a big hit.

Simon Fels said.

“Four million dollars is really bold.”

According to media reports, Link earned about $1200 million in share from "Buried", and $400 million is equivalent to one-third of his total net worth.

It is very rare for someone who comes out of the slums to be willing to spend money and risk everything when doing things.

Link is not only stubborn and resolute, talented and insightful, but he also has a strong gambling nature.

If nothing unexpected happens, this kind of person will definitely achieve great things in the future.

Robert Shea stared at the box office numbers in the newspaper in silence for a moment, then picked up the phone and called Link, hoping again to have the opportunity to work with Link.

If there is really a chance to cooperate with Link, he will no longer be stingy with money and will give Link the greatest support.

—"Go and fetch me David."

In the office of the president of Carlock Pictures, President Mario Casar was looking at the box office data of "Paranormal Activity" in the newspaper. He clenched his fists and the blood vessels on his forehead kept beating.

Before the preview of "Paranormal Activity", Guess What Pictures sent an invitation letter, inviting them to watch Link's new movie and discuss the possibility of cooperation.

He was busy with other things at the time and had no time to go, so he arranged for producer David Rotman to attend the preview.

David Rotman came back from a preview and told him that Link's new movie was terrible, the kind of movie that could have been made with hands.

He and other producers including Fred Olin watched the film for three minutes, felt their eyes were insulted, and had no patience to watch any more, so they left early.

Mario Casal saw that most of the reviews about Link's new movie in the newspaper were negative, and thought that Link's new movie was really bad, so he didn't take it seriously.

Later, Guess What Pictures arranged for someone to come and apologize, and mentioned that David Cassar left the show early, but he didn't care.

But who would have thought that this bad movie as described by David Rotman would get so much box office after its release, even higher than "Buried".

Based on current box office data and fluctuations, the media predicts that the film's North American box office performance is very likely to exceed $1 million.

100000000 USD box office!!

Last year, a total of 253 films were released in North America, and only six films grossed over 6 million yuan in North American box office, all of which were blockbusters.

Link's film only cost $2 to produce but has a chance to gross $1 million.

If the prediction is correct, this will be a 5000-fold box office revenue ratio.

Taking into account videotapes and overseas box office, the return ratio is very likely to exceed 1 times, which is more profitable than encountering a "magic stock" in the stock market.

pity!

"Boss, you're looking for me."

Producer David Rotman pushed open the door and walked in.

Mario Casal was about to speak when he suddenly smelled alcohol. He became furious and threw the newspaper at David Rotman.

"Get out! Get out! Right now!"

When Mario Casar, Robert Shea, Harvey Weinstein and others saw the box office of "Paranormal Activity", executives of the seven major Hollywood film studios, executives of the four major brokerage companies, and many big stars and directors in Hollywood also saw this number.

"Paranormal Activity" was released for ten days and the cumulative box office in North America reached 1477 million US dollars.

The film cost only $2 million to produce.

This is equivalent to a box office revenue ratio of more than 700 times.

The media predicted that the film's revenue ratio would be more than 5000 times, which would be better than Link's first film "Buried".

When the executives of the seven major film studios saw this data, they secretly regretted that they did not accept Link's proposal at the preview to give him 25% of the North American box office.

If they can obtain the distribution rights for this film, the film company executives will be able to face shareholders' questions more calmly during future board meetings.

It's a shame that the potential of this film was underestimated.

The executives of CAA, WMA, ICM, and UTA agencies wrote Link's name in their notebooks and listed him as a key focus.

As for the directors and actors in the film industry, some envied Link's ability to make money, while others took the initiative to go to the cinema and prepare to learn how Link made movies.

Some began to try to make friends with Link, hoping for a chance to work with him.

During this period, Link received hundreds of calls every day, and his phone and ears were hot from the calls.

　P.S. I finally made it to the second round of recommendations. Thank you for your support. The follow-up reading on Tuesday next week is very important. Please read the last chapter on that day. I hope you will have a chance to enter the third round. Thank you again.

(End of this chapter)