Hollywood Director 1992.

Chapter 77 Media Shock
In its third week of release, "Paranormal Activity" earned $1873 million in 5182 theaters in North America, becoming the weekly box office champion.

"Paranormal Activity" also broke the box office record, becoming the R-rated movie with the highest single-week box office performance in the history of world cinema.

A movie that cost only $2 to produce was released during the summer vacation when many blockbusters were released, and it actually beat a number of commercial blockbusters to become the weekly box office champion.

This achievement not only shocked Hollywood, but also shocked the mainstream media.

On the day when the third week box office results of "Paranormal Activity" were released, media outlets such as the Los Angeles Times, The Hollywood Reporter and the New York Post reported the news on their front pages.

The Los Angeles Times reported, 'Following Buried, Link's new film Paranormal Activity once again created amazing box office results and an amazing box office return ratio.

"Buried" cost $2 to produce. After being released for more than five months, it earned more than $6800 million at the global box office, creating a box office revenue ratio of 3400 times. It is the film with the highest box office revenue ratio in film history and is recorded in the Guinness Book of World Records.

When many people thought that this record would never be broken, just five months later, Link released his new movie "Paranormal Activity".

The film's production cost was still $2.

It earned $17 million in North America in just 6659 days of release.

The box office revenue ratio reached an astonishing 3330 times.

It's only one step away from breaking the box office revenue ratio record of "Buried".

No.

To be precise, by the time this article goes to press, the record for the highest box office revenue ratio in film history may have been broken.

"Paranormal Activity" has become the highest-grossing film in the history of movies.

It's amazing, it's incredible.

What is even more incredible is that these two films that created such amazing results were directed by the same director, Link, a 20-year-old new director who came from the slums and worked as a loader, extra, and waiter.

It's amazing, it's incredible.'

The Los Angeles Times highlighted how amazing Paranormal Activity was at the box office and how amazing and incredible Link was.

Entertainment newspapers and magazines such as "The Hollywood Reporter" and "Film Variety" not only reported on the performance of Link's new film, but also analyzed the reasons why the film sold well from various aspects and invited well-known people in the industry to analyze the advantages and disadvantages of Link's new film.

In terms of advantages.

A common view is that the filming technique of this film is very novel. Compared with movies of the past hundred years, the shooting method of "Paranormal Activity" is very trendy and groundbreaking.

From the plot design to the use of lenses, set layout, etc., it hardly borrows from the plots of old movies, making it an extremely bold experiment.

The success of this experimental work also indicates that the current film industry is very inclusive. Audiences can not only accept commercial blockbusters and classic art films, but also alternative and innovative works such as "Paranormal Activity".

The success of this movie also points the way for more filmmakers, telling those who have dreams of making movies that in Hollywood, as long as they have ideas and dare to take action, they have the possibility of success.

On the downside.

Industry insiders generally believe that the box office performance of this movie is too high, a bit outrageous. Although the movie is not bad, it has only earned more than 60 million US dollars in North America in three weeks.

It has higher box office performance than many well-made commercial films, classic art films, and movies starring big stars such as Tom Cruise, Batman, Harrison Ford, Dustin Hoffman, Demi Moore, etc.

This result will make many famous producers, directors, and big-name actors feel ashamed, and will also force the top executives of the seven major Hollywood studios to rethink the production and investment of movies. In the past, the Hollywood production model was that a good story + a good director + a big star + a veteran actor would make the movie a hit.

"Buried" and "Paranormal Activity" used amazing box office data to tell them a new model: good story + novel shooting method + clever marketing means = high box office.

Good directors, big stars, veteran actors and the like are actually of no use.

When talking about marketing methods, many people in the industry criticized the marketing approach of Guess What Pictures, believing that "Paranormal Activity" was suspected of excessive marketing.

Before the movie was released, Guess What Pictures first created an atmosphere of terror throughout society and at the same time engaged in false propaganda, telling the audience that this was a documentary and that it was true what happened in the United States.

This is undoubtedly fooling the audience.

After the movie was released, "Paranormal Activity" did not broadcast a trailer, but instead played viewing highlights on multiple TV stations, promoting it extensively.

Use a deceptive method to trick the audience into entering the cinema.

Industry insiders said this approach is not advisable.

I hope Guess the Movies will stop there.

Among these media, the New York Post and the Business Journal are more concerned about the profit of the producer Guess Pictures from this film.

At the internal preview, "Paranormal Activity" was rejected by dozens of producers including Fred Olin and was considered a rubbish movie that would not perform well at the box office.

For this reason, many Hollywood film companies gave up on releasing "Paranormal Activity" just like they gave up on releasing "Buried".

The distribution of the film also fell into the hands of the newly established film company Guess Pictures.

According to the Business Daily, due to the excellent box office performance of Paranormal Activity during the preview period, Guess What Pictures invested heavily in publicity. When negotiating the box office share with several major theater chains, the distributor got a relatively strong box office share agreement.

In the first four weeks of the release of "Paranormal Activity", Guess Pictures expected to receive about 75% of the box office share.

That is to say, if "Paranormal Activity" box office exceeds 7500 million US dollars this month, Link and Guess What Pictures will be able to obtain a box office share of about million US dollars.

The production and promotion costs of this film were less than 10 million, but it made a profit of more than 70 million US dollars.

This result is amazing.

The New York Post claimed that Link would be the next billionaire, a billionaire at the age of 20, a civilian millionaire who started with $2, and the fastest growing billionaire, in less than a year!!

Because the box office performance of "Paranormal Activity" was so amazing, even "The Washington Post", which mainly reports political news, came to join in the fun.

He said that the great achievements made by Chinese directors in the American film industry have once again proved the inclusiveness of Hollywood, a place where talented people can showcase themselves and realize their dreams.

It also gave Link's success the label of 'American Dream', which made Link really popular and gained him many fans.

Thanks to the active coverage by mainstream media such as the Los Angeles Times, the New York Post, and the Washington Post, Paranormal Activity became famous throughout the United States and the world, and more and more people went to the cinema to watch the movie.

Foreign film producers also found Guess Pictures again and made a very sincere offer, hoping to obtain the distribution rights of "Paranormal Activity" in overseas regions.

(End of this chapter)